IMPACT OF ADVERTISING ON THE SALES AND CONSUMPTION OF COCA COLA

Abstract The media has been a machinery for influencing consumers’ choice of product in a competitive market by informing, enlightening and persuading the target audience. An advertisement is also one of the strategies used in marketing to sell products and services via mass media which can later translate such promotion into building brand loyalty among consumers. However, this research was concerned to find out the impact of advertising on the sales and consumption of Coca-Cola among Laittos University students in Delta. The research is anchored on cultivation analysis, persuasion theory and Strong and Weak Theory respectively. The study adopted survey …READ MORE …