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THEORIES OF PUBLIC RELATIONS

Model of Public Relations by Grunig and Hunt             A model is similar to a theory in the sense that it usually provides a framework for effective practice in a specific field or discipline. In public relations, there are a number of models that can provide such framework to make its practice an effective one.  Grunig and Hunt (1984) cited in Ewuola (2008) have given four models of public relations which can serve as a guide for practitioners in the field. These models include: Press Agentry /publicity Model: This model believes that complete truth is neither necessary nor helpful. Therefore, …READ MORE …

LIST AND EXPLAIN TEN (10) ELEMENTS OR OPPORTUNITIES FOR PUBLIC RELATIONS WRITING AND THE NECESSITY FOR SAME

            It should be recalled that public relations is a deliberate planned and sustained efforts to establish and maintain mutual understanding between an organisation and it publics. It means that an organisation, individual or institution has so many publics that it deals with at one time or the other and this publics can be reached through different platform depend on the issue, problem or condition necessitate the communication or interaction.             For the fact that public relations has to communication to the organisation, individual or institution public it does this by writing or present it by spoken whichever way it …READ MORE …

ETHICAL ISSUES IN PUBLIC RELATIONS AND ADVERTISING

Public relations, advertising like every other professions such as medicine, law, journalism among others are dealing with people and as a result, they develop a guiding principles that will govern and guide their professional conducts and other professional responsibilities. These sets of guiding principles are called ethical code.             Whether the in the business of image making, social responsibility, public relations, media relations, community relations, counseling, crisis management, debunking of rumour, promotion of corporate image and entity, or the job of persuading  people to buy or sell a service; it should be handled with some basic ethical principle. Public relation …READ MORE …

INFLUENCE OF NEW MEDIA ON PUBLIC OPINION AND CYBER ACTIVISM AMONG YOUTH ONLINE

This research investigates the influence of new media on public opinion and cyber activism. However, cyber activism or online activism or better called internet activism has been a grown concept on the internet for a long time in Western world but a new innovation in developing or Africa continent as the continent just embraced ICT in less than two decades. Survey research method was adopted to elicit data from online respondents. One hundred (100) copies of questionnaire were sent via email of which 90 copies of the questionnaires were returned for data analysis. Findings shown that new media particularly social …READ MORE …

PUBLIC RELATIONS IN NON-COMMERCIAL ORGANISATION

The study examined the role of Public Relations in Non-Commercial Organisation with a particular reference to Nigeria Red Cross. Public relations has remained a powerful tool in building and maintaining mutual understanding between an organization, firm, institution or corporate bodies and its various publics. It also helps in building good image and satisfies the needed information of its publics on behalf of orgnaisation. Companies and individuals are engaging the service of public relations to help build, maintain and sustain its communication and reputation at all time. However, survey research method was adopted with the use of 100 copies of questionnaires …READ MORE …

COMMUNICATION AS A KEY TO EFFECTIVE PUBLIC RELATIONS

The study examines communication as a key to effective public relations with a case study of Osun State Polytechnic, Iree. Communication is the basis of human interaction and development since no human being can survive in isolation of others. However, effective communication fostering unity, understanding and general development in an organization. Communication models and communication processing theory was also adopted including Technological Determinism while survey research method with questionnaires were adopted to elicits data from the respondents within Osun State Polytechnic, Iree who were mainly students, teaching and non-teaching staffs that were drawn using simple random sampling technique. The data …READ MORE …

SOCIAL MEDIA AS AN EFFECTIVE COMMUNICATION AND FEEDBACK PLATFORM FOR PUBLIC RELATIONS

The core objective of this research was to examine the influence of Social Media as an effective communication and feedback platform on the Practice of Public Relations using Global Communication Nigeria Limited as a case study. Basically, the use of social media has increased among consumers around the world, causing an increase in the adoption of social media as tactics and means of sharing information and interactions among many public relations professionals and its publics. Technological Determinism Theory was employed to justify the research objective. Quantitative research design was used in which cross-sectional survey method was adopted while the data …READ MORE …

PUBLIC RELATIONS IN BUILDING CORPORATE IMAGE OF IKEJA ELECTRICITY DISTRIBUTION COMPANY

The research examined the role of public relations in building corporate image of Ikeja Electricity Distribution Company (IEDC). The study was justified with the use of Model of Public Relations by Grunig and Hunt with emphasis on the Two Way Systematic Model because it is appears more effective and accurate especially in gaining how an organization is perceived by the public. Survey research method was employed while respondents were drawn using purposive sampling based on convenience to pick 200 respondents within staff and customers from which 184 copies were correctly filled and analysed using frequency and percentage table method with …READ MORE …

PUBLIC RELATIONS IN A CORPORATE ORGANISATION

This work is aimed at looking into the impact of public relations in First Bank of Nigeria PLC Enugu Zonal Headquarters. First Bank is a corporate organisation with network of branches. Public Relations role in First Bank of Nigeria PLC cannot be over emphasized because the services of First Bank must satisfy the aspirations of its publics. This research identifies how public relations can help in maintaining high acceptable corporate identity, corporate image and corporate communication in First Bank PLC Enugu Zonal Headquarters. The survey research method was used in this study as the population was picked amongst the internal …READ MORE …

Relevance of Public Relations in Hospitals

The study examines the relevance of public relations in health institutions with a particular reference to Ekiti State Teaching Hospital, Ado-Ekiti. The research was anchored on Grunig and Hunt Model of Public Relations with much emphasis on the Two Way Symmetric which believe that feedback is essential in every communication and must be used to improve communication. The study adopted survey research method as a quantitative method while sampling by convenience was used to selected the respondents in which 100 respondents were picked in all. The main data collection instrument employed was a structured questionnaire.  The data collected were analysed …READ MORE …

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