INFLUENCE OF INDIGENOUS LANGUAGE ON ADVERTISING CAMPAIGN ON MTN AND GLO CUSTOMERS

The study was carried out to find out the Influence of Indigenous Language on Advertising Campaign using MTN and GLO telecommunication firms as a case study . In carrying out this study, the researcher used survey research method coupled with questionnaire as the measuring instrument. From the findings, it is established that language is one of the powerful tools in conveying advert messages to the targeted audience. Also, advertising in indigenous language has great impact on the targeted public rather than advert in another language because people tend to understand their native language better and that is both the MTN …READ MORE …

IMPACT OF SOCIAL MEDIA IN LOCAL GOVERNMENT ADMINISTRATION IN NIGERIA

This research examined the impact of social media in local government administration in Nigeria with Osogbo local government as a case study. The research method adopted for this research was survey in which one hundred and fifty questionnaires were administered to the respondents within Osogbo local government secretariat and community while 130 copies of questionnaire were returned. Without doubt, social media have revolutionalized the practice and performance of Public relations at all level particularly with the recent introduction in the local government administration in Nigeria. However, despite the fact that social media have been in our society in about a …READ MORE …

CORPORATE SOCIAL RESPONSIBILITY AS PUBLIC RELATIONS TOOL IN THE COMMUNICATION INDUSTRY

The research was on the thrust to examine Corporate Social Responsibilities as PR Tool in Telecommunications Industry in Nigeria with a specific focus on MTN Benin City. It has been established that the role of public relations in an organization cannot be easily fathom especially in helping corporate organisation like MTN to be socially responsible. The research was anchored on System Theory and Situational Theory. The study adopted survey research method coupled with questionnaire that was administered to the respondents to elicit responses. The researcher employed multistage sampling technique to select 400 respondents in four local governments of Edo state …READ MORE …

IMPACT OF PUBLIC RELATIONS IN ACTUALIZATION OF ORGANISATION’S OBJECTIVES

The research examines the impact of public relations in actualization of organisation’s objectives with a specific focus on the Nigeria Brewery, Ibadan. It has been established in this research work that role of public relations practice in any organization cannot be easily fathom. The research work was justified on the framework of Systems Theory and Situational Theory. The study used survey research method while questionnaire was used to collect data from 154 respondents that were purposively selected from the Nigeria Breweries Plc out of which 142 copies that were correctly filled were analysed in frequency and percentage method. Findings show …READ MORE …

ASSESSMENT OF EFFECTIVE COMMUNICATION NETWORK ON ORGANISATIONAL EFFICIENCY

The study assesses the effective communication network on organisational efficiency using Osun State University as a case study. Communication is the basis of human interaction and development since no human being can survive in isolation of others. However, effective communication fostering unity, understanding and general development in organization. System Theory and Communication Processing Theory was also adopted. Survey research method as a quantitative design was used coupled with questionnaires were adopted to elicits data from the respondents within Osun State University who were mainly students, teaching and  non-teaching  staffs that were drawn using simple random sampling technique. The data collected …READ MORE …

IMPACT OF PUBLIC RELATIONS IN DEVELOPMENT OF MANUFACTURING COMPANY IN NIGERIA

The core aim of the research was to investigate Impact of Public Relations in Development of Manufacturing Company in Nigeria (A case study of Cadbury Nigeria Limited). It is noted that well established Public Relations practice go a long way in creating unimaginable reputation for an organisation. Survey research method was used coupled with accidental sampling technique. Frequency and percentage method of data analysis was used with tables. Findings show that PR of Cadbury provides adequate feedback and platform to manage the ply and complaints this which has enhanced customer satisfaction and mutual understanding and it also use social media/ …READ MORE …

IMPACT OF PUBLIC RELATIONS ON TERTIARY INSTITUTIONS

The study examines the impact of public relations on tertiary institutions using Osun State University as a case study. Communication is the basis of human interaction and development since no human being can survive in isolation of others. However, effective communication fostering unity, understanding and general development in organization. System Theory and Communication Processing Theory was also adopted. Survey research method as a quantitative design was used coupled with questionnaires were adopted to elicits data from the respondents within Osun State University who were mainly students, teaching and  non-teaching  staffs that were drawn using simple random sampling technique. The data …READ MORE …

PUBLIC RELATIONS AS A TOOL OF INDUSTRIAL HARMONY

The objective of this study on “Public Relations: As A tool of Industrial Harmony. A study of Nigeria Police Headquarters Enugu” look into the internal and external problems of Nigeria police and how the police relations officer has succeeded or failed in resolving problems. Problems such as the welfare of the police, its relationship with the public and how the police manage crowd and crisis in Enugu State. To achieve this, survey research method was adopted with questionnaire as the instrument to elicit responses from the respondents. Findings drawn from the study revealed positive that police serving in Enugu faces …READ MORE …

Relevance of Public Relations in Health Institutions

Abstract The study examines the relevance of public relations in health institutions with a particular reference to Ekiti State Teaching Hospital, Ado-Ekiti. The research was anchored on Grunig and Hunt Model of Public Relations with much emphasis on the Two Way Symmetric which believe that feedback is essential in every communication and must be used to improve communication. The study adopted survey research method as a quantitative method while sampling by convenience was used to selected the respondents in which 100 respondents were picked in all. The main data collection instrument employed was a structured questionnaire.  The data collected were …READ MORE …

IMPACT OF PUBLIC RELATIONS DEPARTMENT OF L. G. ON THE PEOPLE

Abstract The research examines the impact of Public Relations Department in Irepodun Local Government on the People. Public relations is seen as a machinery use for promoting communication and understanding between organisation and its various publics. The research is anchored on Model of Public Relations by Grunig and Hunt and Situational Theory. Survey research method was used while questionnaire was used to collect data from the respondents in which one hundred copies of questionnaires were administered using frequency and percentage out of which 90 copies was returned. It is of note that majority of the respondents admitted that Irepodun local …READ MORE …

PUBLIC RELATIONS AS A VERITABLE TOOL FOR ERADICATING CULTISM IN NIGERIAN’S TERTIARY INSTITUTIONS

Cultism activities have turn most of the school into citadel of violence as many lives and property have lost and damaged. Realizing the havoc which cultism has wrecked on both members and non-members of the academic community, all hands must be on deck to combat the menace. It is on this notion that the research examines the role of public relations as a veritable tool for eradicating cultism in tertiary institution in Nigeria using Obafemi Awolowo University Ile-Ife as a case study. In this research the Four Models of Grunig’s and Hunt’s PR Theories was used. The research design for …READ MORE …

IMPACT OF PUBLIC RELATIONS IN LOCAL GOVERNMENT

The research examines the impact of Public Relations in Local Government on the People. Public relations is seen as a machinery use for promoting communication and understanding between organisation and its various publics. The research is anchored on Model of Public Relations by Grunig and Hunt and Situational Theory. Survey research method was used while questionnaire was used to collect data from the respondents in which one hundred copies of questionnaires were administered using frequency and percentage out of which 90 copies was returned. It is of note that majority of the respondents admitted that Irepodun local government partially recognise …READ MORE …

INFLUENCE OF INDIGENOUS LANGUAGE IN TELECOMMUNICATION CUSTOMERS’ CARE

The study influence of  Indigenous Language usage in telecommunication Customers’ Care on Subscriber Service Satisfaction among Osun State Polytechnic Students Iree.  The rationale for carrying out this study is to investigate the degree at which telecommunication service people in indigenous language and the extent which people also prefer to be served in indigenous language among other objectives. This research was anchored on Grunig and Hunt Model of Public Relations, Integrated Marketing Communication Theory and Accommodation Theory respectively. Survey research method and questionnaire were used as research instrument to gather the required data. Accidental sampling technique was used to select 100 …READ MORE …

IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON BANKING INDUSTRY

The research examined the impact of corporate social responsibility on banking industry in Osogbo particularly in the First Bank, GTB and Diamond Bank respectively. For organisation to grow, survive and have favourable image, it must be socially responsible because it is regarded as the overall personality of an organisation while it serve as a soft selling strategies. Stakeholder Theory and Gruning & Hunt Model was used. Survey research method was used while the data collection instrument used was the questionnaire. The study will employ Non-probability sampling technique to select 150 respondents in First Bank, GTB and Diamond Bank. The data …READ MORE …

ROLE OF PUBLIC RELATIONS IN ENHANCING CUSTOMERS SATISFACTION

The study basically examined the Roles of Public Relations in Enhancing Customers’ Satisfaction with a case study of PZ Nigeria Plc. Therefore, public relations has remained a powerful tool in building and maintaining mutual understanding between the company its various public, It also help in building good image and satisfy the needed information by customers on behalf of a company. The role of public relations cannot be overlooked because a company with bad image cannot succeed in any competitive market and as a result of this, companies and individuals are engaging the service of public relations to help build, maintain …READ MORE …

INFLUENCE OF ADVERTISEMENT IN SUSTAINING MASS MEDIA IN NIGERIA

The study examined the influence of advertisement in sustaining mass media in Nigeria, using OSBC and Punch newspaper as case study. Without doubt no mass media can survive without the availability of commercials or advertisement to generate revenue for the running of the mass media. In fact, private broadcast media is not different to that of private industry which is establish with the objective of making profit. Therefore, for mass media industry especially broadcast organizations to make money and to survive in the long run, they must have constant sources or streams of revenue. Critical reviews to related literature were …READ MORE …

ROLE OF PUBLIC RELATIONS IN ENHANCING PEACE IN HIGHER INSTITUTIONS

The study examined the role of public relations in enhancing peace in higher institutions particularly in Osun State Polytechnic, Iree. Public relations has remained a powerful tool in building and maintaining mutual understanding in every organization including creating and maintain good rapport between and among its various public. It also helps in building good image and satisfy the needed information by the public. Relevant theories were used to gratify the study. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument was questionnaire. From the result of the findings of this study, it …READ MORE …

ROLE OF PUBLIC RELATIONS IN ENHANCING CORPORATE IMAGE OF THE NIGERIAN ARMY

The thrust of this study was to ascertain the role of public relations in building corporate image of the Nigeria Army especially on issues that surrounds Boko-Haram insurgency, Niger Delta militants and Fulani herdsmen among others. The Directorate of Army Public Relations (DAPR) has remained a powerful mouth piece of the Nigeria Army in building and maintaining good image of the Nigeria Army. Model of Public Relations by Grunig and Hunt and Technological Determinism Theory were adopted to justify the position of this research. Survey research method was adopted with questionnaire as data collection instrument to elicit responses from the …READ MORE …

ROLE OF PUBLIC RELATIONS IN BUILDING CORPORATE IMAGE OF ABUJA ELECTRICITY DISTRIBUTION COMPANY (AEDC)

The research examined the role of public relations in building corporate image of Abuja Electricity Distribution Company (AEDC). The study was justified with the use of Model of Public Relations by Grunig and Hunt with emphasis on the Two Way Systematic Model because it is appears more effective and accurate especially in gaining how an organization is perceived by the public. Survey research method was employed while respondents were drawn using purposive sampling based on convenience to pick 200 respondents within staff and customers from which 184 copies were correctly filled and analysed using frequency and percentage table method with …READ MORE …

ROLE OF PUBLIC RELATIONS IN A MANUFACTURING COMPANY

The research is set out to examine the role of public relations in a manufacturing company with a focus the chi-limited Lagos. It is noted that well established Public Relations practice go a long way in creating unimaginable reputation for an organisation. Survey research method with questionnaire a tool for data collection was used coupled with accidental sampling technique. Frequency and percentage method of data analysis was used with tables. Findings show that PR of Chi-Limited provides adequate feedback and platform to manage the ply and complaints this which has enhanced customer satisfaction and mutual understanding and it also use …READ MORE …

New Media and Public Opinion Management

This study was on the thrust to investigate the role of new media and public opinion. However, online opinion formation, internet opinion, cyber activism or online activism or better called internet activism has been a grown concept on the internet for a long time in western world but a new innovation in developing or Africa continent as the continent just embraced ICT in less than two decades. Survey research method was adopted to elicit data from respondents within Madona University students among the users of internet particularly the social media users. One hundred (100) copies of questionnaire were printed and …READ MORE …

INFLUENCE OF SOCIAL MEDIA ON THE PRACTICE OF PUBLIC RELATIONS IN BOWEN UNIVERSITY

Some school of thought believe that social media is a veritable tool for public relations day to day activities been as a public managment incline profession. It is on this notion that the research is geared towards assessing the influence of social media on the practice of public relations in Bowen University Public Relations Unit. The research is anchored on Technology Determinism Theory and  Four Models of Public Relations by Grunig and Hunt which stated that technology shapes how we as individuals in a society think, feel, act, and how society are operates as we move from one technological age …READ MORE …

NIGERIANS’ PERCEPTION OF PRESIDENT MUHAMMADU BUHARI MAIDEN PRESIDENTIAL CHAT

The research examined the viewers’ perception on President Muhammadu Buhari Maiden Presidential Chat with a study of AIT viewers in Abuja Municipal Area Council (AMAC).  It is obvious that television plays a crucial role in politics particularly when it comes into the use of audio-visual platforms to bring government activities to the electorates in a more real and interactive manner. The research is anchored on Social Responsibility Theory, Democratic Participant Media Theory, Perception Theory and Agenda Setting Theory respectively. The research used survey method to elicit responses from the respondents who were drawn using multistage sampling techniques. 200 copies of …READ MORE …

ASSESSMENT OF THE ROLE OF MASS MEDIA IN RE-BRANDING NIGERIA

This study examined the role of mass media in re-branding Nigeria with a particular focus on the Nigerian Television Authority (NTA). The study was anchored on the Theory of Branding and Social Responsibility Media Theory. It is established that the role of the media is an indispensable in ensuring national and international reputation. Survey research method was adopted while the data collection instrument was a questionnaire. The data were collected from the respondents within NTA while the data were analysed using frequency and percentage method. Findings of the study showed that mass media in Nigeria especially NTA has really promoted the image and …READ MORE …

COMMUNICATION AS A KEY TO EFFECTIVE PUBLIC RELATIONS

The study examines communication as a key to effective public relations with a case study of Osun State Polytechnic, Iree. Communication is the basis of human interaction and development since no human being can survive in isolation of others. However, effective communication fostering unity, understanding and general development in an organization. Communication models and communication processing theory was also adopted including Technological Determinism while survey research method with questionnaires were adopted to elicits data from the respondents within Osun State Polytechnic, Iree who were mainly students, teaching and  non-teaching  staffs that were drawn using simple random sampling technique. The data …READ MORE …

RELEVANCE OF PUBLIC RELATIONS IN HEALTH INSTITUTION

CHAPTER ONE 1.0       INTRODUCTION 1.1       Background to the Study             Whether an organization is profit oriented, non-profit oriented, public or private there is need for understanding between the internal or external publics. Similarly for any serious organization to grow, survive and maintain its reputation at all time there is need to involve public relations practice in its strategy to achieve its goals.                 The PR department or unit deals with the management of both internal and external publics of Ekiti State Hospital. The PR department is responsible for the promotion and implementations of the hospital’s marketing and communication programmes …READ MORE …

IMPACT OF PUBLIC RELATIONS IN FIRST BANK OF NIGERIA PLC ENUGU ZONAL HEADQUARTERS

Abstract This work is aimed at looking into the impact of public relations in First Bank of Nigeria PLC Enugu Zonal Headquarters. First Bank is a corporate organisation with a network of branches. Public Relations role in First Bank of Nigeria PLC cannot be over emphasised because the services of First Bank must satisfy the aspirations of its publics. This research identifies how public relations can help in maintaining high acceptable corporate identity, corporate image and corporate communication in First Bank PLC Enugu Zonal Headquarters. The survey research method was used in this study as the population was picked amongst …READ MORE …

IMPACTS OF PUBLIC RELATIONS IN GRASSROOT DEVELOPMENT

The primary objective of this study is to examine the role of public relations in grassroots development: A study of Irewole Local Government. Public Relations contributes greatly and tremendously to achieve the aims and objectives of any institution including local government administration if well man by skills individuals especially those who understand community interest. A survey research method was adopted coupled with distribution of questionnaires. The total number of one hundred (150) questionnaires were distributed to the respondents, while all copies of the questionnaires administered were returned. According to the findings, Public relations has contributed immensely to the good reputations …READ MORE …

ROLE OF EFFECTIVE COMMUNICATION IN IMPROVING ORGANIZATIONAL PERFORMANCE

Effective communication is one of the pillars that sustain an organization, so it cannot be underestimated and any attempt to toy with this; breeds conflicts, poor performance and could degenerate into strike actions thereby affect the revenue of the organization while it could prone an organization to fall fit of competitors as they could take advantage of that. It is on this notion that the research examined communication as a tool for enhancing organizational performance so as to make the observation more empirical. Grunig and Hunt Models of Public Relations and Shannon and Weaver Model were used to justify the …READ MORE …