INFLUENCE OF ADVERTISEMENT ON THE CHOICE OF DETERGENTS AMONG STUDENTS

The study which examines the influence of advertisement on the choice of detergents among students with a focus of University of Uyo students. The research was anchored on Uses and Gratifications and Perception Theories apart from the depth of conceptual review and empirical studies. The study adopted Survey research method while the research used questionnaire as data collection tool. The data collected was analyzed using Descriptive Statistic (Frequency Statistics) method. Finding shows that students like Good Mama and Clean Detergents. It was recommended that advert should defogged of deceived so that students can make the right choice.       …READ MORE …

INFLUENCE OF MASS MEDIA ON ELECTORAL VICTORY OF POLITICAL PARTIES IN OSUN STATE

The research is on the thrust to examine the influence of mass media on electoral victory of political parties in Osun State with a reference to four media houses and four political parties i.e Osun State Broadcasting Corporation, Gold 95.5 F.M, Ilesa, Osun Defender Newspaper and Nigerian Tribune Newspaper while the political parties include: All Progressive Congress (APC), People’ Democratic Party (PDP), Labour Party (LP) and Accord Party (AP). The study was anchored on Development Media Theory and Democratic Participant Theory. Survey research method was adopted in which 200 copies of questionnaires were administered and 180 were returned. Respondents were …READ MORE …

USES AND INFLUENCE OF INTERNET ON THE PRACTICE OF JOURNALISM IN NIGERIA

Internet has been a plus to the practice of modern journalism which cannot be denied as a result this research is on the thrust to examine the uses and influence of internet on the practice of journalism in Nigeria with emphasis on journalists in Osun State. The research equally covered electronic mail, social media, search engines, video conferencing skyping and lots more has changed the conventional face and practice of mass media like: radio, television, newspaper and magazine not only in Nigeria but across the globe. The study was anchored on Technology Determinism. Survey research method was adopted while questionnaire …READ MORE …

PERCEPTION OF STUDENTS TOWARDS THE CHOICE OF SMARTPHONE IN NIGERIA

Smartphones usage is a common type of phones among students of tertiary institutions in Nigeria. It is on this thrust that the study examines perception of students towards the choice of smartphones in Nigeria. with a focus of University of Jos students. The research was anchored on Individual Difference Theory. The research used Survey research method with the questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency Statistics) method. Finding shows that students of University of Jos love smartphone that has internal memory, camera especially rear camera and fast in operation i.e speed O.S. among …READ MORE …

Influence of Social Media on Covid19 Pandemics in Nigeria

The study was set out to examine the influence of Social Media on Covid19 Pandemics in Nigeria. It should be noted that social media were used not only by Students but also among youth during the outbreak of the Coronavirus to be updated. The study was anchored on Technological Determinism Theory, Agenda Setting Theory and Social Cognitive Learning Theory. Survey research methodSurvey research method as a quantitative method was adopted for this study. Questionnaire was used to elicit responses from the respondents that were drawn. The research use Non-probability sampling technique ( Purposive Sampling). The data collected was analysed using …READ MORE …

COPYRIGHT LAW ON INTERNET MATERIALS

Larger percentage of undergraduates pay less attention to copyright law or intellectual property, plagiarism, fair use, paraphrasing and how to deal with them especially as it related to internet publications and materials. The research therefore aims at appraising copyright law awareness among students on the internet publication among Kwara State University, Malete with the sole objective to know if Internet publications / materials enjoy copyright law or not and to what extent, because plagiarism is a criminal offence in an academic sphere. However, referencing internet publications and materials with appropriate citations is one of the gimmicks used to attribute the …READ MORE …

Impact of Advertising on Consumers Buying Behaviours

The research examined the impact of advertising on consumers buying behaviours (a study of Nasco Cornflakes advertising of 2016-2017. It is established that advertisements go a long way in influencing how consumers relate with a brand and the level of conviction to buy or use a product like cornflakes especial at the shopping spot. The theory that led support to this study were the Cultivation Theory and Uses and Gratification Theory. Survey research method was adopted while one hundred and fifty (150) copies of questionnaire were administered to respondents that were accidentally selected within Jos Metropolis and they Angwan Rukuba, …READ MORE …

INFLUENCE OF SEXUAL MUSICAL VIDEOS ON THE SEXUAL ORIENTATIONS OF MASS COMMUNICATION STUDENTS

The research is set out to examine the influence of Sexual Musical Videos on the Sexual Orientations of Mass Communication Students of Osun State Polytechnic Iree. The study is necessary at this time as many youth are seen with earpiece plug to their smartphones and tablet enjoying different kinds of music especially Hip hop as major source of entertainment. The study was anchored on Social Learning Theory and Cultivation Theory. Survey research method was adopted in which questionnaires 100 copies of questionnaire were administered to students that were purposive selected across departments within Osun State Polytechnic Iree community out of …READ MORE …

EFFECT OF ADVERTISING OF HERBAL PRODUCT ON CONSUMER DECISION MAKING PROCESS

The research examined the effect of Advertising of Herbal Product on Consumers Decision Making Process: A case study Amen Scientific Herbal Centre, Taifa-Accra. The research was anchored on Source Credibility and Cultivation Theory. Survey research method was adopted while questionnaire was used to collect data from respondents. 150 respondents were accidentally selected from major strategic location within Usshertown, Tudu, Victoriaborg, West Ridge, and East Ridge while 131 copies were correctly returned and analysed using frequency and percentage data analysis method. Findings show that lots of the respondents often exposed to Amen Herb Advertisement from the radio, television, billboard and online …READ MORE …

INFLUENCE OF HATE POLITICAL CAMPAIGN ON FACEBOOK AND VOTER’S PERCEPTION OF THE 2015 PRESIDENTIAL ELECTION

This research examines the Influence of Political Campaign Hate Speech by Facebook Users on Voters’ Choice for the 2015 Presidential Candidate. The study was anchored on Source Credibility Theory and Technological Determinism Theory. The theory stated that media technology shapes how we as individuals in a society think, feel, act, and how society are operates as we move from one technological age to another (Tribal- Literate- Print- Electronic-Internet). Social media as an emerging tools for political mobilization, organisation, education and political interaction was used to the fullest for the first time in Nigeria politics. The main data collection instrument are …READ MORE …

NATIONAL SECURITY AND THE RIGHT OF THE PUBLIC TO KNOW

The right of citizens to know what is happening within the government and in the ordinary street is one of the factors that drive journalists while a tool used by the government to restrict journalists is to classify some documents and information as “Official Secret Act”, “National Security” and “Internal Interest”. These are used to cloak the government’s illegal spying activities.  It is against this background that this research examines National Security and the Right of the public to know: An analysis of Samuel Ogundipe Experience.  The study was anchored on Social Responsibility Theory. Survey research method was used while …READ MORE …

ROLE OF RADIO IN MOBILISING ELECTORATE TOWARDS PARTICIPATING IN 2019 PRESIDENTIAL ELECTION IN NIGERIA

The flexibility of radio makes it a unique tool in reaching diverse audience including those in rural area on socio-economy and political matters. It is on this notion that this examines the role of radio in mobilising electorate towards participating in 2019 Presidential Election in Osun state. Survey research method was adopted coupled with 200 copies of questionnaire that were printed and administered to the respondents within Osogbo in which 192 copies were returned. The data were analyzed using frequency and percentage method. The research findings showed that mass media especially radio provides avenue for the citizens to get information …READ MORE …

EFFECT OF TELEVISION DRAMA (JENNIFER DIARY) ON THE USAGE OF ENGLISH LANGUAGE BY STUDENTS

The research analysing the effect of television drama (Jennifer Diary) on the usage of English Language by Students in some selected secondary schools in Osogbo. There is no doubt about the fact that people especially children tend to cultivate and imitate what they see or watch on television and that is why the research was anchored on Cultivation Theory and Edutainment Theory. Survey research method was adopted with questionnaire was used as data collection instrument. 250 respondents were picked using simple random and systematic simpling technique from Kunike International School, Osogbo; Laro Comprehensive High School; and Osogbo and Osogbo Grammar …READ MORE …

IMPACT OF WESTERN TELEVISION STATIONS ON THE OPERATIONS OF BROADCASTING STATIONS IN NIGERIA

The research examined the Impact of Western Television Stations on the Operations of Broadcasting Stations in Nigeria with a particular focus on BBC and OSBC. The study was anchored on Cultivation Theory, Social Norms Theory And Social Learning Theory. Survey research method was used with 100 copies of questionnaires distributed to the respondents in Osun State Polytechnic, Iree while 100 copies were retrieved which were analysed using frequency and percentage method. Findings show that many of the respondents spent 4-10 hours watching television programmes and many of the respondents still prefer OSBC to BBC due to richness in local contents. …READ MORE …

IMPACT OF INTERNET ON RESEARCH AND READING HABITS OF MASS COMMUNICATION STUDENTS

The research examined the Impact of Internet on Research and Reading Habits of Mass Communication Students of Osun State Polytechnic Iree. The research was anchored on Technology Determinism Theory Uses and Gratifications Theory. Stratified Random sampling technique was used to select respondents among Mass communication students of the institution. The reserach used survey research method coupled with 100 copies of questionnaires that were administered to the respondents from which 96 copies were correctly filled and analysed using frequency and percentage table method.. Findings show that students used the internet often at least spent 1-5 hours daily for research, reading, learning …READ MORE …

DRAMA AS A TOOL FOR PROMOTING EBOLA VIRUS AWARENESS

The research examined the contributions of drama programme to the prevention of ebola disease in Nigeria. One of the means used to contained ebola spread in Nigeria is through dramatic communication. Survey research method was adopted in which 100 copies of questionnaires were administered and 90 were returned. Respondents were drawn using probability technique. Also, the data were analysed and interpreted using table, frequency and percentage method. Respondents submitted that drama progrmammes on radio, television and in a normal movies helped to curb ebola spread in Nigeria and Lagos state in particular where the disease first break out. It was …READ MORE …

ROLE OF TELEVISION AS AN INSTRUMENT FOR PROMOTING INDIGENOUS LANGUAGE AND CULTURE

ABSTRACT This research work is based on the Role of Television as an Instrument of Promoting Indigenous Language and Culture in Nigeria, using OSBC as a case study. This project therefore clamored for the development of indigenous language in the electronic media. Moreover this project has been able to explain how indigenous language is of immense benefit to broadcast media. The researcher has also succeeded in analyzing critically the concept of indigenous language, indigenous communication, types of indigenous communication, history of indigenous communication, theories and mode of indigenous communication, culture and its component among others. Through all these subject matters, …READ MORE …

ROLE OF EMMANUEL TELEVISION PROGRAMMES IN PROMOTING CHRISTIAN RELIGION CONSCIOUSNESS AMONG PEOPLE OF ENUGU STATE.

The study set out to examined the role of Emmanuel Television programmes in promoting Christian Religion Consciousness among people of Enugu state. It is observed that Emmanuel television channel often contributed lots to the socio-economy and spiritual life generally. The study is anchored on the Social Categories Theory, Uses and Gratifications Theory, Selective Media Perception and Selective Retention. The reserach employed survey research method coupled with 180 copies of questionnaires that were administered to respondents in Enugu, out of which 164 copies were correctly filled and analysed using frequency and percentage table method with SPSS version 20. Findings show that 43.9% admitted …READ MORE …

APPRAISAL OF COPYRIGHT LAW AWARENESS AMONG STUDENTS ON THE INTERNET PUBLICATIONS

The research appraised copyright law awareness among students on the internet publication among Kwara State University, Malete with the sole objective to know if Internet publications / materials enjoy copyright law or not and to what extent because lagiarism is a criminal offence in an academic sphere which is not taken for granted. However, referencing and appropriate citations are used to attribute the originators of idea used in the course of writing and presentations. Today, many undergraduates and some lecturers pay less attention to what constitute copyright or intellectual property, plagiarism, fair use, paraphrasing and how to deal with them. …READ MORE …

SOCIAL MEDIA AS AN EFFECTIVE TOOL TO CHECKMATE ACTIVITIES OF GOVERNANCE

The research set out to examine social media as an effective tool to checkmate activities of governance. This is necessary at this point in time when many Nigerians especially are now active online particularly on social media- facebook, twitter, instagram and whatsapp and the passage of freedom of information during the past administration of Goodluck Jonathan which offers citizen participation in governance. The research was anchored on technological determinism theory and Social Media Networking Viral Model. Cluster sampling technique was adopted to select respondents in major strategic locations within Lagos state and 40 respondents were picked each from Oshodi, Ojota, …READ MORE …

IMPACT OF TELEVISION ADVERTISEMENT ON CHILDREN

The research examined the impact of television advertisement on children with a particular focus on Kunike Nursery and Primary School Osogbo, Osun state as a case study. Television being an audiovisual medium that mirrors reality is capable of influencing the psychological perspective of children and adolescents because children tend to cultivate what they watch on television according to George Gerbner.  Also, children are influenced by the advertiser’s promise that the product or service will benefit them. Survey research method was adopted with 100 children as sample size that are between the age of 5-15. The results revealed that advertisements played …READ MORE …

IMPACT OF EMAIL AND INTERNET AS EFFECTIVE TOOLS IN JOURNALISM

This study examined the Place of E-Mail and Internet as tools for Journalism Communication” (A case study of Osun State Polytechnic, Iree, Department of Mass Communication). However, Information and Communication Technology such as the Internet, email (gmail, yahoomail,), search engines (Google and Yahoo), social media (facebook, twitter, etc) etc have positively contributed to the information gathering, dissemination and communication efficiency among students and media practitioners. Feedback more than ever before in the history of print and broadcasting thereby making the broadcast media more interactive. Survey research method was adopted with 160 copies of questionnaire were administered to the respondents within …READ MORE …

INFLUENCE OF JENNIFER DIARY ON THE USAGE OF ENGLISH LANGUAGE AMONG STUDENTS

The research influence of Jennifer Diary on the usage of English Language among students in some selected secondary schools in Osogbo. There is no doubt about the fact that people especially children tend to cultivate and imitate what they see or watch on television and that is why the research was anchored on Cultivation Theory and Edutainment Theory. Survey research method was adopted with questionnaire was used as data collection instrument. 250 respondents were picked using simple random and systematic simpling technique from Kunike International School, Osogbo; Laro Comprehensive High School; and Osogbo and Osogbo Grammar School, Osogbo. The data …READ MORE …

INFLUENCE OF SOCIAL MEDIA ON NIGERIAN UNDERGRADUATES DRESSING HABIT

The research examines the influence of social media on Nigerian university undergraduates dressing habit with a focus on Wesley University and Obafemi Awolowo University. Social media have remained platform for interaction, communication, shopping especially in this era where advertisers are targeting youth everywhere including on social media and other online platforms in order sell while exposure to how other people dress have influence their fashion shopping and dressing mannerism. Survey research method was adopted in which 200 copies of questionnaires were administered to students from the duo institution out of which 192 were retrieved and analysed using frequency and percentage …READ MORE …

ROLE OF PUBLIC RELATIONS IN ENHANCING CUSTOMERS SATISFACTION

The study basically examined the Roles of Public Relations in Enhancing Customers’ Satisfaction with a case study of PZ Nigeria Plc. Therefore, public relations has remained a powerful tool in building and maintaining mutual understanding between the company its various public, It also help in building good image and satisfy the needed information by customers on behalf of a company. The role of public relations cannot be overlooked because a company with bad image cannot succeed in any competitive market and as a result of this, companies and individuals are engaging the service of public relations to help build, maintain …READ MORE …

INFLUENCE OF SOCIAL MEDIA IN SHARING OF SELFIES AMONG STUDENTS OF TERTIARY INSTITUTIONS IN NIGERIA

The research examines the Influence of social media in sharing of selfies among students of tertiary intitutions in Nigeria.  Social media has remained a platform for interaction, communication, and sharing of photos facilitated by the emergence of smartphone that offers “selfie”. Survey research method was adopted in which 200 copies of questionnaires were administered and 192 were retrieved and analysed using frequency and percentage. Findings show that 100% of the respondents use social media with many of them have at least 3 to 5 years experience. Also, the most visited social media platforms include facebook.com and instagram.com with their engagement …READ MORE …

AN ASSESSMENT OF PHOTO VISIBILITY CRAZE AMONG SOCIAL MEDIA PARTICIPANTS

The research examines the photo visibility craze among social media participants among University of Lagos (UNILAG students).  Social media has remained a platform for interaction, communication, and sharing of photos facilitated by the emergence of smartphone that offers “selfie”. Survey research method was adopted in which 200 copies of questionnaires were administered and 192 were retrieved and analysed using frequency and percentage. Findings show that 100% of the respondents use social media with many of them have at least 3 to 5 years experience. Also, the most visited social media platforms include facebook.com and instagram.com with their engagement dwells on …READ MORE …

USE OF MODERN COMMUNICATION GADGETS: THE IMPLICATIONS FOR NIGERIA JOURNALISM

uses of Modern Communication Gadgets among journalists

ROLE OF PUBLIC RELATIONS IN BUILDING CORPORATE IMAGE OF ABUJA ELECTRICITY DISTRIBUTION COMPANY (AEDC)

The research examined the role of public relations in building corporate image of Abuja Electricity Distribution Company (AEDC). The study was justified with the use of Model of Public Relations by Grunig and Hunt with emphasis on the Two Way Systematic Model because it is appears more effective and accurate especially in gaining how an organization is perceived by the public. Survey research method was employed while respondents were drawn using purposive sampling based on convenience to pick 200 respondents within staff and customers from which 184 copies were correctly filled and analysed using frequency and percentage table method with …READ MORE …

SOCIAL MEDIA AS A TOOL FOR FASHION AWARENESS AMONG NIGERIAN YOUTHS

The research examines the social media as a tool for fashion awareness among Nigerian youths with a case study of RiteQuest University and University of Lagos (UNILAG).  Social media has remained a platform for interaction, communication, and buying and selling especially in this era where advertisers are targeting youth everywhere including on social media and other online platforms to facilitate online shopping and change of attitude including pattern of fashion.  Survey research method was adopted in which 200 copies of questionnaires were administered and 192 were retrieved and analysed using frequency and percentage. Findings show that 100% of the respondents …READ MORE …