PROSPECT OF SOCIAL MEDIA ON PRESS OBJECTIVITY

Abstract The study examined the prospect of social media on press objectivity with a focus on NUJ, Osogbo. The proliferation of information communication technology and emergence of social media have made it possible to find out about events without actually being there. Journalists can report news across the world over the internet while citizen can also report event without necessarily a graduate of media or journalism. To achieve this study, a critical review to related literature, conceptual framework was made. The study was also anchored on Technological determinism and Source Credibility. Survey research method was used while data were collected …READ MORE …

USES AND IMPLICATIONS OF SOCIAL MEDIA ON PRESS OBJECTIVITY

Abstract The study investigated the uses and implications of social media on press objectivity with a focus on NUJ, Osogbo. The proliferation of information communication technology and emergence of social media have made it possible to find out about events without actually being there. Journalists can report news across the world over the internet while citizen can also report event without necessarily a graduate of media or journalism. To achieve this study, a critical review to related literature, conceptual framework was made. The study was also anchored on Technological determinism and Source Credibility. Survey research method was used while data …READ MORE …

IMPLICATIONS OF SOCIAL MEDIA ON PRESS OBJECTIVITY

Abstract The study investigated the implications of social media on press objectivity with a focus on NUJ, Osogbo. The proliferation of information communication technology and emergence of social media have made it possible to find out about events without actually being there. Journalists can report news across the world over the internet while citizen can also report event without necessarily a graduate of media or journalism. To achieve this study, a critical review to related literature, conceptual framework was made. The study was also anchored on Technological determinism and Source Credibility. Survey research method was used while data were collected …READ MORE …

ADVERTISING AS INSTRUMENT ON STUDENTS PURCHASING HABIT OF DETERGENT

Abstract The research explored advertising as instrument on students purchasing habit of detergent. The research was anchored on Uses and Gratifications and Perception Theories apart from the depth of conceptual review and empirical studies. Advertisement has influenced the purchasing power by lure consumers towards buying goods. The study adopted Survey research method while the research used questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency and Percentage) method. Finding shows that students like Good Mama and Clean Detergents, Most of the respondents (91.5%) have high exposure to detergents advertisement while majority of the respondents exposed …READ MORE …

INFLUENCE OF MODERN COMMUNICATION GADGETS ON JOURNALISTS IN NIGERIA

Abstract The study investigated the influence of modern communication gadgets journalists in Nigeria. It is obvious that modern communication gadgets like internet, social media, smartphone etch elf journalists in news gathering and dissemination. The study was anchored on Mediamorphosis Theory and Technological Determination Theory emphasizing that as we move from old technology to the new ones, new technology influences the way we do things. A survey research method was used while the data collection instrument for this study was questionnaire. 100 respondents were purposively selected from the Nigerian Union of Journalists, NUJ Chapel Anambra state.  Finding showed that, news gathering …READ MORE …

USE OF MODERN COMMUNICATION GADGETS AMONG NIGERIA JOURNALISM

Abstract The research set out to examine the use of modern communication gadgets among Nigeria journalism. The study was anchored on Mediamorphosis Theory and Technological Determination Theory emphasising that as we move from old technology to the new ones, new technology influences the way we do things. A survey research method was used while the data collection instrument for this study was questionnaire. 100 respondents were purposively selected from the Nigerian Union of Journalists, NUJ Chapel Anambra state.  Finding showed that, news gathering and dissemination, sound and audio editing, jingles and other related commercials are some of the areas in …READ MORE …

SMARTPHONES AS TOOL FOR NEWS GATHERING AMONG JOURNALISTS

Abstract The study investigated the impact of smartphones on news gathering and reporting by Journalists in Kwara State. There is no gain saying that smartphone aids news reporting especially that smartphone has become tool in hand of journalists in 21 the century. Apart from the fact that it helped in news gathering, it equally aids news editing, sharing the information, lesser noise and more meaningful interaction. The research is anchored on Technological Acceptance Model (TAM). The study used a survey research method while questionnaire was used as data collection instrument of which 148 questionnaire was administered to 148 registered journalists …READ MORE …

INFLUENCE OF DETERGENT ADVERTISEMENT ON STUDENTS

The study examined the influence of detergent advertisement on students buying habit. The research was anchored on Uses and Gratifications and Perception Theories apart from the depth of conceptual review and empirical studies. Advertisement has influenced the purchasing power by lure consumers towards buying goods. The study adopted Survey research method while the research used questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency and Percentage) method. Finding shows that students like Good Mama and Clean Detergents, Most of the respondents (91.5%) have high exposure to detergents advertisement while majority of the respondents exposed to …READ MORE …

USE OF SMARTPHONES ON NEWS REPORTING AMONG JOURNALISTS

The study investigated the impact of smartphones on news gathering and reporting by Journalists in Kwara State. There is no gain saying that smartphone aids news reporting especially that smartphone has become tool in hand of journalists in 21 the century. Apart from the fact that it helped in news gathering, it equally aids news editing, sharing the information, lesser noise and more meaningful interaction. The research is anchored on Technological Acceptance Model (TAM). The study used a survey research method while questionnaire was used as data collection instrument of which 148 questionnaire was administered to 148 registered journalists in …READ MORE …

INFLUENCE OF SMARTPHONES ON NEWS GATHERING AND REPORTING AMONG JOURNALISTS

Abstract The study investigated the impact of smartphones on news gathering and reporting by Journalists in Kwara State. There is no gain saying that smartphone aids news reporting especially that smartphone has become tool in hand of journalists in 21 the century. Apart from the fact that it helped in news gathering, it equally aids news editing, sharing the information, lesser noise and more meaningful interaction. The research is anchored on Technological Acceptance Model (TAM). The study used a survey research method while questionnaire was used as data collection instrument of which 148 questionnaire was administered to 148 registered journalists …READ MORE …

INFLUENCE OF ADVERTISEMENT ON THE CHOICE OF DETERGENTS AMONG STUDENTS

The study which examines the influence of advertisement on the choice of detergents among students with a focus of University of Uyo students. The research was anchored on Uses and Gratifications and Perception Theories apart from the depth of conceptual review and empirical studies. The study adopted Survey research method while the research used questionnaire as data collection tool. The data collected was analyzed using Descriptive Statistic (Frequency Statistics) method. Finding shows that students like Good Mama and Clean Detergents. It was recommended that advert should defogged of deceived so that students can make the right choice.       …READ MORE …

INFLUENCE OF MASS MEDIA ON ELECTORAL VICTORY OF POLITICAL PARTIES IN OSUN STATE

The research is on the thrust to examine the influence of mass media on electoral victory of political parties in Osun State with a reference to four media houses and four political parties i.e Osun State Broadcasting Corporation, Gold 95.5 F.M, Ilesa, Osun Defender Newspaper and Nigerian Tribune Newspaper while the political parties include: All Progressive Congress (APC), People’ Democratic Party (PDP), Labour Party (LP) and Accord Party (AP). The study was anchored on Development Media Theory and Democratic Participant Theory. Survey research method was adopted in which 200 copies of questionnaires were administered and 180 were returned. Respondents were …READ MORE …

USES AND INFLUENCE OF INTERNET ON THE PRACTICE OF JOURNALISM IN NIGERIA

Internet has been a plus to the practice of modern journalism which cannot be denied as a result this research is on the thrust to examine the uses and influence of internet on the practice of journalism in Nigeria with emphasis on journalists in Osun State. The research equally covered electronic mail, social media, search engines, video conferencing skyping and lots more has changed the conventional face and practice of mass media like: radio, television, newspaper and magazine not only in Nigeria but across the globe. The study was anchored on Technology Determinism. Survey research method was adopted while questionnaire …READ MORE …

PERCEPTION OF STUDENTS TOWARDS THE CHOICE OF SMARTPHONE AMONG STUDENTS

Smartphones usage is a common type of phones among students of tertiary institutions in Nigeria. It is on this thrust that the study examines perception of students towards the choice of smartphones in Nigeria. with a focus of University of Jos students. The research was anchored on Individual Difference Theory. The research used Survey research method with the questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency Statistics) method. Finding shows that students of University of Jos love smartphone that has internal memory, camera especially rear camera and fast in operation i.e speed O.S. among …READ MORE …

Influence of Social Media on Covid19 Pandemics in Nigeria

The study was set out to examine the influence of Social Media on Covid19 Pandemics in Nigeria. It should be noted that social media were used not only by Students but also among youth during the outbreak of the Coronavirus to be updated. The study was anchored on Technological Determinism Theory, Agenda Setting Theory and Social Cognitive Learning Theory. Survey research methodSurvey research method as a quantitative method was adopted for this study. Questionnaire was used to elicit responses from the respondents that were drawn. The research use Non-probability sampling technique ( Purposive Sampling). The data collected was analysed using …READ MORE …

ASSESSING THE POPULARITY OF FACEBOOK ADVERTISING

Big, Small and Medium Enterprises and individuals are now promoting their products and services on online especially on Facebook because 40% of the people in world are now online and because facebook is the second most visited website after google.com according to Alexa ranking. It was on this notion that the research assessing the popularity of Facebook advertising in Osun State Polytechnic, Iree. Survey research method was adopted while questionnaire was adopted for gathering data. Multistage sampling method as probability sampling technique was used to select respondents. Two hundred and fifty (250) respondents were drawn among the students. The data collected …READ MORE …

COPYRIGHT LAW ON INTERNET MATERIALS

Larger percentage of undergraduates pay less attention to copyright law or intellectual property, plagiarism, fair use, paraphrasing and how to deal with them especially as it related to internet publications and materials. The research therefore aims at appraising copyright law awareness among students on the internet publication among Kwara State University, Malete with the sole objective to know if Internet publications / materials enjoy copyright law or not and to what extent, because plagiarism is a criminal offence in an academic sphere. However, referencing internet publications and materials with appropriate citations is one of the gimmicks used to attribute the …READ MORE …

Impact of Advertising on Consumers Buying Behaviours

The research examined the impact of advertising on consumers buying behaviours (a study of Nasco Cornflakes advertising of 2016-2017. It is established that advertisements go a long way in influencing how consumers relate with a brand and the level of conviction to buy or use a product like cornflakes especial at the shopping spot. The theory that led support to this study were the Cultivation Theory and Uses and Gratification Theory. Survey research method was adopted while one hundred and fifty (150) copies of questionnaire were administered to respondents that were accidentally selected within Jos Metropolis and they Angwan Rukuba, …READ MORE …

INFLUENCE OF SEXUAL MUSICAL VIDEOS ON THE SEXUAL ORIENTATIONS OF STUDENTS

The research is set out to examine the influence of Sexual Musical Videos on the Sexual Orientations of Mass Communication Students of Osun State Polytechnic Iree. The study is necessary at this time as many youth are seen with earpiece plug to their smartphones and tablet enjoying different kinds of music especially Hip hop as major source of entertainment. The study was anchored on Social Learning Theory and Cultivation Theory. Survey research method was adopted in which questionnaires 100 copies of questionnaire were administered to students that were purposive selected across departments within Osun State Polytechnic Iree community out of …READ MORE …

EFFECT OF ADVERTISING OF HERBAL PRODUCT ON CONSUMER DECISION MAKING PROCESS

The research examined the effect of Advertising of Herbal Product on Consumers Decision Making Process: A case study Amen Scientific Herbal Centre, Taifa-Accra. The research was anchored on Source Credibility and Cultivation Theory. Survey research method was adopted while questionnaire was used to collect data from respondents. 150 respondents were accidentally selected from major strategic location within Usshertown, Tudu, Victoriaborg, West Ridge, and East Ridge while 131 copies were correctly returned and analysed using frequency and percentage data analysis method. Findings show that lots of the respondents often exposed to Amen Herb Advertisement from the radio, television, billboard and online …READ MORE …

INFLUENCE OF HATE POLITICAL CAMPAIGN ON FACEBOOK AND VOTER’S PERCEPTION OF THE 2015 PRESIDENTIAL ELECTION

This research examines the Influence of Political Campaign Hate Speech by Facebook Users on Voters’ Choice for the 2015 Presidential Candidate. The study was anchored on Source Credibility Theory and Technological Determinism Theory. The theory stated that media technology shapes how we as individuals in a society think, feel, act, and how society are operates as we move from one technological age to another (Tribal- Literate- Print- Electronic-Internet). Social media as an emerging tools for political mobilization, organisation, education and political interaction was used to the fullest for the first time in Nigeria politics. The main data collection instrument are …READ MORE …

NATIONAL SECURITY AND THE RIGHT OF THE PUBLIC TO KNOW

The right of citizens to know what is happening within the government and in the ordinary street is one of the factors that drive journalists while a tool used by the government to restrict journalists is to classify some documents and information as “Official Secret Act”, “National Security” and “Internal Interest”. These are used to cloak the government’s illegal spying activities.  It is against this background that this research examines National Security and the Right of the public to know: An analysis of Samuel Ogundipe Experience.  The study was anchored on Social Responsibility Theory. Survey research method was used while …READ MORE …

ROLE OF RADIO IN MOBILISING ELECTORATE TOWARDS PARTICIPATING IN 2019 PRESIDENTIAL ELECTION IN NIGERIA

The flexibility of radio makes it a unique tool in reaching diverse audience including those in rural area on socio-economy and political matters. It is on this notion that this examines the role of radio in mobilising electorate towards participating in 2019 Presidential Election in Osun state. Survey research method was adopted coupled with 200 copies of questionnaire that were printed and administered to the respondents within Osogbo in which 192 copies were returned. The data were analyzed using frequency and percentage method. The research findings showed that mass media especially radio provides avenue for the citizens to get information …READ MORE …

EFFECT OF TELEVISION DRAMA (JENNIFER DIARY) ON THE USAGE OF ENGLISH LANGUAGE BY STUDENTS

The research analysing the effect of television drama (Jennifer Diary) on the usage of English Language by Students in some selected secondary schools in Osogbo. There is no doubt about the fact that people especially children tend to cultivate and imitate what they see or watch on television and that is why the research was anchored on Cultivation Theory and Edutainment Theory. Survey research method was adopted with questionnaire was used as data collection instrument. 250 respondents were picked using simple random and systematic simpling technique from Kunike International School, Osogbo; Laro Comprehensive High School; and Osogbo and Osogbo Grammar …READ MORE …

IMPACT OF WESTERN TELEVISION STATIONS ON THE OPERATIONS OF BROADCASTING STATIONS IN NIGERIA

The research examined the Impact of Western Television Stations on the Operations of Broadcasting Stations in Nigeria with a particular focus on BBC and OSBC. The study was anchored on Cultivation Theory, Social Norms Theory And Social Learning Theory. Survey research method was used with 100 copies of questionnaires distributed to the respondents in Osun State Polytechnic, Iree while 100 copies were retrieved which were analysed using frequency and percentage method. Findings show that many of the respondents spent 4-10 hours watching television programmes and many of the respondents still prefer OSBC to BBC due to richness in local contents. …READ MORE …

IMPACT OF INTERNET ON RESEARCH AND READING HABITS OF MASS COMMUNICATION STUDENTS

The research examined the Impact of Internet on Research and Reading Habits of Mass Communication Students of Osun State Polytechnic Iree. The research was anchored on Technology Determinism Theory Uses and Gratifications Theory. Stratified Random sampling technique was used to select respondents among Mass communication students of the institution. The reserach used survey research method coupled with 100 copies of questionnaires that were administered to the respondents from which 96 copies were correctly filled and analysed using frequency and percentage table method.. Findings show that students used the internet often at least spent 1-5 hours daily for research, reading, learning …READ MORE …

DRAMA AS A TOOL FOR PROMOTING EBOLA VIRUS AWARENESS

The research examined the contributions of drama programme to the prevention of ebola disease in Nigeria. One of the means used to contained ebola spread in Nigeria is through dramatic communication. Survey research method was adopted in which 100 copies of questionnaires were administered and 90 were returned. Respondents were drawn using probability technique. Also, the data were analysed and interpreted using table, frequency and percentage method. Respondents submitted that drama progrmammes on radio, television and in a normal movies helped to curb ebola spread in Nigeria and Lagos state in particular where the disease first break out. It was …READ MORE …

ANALYSING THE IMPLICATIONS OF SOCIAL MEDIA ON PRESS OBJECTIVITY

The research analyses the implications of social media on press objectivity with a focus on students of Osun State Polytechnic, Iree. The proliferation of information communication technology and emergence of social media have made it possible to find out about events without actually being there. Journalists can report news across the world over the internet while citizen can also report event without necessarily a graduate of media or journalism. To achieve this study, a critical review to related literature, conceptual framework was made. The study was also anchored on Technological determinism and Source Credibility. Survey research method was used while …READ MORE …

ANALYSIS OF NEW MEDIA AND MAINSTREAM MEDIA EFFECTIVENESS AMONG ADVERTING AGENCY

One of the most important things to pay attention to when planning advertising campaign is the choice of media otherwise known as media selection which is mostly influenced by the target audience. The research is therefore comparatively analysing media preference among advertisers in Ikeja local government with the view to know which media they like and why they are preferred. This research was anchored on the Uses and Gratifications, Source Credibility Theory. The study used In-Depth interview was used to analysis the data obtained from the In-depth Interview conducted with experts in the advertising agencies particularly at Resone Media, Marketing …READ MORE …

ANALYSING SOCIAL MEDIA AS TOOL FOR SOCIAL RELATIONS AMONG STUDENTS

The research analysing social media as tool for among Osun State Polytechnic Students Iree. The research was anchored on Technological Determinism Theory, and Social Category Theory. The study used survey method while questionnaire was used to elicit responses from the 150 respondents who are students of Osun State Polytechnic Iree that were selected using probability sampling (simple random sampling technique). The data collected were analysed using frequency and percentage method. Findings revealed that, almost all students are using one type of social media and they spend great time on Facebook, Whatsapp and Instagram. Respondents’ busiest activities on social media are …READ MORE …