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ENDSARS MOVEMENT AND IMPLICATION ON ONLINE PROTESTS IN NIGERIA.

The study examined ENDSARS movement and implication on online protests in Nigeria. It was observed that social especially Facebook, was largely explored for mass mobilization and campaigns for ENDSARS protect in Nigeria. The study was anchored on Technology Determinism and Social Media Viral Model. The survey research method was used alongside 381 questionnaire that were administered to students of University of Lagos using Krejcie & Morgan formula to determine the sample size after which quota sampling was adopted. The data collected were analyzed using Frequency and Percentage Method. The main finding of the study was that social media especially Facebook …READ MORE …

INFLUENCE OF FACEBOOK IN MASS MOBILIZATION OF NIGERIAN YOUTH IN PARTICIPATING IN ENDSARS PROTEST

The study surveyed the influence of Facebook in mass mobilization of Nigerian youth in participating in ENDSARS protest. It was an established fact that social especially Facebook, was largely explored for mass mobilization and campaigns for ENDSARS protect in Nigeria. The study was anchored on Technology Determinism and Social Media Viral Model. The survey research method was used alongside 379 questionnaire that were administered to students of University of Uyo using Krejcie & Morgan formula to determine the sample size after which quota sampling was adopted. The data collected were analyzed using Frequency and Percentage Method. The main finding of …READ MORE …

EFFECTIVENESS OF FACEBOOK AS TOOL FOR MOBILIZING YOUTH FOR ENDSARS PROTEST

The study examined effectiveness of Facebook as tool for mobilizing youth for ENDSARS protest. There is no gainsaying that social especially Facebook, was largely explored for mass mobilization and campaigns for ENDSARS protect in Nigeria. The study was anchored on Technology Determinism and Social Media Viral Model. The survey research method was used alongside 384 questionnaire that were administered to students of Ahmadu Bello University using Krejcie & Morgan formula to determine the sample size after which quota sampling was adopted. The data collected were analyzed using Frequency and Percentage Method. The main finding of the study was that social …READ MORE …

IMPACT OF SOCIAL MEDIA ON RAISING AWARENESS OF CORONAVIRUS

The research explored impact of social media on raising awareness of coronavirus. It is not an overstatement that during the outbreak of Coronavirus lots of people were restless and panicking about the virus as a result people were focusing on how to prevent the virus since there was not vaccine for the virus until recent when there are emerging vaccines. The study is anchored on Source Credibility and Technology Determinism and Theory. Survey research method was adopted in which questionnaire were administered to 384 respondents using Krejcie & Morgan formula to derived the sample size. The data collected was analyzed …READ MORE …

EFFECTIVENESS OF FACEBOOK IN AWARENESS CAMPAIGN AND CURBING OF COVID-19

The study investigated the effectiveness of Facebook in awareness campaign and curbing of covid-19 amidst Ikeja LGA residents. It is not an overstatement that during the outbreak of Coronavirus lots of people were restless and panicking about the virus as a result people were focusing on how to prevent the virus since there was not vaccine for the virus until recent when there are emerging vaccines. The study is anchored on Source Credibility and Technology Determinism and Theory. Survey research method was adopted in which questionnaire were administered to 384 respondents using Krejcie & Morgan formula to derived the sample …READ MORE …

ANALYSIS OF THE EFFECTIVENESS OF DETERGENT ADVERTISEMENT ON STUDENTS BUYING HABIT

The study investigated the effectiveness of detergent advertisement on students buying habit. The research was anchored on Uses and Gratifications and Perception Theories apart from the depth of conceptual review and empirical studies. Advertisement has influenced the purchasing power by lure consumers towards buying goods. The study adopted Survey research method while the research used questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency and Percentage) method. Finding shows that students like Good Mama and Clean Detergents, Most of the respondents (91.5%) have high exposure to detergents advertisement while majority of the respondents exposed to …READ MORE …

PROSPECT OF SOCIAL MEDIA ON PRESS OBJECTIVITY

The study examined the prospect of social media on press objectivity with a focus on NUJ, Osogbo. The proliferation of information communication technology and emergence of social media have made it possible to find out about events without actually being there. Journalists can report news across the world over the internet while citizen can also report event without necessarily a graduate of media or journalism. To achieve this study, a critical review to related literature, conceptual framework was made. The study was also anchored on Technological determinism and Source Credibility. Survey research method was used while data were collected using …READ MORE …

USES AND IMPLICATIONS OF SOCIAL MEDIA ON PRESS OBJECTIVITY

Abstract The study investigated the uses and implications of social media on press objectivity with a focus on NUJ, Osogbo. The proliferation of information communication technology and emergence of social media have made it possible to find out about events without actually being there. Journalists can report news across the world over the internet while citizen can also report event without necessarily a graduate of media or journalism. To achieve this study, a critical review to related literature, conceptual framework was made. The study was also anchored on Technological determinism and Source Credibility. Survey research method was used while data …READ MORE …

INFLUENCE OF DETERGENT ADVERTISEMENT ON STUDENTS BUYING HABIT

The study examined the influence of detergent advertisement on students buying habit. The research was anchored on Uses and Gratifications and Perception Theories apart from the depth of conceptual review and empirical studies. Advertisement has influenced the purchasing power by lure consumers towards buying goods. The study adopted Survey research method while the research used questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency and Percentage) method. Finding shows that students like Good Mama and Clean Detergents, Most of the respondents (91.5%) have high exposure to detergents advertisement while majority of the respondents exposed to …READ MORE …

IMPLICATIONS OF SOCIAL MEDIA ON PRESS OBJECTIVITY

Abstract The study investigated the implications of social media on press objectivity with a focus on NUJ, Osogbo. The proliferation of information communication technology and emergence of social media have made it possible to find out about events without actually being there. Journalists can report news across the world over the internet while citizen can also report event without necessarily a graduate of media or journalism. To achieve this study, a critical review to related literature, conceptual framework was made. The study was also anchored on Technological determinism and Source Credibility. Survey research method was used while data were collected …READ MORE …

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