ROLE OF INDIGENOUS COMMUNICATION IN COMMUNITY DEVELOPMENT

This research focuses on the role of indigenous communication in community development with a case study of Ijaiye Local Government, Lagos State. Without doubt, indigenous communication otherwise known as traditional communication is one of the oldest means of communication using local tool or media to disperse information such as town criers, drummers, using of signs etc. Although it was a very popular means as at then, but advancement in modern technology especially in this digital age has made it suffered high degree of decline. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection …READ MORE …

ROLE OF FEMALE JOURNALISTS ON NIGERIAN BROADCAST MEDIA

The research examined the “role of female journalists on Nigerian broadcast media (A case study of BCOS and NTA Ibadan). Findings have shown that women journalists have contributed to the development of journalism, broadcast media in particular and they are still contributing in so many ways despite the fact that their role as mother, religion, culture, gender disparity and insecurity among others are influencing their performance. Women journalists contribute in so many aspects particularly as anchors of women programmes, family programmes, children programmes, education programmes, fashion and entertainment programmes. Women are also known for their unique contributions in newscasting and …READ MORE …

IMPACT OF SOCIAL MEDIA IN LOCAL GOVERNMENT ADMINISTRATION IN NIGERIA

This research examined the impact of social media in local government administration in Nigeria with Osogbo local government as a case study. The research method adopted for this research was survey in which one hundred and fifty questionnaires were administered to the respondents within Osogbo local government secretariat and community while 130 copies of questionnaire were returned. Without doubt, social media have revolutionalized the practice and performance of Public relations at all level particularly with the recent introduction in the local government administration in Nigeria. However, despite the fact that social media have been in our society in about a …READ MORE …

CONTRIBUTION OF PHOTOGRAPHS IN NEWSPAPER COVER PAGE

This study evaluated the effects of photographs in newspaper cover page: An appraisal of the Punch newspaper. It is obvious that photographs play a very prominent role in newspaper and the world of print media in general especially when place in the cover page. It communicates messages even to the illiterates. A newspaper without the use of photograph would be nothing but look like a letter or text book and such publication could not persuade readers. Also, photographs draw the attention of the reader to the most prominent news and issue especially when placed at the front page of a …READ MORE …

AN ASSESSMENT OF THE USE OF SOCIAL MEDIA BY STUDENTS OF TERTIARY INSTITUTIONS IN NIGERIA

The research does an assessment of the use of social media by students of tertiary institutions in Nigeria, using Osun State University students, with a view to ascertain the level of compliance with social media networks for political awareness from students of the selected institution, as well as to know the extent in which students learning skill can be improved through social media. Technological Determinism and Uses and Gratification Theories were used as justification for the work. The research used survey research method coupled with 150 copies of questionnaires that were administered to respondents, out which 145 copies were correctly …READ MORE …

GENDER INEQUALITY IN THE PRACTICE OF JOURNALISM IN NIGERIA

Journalism is considered as an exclusive preserve of men with salutation of ‘Gentlemen of the Press’ an indication of gender discrimination or men profession. The study therefore appraises gender inequality in the practice of journalism with a particular focus on Nigeria Union of Journalists, Osun State Chapter. The study was anchored on Mute theory and System Management Theory. Survey research method was used while 200 copies of questionnaires were administered to respondents who were journalists that were purposively selected at the NUJ Press Centre Osogbo out of which 180 copies were retrieved and analysed using frequency and percentage distribution method. …READ MORE …

IMPACT OF TV MINISTRATION ON THE PROPAGATION OF GOSPEL

The study investigates the impact of TV ministration on the propagation of gospel in Osun state with a particular reference to Osun State Broadcasting Corporation. It is observed that television channels often contribute lots to socio-spiritual life of the society. The study was anchored on the Social Categories Theory, Uses and Gratifications Theory. The research adopted survey research method coupled with 150 copies of questionnaire that were administered to respondents in Osogbo out of which 120 copies were correctly filled and analysed using frequency and percentage table method. Findings show that majority of the respondents admitted that they watch religion …READ MORE …

IMPACT OF PUBLIC RELATIONS IN ACTUALIZATION OF ORGANISATION’S OBJECTIVES

The research examines the impact of public relations in actualization of organisation’s objectives with a specific focus on the Nigeria Brewery, Ibadan. It has been established in this research work that role of public relations practice in any organization cannot be easily fathom. The research work was justified on the framework of Systems Theory and Situational Theory. The study used survey research method while questionnaire was used to collect data from 154 respondents that were purposively selected from the Nigeria Breweries Plc out of which 142 copies that were correctly filled were analysed in frequency and percentage method. Findings show …READ MORE …

ROLE OF RADIO IN MOBILISING ELECTORATE TOWARDS PARTICIPATING IN 2019 PRESIDENTIAL ELECTION IN NIGERIA

The flexibility of radio makes it a unique tool in reaching diverse audience including those in rural area on socio-economy and political matters. It is on this notion that this examines the role of radio in mobilising electorate towards participating in 2019 Presidential Election in Osun state. Survey research method was adopted coupled with 200 copies of questionnaire that were printed and administered to the respondents within Osogbo in which 192 copies were returned. The data were analyzed using frequency and percentage method. The research findings showed that mass media especially radio provides avenue for the citizens to get information …READ MORE …

EFFECT OF TELEVISION DRAMA (JENNIFER DIARY) ON THE USAGE OF ENGLISH LANGUAGE BY STUDENTS

The research analysing the effect of television drama (Jennifer Diary) on the usage of English Language by Students in some selected secondary schools in Osogbo. There is no doubt about the fact that people especially children tend to cultivate and imitate what they see or watch on television and that is why the research was anchored on Cultivation Theory and Edutainment Theory. Survey research method was adopted with questionnaire was used as data collection instrument. 250 respondents were picked using simple random and systematic simpling technique from Kunike International School, Osogbo; Laro Comprehensive High School; and Osogbo and Osogbo Grammar …READ MORE …

ANALYSING THE NEED FOR CAMPUS RADIO IN NIGERIA TERTIARY INSTITUTIONS

 This research work examined the analyzing for the need for campus radio in Nigeria tertiary institution. The work critically analyzed the exact role of campus broadcasting to the mass media profession. Moreover, this project has been able to examine the operations and activities of Osun State Polytechnic, Iree which are all topmost stations among the campus stations in Nigeria. The research is hinged on the Development Media Theory and System theory. Survey method of research was employed, as the researcher purposively select his respondents from the chosen campus stations.100 questionnaires were administered to the respondents, out of which 100 copies …READ MORE …

COMPARATIVE ANALYSIS OF VIEWERSHIP PREFERENCE OF FOREIGN AND LOCAL TELEVISION STATIONS AMONG NIGERIAN YOUTHS

The research analyzed viewership preferences of foreign and local television station among Nigerian youths. Foreign television stations transmit foreign/western cultures across national borders to other developing countries like Nigeria. The paper is anchored on cultural imperialism, media imperialism and globalization theories. Survey research method was used with 120 copies of questionnaires distributed to the respondents in Akwa Ibom State Polytechnic, while 110 copies were retrieved which were analysed. It was observed that many of the respondents spend 4-10 hours watching television programmes and many of the respondents did not prefer local television stations to foreign television stations because local stations …READ MORE …

IMPACT OF PUBLIC RELATIONS DEPARTMENT OF L. G. ON THE PEOPLE

Abstract The research examines the impact of Public Relations Department in Irepodun Local Government on the People. Public relations is seen as a machinery use for promoting communication and understanding between organisation and its various publics. The research is anchored on Model of Public Relations by Grunig and Hunt and Situational Theory. Survey research method was used while questionnaire was used to collect data from the respondents in which one hundred copies of questionnaires were administered using frequency and percentage out of which 90 copies was returned. It is of note that majority of the respondents admitted that Irepodun local …READ MORE …

ASSESSING THE LEVEL OF OBJECTIVITY AMONG FEDERAL, STATE AND PRIVATE TELEVISION

            Abstract This research study tends to assess the level of objectivity among federal, state and private television in Nigeria. Survey research methodology was used with 150 copies of questionnaire administered to the respondents who are people living in Osogbo metropolis. However, 138 questionnaires were correctly filled and returned. Findings revealed that the mass media has not live up to expectations in their programme contents. It was recommended among others that mass media should create many decent educative programmes that will continue to promote the educational values of Nigeria. GET COMPLETE PROJECT

INFLUENCE OF ECONOMY NEWS REPORTING ON LISTENERS AND VIEWERS IN ONISHA

Abstract The research is set out to examine influence of economic news reporting on listeners and viewers in Nigeria, thus focus on Onisha metropolis area of Anambra State. It is of note radio and television are key tools for promoting economy news in Nigeria. The research was anchored on Agenda Setting Theory and Developmental Media Theory. The research also used survey research method coupled with 100 copies of questionnaires that were administered to respondents within Onisha from which 90 copies were correctly filled and analysed using frequency and percentage table method. Findings show that substantial numbers of the respondents (77.8%) …READ MORE …

ANALYSING LOCAL RADIO STATIONS AS INSTRUMENT FOR COMMUNITY EDUCATION AND SOCIAL CHANGE

The study is set out to analyze local radio stations as instrument for community education and social change with a case study of RAVE 91.7 FM and Gold 95.5 FM respectively the primary objective of this research is to examine the extent at which RAVE 91.7 FM and Gold 95.5 FM serve as an agent of social change in Osogbo and its environs. The study was anchored on Social responsibility media theory and development media. Survey research method was used to select respondents within Osogbo and its environs. The study employed non-probability sampling technique to select two hundred and fifty …READ MORE …

IMPACT OF RADIO ON THE VOTING BEHAVIOUR OF ELECTORATE IN THE 2018 GOVERNORSHIP ELECTION

The research was set out to examine the impact of radio on the voting behaviour of the electorates in the 2018 Ekiti governorship election. The study was anchored on Democratic Participant Method Theory and Agenda Setting Theory. Survey research method was adopted and 100 copies of the questionnaire were printed and administered to the respondents within Ikole-Ekiti using accidental sampling technique and out of 100 copies that were administered 90 copies were returned. Therefore, the data collected were analyzed using frequency and percentage method. Findings showed that mass media especially radio plays a significant role in educating, enlightening, sensitizing and general mobilization of the electorates …READ MORE …

IMPACT OF MASS MEDIA ON UNIVERSAL BASIC EDUCATION

The study examined the Impact of Mass Media on Universal Basic Education with Ede North Local Government as a case study. Mass media especially television and radio have been major agents of socialization in society through some educational programmes like Who Wants to be a Millionaire, Brain Test, Quiz T.V, Debate and many more apart from paying attention to government and non governmental educational organization like Universal basic Education. Today education is not limited within teacher and taught without social environment and mass media is one such potent force in the social environment of education. Mass media prove that education …READ MORE …

COMMUNITY RADIO AS INSTRUMENT FOR COMMUNITY EDUCATION AND SOCIAL CHANGE

The study examines community radio as instrument for community education and social change with a focus on RAVE 91.7 FM and Gold 95.5 FM. The study was anchored on Social Responsibility Media Theory and Development Media. Theory. Survey research method was used to select respondents within Osogbo and its environs. The study employed non-probability sampling technique to select two hundred and fifty (250) respondents within RAVE 91.7 Fm and Gold 95.5 FM). The data collection instrument used in collecting data is questionnaire. Out of 250 copies, 238 copies were returned while only 226 copies were correctly filled which is representing …READ MORE …

INFLUENCE OF INDIGENOUS LANGUAGE IN TELECOMMUNICATION CUSTOMERS’ CARE

The study influence of  Indigenous Language usage in telecommunication Customers’ Care on Subscriber Service Satisfaction among Osun State Polytechnic Students Iree.  The rationale for carrying out this study is to investigate the degree at which telecommunication service people in indigenous language and the extent which people also prefer to be served in indigenous language among other objectives. This research was anchored on Grunig and Hunt Model of Public Relations, Integrated Marketing Communication Theory and Accommodation Theory respectively. Survey research method and questionnaire were used as research instrument to gather the required data. Accidental sampling technique was used to select 100 …READ MORE …

IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON BANKING INDUSTRY

The research examined the impact of corporate social responsibility on banking industry in Osogbo particularly in the First Bank, GTB and Diamond Bank respectively. For organisation to grow, survive and have favourable image, it must be socially responsible because it is regarded as the overall personality of an organisation while it serve as a soft selling strategies. Stakeholder Theory and Gruning & Hunt Model was used. Survey research method was used while the data collection instrument used was the questionnaire. The study will employ Non-probability sampling technique to select 150 respondents in First Bank, GTB and Diamond Bank. The data …READ MORE …

INFLUENCE OF SOCIAL MEDIA ON NIGERIAN UNDERGRADUATES DRESSING HABIT

The research examines the influence of social media on Nigerian university undergraduates dressing habit with a focus on Wesley University and Obafemi Awolowo University. Social media have remained platform for interaction, communication, shopping especially in this era where advertisers are targeting youth everywhere including on social media and other online platforms in order sell while exposure to how other people dress have influence their fashion shopping and dressing mannerism. Survey research method was adopted in which 200 copies of questionnaires were administered to students from the duo institution out of which 192 were retrieved and analysed using frequency and percentage …READ MORE …

INFLUENCE OF ADVERTISEMENT IN SUSTAINING MASS MEDIA IN NIGERIA

The study examined the influence of advertisement in sustaining mass media in Nigeria, using OSBC and Punch newspaper as case study. Without doubt no mass media can survive without the availability of commercials or advertisement to generate revenue for the running of the mass media. In fact, private broadcast media is not different to that of private industry which is establish with the objective of making profit. Therefore, for mass media industry especially broadcast organizations to make money and to survive in the long run, they must have constant sources or streams of revenue. Critical reviews to related literature were …READ MORE …

ROLE OF PUBLIC RELATIONS IN ENHANCING PEACE IN HIGHER INSTITUTIONS

The study examined the role of public relations in enhancing peace in higher institutions particularly in Osun State Polytechnic, Iree. Public relations has remained a powerful tool in building and maintaining mutual understanding in every organization including creating and maintain good rapport between and among its various public. It also helps in building good image and satisfy the needed information by the public. Relevant theories were used to gratify the study. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument was questionnaire. From the result of the findings of this study, it …READ MORE …

AUDIENCE PERCEPTION OF LACASERA SOFT DRINK ADVERTISEMENT

The research examined audience perception of Lacasera soft drink advertisement using Madona University Okija, Anambra state as a case study. The research was also aimed at finding out if Madona University students are influenced by television commercials of Lacasera. The research design for the study was survey research, the scope of the survey research was limited to a sample of 120 respondents drawn from students of the institution using purposive sampling method (non-probability method). The theory that led support to this study was cultivation analysis and persuasion theory, and Advertising: Strong and Weak Theory etc. According to this theory mass …READ MORE …

Influence of Television in Promoting Igbo Culture

In the 52 years since the introduction of Television in Nigeria, concern over the influence and role of television on the people’s culture has taken a national dimension. In spite of the great advantages of television, concerns have been on its role in re-shaping the people’s culture. This research “Promoting Igbo Cultural Heritage: An Audience Evaluation of ABS Television Channels 24 & 27 programming in Anambra State”, is meant to investigate the contributions of ABS in promoting Igbo culture through its programmes from the standpoint ofits audience. This study investigated the programming of ABS Television Channels 24 & 27 in …READ MORE …

ROLE OF TELEVISION IN ELECTORAL EDUCATION IN NIGERIA

The research was geared towards examining the role of television in electoral education in Nigeria with a particular focus on OSBC and NTA Osogbo and electorates in the 2014 governorship election in Osun state. Without doubt television plays a very prominent role in political and socio-economic development of society. The power of television lies in its ability to transmit in audiovisual signal. It is very rich in educating, enlightening, mobilizing the electorates for political participation. Electorate can easily understand any political information such as how to vote, how to dress at the polling unit, how to using PVC readers among …READ MORE …

ROLE OF RADIO IN POLITICAL PARTICIPATION AND MOBILIZATION IN ELECTION

The study aims at examining the role of radio in political participation and mobilization in Akwa Ibom State election with a case study of Planet 101.1 FM, Atlantic 104.5 FM and AKBC 90.5 FM. Responses from the respondents indicated that radio stations in Akwa Ibom played a very crucial role in political awareness, mobilization, education and in the entire political development especially during election in the state. It did educate and sensitize masses on various activities such as registration, how to handle voter’s card, what to wear during election, how to participate in politic. The researcher adopted survey research method …READ MORE …

IMPACT OF MASS MEDIA IN ENHANCING JUDICIAL SYSTEM REFORM IN NIGERIA

The study is set out to examine the impact of mass media in enhancing judicial system reform in Nigeria. Judiciary is one of the three (3) arms of government in a democratic setting like Nigeria while mass media is considered to be the fourth estate of the realm and as forum for public discussion and watch dog on all other arms of government. The study is anchored on Social Responsibility Theory, Agenda Setting Theory and Democratic Participant Theory respectively. Survey research method was adopted while 100 respondents were purposively select among the judiciary and journalists in Correspondents Chapel, Osogbo. Questionnaire …READ MORE …

INFLUENCE OF SMARTPHONE ON THE READING HABITS OF UNIVERSITY OF LAGOS STUDENTS

The study is set out to examine the influence of smartphone on the reading habits of students with a case study of University of Lagos students. The study was anchored on technological determinism theory. The research used survey research method coupled with 200 copies of questionnaires that were administered to respondents within University of Ibadan in which 180 copies were correctly filled and analysed using frequency and percentage table method. The data collected were analysed and interpreted in frequency and percentage method. Findings show that smartphones have enable students of University of Ibadan to have instance access to internet, watching …READ MORE …