INFLUENCE OF MASS MEDIA ON ELECTORAL VICTORY OF POLITICAL PARTIES IN OSUN STATE

The research is on the thrust to examine the influence of mass media on electoral victory of political parties in Osun State with a reference to four media houses and four political parties i.e Osun State Broadcasting Corporation, Gold 95.5 F.M, Ilesa, Osun Defender Newspaper and Nigerian Tribune Newspaper while the political parties include: All Progressive Congress (APC), People’ Democratic Party (PDP), Labour Party (LP) and Accord Party (AP). The study was anchored on Development Media Theory and Democratic Participant Theory. Survey research method was adopted in which 200 copies of questionnaires were administered and 180 were returned. Respondents were …READ MORE …

INFLUENCE OF ADVERTISEMENT ON STUDENTS CHOICE OF TOOTHPASTE

The research was on the thrust to examine the influence of advertisement on students’ choice of toothpaste among students with a focus of University of Lagos students. The research was anchored on Uses and Gratifications  Theory and Persuasion Theory. The research used Survey research method with the questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency Statistics) method. Finding shows that students prefer  Oral B, Pestisodent and Toothpaste. It was recommended that advertisement should not deceive people in order to help students make appropriate choice. Order Now        

Influence of Facebook on the Menace of Coronavirus in Nigeria

The research was on the thrust to evaluate the influence of Facebook on the menace of Coronavirus in Nigeria. Lots of youth especially students of tertiary institutions used Facebook to learn more about Coronavirus and schools resumption news. The research was grounded on Technological Determinism Theory and Social Cognitive Learning Theory. The study used Survey method for carrying out this study. The main data collection instrument was questionnaire which was used to elicit responses from the respondents. The study used Non-probability sampling technique, purposive sampling technique in particular. The study used Descriptive Statistics with emphasis on frequency and percentage method. …READ MORE …

Influence of Social Media on Covid19 Pandemics in Nigeria

The study was set out to examine the influence of Social Media on Covid19 Pandemics in Nigeria. It should be noted that social media were used not only by Students but also among youth during the outbreak of the Coronavirus to be updated. The study was anchored on Technological Determinism Theory, Agenda Setting Theory and Social Cognitive Learning Theory. Survey research methodSurvey research method as a quantitative method was adopted for this study. Questionnaire was used to elicit responses from the respondents that were drawn. The research use Non-probability sampling technique ( Purposive Sampling). The data collected was analysed using …READ MORE …

ASSESSING THE POPULARITY OF FACEBOOK ADVERTISING

Big, Small and Medium Enterprises and individuals are now promoting their products and services on online especially on Facebook because 40% of the people in world are now online and because facebook is the second most visited website after google.com according to Alexa ranking. It was on this notion that the research assessing the popularity of Facebook advertising in Osun State Polytechnic, Iree. Survey research method was adopted while questionnaire was adopted for gathering data. Multistage sampling method as probability sampling technique was used to select respondents. Two hundred and fifty (250) respondents were drawn among the students. The data collected …READ MORE …

ASSESSMENT OF IMPACT OF MASS MEDIA IN REFORMING THE JUDICIAL SYSTEM IN NIGERIA

The study is set out to examine the impact of mass media in reforming the judicial system in Nigeria. Judiciary is one of the three (3) arms of government in a democratic setting like Nigeria while mass media is considered to be the fourth estate of the realm and as forum for public discussion and watch dog on all other arms of government. The study is anchored on Social Responsibility Theory, Agenda Setting Theory and Democratic Participant Theory respectively. Survey research method was adopted while 100 respondents were purposively select among the judiciary and journalists in Correspondents Chapel, Osogbo. Questionnaire …READ MORE …

IMPACT OF PRIVATIZATION OF BROADCASTING STATIONS IN NIGERIA ON CITIZENS

This study examined the impact of Privatization of Broadcasting Stations in Nigeria on citizens. Following the privatization of broadcast industry in 1992 by the Babangida regime. Broadcasting was an exclusive central government preserve so that the entry of private players in the industry necessitates an appraisal with a view towards ascertaining the benefits that had accrued since the liberalization of the sector. In this sense an assessment of the performance of private broadcast stations was done, taking into cognizance their viability with regards to their advert base to determine if the private stations have been able to wrest control of the …READ MORE …

EFFECT OF GOVERNMENT OWNERSHIP OF ELECTRONIC MEDIA ON THE PERFORMANCE OF JOURNALISTS

The assertion that says “he who pays the pipers dictates the tunes”, agreed more with this study because there are lots of government controls and influence on Nigerian journalists especially those working with the state media. Government dictates to journalists what they should and should not broadcast. It is believe the most of the government media journalists have been turned to their secretary and public relations while government has also turned media to her extension of ministry of information that can but support her activities dogmatically. The research was anchored on Agenda Setting Theory. Survey research method was adopted with …READ MORE …

ROLE OF MOBILE PHONE IN ACHIEVING EFFECTIVE FEEDBACK

The study examined the role of mobile phone in achieving effective feedback (A case study Unique FM 103.1, Ilesha. Feedback makes communication a continuous process, as it has the capacity to change the course and pattern of communication encountered between persons or among individuals. Feedback is a very important yardstick for measuring audience acceptance and participation in programmes. However, a very important element would be missing if feedback especially through phone-in programme is omitted from the basic structure of communication which contains sender, message, channel and receiver. Majority of the respondents send feedback to media house through the use of …READ MORE …

ROLE OF RADIO IN ACHIEVING MILLENNIUM DEVELOPMENT GOALS (MDGs) IN AKWA IBOM STATE

The United Nations Millennium Development Goals are 8 goals that all 189 UN Member States have agreed to try to achieve by the year 2015. The United Nations Millennium Declaration, signed in September 2000 commits world leaders to combat poverty, hunger, disease, illiteracy, environmental degradation, and discrimination against women. It is against this background that the research examines role of mass media in achieving Millennium Development Goals (MDGs)”. The research is anchored on developmental media theory and agenda setting theory respectively. Cross sectional survey research method is used in which 100 copies of questionnaires were administered within two radio stations …READ MORE …

ROLE OF MASS MEDIA IN SUPPORTING PRESIDENT MUHAMMADU BUHARI FIGHT AGAINST CORRUPTION IN NIGERIA

Campaign against corruption has been one of the focuses of President Muhammadu Buhari since the assumption of office in May 29, 2015 and it is on this background that the research dwelled on the role of mass media in supporting president Muhammadu Buhari’s fight against corruption in Nigeria because the media is seen as the fourth estate of the realm and watch dog of the people in power. Mass media have been able to educate, enlighten and inform the general public on the effect of corruption on our national development while mass media have not relented in exposing corrupt leaders, …READ MORE …

GENDER INEQUALITY IN THE PRACTICE OF JOURNALISM

Journalism is considered an exclusive preserve of men with salutation phrase of ‘Gentlemen of the press’ an indication of gender discrimination or men profession only. Religion, culture, gender disparity, role as mother and insecurity among others are factors influencing the performance of women journalists in Nigeria. The core objective of the research is to appraise the gender inequality in the practice of journalism with a case study of Oyo State National Association of Women Journalists (NAWOJ). Survey research method was used while 120 copies of questionnaires were administered to 120 respondents who were purposively selected with 60 respondents from the …READ MORE …

ROLE OF INDIGENOUS COMMUNICATION IN COMMUNITY DEVELOPMENT

This research focuses on the role of indigenous communication in community development with a case study of Ijaiye Local Government, Lagos State. Without doubt, indigenous communication otherwise known as traditional communication is one of the oldest means of communication using local tool or media to disperse information such as town criers, drummers, using of signs etc. Although it was a very popular means as at then, but advancement in modern technology especially in this digital age has made it suffered high degree of decline. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection …READ MORE …

ROLE OF FEMALE JOURNALISTS ON NIGERIAN BROADCAST MEDIA

The research examined the “role of female journalists on Nigerian broadcast media (A case study of BCOS and NTA Ibadan). Findings have shown that women journalists have contributed to the development of journalism, broadcast media in particular and they are still contributing in so many ways despite the fact that their role as mother, religion, culture, gender disparity and insecurity among others are influencing their performance. Women journalists contribute in so many aspects particularly as anchors of women programmes, family programmes, children programmes, education programmes, fashion and entertainment programmes. Women are also known for their unique contributions in newscasting and …READ MORE …

IMPACT OF SOCIAL MEDIA IN LOCAL GOVERNMENT ADMINISTRATION IN NIGERIA

This research examined the impact of social media in local government administration in Nigeria with Osogbo local government as a case study. The research method adopted for this research was survey in which one hundred and fifty questionnaires were administered to the respondents within Osogbo local government secretariat and community while 130 copies of questionnaire were returned. Without doubt, social media have revolutionalized the practice and performance of Public relations at all level particularly with the recent introduction in the local government administration in Nigeria. However, despite the fact that social media have been in our society in about a …READ MORE …

CONTRIBUTION OF PHOTOGRAPHS IN NEWSPAPER COVER PAGE

This study evaluated the effects of photographs in newspaper cover page: An appraisal of the Punch newspaper. It is obvious that photographs play a very prominent role in newspaper and the world of print media in general especially when place in the cover page. It communicates messages even to the illiterates. A newspaper without the use of photograph would be nothing but look like a letter or text book and such publication could not persuade readers. Also, photographs draw the attention of the reader to the most prominent news and issue especially when placed at the front page of a …READ MORE …

AN ASSESSMENT OF THE USE OF SOCIAL MEDIA BY STUDENTS OF TERTIARY INSTITUTIONS IN NIGERIA

The research does an assessment of the use of social media by students of tertiary institutions in Nigeria, using Osun State University students, with a view to ascertain the level of compliance with social media networks for political awareness from students of the selected institution, as well as to know the extent in which students learning skill can be improved through social media. Technological Determinism and Uses and Gratification Theories were used as justification for the work. The research used survey research method coupled with 150 copies of questionnaires that were administered to respondents, out which 145 copies were correctly …READ MORE …

APPLYING THE FREEDOM OF INFORMATION LAW IN MEDIA ROUTINES

Seeing mass media to operate without constraint especially from government and regulating agency is called press freedom and it has been a serious issue since the earlier days of the media establishment because of the power and position occupied by the mass media in the society. The mass media as an agent of mass mobilization, mass education, mass information and as an instrument of mass deception if used unjustly. Due to the above notion of the press, government at different countries often finds it uncomfortable to allow the press to exist uncontrolled. The media is seen as a volatile and …READ MORE …

EFFECT OF VIOLENT TELEVISION PROGRAMME ON NIGERIA YOUTHS

The study is structured within the cultivation and aggressive cue theoretical perspectives, this research explores the effect of violent television program on Nigeria youths. Gerbner, says heavy Tv viewers will cultivate the perception of reality portrayed by the television while exposure to violence scenes in movies by youth tends to arouse violence behaviour or attitude in youth. Survey research method was adopted in which 150 respondents majorly youth between the age 10-17 were drawn using simple random sampling technique. 160 copies of questionnaires were administered and 148 copies were retrieved upon which the analysis revolved. The data collected was analysed …READ MORE …

GENDER INEQUALITY IN THE PRACTICE OF JOURNALISM IN NIGERIA

Journalism is considered as an exclusive preserve of men with salutation of ‘Gentlemen of the Press’ an indication of gender discrimination or men profession. The study therefore appraises gender inequality in the practice of journalism with a particular focus on Nigeria Union of Journalists, Osun State Chapter. The study was anchored on Mute theory and System Management Theory. Survey research method was used while 200 copies of questionnaires were administered to respondents who were journalists that were purposively selected at the NUJ Press Centre Osogbo out of which 180 copies were retrieved and analysed using frequency and percentage distribution method. …READ MORE …

IMPACT OF TV MINISTRATION ON THE PROPAGATION OF GOSPEL

The study investigates the impact of TV ministration on the propagation of gospel in Osun state with a particular reference to Osun State Broadcasting Corporation. It is observed that television channels often contribute lots to socio-spiritual life of the society. The study was anchored on the Social Categories Theory, Uses and Gratifications Theory. The research adopted survey research method coupled with 150 copies of questionnaire that were administered to respondents in Osogbo out of which 120 copies were correctly filled and analysed using frequency and percentage table method. Findings show that majority of the respondents admitted that they watch religion …READ MORE …

IMPACT OF PUBLIC RELATIONS IN ACTUALIZATION OF ORGANISATION’S OBJECTIVES

The research examines the impact of public relations in actualization of organisation’s objectives with a specific focus on the Nigeria Brewery, Ibadan. It has been established in this research work that role of public relations practice in any organization cannot be easily fathom. The research work was justified on the framework of Systems Theory and Situational Theory. The study used survey research method while questionnaire was used to collect data from 154 respondents that were purposively selected from the Nigeria Breweries Plc out of which 142 copies that were correctly filled were analysed in frequency and percentage method. Findings show …READ MORE …

ROLE OF RADIO IN MOBILISING ELECTORATE TOWARDS PARTICIPATING IN 2019 PRESIDENTIAL ELECTION IN NIGERIA

The flexibility of radio makes it a unique tool in reaching diverse audience including those in rural area on socio-economy and political matters. It is on this notion that this examines the role of radio in mobilising electorate towards participating in 2019 Presidential Election in Osun state. Survey research method was adopted coupled with 200 copies of questionnaire that were printed and administered to the respondents within Osogbo in which 192 copies were returned. The data were analyzed using frequency and percentage method. The research findings showed that mass media especially radio provides avenue for the citizens to get information …READ MORE …

EFFECT OF TELEVISION DRAMA (JENNIFER DIARY) ON THE USAGE OF ENGLISH LANGUAGE BY STUDENTS

The research analysing the effect of television drama (Jennifer Diary) on the usage of English Language by Students in some selected secondary schools in Osogbo. There is no doubt about the fact that people especially children tend to cultivate and imitate what they see or watch on television and that is why the research was anchored on Cultivation Theory and Edutainment Theory. Survey research method was adopted with questionnaire was used as data collection instrument. 250 respondents were picked using simple random and systematic simpling technique from Kunike International School, Osogbo; Laro Comprehensive High School; and Osogbo and Osogbo Grammar …READ MORE …

ANALYSING THE NEED FOR CAMPUS RADIO IN NIGERIA TERTIARY INSTITUTIONS

 This research work examined the analyzing for the need for campus radio in Nigeria tertiary institution. The work critically analyzed the exact role of campus broadcasting to the mass media profession. Moreover, this project has been able to examine the operations and activities of Osun State Polytechnic, Iree which are all topmost stations among the campus stations in Nigeria. The research is hinged on the Development Media Theory and System theory. Survey method of research was employed, as the researcher purposively select his respondents from the chosen campus stations.100 questionnaires were administered to the respondents, out of which 100 copies …READ MORE …

COMPARATIVE ANALYSIS OF VIEWERSHIP PREFERENCE OF FOREIGN AND LOCAL TELEVISION STATIONS AMONG NIGERIAN YOUTHS

The research analyzed viewership preferences of foreign and local television station among Nigerian youths. Foreign television stations transmit foreign/western cultures across national borders to other developing countries like Nigeria. The paper is anchored on cultural imperialism, media imperialism and globalization theories. Survey research method was used with 120 copies of questionnaires distributed to the respondents in Akwa Ibom State Polytechnic, while 110 copies were retrieved which were analysed. It was observed that many of the respondents spend 4-10 hours watching television programmes and many of the respondents did not prefer local television stations to foreign television stations because local stations …READ MORE …

APPRAISAL OF CORPORATE SOCIAL RESPONSIBILITY IN SOME SELECTED BANKS

ABSTRACT The research appraises corporate social responsibility in some selected banks in Osogbo particularly in the First Bank, GTB and Diamond Bank respectively. For organisation to grow, survive and have favourable image, it must be socially responsible because it is regarded as the overall personality of an organisation while it serve as a soft selling strategies. Stakeholder Theory and Gruning & Hunt Model was used. Survey research method was used while the data collection instrument used was the questionnaire. The study will employ Non-probability sampling technique to select 150 respondents in First Bank, GTB and Diamond Bank. The data were …READ MORE …

ANALYSING THE IMPLICATIONS OF SOCIAL MEDIA ON PRESS OBJECTIVITY

The research analyses the implications of social media on press objectivity with a focus on students of Osun State Polytechnic, Iree. The proliferation of information communication technology and emergence of social media have made it possible to find out about events without actually being there. Journalists can report news across the world over the internet while citizen can also report event without necessarily a graduate of media or journalism. To achieve this study, a critical review to related literature, conceptual framework was made. The study was also anchored on Technological determinism and Source Credibility. Survey research method was used while …READ MORE …

IMPACT OF COMPUTER APPLICATION ON BROADCASTING

The research examined the impact of computer application on broadcasting(A case study of Ondo State RadioVision Corporation, Orita-Obele Akure). Information and Communication Technology especially computer has changed mass media production and distribution in Nigeria. The study which was anchored on Mediamorphosis theory and Technological Determination Theory which emphasised that as we move from old technology to the new one, it influences the way we do things. A survey research method was used while the data collection instrument for this study was questionnaire. the copies of questionnaire were administered to 150 respondents that were drawn using simple random technique out of …READ MORE …

ANALYSIS OF NEW MEDIA AND MAINSTREAM MEDIA EFFECTIVENESS AMONG ADVERTING AGENCY

One of the most important things to pay attention to when planning advertising campaign is the choice of media otherwise known as media selection which is mostly influenced by the target audience. The research is therefore comparatively analysing media preference among advertisers in Ikeja local government with the view to know which media they like and why they are preferred. This research was anchored on the Uses and Gratifications, Source Credibility Theory. The study used In-Depth interview was used to analysis the data obtained from the In-depth Interview conducted with experts in the advertising agencies particularly at Resone Media, Marketing …READ MORE …