INFLUENCE OF TELEVISION PROGRAMMING ON VIEWERS PREFERENCE

The study investigated the influence of television programming on viewers’ preferences in Lagos particularly in five major strategic locations within the Lagos metropolis i.e Oshodi, Ojota, Ikeja, Mushin/Ladipo and Yaba/Akoka. The study is anchored on Perception Theory, Uses and Gratification Theory and Source Credibility Theory especially as it is obvious that people use the media for different purpose that suit their gratifications and that no two people use the media same way and purpose whereas people also selectively expose themselves to some programmes and not others. The reserach used survey research  method coupled with 200 copies of questionnaires that were …READ MORE …

USES AND INFLUENCE OF INTERNET ON THE PRACTICE OF JOURNALISM IN NIGERIA

Internet has been a plus to the practice of modern journalism which cannot be denied as a result this research is on the thrust to examine the uses and influence of internet on the practice of journalism in Nigeria with emphasis on journalists in Osun State. The research equally covered electronic mail, social media, search engines, video conferencing skyping and lots more has changed the conventional face and practice of mass media like: radio, television, newspaper and magazine not only in Nigeria but across the globe. The study was anchored on Technology Determinism. Survey research method was adopted while questionnaire …READ MORE …

INFLUENCE OF ADVERTISEMENT ON STUDENTS CHOICE OF TOOTHPASTE

The research was on the thrust to examine the influence of advertisement on students’ choice of toothpaste among students with a focus of University of Lagos students. The research was anchored on Uses and Gratifications  Theory and Persuasion Theory. The research used Survey research method with the questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency Statistics) method. Finding shows that students prefer  Oral B, Pestisodent and Toothpaste. It was recommended that advertisement should not deceive people in order to help students make appropriate choice. Order Now        

Influence of Facebook on the Menace of Coronavirus in Nigeria

The research was on the thrust to evaluate the influence of Facebook on the menace of Coronavirus in Nigeria. Lots of youth especially students of tertiary institutions used Facebook to learn more about Coronavirus and schools resumption news. The research was grounded on Technological Determinism Theory and Social Cognitive Learning Theory. The study used Survey method for carrying out this study. The main data collection instrument was questionnaire which was used to elicit responses from the respondents. The study used Non-probability sampling technique, purposive sampling technique in particular. The study used Descriptive Statistics with emphasis on frequency and percentage method. …READ MORE …

Influence of Social Media on Covid19 Pandemics in Nigeria

The study was set out to examine the influence of Social Media on Covid19 Pandemics in Nigeria. It should be noted that social media were used not only by Students but also among youth during the outbreak of the Coronavirus to be updated. The study was anchored on Technological Determinism Theory, Agenda Setting Theory and Social Cognitive Learning Theory. Survey research methodSurvey research method as a quantitative method was adopted for this study. Questionnaire was used to elicit responses from the respondents that were drawn. The research use Non-probability sampling technique ( Purposive Sampling). The data collected was analysed using …READ MORE …

ASSESSMENT OF MANAGEMENT IN THE OPERATION OF PARROT 101.1 F.M. OGBOMOSHO

The research examines the assessment of management in the operation of Parrot F.M. Ogbomosho. The study was anchored on three management theories which are Behavioural and Human Relations Management Theories, Fredrick Taylor’s Scientific Management Theory and Contingency Theories. Survey research method was adopted in which 100 copies of questionnaires were administered to the respondents that were drawn within Parrot F.M. Ogbomosho using non-probability sampling technique (purposive sampling) out of which 90 copies were correctly filled and analysed. The data were analysed using frequency and percentage table method. Findings revealed that fund is the core problem facing Parrot F.M. Ogbomosho while it also …READ MORE …

ASSESSMENT OF IMPACT OF MASS MEDIA IN REFORMING THE JUDICIAL SYSTEM IN NIGERIA

The study is set out to examine the impact of mass media in reforming the judicial system in Nigeria. Judiciary is one of the three (3) arms of government in a democratic setting like Nigeria while mass media is considered to be the fourth estate of the realm and as forum for public discussion and watch dog on all other arms of government. The study is anchored on Social Responsibility Theory, Agenda Setting Theory and Democratic Participant Theory respectively. Survey research method was adopted while 100 respondents were purposively select among the judiciary and journalists in Correspondents Chapel, Osogbo. Questionnaire …READ MORE …

IMPACT OF PRIVATIZATION OF BROADCASTING STATIONS IN NIGERIA ON CITIZENS

This study examined the impact of Privatization of Broadcasting Stations in Nigeria on citizens. Following the privatization of broadcast industry in 1992 by the Babangida regime. Broadcasting was an exclusive central government preserve so that the entry of private players in the industry necessitates an appraisal with a view towards ascertaining the benefits that had accrued since the liberalization of the sector. In this sense an assessment of the performance of private broadcast stations was done, taking into cognizance their viability with regards to their advert base to determine if the private stations have been able to wrest control of the …READ MORE …

EFFECT OF GOVERNMENT OWNERSHIP OF ELECTRONIC MEDIA ON THE PERFORMANCE OF JOURNALISTS

The assertion that says “he who pays the pipers dictates the tunes”, agreed more with this study because there are lots of government controls and influence on Nigerian journalists especially those working with the state media. Government dictates to journalists what they should and should not broadcast. It is believe the most of the government media journalists have been turned to their secretary and public relations while government has also turned media to her extension of ministry of information that can but support her activities dogmatically. The research was anchored on Agenda Setting Theory. Survey research method was adopted with …READ MORE …

ROLE OF MOBILE PHONE IN ACHIEVING EFFECTIVE FEEDBACK

The study examined the role of mobile phone in achieving effective feedback (A case study Unique FM 103.1, Ilesha. Feedback makes communication a continuous process, as it has the capacity to change the course and pattern of communication encountered between persons or among individuals. Feedback is a very important yardstick for measuring audience acceptance and participation in programmes. However, a very important element would be missing if feedback especially through phone-in programme is omitted from the basic structure of communication which contains sender, message, channel and receiver. Majority of the respondents send feedback to media house through the use of …READ MORE …

ROLE OF RADIO IN ACHIEVING MILLENNIUM DEVELOPMENT GOALS (MDGs) IN AKWA IBOM STATE

The United Nations Millennium Development Goals are 8 goals that all 189 UN Member States have agreed to try to achieve by the year 2015. The United Nations Millennium Declaration, signed in September 2000 commits world leaders to combat poverty, hunger, disease, illiteracy, environmental degradation, and discrimination against women. It is against this background that the research examines role of mass media in achieving Millennium Development Goals (MDGs)”. The research is anchored on developmental media theory and agenda setting theory respectively. Cross sectional survey research method is used in which 100 copies of questionnaires were administered within two radio stations …READ MORE …

ROLE OF MASS MEDIA IN SUPPORTING PRESIDENT MUHAMMADU BUHARI FIGHT AGAINST CORRUPTION IN NIGERIA

Campaign against corruption has been one of the focuses of President Muhammadu Buhari since the assumption of office in May 29, 2015 and it is on this background that the research dwelled on the role of mass media in supporting president Muhammadu Buhari’s fight against corruption in Nigeria because the media is seen as the fourth estate of the realm and watch dog of the people in power. Mass media have been able to educate, enlighten and inform the general public on the effect of corruption on our national development while mass media have not relented in exposing corrupt leaders, …READ MORE …

GENDER INEQUALITY IN THE PRACTICE OF JOURNALISM

Journalism is considered an exclusive preserve of men with salutation phrase of ‘Gentlemen of the press’ an indication of gender discrimination or men profession only. Religion, culture, gender disparity, role as mother and insecurity among others are factors influencing the performance of women journalists in Nigeria. The core objective of the research is to appraise the gender inequality in the practice of journalism with a case study of Oyo State National Association of Women Journalists (NAWOJ). Survey research method was used while 120 copies of questionnaires were administered to 120 respondents who were purposively selected with 60 respondents from the …READ MORE …

COPYRIGHT LAW ON INTERNET MATERIALS

Larger percentage of undergraduates pay less attention to copyright law or intellectual property, plagiarism, fair use, paraphrasing and how to deal with them especially as it related to internet publications and materials. The research therefore aims at appraising copyright law awareness among students on the internet publication among Kwara State University, Malete with the sole objective to know if Internet publications / materials enjoy copyright law or not and to what extent, because plagiarism is a criminal offence in an academic sphere. However, referencing internet publications and materials with appropriate citations is one of the gimmicks used to attribute the …READ MORE …

INFLUENCE OF TELEVISION ADVERTISING ON CONSUMERS BUYING HABITS OF CIGARETTES IN NIGERIAN

The research examines the influence of television advertising on consumers buying habits of cigarettes in Nigeria with a case study of Commercial Drivers in Onisha). It was established that television been an audio-visual platform has the capacity to influence the behaviour of people. Similarly, people tend to get motivated and persuaded by what they watch on television according to Garbner, G. et. al (1980). Survey research method was used coupled with one hundred (100) respondents while ninety (90) questionnaires were retrieved. The data were analyzed and interpreted using the table, frequency and percentage method. Also, cigarette/tobacco advertisement influences the smoking …READ MORE …

BROADCAST MEDIA AND CRISIS MANAGEMENT IN THE 2019 GENERAL ELECTIONS

The paper examines broadcast media and crisis management in the 2019 general elections. The paper was anchored on Agenda Setting Theory and Social Responsibility Theory. Survey research method was adopted while 40 copies of questionnaire were administered to respondents within NUJ, Osogbo and Ilorin while 32 copies were returned and analysed using frequency and percentage method. Finding show that the level of violence in the 2019 general election is moderate in so many states in Nigeria.  Also, inadequate security (40.6%) and greedy/godfatherism (28%) have been attributed to be the major factors accounted for violence in the 2019 General Election while …READ MORE …

INFLUENCE OF ADVERTISING ON CONSUMERS’ CHOICE  (A study of Oral B and Closeup)

The major thrust of this research is to examine the Influence of advertising on consumers’ choice of two competing brands i.e Oral B and Closeup among students of Enugu State University of Science and Technology (ESUT). It is believed that for any profit making organization to succeed in this competitive society there is need for advertisement. Advertising has formed part of the successful promotion device that any profit making organization must not toy with if such company wants to succeed. The study was anchored on Persuasive Theory and Cultivation Theory respectively. Survey research method was adopted in which 100 copies …READ MORE …

NATIONAL SECURITY AND THE RIGHT OF THE PUBLIC TO KNOW

The right of citizens to know what is happening within the government and in the ordinary street is one of the factors that drive journalists while a tool used by the government to restrict journalists is to classify some documents and information as “Official Secret Act”, “National Security” and “Internal Interest”. These are used to cloak the government’s illegal spying activities.  It is against this background that this research examines National Security and the Right of the public to know: An analysis of Samuel Ogundipe Experience.  The study was anchored on Social Responsibility Theory. Survey research method was used while …READ MORE …

APPLYING THE FREEDOM OF INFORMATION LAW IN MEDIA ROUTINES

Seeing mass media to operate without constraint especially from government and regulating agency is called press freedom and it has been a serious issue since the earlier days of the media establishment because of the power and position occupied by the mass media in the society. The mass media as an agent of mass mobilization, mass education, mass information and as an instrument of mass deception if used unjustly. Due to the above notion of the press, government at different countries often finds it uncomfortable to allow the press to exist uncontrolled. The media is seen as a volatile and …READ MORE …

EFFECT OF VIOLENT TELEVISION PROGRAMME ON NIGERIA YOUTHS

The study is structured within the cultivation and aggressive cue theoretical perspectives, this research explores the effect of violent television program on Nigeria youths. Gerbner, says heavy Tv viewers will cultivate the perception of reality portrayed by the television while exposure to violence scenes in movies by youth tends to arouse violence behaviour or attitude in youth. Survey research method was adopted in which 150 respondents majorly youth between the age 10-17 were drawn using simple random sampling technique. 160 copies of questionnaires were administered and 148 copies were retrieved upon which the analysis revolved. The data collected was analysed …READ MORE …

GENDER INEQUALITY IN THE PRACTICE OF JOURNALISM IN NIGERIA

Journalism is considered as an exclusive preserve of men with salutation of ‘Gentlemen of the Press’ an indication of gender discrimination or men profession. The study therefore appraises gender inequality in the practice of journalism with a particular focus on Nigeria Union of Journalists, Osun State Chapter. The study was anchored on Mute theory and System Management Theory. Survey research method was used while 200 copies of questionnaires were administered to respondents who were journalists that were purposively selected at the NUJ Press Centre Osogbo out of which 180 copies were retrieved and analysed using frequency and percentage distribution method. …READ MORE …

ANALYZING THE EFFECTIVENESS OF MEDIA LAW IN NIGERIA

The study analyzing the effectiveness of media law in Nigeria with a particular focus on Journalists in Lagos State. The right of citizens to know what is happening in the corridor of government is one of the factors that drives journalists while a tool used by the government to restrict journalists is to classify some documents and information as “Official Secret Act”, “National Security” and “Internal Interest”. These are used to cloak the government’s illegal spying activities. The study was anchored on Social Responsibility Theory, Source Credibility Theory and Democratic Participant Theory. Survey research method was used while 186 copies …READ MORE …

ASSESSMENT OF MEDIA OWNERSHIP INFLUENCE ON ETHICAL PRACTICES OF JOURNALISTS

The study assessing media ownership influence on ethical practices among journalists in Osun State. The assertion that says “he who pays the pipers dictates the tunes” agreed more with this study because there are lots of direct and indirect ownership controls and influence on journalists and media houses especially those working with the state media. The research was anchored on Social Responsibility Theory and The Ethical Utilitarian Theory. Survey research method as a quantitative research design was adopted in carrying out this study. The data collection instrument used in collecting data for this study is questionnaire which was administered to …READ MORE …

ANALYSIS OF CABLE TELEVISION SERVICE AND CULTURAL IMPERIALISMS

The study analyzing cable television service and cultural imperialism with a case study of Osun State Polytechnic, Iree students. The study was anchored on cultural imperialism theory and media imperialism theory. Survey research method with questionanire was used to elicit data from respondents Osun State Polytechnic students. Findings shows that majority of the respondents exposed themselves to television more than to other media and they rely on cable television particularly DSTV/GOTV, Startimes while about 21% are still fans of local stations. Also, viewing habit of the respondents shows that they were moderate television viewers as their watching pattern ranged bewteen …READ MORE …

IMPACT OF TV MINISTRATION ON THE PROPAGATION OF GOSPEL

The study investigates the impact of TV ministration on the propagation of gospel in Osun state with a particular reference to Osun State Broadcasting Corporation. It is observed that television channels often contribute lots to socio-spiritual life of the society. The study was anchored on the Social Categories Theory, Uses and Gratifications Theory. The research adopted survey research method coupled with 150 copies of questionnaire that were administered to respondents in Osogbo out of which 120 copies were correctly filled and analysed using frequency and percentage table method. Findings show that majority of the respondents admitted that they watch religion …READ MORE …

IMPACT OF OWNERSHIP STRUCTURE ON THE PERFORMANCE OF PRIVATE STATIONS IN NIGERIA

The assertion that says “he who pays the pipers dictates the tunes” agreed more with the outcome of this study because of the controls and influences exercise on journalists especially those working with the private media. The impact of ownership structure on the performance of private stations in Nigeria (A case study of Channels TV). The study is anchored on System Theory, Source Credibility and Political Economy Theory. Survey research method was adopted using simple random sampling technique. Also questionnaires were administered to 250 respondents and 220 were correctly filled and analysed. While the data collected were analysis and interpreted …READ MORE …

BROADCAST MEDIA IN IMPROVING THE ECONOMIC AND SOCIAL LIVES OF RURAL DWELLERS

The research is set out to examine the role of broadcast media in improving the economy and social lives of rural dwellers, thus focus on Obokun Local Government area of Osun State. It is of note that; the presence of radio has brought a lot of socio-economy development to the practice of people especially those living in a rural area through its various programmes such as: “Let’s Go Farming”, “You & Health”, “Nation’s Pride”, and host of others. The research was anchored on Agenda Setting Theory and Developmental Media Theory. The research also used survey research method coupled with 100 …READ MORE …

EFFECT OF TELEVISION DRAMA (JENNIFER DIARY) ON THE USAGE OF ENGLISH LANGUAGE BY STUDENTS

The research analysing the effect of television drama (Jennifer Diary) on the usage of English Language by Students in some selected secondary schools in Osogbo. There is no doubt about the fact that people especially children tend to cultivate and imitate what they see or watch on television and that is why the research was anchored on Cultivation Theory and Edutainment Theory. Survey research method was adopted with questionnaire was used as data collection instrument. 250 respondents were picked using simple random and systematic simpling technique from Kunike International School, Osogbo; Laro Comprehensive High School; and Osogbo and Osogbo Grammar …READ MORE …

IMPACT OF WESTERN TELEVISION STATIONS ON THE OPERATIONS OF BROADCASTING STATIONS IN NIGERIA

The research examined the Impact of Western Television Stations on the Operations of Broadcasting Stations in Nigeria with a particular focus on BBC and OSBC. The study was anchored on Cultivation Theory, Social Norms Theory And Social Learning Theory. Survey research method was used with 100 copies of questionnaires distributed to the respondents in Osun State Polytechnic, Iree while 100 copies were retrieved which were analysed using frequency and percentage method. Findings show that many of the respondents spent 4-10 hours watching television programmes and many of the respondents still prefer OSBC to BBC due to richness in local contents. …READ MORE …

ROLE OF TELEVISION AS AN INSTRUMENT OF PROMOTING INDIGENOUS LANGUAGE AND CULTURE

The study investigates the role of television as an instrument of promoting indigenous language and culture with a particular focus on OSBC. OSBC especially Orisun F.M, Ile-Ife remained one of the surviving indigenous channels in Nigeria focusing on Yoruba cultural development especially Yoruba language and culture. The study was anchored on the Cultivation Theory, Cultural Norms Theory and Social Learning Theory. Survey research method as a quantitative design was adopted while 100 copies of questionnaire were administered to 100 respondents out of which 96 copies were returned for analysis. The data collected were analysed in frequency and percentage method and …READ MORE …