IMPACT OF SOCIAL NETWORK PLATFORM ON EBOLA CAMPAIGN AMONG STUDENTS

The research examines the impact of social network platform on malaria campaign among students of University of Lagos. It is observed that in this era of Information and Communication Technology, social media especially facebook,and twitter have revolutionalised and redefined monopoly of news and information by mass media (radio, television, newspaper and magazine industries) as it enhance citizen participation in news gathering and dissemination. Social media has in the recent time turn the citizen not only as information consumers but also as information distributors which is now known as “Citizen Journalism”. Survey research method was adopted while 373 copies of questionnaires …READ MORE …

INFLUENCE OF SEXUAL MUSICAL VIDEOS ON THE SEXUAL ORIENTATIONS OF MASS COMMUNICATION STUDENTS

The research is set out to examine the influence of Sexual Musical Videos on the Sexual Orientations of Mass Communication Students of Osun State Polytechnic Iree. The study is necessary at this time as many youth are seen with earpiece plug to their smartphones and tablet enjoying different kinds of music especially Hip hop as major source of entertainment. The study was anchored on Social Learning Theory and Cultivation Theory. Survey research method was adopted in which questionnaires 100 copies of questionnaire were administered to students that were purposive selected across departments within Osun State Polytechnic Iree community out of …READ MORE …

EFFECT OF ADVERTISING OF HERBAL PRODUCT ON CONSUMER DECISION MAKING PROCESS

The research examined the effect of Advertising of Herbal Product on Consumers Decision Making Process: A case study Amen Scientific Herbal Centre, Taifa-Accra. The research was anchored on Source Credibility and Cultivation Theory. Survey research method was adopted while questionnaire was used to collect data from respondents. 150 respondents were accidentally selected from major strategic location within Usshertown, Tudu, Victoriaborg, West Ridge, and East Ridge while 131 copies were correctly returned and analysed using frequency and percentage data analysis method. Findings show that lots of the respondents often exposed to Amen Herb Advertisement from the radio, television, billboard and online …READ MORE …

IMPACT OF MASS MEDIA CAMPAIGNS ON REDUCTION OF MALARIA

This research examines on the impact of mass media campaigns on reduction of malaria (A study of Osun State Broadcasting Corporation. There is no doubt about the fact that malaria remained one of the deadly diseases killing thousands of people especially in Africa and Asia. One of the means to curtail its spread is through awareness creation. The study was anchored on Social Judgement Theory and Source Credibility Theory. The research used survey method coupled with questionnaire as a data collection instrument. One hundred (100) respondents were accidentally selected from 100, while only 90 copies were correctly filled and returned …READ MORE …

ROLE OF SOCIAL MEDIA IN CURBING THE SPREAD OF EBOLA VIRUS AMONG UNILAG STUDENTS

The research examines the role of social media in curbing the spread of ebola virus using Facebook users who are students of University of Lagos. It is observed that in this era of Information and Communication Technology, social media especially facebook, and twitter have revolutionalised and redefined monopoly of news and information by mass media (radio, television, newspaper and magazine industries) as it enhanced citizen participation in news gathering and dissemination. Social media has in the recent time turn the citizen not only as information consumers but also as information distributors which is now known as “Citizen Journalism”. Survey research …READ MORE …

CONTRIBUTIONS OF BROADCAST MEDIA IN CURBING EBOLA VIRUS IN NIGERIA

The research examines the contributions of broadcast media in curbing the spread of Ebola virus in Nigeria and particularly in Lagos and other cities. It was established that one of the means used to contained ebola when it first reported in Nigeria was through communication particularly broadcast media through various sensitization and enlightenment programmes and news, this helps to debunk rumour and superstition attached to the virus. Survey research method was adopted in which 100 copies of questionnaires were administered and 90 were returned. Respondents were drawn using non-probability technique. Also, the data were analysed and interpreted using table, frequency …READ MORE …

DRAMA AS A TOOL FOR PROMOTING EBOLA VIRUS AWARENESS

The research examined the contributions of drama programme to the prevention of ebola disease in Nigeria. One of the means used to contained ebola spread in Nigeria is through dramatic communication. Survey research method was adopted in which 100 copies of questionnaires were administered and 90 were returned. Respondents were drawn using probability technique. Also, the data were analysed and interpreted using table, frequency and percentage method. Respondents submitted that drama progrmammes on radio, television and in a normal movies helped to curb ebola spread in Nigeria and Lagos state in particular where the disease first break out. It was …READ MORE …

NEGATIVE IMPACT OF THE BEAUTY INDUSTRY ON TEEN BODY IMAGE AMONG NIGERIAN STUDENTS

Body image refers to a person’s feelings of the aesthetics and sexual attractiveness of their own body.

CIGARETTES TELEVISION ADVERTISEMENT ON SMOKING HABITS OF YOUTHS

The research examines the influence of television cigarettes advertisement on the smoking habits of youth in Nigeria with a case study of University of Uyo undergraduates. It was established that television been an audio-visual platform has the capacity to influence the behaviour of people. Similarly, people tend to get motivated and persuaded by what they watch on television according to George Garbner. The research use quantitative design with survey research method, one hundred (100) copies of questionnaire were administered to respondents within Uniuyo campus out of which ninety (90) copies were retrieved. The data were analyzed and interpreted using the …READ MORE …

ROLE OF RADIO IN ACHIEVING MILLENNIUM DEVELOPMENT GOALS

The United Nations Millennium Development Goals are 8 goals that all 189 UN Member States have agreed to try to achieve by the year 2015. The United Nations Millennium Declaration, signed in September 2000 commits world leaders to combat poverty, hunger, disease, illiteracy, environmental degradation, and discrimination against women. It is against this background that the research examines role of mass media in achieving Millennium Development Goals (MDGs)”. The research is anchored on developmental media theory and agenda setting theory respectively. Cross sectional survey research method is used in which 100 copies of questionnaires were administered within two radio stations …READ MORE …

ROLE OF MASS MEDIA ON THE USAGE OF CONTRACEPTIVES BY RURAL WOMEN

This study appraising the contribution of broadcasting media in educating rural women towards contraceptives (A case study of women in Iree Community). The results indicated that mass media play important roles in disseminating contraceptive knowledge in our society is a major and credible source of information. It is observed that women who are regularly exposed to mass media messages have more knowledge about contraceptives than their counterparts. Survey research method was adopted with 100 copies of questionnaires were administered. It is concluded that community broadcasting media is educating the mass rural dwellers on how to utilise drug while it educates …READ MORE …

INFLUENCE OF ABULE OLOKE MERIN AUDIO DRAMA IN EDUCATING YOUTHS ON HIV/AIDS AND SEX

The study examines the influence of Abule Oloke Merin audio drama in educating youths on HIV/AIDS and sex with a case study of Osun State Polytechnic, students

INFLUENCE OF VIOLENCE MOVIES ON ADOLESCENT SOCIAL BEHAVIOUR

The core objective of this research was to examine the influence of violence movies on children and adolescent social behaviour. According to Gerbner says heavy Tv viewers will cultivate the perception of reality portrayed by the television i.e Heavy viewing of violence movies among children and adolescent tend to arouse violence behaviour or attitude in children. Other theories used include but not limited to the cultivation theory, learning theory, aggressive cue theory, catharsis theory and behaviour theory was used to substantiate the conceptual and empirical studies. Survey research method was adopted in which 200 respondents majorly children in primary 3 …READ MORE …

INFLUENCE OF MAGGI STAR KITCHEN FAMILY SHOW IN EDUCATING WOMEN IN LAGOS ON THEIR FOOD PREPARATION

Cooking is one of the human activities because man must eat and as a result of this, Maggi Star Kitchen programme is designed by a seasoning producer with the view to make its products an household ingredient while preparing foods, it also offers platform to teach women on various food preparation. It is on this background that the research investigates the Influence of Maggi Star Kitchen Family Show in educating women in Lagos on their food preparation and food menu. Therefore, one hundred (100) women both young and old were purposively selected using non-probability technique and out of 100 copies …READ MORE …

INFLUENCE OF FAMILY PLANNING RADIO PROGRAMME ON YOUNG COUPLES IN OSOGBO

Radio is one of the means to get information across the length and breadth of the society because of its flexibility in presenting health matters, no wonder this research examines the influence of family planning radio programme on young couples in Osogbo metropolis to know if programmes on family planning actually tells on their re-procreation arrangement. Survey research method was adopted in this research coupled with 200 copies of questionnaires that were administered to the selected couples in Osogbo, the capital of Osun state, Southwest Nigeria in which 192 copies were returned for anlaysis. The result shows that mass media …READ MORE …

ROLES OF PRINT MEDIA IN CREATING AWARENESS AGAINST DRUG ABUSE

Mass media have been a major agent of socialization and tools for social changes especially now that people depend on message from mass media. The potential power of the mass media to help solve social problems. Television, radio and print advertising can entice people to buy a wide range of products and services, and television entertainment programs and movies exert enormous influence over our ideas, values and behavior. Therefore, according to conventional wisdom, it should be possible to use mass communications to get people to act on behalf of their own health and well-being or to “do right” by important …READ MORE …

ROLE OF RADIO AND INTERPERSONAL COMMUNICATION IN THE ERADICATION OF MALARIAL

Malaria kills a child somewhere in the world every minute. It infects approximately 219 million people each year (range 154 – 289 million), with an estimated 660,00 deaths, mostly children in Africa. Ninety percent of malaria deaths occur in Africa, where malaria accounts for about one in six of all childhood deaths. The disease also contributes greatly to anaemia among children — a major cause of poor growth and development.Malaria infection during pregnancy is associated with severe anaemia and other illness in the mother and contributes to low birth weight among newborn infants one of the leading risk factors for …READ MORE …