ADVERTISING AS INSTRUMENT ON STUDENTS BUYING HABIT OF DETERGENT

The research explored advertising as instrument on students purchasing habit of detergent. The research was anchored on Uses and Gratifications and Perception Theories apart from the depth of conceptual review and empirical studies. Advertisement has influenced the purchasing power by lure consumers towards buying goods. The study adopted Survey research method while the research used questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency and Percentage) method. Finding shows that students like Good Mama and Clean Detergents, Most of the respondents (91.5%) have high exposure to detergents advertisement while majority of the respondents exposed to …READ MORE …

ADVERTISING AS INSTRUMENT ON STUDENTS PURCHASING HABIT OF DETERGENT

The research explored advertising as instrument on students purchasing habit of detergent. The research was anchored on Uses and Gratifications and Perception Theories apart from the depth of conceptual review and empirical studies. Advertisement has influenced the purchasing power by lure consumers towards buying goods. The study adopted Survey research method while the research used questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency and Percentage) method. Finding shows that students like Good Mama and Clean Detergents, Most of the respondents (91.5%) have high exposure to detergents advertisement while majority of the respondents exposed to …READ MORE …

INFLUENCE OF DETERGENT ADVERTISEMENT ON STUDENTS BUYING HABIT

The study examined the influence of detergent advertisement on students buying habit. The research was anchored on Uses and Gratifications and Perception Theories apart from the depth of conceptual review and empirical studies. Advertisement has influenced the purchasing power by lure consumers towards buying goods. The study adopted Survey research method while the research used questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency and Percentage) method. Finding shows that students like Good Mama and Clean Detergents, Most of the respondents (91.5%) have high exposure to detergents advertisement while majority of the respondents exposed to …READ MORE …

ADVERTISING AS INSTRUMENT ON STUDENTS PURCHASING HABIT OF DETERGENT

Abstract The research explored advertising as instrument on students purchasing habit of detergent. The research was anchored on Uses and Gratifications and Perception Theories apart from the depth of conceptual review and empirical studies. Advertisement has influenced the purchasing power by lure consumers towards buying goods. The study adopted Survey research method while the research used questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency and Percentage) method. Finding shows that students like Good Mama and Clean Detergents, Most of the respondents (91.5%) have high exposure to detergents advertisement while majority of the respondents exposed …READ MORE …

INFLUENCE OF DETERGENT ADVERTISEMENT ON STUDENTS

The study examined the influence of detergent advertisement on students buying habit. The research was anchored on Uses and Gratifications and Perception Theories apart from the depth of conceptual review and empirical studies. Advertisement has influenced the purchasing power by lure consumers towards buying goods. The study adopted Survey research method while the research used questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency and Percentage) method. Finding shows that students like Good Mama and Clean Detergents, Most of the respondents (91.5%) have high exposure to detergents advertisement while majority of the respondents exposed to …READ MORE …

AUDIENCE PERCEPTION AND BELIEVABILITY OF SOCIAL MEDIA ADVERTISEMENT

The research examines audience perception and believability of social media advertisement with a focus on Facebook adverts among University of Lagos Students. The rationale for carrying out this study is on the observation that lots of companies and individuals are now promoting their brand online particularly through social media. Survey research method was used and questionnaire was also adopted to gather data from over 200 respondents that were drawn among UNILAG students using non-probability sampling method. Also, the data collected were analysed in frequency and percentage tables. Findings show that many of the respondents trust and patronise products and services …READ MORE …

INFLUENCE OF ADVERTISEMENT ON THE CHOICE OF DETERGENTS AMONG STUDENTS

The study which examines the influence of advertisement on the choice of detergents among students with a focus of University of Uyo students. The research was anchored on Uses and Gratifications and Perception Theories apart from the depth of conceptual review and empirical studies. The study adopted Survey research method while the research used questionnaire as data collection tool. The data collected was analyzed using Descriptive Statistic (Frequency Statistics) method. Finding shows that students like Good Mama and Clean Detergents. It was recommended that advert should defogged of deceived so that students can make the right choice.       …READ MORE …

INFLUENCE OF SEX APPEALS IN ADVERTISEMENT ON PRODUCTS AND SERVICES AMONG STUDENTS

The study was on the thrust to survey the influence of sex appeals in advertisement on products and services among students. There is no gaining saying in the fact that that ladies are portrayed in advertisement especially in this era when sex have become an instrument of attraction in advertisement. The research was anchored on AIDA and Theory and Individual Difference Theory. Survey research method was used to select respondents among students of University of Lagos. Non-probability sampling technique was used to select respondents from seven faculties using purposive sampling. The data collection instrument for this research was questionnaire as …READ MORE …

INFLUENCE OF ADVERTISEMENT ON STUDENTS CHOICE OF TOOTHPASTE

The research was on the thrust to examine the influence of advertisement on students’ choice of toothpaste among students with a focus of University of Lagos students. The research was anchored on Uses and Gratifications  Theory and Persuasion Theory. The research used Survey research method with the questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency Statistics) method. Finding shows that students prefer  Oral B, Pestisodent and Toothpaste. It was recommended that advertisement should not deceive people in order to help students make appropriate choice. Order Now        

INFLUENCE OF BILLBOARD ADVERTISEMENT IN PROMOTING PRODUCT

The research examines the influence of billboard advertisement in promoting Lux Soap on pedestrians in Lagos metropolis. The core objective of the research was to find out whether billboard advertisement influence buying habit of consumers and to what extent. Without mincing words, it is obvious that billboard is one of the effective advertising media especially with the introduction of digital billboard that is capable of working like television with motion picture, sound among others. Survey research method was adopted and 200 copies of questionnaires were administered to 200 respondents within Lagos metropolis who were selected using accidental sampling technique. Data …READ MORE …

IMPACT OF HUMAN RESOURCES MANAGEMENT ON PRODUCTIVITY OF AN ORGANIZATION

This study examined the Impact of Human Resources Management on Productivity of an Organization (A case study Nigeria Tobbaco Company Ltd). For business to grow and succeed. There is need to manage human and material resources. Human resources management is the hallmark of an organization most especially in profit making firms.  In this research survey research method was adopted coupled with 100 copies of questionnaire and 90 copies were returned.  It is recommended that training and development must also be used as a means of promoting workers, this will make the employees to find means of developing themselves and this …READ MORE …

IMPACT OF MOTIVATION ON EMPLOYEE’S PRODUCTIVITY

The aim of this project is to highlight the impact of motivation on employee’s productivity, with reference to Unilever Nigeria Plc, Lagos State motivation of employee helps to enhance organization productivity. It also enhances their employee to work hard and help in achieving the goals and objectives of the organization. The research methodology carried out was to gather some facts useful for the conduct of the study. In this, research questionnaire were used. The data collected through the research were also analyzed in this study in addition with their interpretation. Finally, certain conclusions were drawn and useful recommendations were given …READ MORE …

IMPACT OF SEX APPEALS IN ADVERTISING MESSAGES

The research examined the impact of sex appeal in advertising message, particularly how ladies are portrayed in advertisement especially in this era when they have become an instrument of attraction in advertising. The research was anchored on AIDA theory. Survey research method was used to select respondents among students of Osun State Polytechnic, Iree.  Non-probability sampling technique was used to select respondents from seven faculties using purposive sampling. The data collection instrument for this research was questionnaire as 250 copies were administered. Findings show that many students likes exposure to sex appeal in advert (63.4%) while (73.2%) submitted that sex …READ MORE …

INFLUENCE OF TELEVISION ADVERTISING ON CONSUMERS BUYING HABITS OF CIGARETTES IN NIGERIAN

The research examines the influence of television advertising on consumers buying habits of cigarettes in Nigeria with a case study of Commercial Drivers in Onisha). It was established that television been an audio-visual platform has the capacity to influence the behaviour of people. Similarly, people tend to get motivated and persuaded by what they watch on television according to Garbner, G. et. al (1980). Survey research method was used coupled with one hundred (100) respondents while ninety (90) questionnaires were retrieved. The data were analyzed and interpreted using the table, frequency and percentage method. Also, cigarette/tobacco advertisement influences the smoking …READ MORE …

INFLUENCE OF PRODUCT PACKAGING ON CONSUMERS’ PATRONAGE OF INDOMIE NOODLES

The significance of product packaging in the sale and durability of product cannot be overemphasized in this competitive market. The research examines the influence of product packaging on consumers’ patronage of indomie noodles. The research used quantitative research with survey method while questionnaire was used as data collection instrument. 100 respondents that were selected from the total population within Asaba Metropolis using non-probability method because of its convenience, respondents were selected purposively using accidental sampling method. It is shown from the findings that respondents retained and remembered indomie noodles product easily through its product packaging. It is recommended that manufacturers …READ MORE …

INFLUENCE OF INDIGENOUS LANGUAGE ON ADVERTISING CAMPAIGN ON MTN AND GLO CUSTOMERS

The study was carried out to find out the Influence of Indigenous Language on Advertising Campaign using MTN and GLO telecommunication firms as a case study . In carrying out this study, the researcher used survey research method coupled with questionnaire as the measuring instrument. From the findings, it is established that language is one of the powerful tools in conveying advert messages to the targeted audience. Also, advertising in indigenous language has great impact on the targeted public rather than advert in another language because people tend to understand their native language better and that is both the MTN …READ MORE …

IMPACT OF NEWSPAPER ADVERTISEMENT ON UNILEVER PLC

The study examined the impact of newspaper advertisement on an organisation using Unilever Plc, Apapa Lagos as a case study. Newspaper advertisement is very unique because is a permanent medium of communication and readers from all works of life who come across the newspaper can be opportune to see the advertisement message(s). The researcher adopted survey research method to elicit data from the selected respondents who were drawn using non-probability method. Data were collected via questionnaire while it was also analysed and interpreted using simple statistic method (frequency and percentage) with tables. Unilever Plc. should adopt the attitude of determine …READ MORE …

FACEBOOK AS EMERGING TOOL FOR POLITICAL PARTICIPATION

The study examined the influence of social media particularly Facebook as emerging tool for political participation in Delta State, Nigeria. The emergency and proliferation of social media otherwise known as citizen media has reshaped political education and mobilization in Nigeria. It offers platform for political debates, cyber activism, political campaign and political mobilization. Survey research method was used coupled with 300 copies of questionnaires that were administered to residents in the three senatorial districts of Delta state. This political dispensation, political office holders, politicians, including president and governors created and manage social media account such as facebook, twitter, Instagram among …READ MORE …

Impact of Advertising on Consumers Buying Behaviours

The research examined the impact of advertising on consumers buying behaviours (a study of Nasco Cornflakes advertising of 2016-2017. It is established that advertisements go a long way in influencing how consumers relate with a brand and the level of conviction to buy or use a product like cornflakes especial at the shopping spot. The theory that led support to this study were the Cultivation Theory and Uses and Gratification Theory. Survey research method was adopted while one hundred and fifty (150) copies of questionnaire were administered to respondents that were accidentally selected within Jos Metropolis and they Angwan Rukuba, …READ MORE …

INFLUENCE OF ADVERTISING ON CONSUMERS’ CHOICE  (A study of Oral B and Closeup)

The major thrust of this research is to examine the Influence of advertising on consumers’ choice of two competing brands i.e Oral B and Closeup among students of Enugu State University of Science and Technology (ESUT). It is believed that for any profit making organization to succeed in this competitive society there is need for advertisement. Advertising has formed part of the successful promotion device that any profit making organization must not toy with if such company wants to succeed. The study was anchored on Persuasive Theory and Cultivation Theory respectively. Survey research method was adopted in which 100 copies …READ MORE …

EFFECT OF ADVERTISING OF HERBAL PRODUCT ON CONSUMER DECISION MAKING PROCESS

The research examined the effect of Advertising of Herbal Product on Consumers Decision Making Process: A case study Amen Scientific Herbal Centre, Taifa-Accra. The research was anchored on Source Credibility and Cultivation Theory. Survey research method was adopted while questionnaire was used to collect data from respondents. 150 respondents were accidentally selected from major strategic location within Usshertown, Tudu, Victoriaborg, West Ridge, and East Ridge while 131 copies were correctly returned and analysed using frequency and percentage data analysis method. Findings show that lots of the respondents often exposed to Amen Herb Advertisement from the radio, television, billboard and online …READ MORE …

IMPACT OF TUESDAY GUARDIAN EMPLOYMENT OPPORTUNITIES ADVERTISEMENT ON THE SALES OF THE NEWSPAPER

The study investigated the Impact of Tuesday Guardian Employment Opportunities Advertisement on the Sales of the Newspaper in order to ascertain the extent in which people in Osogbo have access, patronize and get job from the Tuesday edition of the Guardian. The study is anchored on Uses and Gratifications Theory and Source Credibility Theory. Survey research method was used coupled with questionnaire to elicit responses from the respondents that were selected through purposive sampling in five strategic locations within Osogbo particularly  in Oke Fair, Gbemu, Ayetoro Area, Old Garage and Ola-Iya Area respectively. 200 copies of questionnaire were administered and …READ MORE …

INFLUENCE OF POLITICAL ADVERTISING ON VOTING BEHAVIOUR OF RESIDENTS OF RURAL COMMUNITY

The research examined the influence of political advertising on voting behaviour of residents of rural community (A case study of Iree Community). Political advertising campaigns are made easier and possible to reach wider electorate through the mass media- radio, TV, newspaper, magazine, social media, email and so on. This research was anchored on Technological Determinism, Democratic Participant Theory and Source Credibility. The research also used survey research method coupled with 250 copies of questionnaires that were administered to respondents within Iree from which 220 copies were correctly filled and analyzed using frequency and percentage table method. Findings show that substantial …READ MORE …

PERCEPTION OF STUDENTS IN THE USE OF CELEBRITY ENDORSEMENT IN NIGERIA ADVERTISING INDUSTRY

The use of celebrity endorser strategy now frequently used by corporate organization like GLO or individual marketers to get exposure for their brands/product and for consumers to patronize what they have to offer.  The study was anchored Perception Theory and Mental Model. The research used survey method coupled with questionnaire as a data collection instrument. One hundred (100) respondents were accidentally selected while only 90 copies were correctly filled and returned for analysis. The data collected were analysed and discussed in descriptive statistics (frequency and percentage method). Finding also shows that many of the respondents (77.7%) admitted that they saw …READ MORE …

EFFECTIVENESS OF PRODUCT ENDORSEMENTS BY CELEBRITIES IN ADVERTISEMENT

The study examines the effectiveness of product endorsements by celebrities in advertisement with a particular focus on Global Communication, Nigeria. The study was used Perception Theory and Mental Model. The research used survey method coupled with questionnaire as a data collection instrument. One hundred (100) respondents were accidentally selected while only 90 copies were correctly filled and returned for analysis. The data collected were analysed and discussed in descriptive statistics (frequency and percentage method). Finding also shows that many of the respondents (77.7%) admitted that they saw celebs in Glo advertising campaigns many times. On whether celebrities featured on Glo …READ MORE …

ANALYSIS OF NEW MEDIA AND MAINSTREAM MEDIA EFFECTIVENESS AMONG ADVERTING AGENCY

One of the most important things to pay attention to when planning advertising campaign is the choice of media otherwise known as media selection which is mostly influenced by the target audience. The research is therefore comparatively analysing media preference among advertisers in Ikeja local government with the view to know which media they like and why they are preferred. This research was anchored on the Uses and Gratifications, Source Credibility Theory. The study used In-Depth interview was used to analysis the data obtained from the In-depth Interview conducted with experts in the advertising agencies particularly at Resone Media, Marketing …READ MORE …

EXAMINATION OF EFFECTIVENESS OF PHOTOGRAPHS IN PRINT JOURNALISM

The study is set out to examine the effectiveness of photographs in print journalism. Photography is believed to be one of the most effective elements in drawing attention because photographs play a very prominent role in magazine and the world of print media in general. It communicates messages even to the illiterates. The study is anchored on the Source Credibility Theory. Survey research method was adopted in which questionnaire was used as data collection instrument while 100 respondents were selected within four newsstands in Osogbo particularly at Oke-Fia Newstand, Ayetoro Newstand, Gbemu Newsstand and Olaiya newsstand respectively using accidental sampling …READ MORE …

ASSESSING THE CELEBRITY ENDORSEMENT ON BRAND PROMOTION IN GHANA

The use of celebrity endorser strategy now frequently used by firms or individual marketers to get exposure for their brands/product and for consumers to patronize what they have to offer. This dissertation explores the factors considered by marketers when selecting celebrities to endorse products/brands the consumer’s purchasing behavior after a product has been endorsed. This dissertation seeks to produce an awareness on celebrity endorsement as an effective marketing instrument. This dissertation’s objectives are to assess the factors that are considered in the selection of celebrities for brand/product endorsement at Nestle Ghana Limited and also to find out the consumer behavior …READ MORE …

INFLUENCE OF FOREIGN ADVERTISING ON NIGERIA CULTURE

The study examines the influence of foreign advertising on Nigeria Culture (A case study of Africa Independent Television (AIT). The study was guided on the framework of Perception Theory and Accommodation Theory. Survey method was used coupled with questionnaires that were administered to the selected respondents, out of 399 copies only 360 copies of the questionnaires were returned for analysis.  Frequency and percentage table was used to present the analysis. Findings show that it is true that AIT aired many foreign commercials on their channel while, majority of the respondents admitted that the foreign adverts are very attractive than the …READ MORE …

INFLUENCE OF OUTDOOR ADVERTISING ON POLITICIANS ELECTORAL SUCCESS

The research examined the influence of outdoor advertising on politicians’ electoral success using the 2014 and 2018 Osun governorship election as a yardstick. It is of note that; the presence of various outdoor media platforms like billboard, poster, banner e.t.c has commanded a large number of followership for candidates. This research was anchored on Uses and Gratification Theory and Psychodynamic Theory. The research also used survey research method coupled with 250 copies of questionnaires that were administered to respondents within Ifelodun local government from which 220 copies were correctly filled and analyzed using frequency and percentage table method. Findings show …READ MORE …