APPRAISAL OF SMARTPHONE AS AN EFFECTIVE FEEDBACK INSTRUMENT

The study appraised of smartphone as an effective feedback instrument using Unique FM 103.1, Ilesha as a reference point. Feedback makes communication a continuous process, as it has the capacity to change the course and pattern of communication encountered between persons or among individuals. Feedback is a very important yardstick for measuring audience acceptance and participation in programmes. The study was anchored on Gatekeeping Theory. Survey research method was adopted coupled with questionnaire as data collection instrument in eliciting data needed from the sample. The sample was drawn using sample random sampling. The data collected were analysis using frequency and …READ MORE …

INFLUENCE OF PRIVATIZATION ON NIGERIA CITIZENS

This study investigated the influence of privatization on Nigeria citizens. Following the privatization of broadcast industry in 1992 by the Babangida regime. Broadcasting was an exclusive central government preserve so that the entry of private players in the industry necessitates an appraisal with a view towards ascertaining the benefits that had accrued since the liberalization of the sector. The study was anchored on Libertarian Theory and Diffusion of Innovation Theory. Survey research method was adopted while questionnaires was used as date collection instrument. The study quota sampling as a non-probability to select respondents residing in Osun State polytechnic Community Iree. …READ MORE …

INFLUENCE OF TELEVISION PROGRAMMING ON VIEWERS PREFERENCE

The study investigated the influence of television programming on viewers’ preferences in Lagos particularly in five major strategic locations within the Lagos metropolis i.e Oshodi, Ojota, Ikeja, Mushin/Ladipo and Yaba/Akoka. The study is anchored on Perception Theory, Uses and Gratification Theory and Source Credibility Theory especially as it is obvious that people use the media for different purpose that suit their gratifications and that no two people use the media same way and purpose whereas people also selectively expose themselves to some programmes and not others. The reserach used survey research  method coupled with 200 copies of questionnaires that were …READ MORE …

USES AND INFLUENCE OF INTERNET ON THE PRACTICE OF JOURNALISM IN NIGERIA

Internet has been a plus to the practice of modern journalism which cannot be denied as a result this research is on the thrust to examine the uses and influence of internet on the practice of journalism in Nigeria with emphasis on journalists in Osun State. The research equally covered electronic mail, social media, search engines, video conferencing skyping and lots more has changed the conventional face and practice of mass media like: radio, television, newspaper and magazine not only in Nigeria but across the globe. The study was anchored on Technology Determinism. Survey research method was adopted while questionnaire …READ MORE …

INFLUENCE OF ADVERTISEMENT ON STUDENTS CHOICE OF TOOTHPASTE

The research was on the thrust to examine the influence of advertisement on students’ choice of toothpaste among students with a focus of University of Lagos students. The research was anchored on Uses and Gratifications  Theory and Persuasion Theory. The research used Survey research method with the questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency Statistics) method. Finding shows that students prefer  Oral B, Pestisodent and Toothpaste. It was recommended that advertisement should not deceive people in order to help students make appropriate choice. Order Now        

Influence of Facebook on the Menace of Coronavirus in Nigeria

The research was on the thrust to evaluate the influence of Facebook on the menace of Coronavirus in Nigeria. Lots of youth especially students of tertiary institutions used Facebook to learn more about Coronavirus and schools resumption news. The research was grounded on Technological Determinism Theory and Social Cognitive Learning Theory. The study used Survey method for carrying out this study. The main data collection instrument was questionnaire which was used to elicit responses from the respondents. The study used Non-probability sampling technique, purposive sampling technique in particular. The study used Descriptive Statistics with emphasis on frequency and percentage method. …READ MORE …

Influence of Social Media on Covid19 Pandemics in Nigeria

The study was set out to examine the influence of Social Media on Covid19 Pandemics in Nigeria. It should be noted that social media were used not only by Students but also among youth during the outbreak of the Coronavirus to be updated. The study was anchored on Technological Determinism Theory and Agenda Setting   Theory. Survey research methodSurvey research method as a quantitative method was adopted for this study. Questionnaire was used to elicit responses from the respondents that were drawn. The research use Non-probability sampling technique ( Purposive Sampling). The data collected was analysed using Descriptive Statistics ( …READ MORE …

ASSESSMENT OF MANAGEMENT IN THE OPERATION OF PARROT 101.1 F.M. OGBOMOSHO

The research examines the assessment of management in the operation of Parrot F.M. Ogbomosho. The study was anchored on three management theories which are Behavioural and Human Relations Management Theories, Fredrick Taylor’s Scientific Management Theory and Contingency Theories. Survey research method was adopted in which 100 copies of questionnaires were administered to the respondents that were drawn within Parrot F.M. Ogbomosho using non-probability sampling technique (purposive sampling) out of which 90 copies were correctly filled and analysed. The data were analysed using frequency and percentage table method. Findings revealed that fund is the core problem facing Parrot F.M. Ogbomosho while it also …READ MORE …

ASSESSMENT OF IMPACT OF MASS MEDIA IN REFORMING THE JUDICIAL SYSTEM IN NIGERIA

The study is set out to examine the impact of mass media in reforming the judicial system in Nigeria. Judiciary is one of the three (3) arms of government in a democratic setting like Nigeria while mass media is considered to be the fourth estate of the realm and as forum for public discussion and watch dog on all other arms of government. The study is anchored on Social Responsibility Theory, Agenda Setting Theory and Democratic Participant Theory respectively. Survey research method was adopted while 100 respondents were purposively select among the judiciary and journalists in Correspondents Chapel, Osogbo. Questionnaire …READ MORE …