ABSTRACT: This study examined the use of new media as a business tool among undergraduates in Nigeria. This research project specifically looked at respondents’ usage
Abstract: The study investigated the effectiveness of social media on product promotion. The study was anchored on Technological Determinism Theory (TDT) to give the study
Abstract:: The study investigated the evaluating the effectiveness of digital technology on brand patronage by youths in Lagos State. The study was anchored on Technological
Abstract on ADVERTISING STRATEGY The study was on the thrust to investigate advertising strategy as a promotional tool in enhancing product acceptability with a particular
Abstract: Every brand or business begins and end with advertising, thus, many businesses and brands now desperately looking for effective means to promote their brands
Abstract: The study assessed the popularity and acceptability of Facebook advertising among students. The research was anchored on Technological Determinism Theory. A survey research method
Abstract: The objective of this study was to investigate the evaluating the role of online media in brand promotion i.e the effectiveness of online media
Abstract: The main aim of this study was to investigate the attitude of students toward social media advertisement. The study was anchored on Technology Determinism
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