INTRODUCTION/ ASSESSMENT OF CELEBRITY ENDORSEMENT & PRODUCT PATRONAGE AMONG YOUTHS Celebrity endorsement otherwise called celebrity branding, is a form of advertising campaign or
Abstract: The study investigated consumers perception of female models in the advertising of lux soap among working females in Eti-Osa Local Government. The study noted
ABSTRACT: The study examined the impact of celebrity endorsement on consumer buying behaviour; a case study of AIRTEL testimonial advertisement. The study was used Source
Abstract: The study investigated the influence of celebrity endorsement on the patronage of Infinix smartphone among Adeleke University Students as one of the strategies used
ABSTRACT: T\ used by corporate organization like GLO or individual marketers to get exposure for their brands/product and for consumers to patronize what they have
ABSTRACT: The use of celebrity endorser strategy is now frequently used by firms or individual marketers to get exposure for their brands/products and for consumers
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