ADVERTISING AS INSTRUMENT ON STUDENTS BUYING HABIT OF DETERGENT

The research explored advertising as instrument on students purchasing habit of detergent. The research was anchored on Uses and Gratifications and Perception Theories apart from the depth of conceptual review and empirical studies. Advertisement has influenced the purchasing power by lure consumers towards buying goods. The study adopted Survey research method while the research used questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency and Percentage) method. Finding shows that students like Good Mama and Clean Detergents, Most of the respondents (91.5%) have high exposure to detergents advertisement while majority of the respondents exposed to …READ MORE …

PROSPECT OF SOCIAL MEDIA ON PRESS OBJECTIVITY

Abstract The study examined the prospect of social media on press objectivity with a focus on NUJ, Osogbo. The proliferation of information communication technology and emergence of social media have made it possible to find out about events without actually being there. Journalists can report news across the world over the internet while citizen can also report event without necessarily a graduate of media or journalism. To achieve this study, a critical review to related literature, conceptual framework was made. The study was also anchored on Technological determinism and Source Credibility. Survey research method was used while data were collected …READ MORE …

USES AND IMPLICATIONS OF SOCIAL MEDIA ON PRESS OBJECTIVITY

Abstract The study investigated the uses and implications of social media on press objectivity with a focus on NUJ, Osogbo. The proliferation of information communication technology and emergence of social media have made it possible to find out about events without actually being there. Journalists can report news across the world over the internet while citizen can also report event without necessarily a graduate of media or journalism. To achieve this study, a critical review to related literature, conceptual framework was made. The study was also anchored on Technological determinism and Source Credibility. Survey research method was used while data …READ MORE …

ADVERTISING AS INSTRUMENT ON STUDENTS PURCHASING HABIT OF DETERGENT

The research explored advertising as instrument on students purchasing habit of detergent. The research was anchored on Uses and Gratifications and Perception Theories apart from the depth of conceptual review and empirical studies. Advertisement has influenced the purchasing power by lure consumers towards buying goods. The study adopted Survey research method while the research used questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency and Percentage) method. Finding shows that students like Good Mama and Clean Detergents, Most of the respondents (91.5%) have high exposure to detergents advertisement while majority of the respondents exposed to …READ MORE …

INFLUENCE OF DETERGENT ADVERTISEMENT ON STUDENTS BUYING HABIT

The study examined the influence of detergent advertisement on students buying habit. The research was anchored on Uses and Gratifications and Perception Theories apart from the depth of conceptual review and empirical studies. Advertisement has influenced the purchasing power by lure consumers towards buying goods. The study adopted Survey research method while the research used questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency and Percentage) method. Finding shows that students like Good Mama and Clean Detergents, Most of the respondents (91.5%) have high exposure to detergents advertisement while majority of the respondents exposed to …READ MORE …

IMPLICATIONS OF SOCIAL MEDIA ON PRESS OBJECTIVITY

Abstract The study investigated the implications of social media on press objectivity with a focus on NUJ, Osogbo. The proliferation of information communication technology and emergence of social media have made it possible to find out about events without actually being there. Journalists can report news across the world over the internet while citizen can also report event without necessarily a graduate of media or journalism. To achieve this study, a critical review to related literature, conceptual framework was made. The study was also anchored on Technological determinism and Source Credibility. Survey research method was used while data were collected …READ MORE …

ADVERTISING AS INSTRUMENT ON STUDENTS PURCHASING HABIT OF DETERGENT

Abstract The research explored advertising as instrument on students purchasing habit of detergent. The research was anchored on Uses and Gratifications and Perception Theories apart from the depth of conceptual review and empirical studies. Advertisement has influenced the purchasing power by lure consumers towards buying goods. The study adopted Survey research method while the research used questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency and Percentage) method. Finding shows that students like Good Mama and Clean Detergents, Most of the respondents (91.5%) have high exposure to detergents advertisement while majority of the respondents exposed …READ MORE …

INFLUENCE OF MODERN COMMUNICATION GADGETS ON JOURNALISTS IN NIGERIA

Abstract The study investigated the influence of modern communication gadgets journalists in Nigeria. It is obvious that modern communication gadgets like internet, social media, smartphone etch elf journalists in news gathering and dissemination. The study was anchored on Mediamorphosis Theory and Technological Determination Theory emphasizing that as we move from old technology to the new ones, new technology influences the way we do things. A survey research method was used while the data collection instrument for this study was questionnaire. 100 respondents were purposively selected from the Nigerian Union of Journalists, NUJ Chapel Anambra state.  Finding showed that, news gathering …READ MORE …

USE OF MODERN COMMUNICATION GADGETS AMONG NIGERIA JOURNALISM

Abstract The research set out to examine the use of modern communication gadgets among Nigeria journalism. The study was anchored on Mediamorphosis Theory and Technological Determination Theory emphasising that as we move from old technology to the new ones, new technology influences the way we do things. A survey research method was used while the data collection instrument for this study was questionnaire. 100 respondents were purposively selected from the Nigerian Union of Journalists, NUJ Chapel Anambra state.  Finding showed that, news gathering and dissemination, sound and audio editing, jingles and other related commercials are some of the areas in …READ MORE …

SMARTPHONES AS TOOL FOR NEWS GATHERING AMONG JOURNALISTS

Abstract The study investigated the impact of smartphones on news gathering and reporting by Journalists in Kwara State. There is no gain saying that smartphone aids news reporting especially that smartphone has become tool in hand of journalists in 21 the century. Apart from the fact that it helped in news gathering, it equally aids news editing, sharing the information, lesser noise and more meaningful interaction. The research is anchored on Technological Acceptance Model (TAM). The study used a survey research method while questionnaire was used as data collection instrument of which 148 questionnaire was administered to 148 registered journalists …READ MORE …

INFLUENCE OF TELEVISION PROGRAMMING ON VIEWERS PREFERENCE

The study investigated the influence of television programming on viewers’ preferences in Lagos particularly in five major strategic locations within the Lagos metropolis i.e Oshodi, Ojota, Ikeja, Mushin/Ladipo and Yaba/Akoka. The study is anchored on Perception Theory, Uses and Gratification Theory and Source Credibility Theory especially as it is obvious that people use the media for different purpose that suit their gratifications and that no two people use the media same way and purpose whereas people also selectively expose themselves to some programmes and not others. The reserach used survey research  method coupled with 200 copies of questionnaires that were …READ MORE …

INFLUENCE OF DETERGENT ADVERTISEMENT ON STUDENTS

The study examined the influence of detergent advertisement on students buying habit. The research was anchored on Uses and Gratifications and Perception Theories apart from the depth of conceptual review and empirical studies. Advertisement has influenced the purchasing power by lure consumers towards buying goods. The study adopted Survey research method while the research used questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency and Percentage) method. Finding shows that students like Good Mama and Clean Detergents, Most of the respondents (91.5%) have high exposure to detergents advertisement while majority of the respondents exposed to …READ MORE …

USE OF SMARTPHONES ON NEWS REPORTING AMONG JOURNALISTS

The study investigated the impact of smartphones on news gathering and reporting by Journalists in Kwara State. There is no gain saying that smartphone aids news reporting especially that smartphone has become tool in hand of journalists in 21 the century. Apart from the fact that it helped in news gathering, it equally aids news editing, sharing the information, lesser noise and more meaningful interaction. The research is anchored on Technological Acceptance Model (TAM). The study used a survey research method while questionnaire was used as data collection instrument of which 148 questionnaire was administered to 148 registered journalists in …READ MORE …

INFLUENCE OF SMARTPHONES ON NEWS GATHERING AND REPORTING AMONG JOURNALISTS

Abstract The study investigated the impact of smartphones on news gathering and reporting by Journalists in Kwara State. There is no gain saying that smartphone aids news reporting especially that smartphone has become tool in hand of journalists in 21 the century. Apart from the fact that it helped in news gathering, it equally aids news editing, sharing the information, lesser noise and more meaningful interaction. The research is anchored on Technological Acceptance Model (TAM). The study used a survey research method while questionnaire was used as data collection instrument of which 148 questionnaire was administered to 148 registered journalists …READ MORE …

CITIZEN JOURNALISM AND CHALLENGES OF FAKE NEWS IN NIGERIA

Abstract The study investigated citizen journalism and challenges of fake news in Nigeria with a focus on NUJ Port Harcourt. It is not an over emphasized that fake news has affected the social-political nature of this country and many developing nations at large because it did not only robbed the mainstream media its integrity, trust and reliability but also ruin the business of reporting which is important watchdog. The study is anchored on Social Responsible Theory, Democratic Participant Media Theory and Information Systems Theory. Survey research method was employed while questionnaire was used as data collection instrument. Taro Yamani Formula …READ MORE …

INFLUENCE OF NEW MEDIA ON PUBLIC OPINION AND CYBER ACTIVISM AMONG YOUTH ONLINE

This research investigates the influence of new media on public opinion and cyber activism. However, cyber activism or online activism or better called internet activism has been a grown concept on the internet for a long time in Western world but a new innovation in developing or Africa continent as the continent just embraced ICT in less than two decades. Survey research method was adopted to elicit data from online respondents. One hundred (100) copies of questionnaire were sent via email of which 90 copies of the questionnaires were returned for data analysis. Findings shown that new media particularly social …READ MORE …

New Media and Public Opinion Management

This study was on the thrust to investigate the role of new media and public opinion. However, online opinion formation, internet opinion, cyber activism or online activism or better called internet activism has been a grown concept on the internet for a long time in western world but a new innovation in developing or Africa continent as the continent just embraced ICT in less than two decades. Survey research method was adopted to elicit data from respondents within Madona University students among the users of internet particularly the social media users. One hundred (100) copies of questionnaire were printed and …READ MORE …

INFLUENCE OF NEW MEDIA ON INFORMATION ACQUISITION AMONG UNDERGRADUATES

In this era of Information and communication technology, social media especially blog, YouTube, facebook, whatsApp, twitter, BBM and 2go and many others have revolutionalised and redefined monopoly of news and information by mass media (radio, television, newspaper and magazine industries) as it enhanced citizen participation in news gathering and dissemination. The research investigated the influence of new media on information acquisition by undergraduates in Lead City University. New media has in the recent time turn the citizen not only as information consumers but also as information distributor which is now known as “Citizen Journalism”. Most citizen own their own blog, …READ MORE …

AUDIENCE PERCEPTION AND BELIEVABILITY OF SOCIAL MEDIA ADVERTISEMENT

The research examines audience perception and believability of social media advertisement with a focus on Facebook adverts among University of Lagos Students. The rationale for carrying out this study is on the observation that lots of companies and individuals are now promoting their brand online particularly through social media. Survey research method was used and questionnaire was also adopted to gather data from over 200 respondents that were drawn among UNILAG students using non-probability sampling method. Also, the data collected were analysed in frequency and percentage tables. Findings show that many of the respondents trust and patronise products and services …READ MORE …

CABLE TELEVISION ON CULTURAL IMPERIALISM

The study examines the influence of cable television on cultural imperialism with a case study of Osun State Polytechnic, Iree. The study is anchored on cultural imperialism theory. Survey research method with questionnaire was used to elicit data from respondents Osun State Polytechnic, Iree. Findings shows that majority of the respondents exposed themselves to television more than to other media and they rely on cable television particularly DSTV/GOTV, Startimes while about 21% are still fans of local stations. Also, viewing habit of the respondents shows that they were moderate television viewers as their watching pattern ranged between 30 minutes- 6 …READ MORE …

FACEBOOK AS PLATFORM FOR POLITICAL PARTICIPATION

The study examined the influence of social media particularly Facebook as platform for political participation in Delta State, Nigeria. The emergency and proliferation of social media otherwise known as citizen media has reshaped political education and mobilization in Nigeria. It offers platform for political debates, cyber activism, political campaign and political mobilization. Survey research method was used coupled with 300 copies of questionnaires that were administered to residents in the three senatorial districts of Delta state. This political dispensation, political office holders, politicians, including president and governors created and manage social media account such as facebook, twitter, Instagram among others …READ MORE …

INFLUENCE OF ADVERTISEMENT ON THE CHOICE OF DETERGENTS AMONG STUDENTS

The study which examines the influence of advertisement on the choice of detergents among students with a focus of University of Uyo students. The research was anchored on Uses and Gratifications and Perception Theories apart from the depth of conceptual review and empirical studies. The study adopted Survey research method while the research used questionnaire as data collection tool. The data collected was analyzed using Descriptive Statistic (Frequency Statistics) method. Finding shows that students like Good Mama and Clean Detergents. It was recommended that advert should defogged of deceived so that students can make the right choice.       …READ MORE …

INFLUENCE OF MASS MEDIA ON ELECTORAL VICTORY OF POLITICAL PARTIES IN OSUN STATE

The research is on the thrust to examine the influence of mass media on electoral victory of political parties in Osun State with a reference to four media houses and four political parties i.e Osun State Broadcasting Corporation, Gold 95.5 F.M, Ilesa, Osun Defender Newspaper and Nigerian Tribune Newspaper while the political parties include: All Progressive Congress (APC), People’ Democratic Party (PDP), Labour Party (LP) and Accord Party (AP). The study was anchored on Development Media Theory and Democratic Participant Theory. Survey research method was adopted in which 200 copies of questionnaires were administered and 180 were returned. Respondents were …READ MORE …

USES AND INFLUENCE OF INTERNET ON THE PRACTICE OF JOURNALISM IN NIGERIA

Internet has been a plus to the practice of modern journalism which cannot be denied as a result this research is on the thrust to examine the uses and influence of internet on the practice of journalism in Nigeria with emphasis on journalists in Osun State. The research equally covered electronic mail, social media, search engines, video conferencing skyping and lots more has changed the conventional face and practice of mass media like: radio, television, newspaper and magazine not only in Nigeria but across the globe. The study was anchored on Technology Determinism. Survey research method was adopted while questionnaire …READ MORE …

PERCEPTION OF STUDENTS TOWARDS THE CHOICE OF SMARTPHONE AMONG STUDENTS

Smartphones usage is a common type of phones among students of tertiary institutions in Nigeria. It is on this thrust that the study examines perception of students towards the choice of smartphones in Nigeria. with a focus of University of Jos students. The research was anchored on Individual Difference Theory. The research used Survey research method with the questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency Statistics) method. Finding shows that students of University of Jos love smartphone that has internal memory, camera especially rear camera and fast in operation i.e speed O.S. among …READ MORE …

INFLUENCE OF SEX APPEALS IN ADVERTISEMENT ON PRODUCTS AND SERVICES AMONG STUDENTS

The study was on the thrust to survey the influence of sex appeals in advertisement on products and services among students. There is no gaining saying in the fact that that ladies are portrayed in advertisement especially in this era when sex have become an instrument of attraction in advertisement. The research was anchored on AIDA and Theory and Individual Difference Theory. Survey research method was used to select respondents among students of University of Lagos. Non-probability sampling technique was used to select respondents from seven faculties using purposive sampling. The data collection instrument for this research was questionnaire as …READ MORE …

INFLUENCE OF MASS MEDIA IN THE FIGHT AGAINST CORRUPTION IN NIGERIA

Corruption is one of the enemies of Nigeria while campaign against corruption has been one of the focuses of President Muhammadu Buhari since his coming into power on May 29, 2015 and it is on this thrust that the study examines the influence of mass media in the fight against corruption in Nigeria because the media is seen as the fourth estate of the realm and watch dog of the people in political offices. There is no gaining saying in the fact that mass media have not relented in exposing corrupt leaders by patterning with various anti graft agencies such …READ MORE …

INFLUENCE OF ADVERTISEMENT ON STUDENTS CHOICE OF TOOTHPASTE

The research was on the thrust to examine the influence of advertisement on students’ choice of toothpaste among students with a focus of University of Lagos students. The research was anchored on Uses and Gratifications  Theory and Persuasion Theory. The research used Survey research method with the questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency Statistics) method. Finding shows that students prefer  Oral B, Pestisodent and Toothpaste. It was recommended that advertisement should not deceive people in order to help students make appropriate choice. Order Now        

Influence of Facebook on the Menace of Coronavirus in Nigeria

The research was on the thrust to evaluate the influence of Facebook on the menace of Coronavirus in Nigeria. Lots of youth especially students of tertiary institutions used Facebook to learn more about Coronavirus and schools resumption news. The research was grounded on Technological Determinism Theory and Social Cognitive Learning Theory. The study used Survey method for carrying out this study. The main data collection instrument was questionnaire which was used to elicit responses from the respondents. The study used Non-probability sampling technique, purposive sampling technique in particular. The study used Descriptive Statistics with emphasis on frequency and percentage method. …READ MORE …

Influence of Social Media on Covid19 Pandemics in Nigeria

The study was set out to examine the influence of Social Media on Covid19 Pandemics in Nigeria. It should be noted that social media were used not only by Students but also among youth during the outbreak of the Coronavirus to be updated. The study was anchored on Technological Determinism Theory, Agenda Setting Theory and Social Cognitive Learning Theory. Survey research methodSurvey research method as a quantitative method was adopted for this study. Questionnaire was used to elicit responses from the respondents that were drawn. The research use Non-probability sampling technique ( Purposive Sampling). The data collected was analysed using …READ MORE …