ATTITUDE OF NIGERIANS TOWARDS VOTE BUYING IN ELECTIONS

Abstract: This research investigated the attitude of Nigerians towards vote buying in an elections with a particular focus on Ekiti and Osun States gubernatorial election. The study was anchored on Social Exchange Theory and Elaboration Likelihood Theory. A survey research method was employed and questionnaire was administered to respondents in Osogbo to elicit responses from … Read more

Latest Mass Communication Project Topics

Below are Some of the Latest Mass Communication Project Topics and Materials. These Mass Communication Project Topics for Undergraduates. 1. Attitude of Nigerians towards Vote Buying in Elections: Study of Ekiti and Osun States Gubernatorial Election. 2. Vote Buying and Its Implications on Democracy in Nigeria: Assessment of Ekiti and Osun States Gubernatorial Election 3. … Read more

EFFECTS OF TWITTER BAN ON NIGERIANS FREEDOM OF EXPRESSION

Abstract: The study investigated the effects of the Twitter Ban on Nigerians freedom of Expression. A survey research method was adopted. A questionnaire was used to elicit responses from respondents who were students of the University of Lagos, Akoka. The study was anchored on Sources Credibility Theory and Technology Determinism Theory. Accidental sampling technique as … Read more

INFLUENCE OF NOLLYWOOD CELEBRITIES’ MODE OF DRESSING ON THE FASHION TRENDS AMONG UNDERGRADUATES

Abstract: The research was on the thrust to examine the influence of Nollywood celebrities’ mode of dressing on the fashion trends among undergraduates. The primary motive of carrying out this research was to know the extent at which Nollywood movies actors and actresses have influenced the dressing pattern of youth particularly students of tertiary institutions. … Read more

EFFECTS OF RUMOURS AND INFORMAL COMMUNICATION AMONG STUDENTS IN TERTIARY INSTITUTION

Abstract: The study investigated the effects of rumours and informal communication among students in tertiary institution with a focus on Research University & Ritequest University. Rumours and informal communication is common among students of tertiary institutions and spread faster than formal communication because of the slow pace of information flow, inadequate information and poor attitude … Read more

PERCEPTION OF STUDENTS TOWARDS CYBERCRIME IN NIGERIA

Abstract: The study which investigated the perception of students towards cybercrime in Nigeria was narrowed to students of River State University, Rivers State. No doubt, cybercrime has become topmost means at which students and youths see as a major means to get rich quickly. Technological Determinism Theory was adopted to give this study a footing. … Read more

IMPACT OF ADVERTISEMENT IN SUSTAINING MASS MEDIA INDUSTRY

Abstract: The study examined the impact of advertisement in sustaining mass media industry, using OSBC and Punch newspaper as case study. Without doubt no mass media can survive without the availability of commercials or advertisement to generate revenue for the running of the mass media. In fact, private broadcast media is not different to that … Read more

EFFECT OF TWITTER BAN ON FREEDOM OF INFORMATION AMONG JOURNALISTS IN LAGOS

ABSTRACT: The study appraised the effect of Twitter ban on freedom of information among journalists in Lagos. A survey research method was adopted. A questionnaire was used to elicit responses from respondents who were journalists in Lagos. The study was anchored on Sources Credibility Theory and Technology Determinism Theory. Accidental sampling technique as a non-probability … Read more

APPRAISAL OF THE ROLE OF PUBLIC RELATIONS IN GOVERNMENT ORGANIZATIONS

Abstract: The study appraised the role of public relations in government organizations with a specific focus on Ministry of Information, Abuja. For Institution to grow, survive and have a favourable image, it must have good support from its publics, socially responsible. The research was anchored on the Grunig and Hunt Model. The survey research method … Read more

EFFECT OF HYPO TELEVISION ADVERTISEMENT ON STUDENTS’ CHOICE OF BLEACH

 Abstract: The study examined the effect of Hypo Television Advert on Students’ Choice of Bleach with a reference to Osun State University, Osogbo. These days more and more people are carried away because of the TV ads without even consciously knowing it. These advertisements hold a great impact and effects on the viewers, especially the … Read more

Coronavirus Project Topics: Pick Some Now

Below are some coronavirus project topics. These topics come with full materials that can be used by undergraduate and postgraduate students 1 IMPACT OF SOCIAL MEDIA ON RAISING AWARENESS OF CORONAVIRUS 5000 2 EFFECTIVENESS OF FACEBOOK IN AWARENESS CAMPAIGN AGAINST CORONAVIRUS 5000 3 ASSESSMENT OF NEWSPAPER COVERAGE OF THE ADMINISTRATION OF COVID-19 VACCINE 5000

INFLUENCE OF PROGRAMME DEPARTMENT ON OPERATIONS OF BROADCAST MEDIA

ABSTRACT: The study investigated the influence of programme department on operations of broadcast media. The study was anchored on Situational Management Theory and System Management Theory. A survey research method was adopted in which questionnaire were administered to the respondents to elicit responses from respondents. Descriptive statistics (frequency and percentage) was used to analyze the … Read more

AUDIENCE ASSESSMENT OF MEDIA OWNERSHIP ON REPORTAGE OF ENDSARS PROTEST

ABSTRACT: The research investigated audience assessment of media ownership on reportage of Endsars protest (A survey of Arise TV, Channels, and Television Continental). The study was anchored on Gatekeeping Theory. A survey research method was adopted alongside 360 questionnaires that were administered to students of Adeleke University.  Taro Yamane formula was used to determine the … Read more

EFFECTIVENESS OF FACEBOOK AS A TOOL FOR MOBILIZING YOUTH FOR ENDSARS PROTEST

ABSTRACT: The study examined the effectiveness of Facebook as a tool for mobilizing youth for protest. There is no gainsaying that social especially Facebook, was largely explored for mass mobilization and campaigns for ENDSARS protest in Nigeria. The study was anchored on Technology Determinism and Social Media Viral Model. The survey research method was used … Read more

INFLUENCE OF MEDIA OWNERSHIP ON MEDIA OBJECTIVITY

This research investigated the influence of media ownership on media objectivity with a focus on Channels T V. The research was anchored on Source Credibility Theory and Social Responsibility Theory. The assertion that says he who pays the pipers dictates the tunes agreed more with the outcome of this study because of the controls and … Read more

ROLE OF FEMALE REPORTERS IN SPORT JOURNALISM

Sport Journalism CHAPTER ONE 1.0       Introduction 1.1       Background to the Study             Journalism is the collection, preparation and distribution of news and related commentaries and feature materials through such media as magazines, radio, television, the internet Ewuola, (2002).             Journalism is saddled with the responsibility of finding facts, writing news, editing news and other editorial … Read more

ROLE OF RADIO IN THE CAMPAIGN AGAINST SOOT POLLUTION

Soot Pollution CHAPTER ONE BACKGROUND TO THE STUDY INTRODUCTION Pollution is now in the dictionary of everyone because we hear about it from radio, read about it through the print media, social media and experience it in our real life. Air pollution in a layman meaning is a form of contamination of the air, irrespective … Read more

INFLUENCE OF BROADCAST MEDIA IN SENSITIZING PEOPLE TOWARDS ENVIRONMENTAL SANITATION

ABSTRACT: The research investigated the influence of broadcast media in sensitizing people  towards environmental sanitation. The physical environment is very important to the survival of the entire universe, and Nigeria as a nation has been battling to reduce the risk, resulting from poor sanitary conditions and unwholesome toilet habits in our cities and communities. The … Read more

PERCEPTION OF STUDENTS IN THE USE OF CELEBRITY ENDORSEMENT IN NIGERIA ADVERTISING

ABSTRACT: The study investigated perception of students in the use of celebrity endorsement in Nigeria advertising industry. The use of celebrity endorser strategy now frequently used by corporate organization like GLO or individual marketers to get exposure for their brands/product and for consumers to patronize what they have to offer.  The study was anchored Perception … Read more

INFLUENCE OF PRIVATIZATION OF BROADCAST MEDIA ON AUDIENCE

The study surveyed the influence of privatization of broadcast media. Following the privatization of broadcast industry in 1992 by the Babangida regime. Before privatization, broadcast media was an exclusive government entity with private media owner is not allow entry with a view towards ascertaining the benefits that had accrued since the liberalization of the sector. … Read more

IMPACT OF FOREIGN ADVERTISING ON NIGERIA CULTURE

The study examines the impact of foreign advertising on Nigeria Culture (A case study of Africa Independent Television (AIT). The study was guided on the framework of Perception Theory and Accommodation Theory. Survey method was used coupled with questionnaires that were administered to the selected respondents, out of 399 copies only 360 copies of the … Read more

INCREASING USE OF SOCIAL MEDIA AMONG PUBLIC RELATIONS PRACTITIONERS

ABSTRACT: The study examined the increasing use of social media among public relations practitioners. The study noted that the use of social media has increased among consumers around the world, causing an increase in the use of social media as strategy of sharing information and interactions among many public relations professional. The study was anchored … Read more

EFFECT OF POOR INTERNAL PUBLIC RELATIONS ON COMPANY’S PRODUCTIVITY

ABSTRACT: The research examines the effect of poor Internal Public Relations on company’s productivity with a specific focus on Globalcom Nigeria. For organisation to grow, survive and have favourable image, it must have good support of its internal and external publics, socially responsible. The research was anchored on the Grunig and Hunt Model, Systems Theory … Read more

ASSESSMENT OF COMPUTER IN THE PRACTICE OF JOURNALISM

The study investigated the influence of computer in the practice of journalism with specific focus on Lagos State Correspondents Chapel. Information and Communication Technology especially computer has changed mass media production and distribution in Nigeria. The study was anchored on Mediamorphosis theory and Technological Determination Theory emphasising that we move from old technology to the … Read more

EFFECTS OF FAKE NEWS ON STUDENTS OF TERTIARY INSTITUTIONS

ABSTRACT: The study investigated the effects of fake news on students of tertiary institutions with a focus on the Institute of Management and Technology and Caritas University, Enugu. Fake news has hindering the social, economy and political nature of this country as it did not only deprive the conventional media its integrity, trust and reliability … Read more

INFLUENCE OF MUSIC AS TOOL FOR PROMOTING MORAL VALUES

ABSTRACT: The study was on the thrust to investigate the influence of music as tool for promoting moral values with a specific focus on Iyanu by Tope Alabi on Students of Osun State Polytechnic Iree. Music is said to be a means of entertainment among others depend on the nature and music content. The study … Read more

APPRAISAL OF SMARTPHONE AS AN EFFECTIVE FEEDBACK INSTRUMENT

The study appraised of smartphone as an effective feedback instrument using Unique FM 103.1, Ilesha as a reference point. The study appraised of smartphone as an effective feedback instrument using Unique FM 103.1, Ilesha as a reference point.Feedback makes communication a continuous process, as it has the capacity to change the course and pattern of … Read more

INFLUENCE OF PRIVATIZATION ON VIEWERSHIP

This study investigated the influence of privatization on Nigeria citizens. Following the privatization of broadcast industry in 1992 by the Babangida regime. Broadcasting was an exclusive central government preserve so that the entry of private players in the industry necessitates an appraisal with a view towards ascertaining the benefits that had accrued since the liberalization … Read more

ANALYSIS OF RADIO IN REALIZING MILLENNIUM DEVELOPMENT GOALS IN NIGERIA

The study analyzed radio in realizing Millennium Development Goals (MDGS) in Akwa Ibom state. The United Nations Millennium Development Goals are 8 goals that all 189 UN Member States have agreed to try to achieve by the year 2015. The United Nations Millennium Declaration, signed in September 2000 commits world leaders to combat poverty, hunger, … Read more

SOCIAL MEDIA AS PLATFORM FOR POLITICAL EDUCATION IN NIGERIA

The research investigated social media as platform for political education in Nigeria: Appraisal of Facebook and Twitter. The increase use of social media in this digital era has redefined the scope of political communication in Nigeria. Social media offer platform for political debates, and political mobilization. The study was anchored on Technological Determinism and Social … Read more

INFLUENCE OF SOCIAL MEDIA AS AGENDA SETTER TOOLS IN ELECTION

The study investigated the influence of social media as agenda setter tools in election. The rising of social media otherwise known as citizen media in this digital era have transformed the socio- economic and particularly political development of Nigeria as it offers platform for political debates, political campaign and political mobilization especially in Election. Cross … Read more

ENDSARS AND ITS IMPLICATIONS FOR ONLINE PROTESTS IN NIGERIA

ABSTRACT: The study examined ENDSARS and its implications for online protests in Nigeria. It was observed that social especially Facebook, was largely explored for mass mobilization and campaigns for ENDSARS protect in Nigeria. The study was anchored on Technology Determinism and Social Media Viral Model. The survey research method was used alongside 381 questionnaire that … Read more

INFLUENCE OF CITIZEN JOURNALISM ON FAKE NEWS IN NIGERIA

ABSTRACT: The study examined the influence of citizen journalism on fake news in Nigeria with a focus on NUJ Port Harcourt. It is not overemphasized that fake news has affected the social-political nature of this country and many developing nations at large because it did not only robbed the mainstream media of its integrity, trust … Read more

INFLUENCE OF SOCIAL MEDIA IN MOBILIZING YOUTH FOR ENDSARS PROTEST

ABSTRACT: The study investigated the influence of social media in mobilizing youth for ENDSARS protest. There is no gainsaying that social especially Facebook, Twitter and Whatsapp were largely explored for mass mobilization and campaigns for ENDSARS protest in Nigeria. The study was anchored on Technology Determinism and Social Media Viral Model. The survey research method … Read more

EFFECTIVENESS OF FACEBOOK IN AWARENESS CAMPAIGN AGAINST CORONAVIRUS

ABSTRACT: The study investigated the effectiveness of Facebook in an awareness campaign against Coronavirus amidst Ikeja LGA residents. It is not an overstatement that during the outbreak of Coronavirus lots of people were restless and panicking about the virus as a result people were focusing on how to prevent the virus since there was no … Read more

EFFECTIVENESS OF DETERGENT ADVERTISEMENT ON STUDENTS BUYING HABIT

ABSTRACT: The study investigated the effectiveness of detergent advertisement on students buying habit. The research was anchored on Uses and Gratifications and Perception Theories apart from the depth of conceptual review and empirical studies. Advertisement has influenced purchasing power by luring consumers towards buying goods. The study adopted the survey research method while the research … Read more

USES AND IMPLICATIONS OF SOCIAL MEDIA ON PRESS OBJECTIVITY

ABSTRACT: The study investigated the uses and implications of social media on press objectivity with a focus on NUJ, Osogbo. The proliferation of information communication technology and the emergence of social media has made it possible to find out about events without actually being there. Journalists can report news across the world over the internet … Read more

NEWS COMMERCIALIZATION AND ITS IMPLICATIONS ON MEDIA CREDIBILITY

The study investigated news commercialization and its implications on media credibility. The study was anchored on Social Responsibility Theory and Social Exchange Theory. Survey research method was used while questionnaire was adopted to elicit responses from the respondents. One hundred journalists were purposively selected from Nigeria Union of Journalist Press Centre, Osogbo. The data collected … Read more

INFLUENCE OF MASS MEDIA ON ELECTORAL VICTORY OF POLITICAL PARTIES IN OSUN STATE

The research is on the thrust to examine the influence of mass media on electoral victory of political parties in Osun State with a reference to four media houses and four political parties i.e Osun State Broadcasting Corporation, Gold 95.5 F.M, Ilesa, Osun Defender Newspaper and Nigerian Tribune Newspaper while the political parties include: All … Read more

INFLUENCE OF MASS MEDIA IN THE FIGHT AGAINST CORRUPTION IN NIGERIA

Corruption is one of the enemies of Nigeria while campaign against corruption has been one of the focuses of President Muhammadu Buhari since his coming into power on May 29, 2015 and it is on this thrust that the study examines the influence of mass media in the fight against corruption in Nigeria because the … Read more

Influence of Social Media on Coronavirus Pandemic in Nigeria

The study was set out to examine the influence of Social Media on Coronavirus Pandemics in Nigeria. It should be noted that social media were used not only by Students but also among youth during the outbreak of the Coronavirus to be updated. The study was anchored on Technological Determinism Theory and Agenda Setting   Theory. … Read more

ASSESSING THE POPULARITY OF FACEBOOK ADVERTISING

Abstract: The study assessed the popularity of Facebook advertising among Osun State University students. The research was anchored on Technological Determinism Theory. A survey research method was adopted while a questionnaire was adopted for gathering data from respondents. Multistage sampling method both probability (simple random sampling) and non-probability (accidental) sampling technique was used to select … Read more

ROLE OF NOLLYWOOD IN PROMOTING NATIONAL UNITY AND DEVELOPMENT

ABSTRACT: This study examined the role of Nollywood in promoting national unity and development. The survey research methodology was adopted while one hundred copies of the questionnaire were administered to the selected respondents within Movie Industries and movie viewers in Osun State Polytechnic, Iree. Findings have established that Nigeria home movie industries are promoting our … Read more

IMPACT OF MASS MEDIA IN REFORMING THE JUDICIAL SYSTEM IN NIGERIA

The study is set out to examine the impact of mass media in reforming the judicial system in Nigeria. Judiciary is one of the three (3) arms of government in a democratic setting like Nigeria while mass media is considered to be the fourth estate of the realm and as forum for public discussion and … Read more

IMPACT OF PRIVATIZATION OF BROADCASTING STATIONS IN NIGERIA ON CITIZENS

This study examined the impact of Privatization of Broadcasting Stations in Nigeria on citizens. Following the privatization of broadcast industry in 1992 by the Babangida regime. Broadcasting was an exclusive central government preserve so that the entry of private players in the industry necessitates an appraisal with a view towards ascertaining the benefits that had accrued … Read more

IMPACT OF MOTIVATION ON EMPLOYEES’ PRODUCTIVITY

ABSTRACT:The aim of this project is to highlight the impact of motivation on employee’s productivity, with reference to Unilever Nigeria Plc, Lagos State motivation of employee helps to enhance organization productivity. It also enhances their employee to work hard and help in achieving the goals and objectives of the organization. The research methodology carried out … Read more

EFFECT OF GOVERNMENT OWNERSHIP OF ELECTRONIC MEDIA ON THE PERFORMANCE OF JOURNALISTS

Ownership is one of the hot chapters in broadcast media that is why this post take a critical look at EFFECT OF GOVERNMENT OWNERSHIP OF BROADCAST MEDIA ON THE PERFORMANCE OF JOURNALISTS.T ………………………………………………………………. The assertion that says “he who pays the pipers dictates the tunes”, agreed more with this study because there are lots of … Read more

Film Project Topics: Pick Some Now

Below is a list of some of our film project topics and materials that can be used by undergraduates in Nigeria and beyond. You can tailor the films project topics to suit your taste. It should be noted that students in Drama, theater and cinematography departments can equally use the project topics 1 INFLUENCE OF … Read more

ADVERTISING STRATEGIES AND TACTICS IN PROMOTING PRODUCTS

ABSTRACT: The study was on the thrust to investigate advertising strategies and tactics in promoting products. This study was anchored on Social Judgmental Theory since acceptance of any advertising message need to fall into one’s latitude of acceptance. A survey research method was used coupled with questionnaire to elicit responses from respondents. The data collected … Read more

ROLE OF INDIGENOUS COMMUNICATION IN COMMUNITY DEVELOPMENT

This research focuses on the role of indigenous communication in community development with a case study of Ijaiye Local Government, Lagos State. Without doubt, indigenous communication otherwise known as traditional communication is one of the oldest means of communication using local tool or media to disperse information such as town criers, drummers, using of signs … Read more

INFLUENCE OF TELEVISION ADVERTISING ON CONSUMERS BUYING HABITS OF CIGARETTES IN NIGERIA

Abstract: The research examines the influence of television advertising on consumers buying habits of cigarettes in Nigeria with a case study of Commercial Drivers in Ota-Efun Garage, Osogbo.). It was established that television been an audio-visual platform has the capacity to influence the behaviour of people. Similarly, people tend to get motivated and persuaded by … Read more

INFLUENCE OF INDIGENOUS LANGUAGE ON ADVERT CAMPAIGNS ON CUSTOMERS

ABSTRACT: The study was carried out to find out the Influence of Indigenous Language on Advert Campaigns on consumers. In carrying out this study, the researcher used survey research method coupled with questionnaire as the measuring instrument. From the findings, it is established that language is one of the powerful tools in conveying advert messages … Read more

INFLUENCE OF SOCIAL MEDIA ON MALARIA AWARENESS CAMPAIGNS AMONG STUDENTS

ABSTRACT: The research examined the influence of social media on malaria awareness campaigns among students of the University of Lagos. It was observed that in this era of Information and Communication Technology, social media especially Facebook and Twitter have revolutionized and redefined the monopoly of news and information by mass media (radio, television, newspaper and … Read more

IMPACT OF SOCIAL MEDIA IN LOCAL GOVERNMENT ADMINISTRATION IN NIGERIA

ABSTRACT: This research examined the impact of social media in local government administration in Nigeria with Osogbo local government as a case study. Without a doubt, social media have revolutionalized the practice and performance of Public relations at all levels to include its uses in local government administration in Nigeria. The study was anchored on … Read more

IMPACT OF NEWSPAPER ADVERTISEMENTS ON ORGANIZATIONS

ABSTRACT: The study examined the impact of newspaper advertisements on an organization using Unilever Plc, Apapa Lagos as a case study. Newspaper advertisement is very unique because is a permanent medium of communication and readers from all works of life who come across the newspaper can be opportune to see the advertisement message(s). The researcher … Read more

IMPACT OF DEREGULATION OF BROADCAST MEDIA ON PEOPLE

This study examined the impact of deregulation of broadcast media on the people of Boripe Local government area of Osun state. With the privatization and deregulation of broadcast industry in Nigeria by the then Head of State, Gen. Babangida. Babangida regime in 1992 in order to allow private participation in broadcast media which was dominated, … Read more

IMPACT OF COMMERCIALS ON THE SUCCESS OF RADIO STATIONS IN NIGERIA

The study examined the impact of commercials on the success of radio stations in Nigeria with a particular reference to Unique 103.1 F.M, Ilesha, Osun State. Commercials are thriving because media owner of the broadcast stations sees the organization as a profit making venture that should yield the required financial return. The study was anchored on … Read more

IMPACT OF CARTOON IN NEWSPAPER PRODUCTION

The study is on mission to examine the influence of cartoon in newspaper publication with a case study of the Punch Newspaper, Lagos. It is observed that since the first appearance of cartoon in newspaper, it has remained one of the most integral parts of newspaper. The study was anchored in Agenda Setting Theory. A … Read more

ANALYSIS OF THE USE OF SOCIAL MEDIA AMONG STUDENTS

The research investigated the use of social media among students of tertiary institutions in Nigeria using Osun State University students as case study. The study was anchored on Technological Determinism Theory and Uses and Gratification Theory. The research used survey research method coupled with 150 copies of questionnaires that were administered to respondents, out which … Read more

FACEBOOK AS TOOL FOR POLITICAL PARTICIPATION

The study investigated the influence of social media particularly Facebook as tool for political participation in Delta State. The emergency and proliferation of social media otherwise known as citizen media has reshaped political education and mobilization in Nigeria. It offers platform for political debates, cyber activism, political campaign and political mobilization. A survey research method … Read more

SOCIAL MEDIA AS TOOL FOR ENHANCING INFORMATION SHARING AND PUBLIC PARTICIPATION IN GOVERNMENT

The research set out to examine Social media as tool for enhancing information sharing and public participation in Government. This is necessary at this point in time when many Nigerians especially are now active online particularly on social media- facebook, twitter, instagram and whatsapp and the passage of freedom of information during the past administration … Read more

BROADCAST MEDIA AND CRISIS MANAGEMENT IN ELECTIONS

ABSTRACT: The paper examines broadcast media and crisis management in elections. The paper was anchored on Agenda Setting Theory and Social Responsibility Theory. The survey research method was adopted while 40 copies of the questionnaire were administered to respondents within NUJ, Osogbo, and Ilorin while 32 copies were returned and analyzed using the frequency and … Read more

ICT AS A CATALYSIS FOR PROMOTING CREDIBLE ELECTIONS AND GOVERNANCE IN NIGERIA

The paper examines ICT as a catalysis for promoting credible elections and governance in Nigeria. This is necessary at this point in time when many Nigerians especially you are now active online particularly on social media and the passage of freedom of information during the past administration of Goodluck Jonathan which offers more freedom to … Read more

INFLUENCE OF SEXUAL DANCE MUSICAL VIDEOS ON THE SEXUAL ORIENTATION OF STUDENTS

ABSTRACT: The research is set out to examine the influence of Sexual Dance Musical Videos on the Sexual Orientation of Students. The study is necessary at this time as many youth are seen with earpiece plug to their smartphones and tablet enjoying different kinds of music especially Hip hop as major source of entertainment. The … Read more

INFLUENCE OF ADVERTISING ON CONSUMERS CHOICE

The major thrust of this research is to examine the Influence of advertising on consumers choice of two competing brands i.e Oral B and Closeup among students of Enugu State University of Science and Technology (ESUT). It is believed that for any profit making organization to succeed in this competitive society there is need for … Read more

EFFECT OF ADVERTISING OF HERBAL PRODUCT ON CONSUMER DECISION MAKING PROCESS

ABSTRACT: The research examined the effect of Advertising Herbal products on the Consumer Decision Making Process: A case study Amen Scientific Herbal Centre, Taifa-Accra. The research was anchored on Source Credibility and Cultivation Theory. A survey research method was adopted while a questionnaire was used to collect data from respondents. 150 respondents were accidentally selected … Read more

Attitude of Nigerians to the Role of Mass Media in the Enthronement of Democracy

Role of Mass Media. Election is considered to be a game of majority, the more majority the more the chance of winning election. One of the ways to attract many voters is through political communication otherwise known as political advertising campaigns; this takes different approaches and strategies. Political participation (election) is a process through which … Read more

CORPORATE SOCIAL RESPONSIBILITY AS PUBLIC RELATIONS TOOL IN TELECOMMUNICATION INDUSTRY

ABSTRACT: The research was on the thrust to examine Corporate Social Responsibility as Public Relations Tool in Telecommunications Industry in Nigeria with a specific focus on MTN Benin City. It has been established that the role of public relations in an organization cannot be easily fathom especially in helping corporate organisation like MTN to be … Read more

APPLICATION OF FREEDOM OF INFORMATION LAW IN MEDIA NEWS REPORTING

APPLICATION OF FREEDOM OF INFORMATION LAW IN MEDIA NEWS REPORTING CHAPTER ONE 1.0       Introduction 1.1       Background to the Study Freeing mass media to operate without constraint especially from government and regulating agency is called press freedom and it has been a serious issue since the earlier days of the media establishment because of the … Read more

APPLYING THE FREEDOM OF INFORMATION LAW IN MEDIA ROUTINES

APPLYING THE FREEDOM OF INFORMATION LAW IN MEDIA ROUTINES Seeing mass media to operate without constraint especially from government and regulating agency is called press freedom and it has been a serious issue since the earlier days of the media establishment because of the power and position occupied by the mass media in the society. … Read more