PUBLIC RELATIONS IN NON-COMMERCIAL ORGANISATION

The study examined the role of Public Relations in Non-Commercial Organisation with a particular reference to Nigeria Red Cross. Public relations has remained a powerful tool in building and maintaining mutual understanding between an organization, firm, institution or corporate bodies and its various publics. It also helps in building good image and satisfies the needed information of its publics on behalf of orgnaisation. Companies and individuals are engaging the service of public relations to help build, maintain and sustain its communication and reputation at all time. However, survey research method was adopted with the use of 100 copies of questionnaires …READ MORE …

SOCIAL MEDIA AS AN EFFECTIVE COMMUNICATION AND FEEDBACK PLATFORM FOR PUBLIC RELATIONS

The core objective of this research was to examine the influence of Social Media as an effective communication and feedback platform on the Practice of Public Relations using Global Communication Nigeria Limited as a case study. Basically, the use of social media has increased among consumers around the world, causing an increase in the adoption of social media as tactics and means of sharing information and interactions among many public relations professionals and its publics. Technological Determinism Theory was employed to justify the research objective. Quantitative research design was used in which cross-sectional survey method was adopted while the data …READ MORE …

PUBLIC RELATIONS IN BUILDING CORPORATE IMAGE OF ABUJA ELECTRICITY DISTRIBUTION COMPANY (AEDC)

The research examined the role of public relations in building corporate image of Abuja Electricity Distribution Company (AEDC). The study was justified with the use of Model of Public Relations by Grunig and Hunt with emphasis on the Two Way Systematic Model because it is appears more effective and accurate especially in gaining how an organization is perceived by the public. Survey research method was employed while respondents were drawn using purposive sampling based on convenience to pick 200 respondents within staff and customers from which 184 copies were correctly filled and analysed using frequency and percentage table method with …READ MORE …

PUBLIC RELATIONS IN A CORPORATE ORGANISATION

This work is aimed at looking into the impact of public relations in First Bank of Nigeria PLC Enugu Zonal Headquarters. First Bank is a corporate organisation with network of branches. Public Relations role in First Bank of Nigeria PLC cannot be over emphasized because the services of First Bank must satisfy the aspirations of its publics. This research identifies how public relations can help in maintaining high acceptable corporate identity, corporate image and corporate communication in First Bank PLC Enugu Zonal Headquarters. The survey research method was used in this study as the population was picked amongst the internal …READ MORE …

Relevance of Public Relations in Hospitals

The study examines the relevance of public relations in health institutions with a particular reference to Ekiti State Teaching Hospital, Ado-Ekiti. The research was anchored on Grunig and Hunt Model of Public Relations with much emphasis on the Two Way Symmetric which believe that feedback is essential in every communication and must be used to improve communication. The study adopted survey research method as a quantitative method while sampling by convenience was used to selected the respondents in which 100 respondents were picked in all. The main data collection instrument employed was a structured questionnaire.  The data collected were analysed …READ MORE …

PUBLIC RELATIONS AS A TOOL FOR EFFECTIVE PUBLIC MANAGEMENT IN THE NIGERIAN POLICE

The core objective of this study was to public relations as a tool for effective public management in the Nigerian police. The study investigates the internal and external problems of Nigerian police and how the police public relations officer has succeeded or failed in resolving problems. Problems such as the welfare of the police, its relationship with the public and how the police manage crowd and crisis in Enugu State. Survey research method was adopted with questionnaire as the instrument to elicit responses from the respondents. Findings drawn from the study revealed positive that police serving in Enugu faces internal …READ MORE …

PUBLIC RELATIONS PROGRAMMES IN MANUFACTORY COMPANIES

The core aim of the research was to investigate the contributions of Public Relations Unit to the development and profitability of Chi-Limited, Lagos. It is noted that well established Public Relations practice go a long way in creating unimaginable reputation for an organisation. Survey research methodology was used coupled with accidental sampling technique. Frequency and percentage method of data analysis was used with tables. Findings show that PR of Chi-Limited provides adequate feedback and platform to manage the ply and complaints this which has enhanced customer satisfaction and mutual understanding and it also use social media/ ICT in facilitating effective …READ MORE …

PUBLIC RELATIONS IN LOCAL GOVERNMENT ADMINISTRATION

The study examined the Role of Public Relations in Local Government Administration with a case study of Isin Local Government, Kwara State. Therefore, public relations has remained a powerful tool in building and maintaining good image in local government. The role of public relations cannot be overlooked because any association or organization with bad image cannot succeed in any society. It is obvious from the analysis that Isin local government recognizes the importance of the Public Relations department while, the major impact of public relations in Isin local government is that it enhanced mutual understanding, it bridged the communication gap …READ MORE …

PUBLIC RELATIONS IN ENHANCING PEACE IN HIGHER INSTITUTIONS

The study examined the effective role of public relations in enhancing peace in higher institutions” (A case study of Osun State Polytechnic, Iree). Public relations has remained a powerful tool in building and maintaining mutual understanding in every organization including creating and maintain good rapport between and among its various public, It also help in building good image and satisfy the needed information by the public. The role of public relations cannot be overlooked in higher institution as it creates a good name in higher institutions of learning. Critical reviews to related literature were made. Relevant theories were used to …READ MORE …

PUBLIC RELATIONS AND ITS IMPLICATIONS ON COMPANY’S PRODUCTIVITY

The research examines Public Relations and its Implications on company’s productivity with a specific focus on Globalcom Nigeria. For organisation to grow, survive and have favourable image, it must have good support of its internal and external publics, socially responsible. The research was anchored on the Grunig and Hunt Model, Systems Theory and Situational Theory. Survey research method was used while the data collection instrument used was the questionnaire. The study used Multistage sampling techniques to selected 100 respondents across various departments within Globalcom Office Lagos. The data were analysed in frequency and percentage method. Findings show that Globalcom has …READ MORE …

APPRAISAL OF CORPORATE SOCIAL RESPONSIBILITY IN SOME SELECTED BANKS

The research appraises corporate social responsibility in some selected banks in Osogbo particularly in the First Bank, GTB and Diamond Bank respectively. For organisation to grow, survive and have favorable image, it must be socially responsible because it is regarded as the overall personality of an organisation while it serves as a soft selling strategy. Stakeholder Theory and Gruning & Hunt Model were used. The survey research method was used while the data collection instrument used was the questionnaire. The study will employ Non-probability sampling technique to select 150 respondents in First Bank, GTB and Diamond Bank. The data were …READ MORE …

IMPACT OF PUBLIC RELATIONS DEPARTMENT OF L. G. ON THE PEOPLE

The research examines the impact of Public Relations Department in Irepodun Local Government on the People. Public relations is seen as a machinery use for promoting communication and understanding between organisation and its various publics. The research is anchored on Model of Public Relations by Grunig and Hunt and Situational Theory. Survey research method was used while questionnaire was used to collect data from the respondents in which one hundred copies of questionnaires were administered using frequency and percentage out of which 90 copies was returned. It is of note that majority of the respondents admitted that Irepodun local government …READ MORE …