APPRAISING THE USE OF DRUMS AS A MEDIUM OF COMMUNICATION IN IMESI-ILE COMMUNITY

The research is set out to appraise the use of drums as means of communication in Imesi-Ile community because traditional means of communication otherwise known as trado-media communication has been part and parcel of African society and Yoruba people during occasions such as coronation, funeral ceremony, traditional festival, naming ceremony among other community-based events. The study was anchored on Medium Theory and Theory of SMCR in Drumming. The study used survey research method and questionnaires to elicit responses from the 250 respondents within Imesi-Ile community who were purposively through non-probability technique out of which 226 copies were correctly filled and …READ MORE …

ASSESSING THE LEVEL OF DIGITIZATION OF BROADCAST MEDIA IN OSUN STATE

Digitization of broadcasting media is a special phase in the history of Mass Media in Nigeria and all over the world especially in this 21st century. The research, therefore, assesses the level of digitalization of broadcast media in Osun State especially among journalists in Osun State. The study was anchored on the Diffusion of Innovation Theory and Technological Determinism Theory. The survey research method was used coupled with questionnaires that were administered to the respondents among journalists in Osun State using purposive sampling technique out of which 90 copies were returned and analyzed using frequency and percentage. Findings have shown …READ MORE …

CARTOON CHARACTER ENGAGEMENT BEHAVIOUR OF PRIMARY SCHOOL CHILDREN

Childhood as a stage in the human life cycle encompasses a period of phenomenal biological, physiological, psychological, and social growth. It is a stage between infancy and the beginning of adolescence, about age twelve, the human acquires major life skills the ability to walk, talk, read, care for oneself, and come to know the world around him or her. During this time, the child first encounters the major agents of socialization: the family, peers, schools, and media etc which shapes the moral, values, interest and direct a child takes.             The children in this era are very different with the …READ MORE …

PERCEPTION OF NTA NETWORK NEWS AMONG ADO-EKITI RESIDENTS

The research is set out to examine the perception of NTA Network News among Ado-Ekiti Residents with the few to understand and identify the extent of watching NTA network news, motivating factors and other News at night preferences because news is one of the interesting television programmes. The study was anchored by the Uses and Gratification Theory and Source Credibility Theory while survey research method coupled with 200 copies of questionnaires that were administered to respondents in Ado-Ekiti Mainly from Afebabalola University community, Ekiti State Government Secretariat etc from which 174 copies were analysed using frequency and percentage table method …READ MORE …

ASSESSMENT OF JOURNALISTS’ PERCEPTION OF THE PERFORMANCE OF GOVERNORS

The study assesses journalists’ perception of the performance of Governor Aregbesola of Osun State with a specific focus on Osun State Correspondents Chapel. There is no doubt about the fact that mass media are in the fore front of good governance, democracy and social development through their various reportorial activities and programmes through which it set agenda on public issues, mobilizing electorate for national course. The study used Agenda Setting Theory to justify the theoretical position and its relevance to this study. Survey research method was adopted for this study while the population of the study comprised journalists in Osun …READ MORE …

ASSESSING THE LEVEL OF STAFF DEVELOPMENT IN THREE SELECTED BROADCAST MEDIA

The research assessing the level of staff development in the selected broadcast media i.e OSBC, RAVE FM, and NTA. The reason for carrying out this research is because the success of every organization rests on the staff. In media management, of all resources (man, money, and materials), man is core because they are the ones manning and managing the money and materials. Management is sine qua non to the successful operation and survival of the media outfits in Nigeria everywhere in the world. The research was anchored on System Theory, Fredrick Taylor’s Scientific Management Theory and Theory X and Y. …READ MORE …

PERCEPTION OF NIGERIANS TO MEDIA COVERAGE OF THE INDIGENOUS PEOPLE OF BIAFRA AGITATION UNDER PRESIDENT MUHAMMADU BUHARI ADMINISTRATION

The research examines the perception of Nigerians to media coverage of the independent people of Biafra agitation under President Muhammadu Buhari’s Administration. The study was anchored on Uses and Gratification Theory. Survey research method as a quantitative research method was adopted. 150 questionnaires were distributed to the respondents and out of which 130 were returned. The data collected were analyzed using frequency and percentage method. Findings show that many media house were factual, accurate and objective in reporting The independent People of Biafra agitation under President Muhammadu Buhari’s administration. It is recommended that the media and other owners should shun …READ MORE …

ASSESSING THE LEVEL OF MEDIA LITERACY AMONG FEMALE STUDENTS

The research assessed the level of media literacy among female students of Osun State Polytechnic. It is of note that the media plays a very crucial role in mass awareness and mobilization. The research was anchored Uses and Gratification Theory while  Survey research method was adopted with stratified sampling technique. 250 questionnaires were administered and 180 copies of the questionnaire were retrieved, indicating a response rate of 72%. The data were analyzed using frequency and percentage data method. Findings have shown that the media has not done enough in disseminating literacy and enlightenment programmes to the audience. It was however …READ MORE …

ASSESSMENT OF INFORMATION CREDIBILITY BETWEEN GOVERNMENT MEDIA STATIONS AND PRIVATE BROADCAST STATIONS

The study assesses information credibility between government media stations and private broadcast stations in Osun State with a focus on the audience of OSBC & Rave F.M. It is established that “he who pays the piper dictates the tune” media owner especially government tends to use its media to satisfy state objectives and personal needs of those at the political helm of state affairs. Similarly, due to the absolute control of the mass media, that is why the majority of the Nigerian especially politicians are establishing their private media especially newspapers and radio station so that they can get their …READ MORE …

APPRAISAL OF UNILAG F.M, DIAMOND F.M and UNILORIN F.M AS CAMPUS RADIO STATIONS

This research appraises Unilag f.m, Diamond f.m, and Unilotin f.m as campus radio stations in Nigeria. The works attempt to critically analyze the exact role of campus broadcasting to the mass media profession. Moreover, this project has been able to examine the operations and activities of UNILAG F.M, DIAMOND F.M and UNILORIN F.M which are all topmost stations among the campus stations in Nigeria. The research is hinged on the Development Media Theory and System theory. Survey method of research was employed, as the researcher purposively select his respondents from the chosen campus stations.150 questionnaires were administered to the respondents, …READ MORE …

MEDIA STAFF WELFARE AND EFFECTIVE JOURNALISM

The study examines the role of media staff welfare on effective journalism in Nigeria with the view to know the extent at which the press are motivated and care for in Nigeria and the extent which this has on their performance and professionalism. Media staff welfare and effective journalism in Nigeria look into the problems the Nigerian Journalists face as they carry out their duties. Motivation Theory was used to explain this research while the survey research method was adopted coupled with questionnaire to collect data from respondents within Nigerian Union of Journalists (NUJ). The results of the methodology shows …READ MORE …

IMPORTANCE OF INDIGENOUS LANGUAGE IN BROADCASTING MEDIA

This research work is based on the importance of indigenous language in broadcast media. This project therefore clamored for the development of indigenous language in the electronic media. Moreover this project has been able to explain how indigenous language is of immense benefit to broadcast media. The researcher has also succeeded in analyzing critically the concept of indigenous language, indigenous communication, types of indigenous communication, history of indigenous communication, theories and mode of indigenous communication and many more. Through all these subject matters, it is hope that improvement would meet indigenous language in Broadcast media. Quantitative research design was used …READ MORE …

ROLE OF ELECTRONIC MEDIA IN MOBILIZING PEOPLE FOR SELF-SUSTENANCE

The study examines the role of electronic media in mobilising the people for self-sustenance. Mass media especially radio and televisions have been in the fore front of several development programmes and sustainable development through various programmes and commercials. This research was anchored on developmental media theory. Survey research method was used while questionnaire was used to collect data from respondents were drawn with the audience of radio in Osogbo and its environments.150 respondents were selected using accidental sampling techniques out of 150 copies of questionnaire that were administered 31 copies were returned and analyzed using frequency percentage with table. Findings …READ MORE …

COMPARATIVE ANALYSIS OF MEDIA MANAGEMENT IN PRINT AND BROADCAST INDUSTRY

The research comparatively analyse media management in print and broadcast industry with a specific focus on NTA, Osogbo and Osun Defender Newspaper. The rationale for carrying out this study is to know the importance of management in media organisation, how media management influence media operations, staff performance and general success, management is sine qua non to the successful operation and survival of media outfits in Nigeria and everywhere in the world. The study was anchored on management theories which are Behavioural and Human Relations Management Theories, Fredrick Taylor’s Scientific Management Theory, System Theory and Contingency Theory. Survey research method was …READ MORE …

PERCEPTION OF PEOPLE ON MEDIA REPORTAGE OF MONKEY POX OUTBREAK IN LAGOS

The research examines perception of people on media reportage of monkey pox outbreak in Lagos. It is established that radio, television and other mass media are essential tools for promoting awareness on various matters including the outbreak of Monkey pox. The study was anchored on Agenda Setting Theory and Perception Theory. Survey research method was used coupled with questionnaire that was used to elicit responses from the respondents that were drawn using sampling by convenience in which 150 respondents were picked within Alimosho local government. The data collected were analyzed using frequency and percentage. Majority of the respondents admitted that …READ MORE …