NTA INDIGENOUS BROADCASTING: A CONTENT ANALYSIS OF NTA YORUBA CHANNEL ON STARTIMES

The research examined NTA indigenous broadcasting with a content analysis of NTA Yoruba channel on Startimes. The research was anchored on Uses and Gratifications and Social Categories Theory. Content analysis was used while coding sheets were used to collect the data. The sampling technique for this study is purposive sampling and 1st – 7th November, 2016 was the days purposeful picked which start from Tuesday and ends Monday. The broadcast hour covered were 7am to 7pm everyday of the week. The data collected were analysed using frequency and percentage tables. Findings show that a total of 22 programs were content …READ MORE …

THE USE, ACCESS AND IMPACT OF INTERNET ON NIGERIAN JOURNALISTS

The research set out to examine the use, access and impact of internet on Nigerian journalists, using journalists in NTA Ile-Ife as a case study. The study was anchored on Mediamorphosis and Technological Determination Theory emphasising that as we move from old technology to the new ones, new technology influences the way we do things. A survey research method was used while the data collection instrument for this study was questionnaire. 150 respondents were purposively selected from the Nigerian Television Authority Ile-Ife. Findings showed that, news gathering and dissemination, sound and audio editing, jingles and other related commercials are some …READ MORE …

CABLE TELEVISION ON CULTURAL IMPERIALISM

The study examines the influence of cable television on cultural imperialism with a case study of Osun State Polytechnic, Iree. The study is anchored on cultural imperialism theory. Survey research method with questionanire was used to elicit data from respondents Osun State Polytechnic, Iree. Findings shows that majority of the respondents exposed themselves to television more than to other media and they rely on cable television particularly DSTV/GOTV, Startimes while about 21% are still fans of local stations. Also, viewing habit of the respondents shows that they were moderate television viewers as their watching pattern ranged bewteen 30 minutes- 6 …READ MORE …

TELEVISION ADVERTISEMENT ON CHILDREN

The research examined the effect of television commercials (adverts) on children with a particular focus on Kunike Nursery and Primary School Osogbo, Osun state as a case study. Television being an audiovisual medium that mirrors reality is capable of influencing the psychological perspective of children and adolescents because children tend to cultivate what they watch in television according to Geoge Gerbner. Also children are influenced by the advertiser’s promise that the product or service will benefit them. Survey research method was adopted with 100 children as sample size that are between the age of 5-15. The results revealed that advertisements …READ MORE …

EFFECT OF NEGATIVE POLITICAL ADVERTISING ON 2015 PRESIDENTIAL ELECTIONEERING CAMPAIGN

Elective democracy was introduced to Nigeria in May 1919, when the Townships Ordinance gave the right to vote for three members of Lagos Town Council to some men. The first elections to the council were held on 29 March 1920. In 1922 a new constitution (known as the Clifford Constitution after Governor Hugh Clifford) was promulgated, which introduced four elected seats to the Legislative Council, three for Lagos and one for Calabar and the first general elections were held in Nigeria for the first time on 20 September 1923. The Nigerian National Democratic Party (NNDP) won three of the four …READ MORE …

ATTITUDE AND PERCEPTION OF UNDERGRADUATES TOWARDS FILM ADVERTISEMENT

The basic thrust of this research was to examine the attitude and perception of Undergraduates towards Film or in-film advertisement using Al-hikmah University students as case study. It was observed that for any organization either profit making or non-profit making to succeed in this competitive society, the need for extra ordinary advertising approach, strategies and tactics need not to be overemphasized and film advert is one of the approach. Survey research method was adopted coupled with 120 copies of questionnaires that were administered to the respondents who were selected via probability technique (simple random method) and 110 copies were retrieved. …READ MORE …

Effectiveness of Product Endorsements by Celebrities in Advertising

Celebrity endorsement or celebrity branding is a form of advertising campaign or marketing strategy used by brands, companies, or a non-profit organization which involves celebrities or a well-known person using their social status or their fame to help promote a product, service or even raise awareness on environmental or social matters. Marketers use celebrity in hopes that the positive images of the celebrity endorser of the brand will also be passed on to the products or the brand image associated with the celebrities. Glo is one of the brands that use celebrities in promoting its brand and most of these …READ MORE …

IMPACT OF SEX APPEAL IN ADVERTISING MESSAGES AMONG STUDENTS

The research examined the impact of sex appeal in advertising messages, particularly how ladies are portrayed in advertisement especially in this era when they have become instruments of attraction in advertising. The research was anchored on Attention, Interest, Desire, and Action (AIDA) Theory. The survey research method was used to select respondents among students of Osun State Polytechnic, Iree.  Non-probability sampling technique was used to select respondents from seven faculties using purposive sampling. The data collection instrument for this research was questionnaire as 250 copies were administered. Findings show that many students like exposure to sex appeal in the advert …READ MORE …

TRENDS IN THE USE OF MODELS IN THE NIGERIA ADVERTISING INDUSTRY

  Models or celebrities’ endorsement or celebrity branding is a form of an advertising campaign or marketing strategy used by brands, companies, or a non-profit organization which involves celebrities or a well-known person using their social status or their fame to help promote a product, service or even raise awareness on environmental or social matters. In this study model and celebrity will be used interchangeably as the two connote the same thing in this as far as this study is a concern.             Marketers use popular models endorsers in hopes that the positive images of the celebrity endorser of the …READ MORE …

EVALUATING THE ROLE OF ONLINE MEDIA IN PROMOTING ADVERTISING

The study is set to evaluate the role of online media in promoting advertising” (A Study of Some Selected Advertising Agencies). The rationale for carrying out this study was informed by the interest to know the extent to which advertising agencies use new media in this advanced technology. The survey research method was used while the questionnaire was adopted as a data collection instrument. 150 copies of questionnaires were administered and 142 respondents that were purposively selected in some advertising agencies in Ikeja Lagos. The data collected were analyzed using frequency and percentage table. Findings show that advertising agencies still …READ MORE …

SOCIAL MEDIA AS INSTRUMENT FOR POLITICAL PARTICIPATION AND MOBILISATION IN OSUN WEST SENATORIAL BYE ELECTION

The study examined social media as instrument for political participation and mobilization in Osun West Senatorial Bye-Election in 2017. The emergence and proliferation of social media otherwise known as citizen media have reshaped political education and mobilization in Nigeria. It offers a platform for political debates, cyber activism, political campaign, political communication, and political mobilization. The survey research method was used with the questionnaire serving as the research instrument to gather the required data. Findings in the study show that majority of the respondents used social media to contribute to debates, sharing opinions and getting updates during the re-run election …READ MORE …

INFLUENCE OF ADVERTISEMENT ON STUDENTS PATRONAGE OF PRODUCTS AND SERVICES

The research analyzing the influence of advertisement on students patronage of goods and services. It is not an overstatement that advertisement is an effective and persuasive way of selling products and services to a specific audience. The study was anchored on Cultivation theory, Persuasion Theory and Behavioural Theory. The research design for the study was survey research. 120 respondents were drawn from students of the Osun State Polytechnic, Iree using purposive sampling method. The data were analyzed and interpreted using frequency and percentage method. Findings show that many of the respondents often exposed to commercials greatly while advertisement from the …READ MORE …

IMPACT OF ADVERTISING ON TELECOMMUNICATION NETWORK PREFERENCE AMONG STUDENTS

Abstract The study examines the impact of advertising on telecommunication network preference by students of Osun State Polytechnic Iree because advertisement is a persuasive message and who expose to such may cultivate the message. The study used Uses and Gratification and Perception theory . Multi-stage sampling technique was used to selected 150 respondents among students of Osun State Polytechnic in all the faculties of the institution. The study used survey and data were collected through questionnaire. Out of 150 administered questionnaires only correctly filled 140 copies were analysed using frequency, percentage and tables. Findings show that many of the respondents …READ MORE …