PERCEPTION OF STUDENTS TOWARDS SOCIAL MEDIA AS A MARKETING TOOLS

Big, Small and Medium Enterprises and individuals are now promoting their products and services on online including Facebook because 40% of the people in world are now online and because facebook is the second most visited website after google.com according to Alexa ranking. It was on this notion that the research investigates audience perception of sponsored Facebook advertisement on Kwara State University students. Survey research design was adopted as a quantitative method using questionnaire for data gathering.  Multistage sampling method as probability sampling technique was used to select respondents. Two hundred (200) respondents were drawn among the students using simple …READ MORE …

COMPARATIVE ANALYSIS OF AUDIENCE PREFERENCE FOR RADIO AND NEW MEDIA

The research is set out to compare social media and radio stations on the level of of News information assessment with a particular focus on the Twitter and Splash FM, Ibadan. The study was anchored on the Source Credibility and Uses and Gratification theories. The research used survey research method coupled with 200 copies of questionnaires that were administered to respondents with University of Ibadan from which 180 copies were correctly filled and analysed using frequency and percentage table method with SPSS version 20. Findings show that Twitter is the most preferred with over 80% subscribed to that. This implies …READ MORE …

COMPARISM OF SOCIAL MEDIA AND RADIO ON NEWS   

The research is set out to compare social media and radio stations on the level of of News information assessment with a particular focus on the Twitter and Splash FM, Ibadan. The study was anchored on the Source Credibility and Uses and Gratification theories. The reserach used survey research method coupled with 200 copies of questionnaires that were administered to respondents with University of Ibadan from which 180 copies were correctly filled and analysed using frequency and percentage table method with SPSS version 20. Findings show that Twitter is the most preferred with over 80% subscribed to that. This implies …READ MORE …

INFLUENCE OF SOCIAL MEDIA ON SEX TRAFFICKING AMONG UNIPORT STUDENTS

            Human trafficking has long been a concern to the concern men, women, governments and agencies with various legislations been passed locally and global to address the subject matter, However, instead to see the end of such injustice, it becoming wax stronger day in day out as the traffickers employing more strategically and tactical way to gain access to the target vulnerable especially the young ladies. Human trafficking is considered modern-day slavery because it requires the use of fraud, force, or coercion to obtain some type of labor or commercial sex act. Human trafficking is an umbrella term used for …READ MORE …

New Media on Opinion Management

This study was on the thrust to investigate the role of new media and public opinion. However, online opinion formation, internet opinion, cyber activism or online activism or better called internet activism has been a grown concept on the internet for a long time in western world but a new innovation in developing or Africa continent as the continent just embraced ICT in less than two decades. Survey research method was adopted to elicit data from respondents within Madona University students among the users of internet particularly the social media users. One hundred (100) copies of questionnaire were printed and …READ MORE …

EFFECTIVENESS OF MEDIA LAW IN NIGERIA

            All over the world government regulates various fields of human endeaour. Thus, banking, education, health care delivery, hotels and so on, are regulated. This means these industries are provided with basic structures for their operation. The mass media industry is equally regulated. However, because of the peculiar nature of the mass media as vehicles for free expression, which is a fundamental human right, government is careful to regulate the media only to the extent consistent with the expectations of a democratic society. Thus, over-regulation of the media will stifle free expression and give rise to underground press and even …READ MORE …

JOURNALISTS VIEWS ON MEDIA ETHICS IN NEWS GATHERING AND DISSEMINATING

Journalism is the act of gathering, processing and dissemination of news and other editorial pieces to the wide audience using appropriate channels of mass communication such as radio, television, newspaper and so on. Journalism (mass media) constitutes a very potent institution in any society. Every sphere of human endeavor, therefore, needs the mass media for greater survival. Nsikan (2009) in Udoakah (2001) posits that news is the main content of the mass media, especially news media and that the journalists are the brain behind the news. Journalism practice should be well guided in order to bring about a virile and …READ MORE …

INDIGENOUS LANGUAGE ON ADVERTISING CAMPAIGN

The study was carried out to find out the Influence of Indigenous Language on Advertising Campaign using MTN and GLO telecommunication firms as a case study. In carrying out this study, the researcher used survey research method coupled with questionnaire as the measuring instrument. From the findings, it is established that language is one of the powerful tools in conveying advert messages to the targeted audience. Also, advertising in indigenous language has great impact on the targeted public rather than advert in another language because people tend to understand their native language better and that is both the MTN and …READ MORE …

NOLLYWOOD CELEBRITIES’ MODE OF DRESSING ON FASHION TRENDS AMONGST UNILAG UNDERGRADUATES

The research is on the thrust to examine the influence of Nollywood celebrities’ mode of dressing on fashion trends amongst UNILAG undergraduates. The primary motive of carrying out this research is to know the extent at which Nollywood movies have affected the dressing pattern of youth in our society. Without mincing words, Nollywood has falling in promoting Nigeria values and dignity by throwing decency away in showcasing indecent scenes. Survey research method was adopted coupled with questionnaires were administered to the selected respondents of 400 while 360 copies of questionnaires were returned and analysed. Respondents were picked using simple random …READ MORE …

INFLUENCE OF NEW MEDIA ON PUBLIC OPINION AND CYBER ACTIVISM AMONG YOUTH ONLINE

This research investigates the influence of new media on public opinion and cyber activism. However, cyber activism or online activism or better called internet activism has been a grown concept on the internet for a long time in Western world but a new innovation in developing or Africa continent as the continent just embraced ICT in less than two decades. Survey research method was adopted to elicit data from online respondents. One hundred (100) copies of questionnaire were sent via email of which 90 copies of the questionnaires were returned for data analysis. Findings shown that new media particularly social …READ MORE …

New Media and Public Opinion Management

This study was on the thrust to investigate the role of new media and public opinion. However, online opinion formation, internet opinion, cyber activism or online activism or better called internet activism has been a grown concept on the internet for a long time in western world but a new innovation in developing or Africa continent as the continent just embraced ICT in less than two decades. Survey research method was adopted to elicit data from respondents within Madona University students among the users of internet particularly the social media users. One hundred (100) copies of questionnaire were printed and …READ MORE …

INFLUENCE OF NEW MEDIA ON INFORMATION ACQUISITION AMONG UNDERGRADUATES

In this era of Information and communication technology, social media especially blog, YouTube, facebook, whatsApp, twitter, BBM and 2go and many others have revolutionalised and redefined monopoly of news and information by mass media (radio, television, newspaper and magazine industries) as it enhanced citizen participation in news gathering and dissemination. The research investigated the influence of new media on information acquisition by undergraduates in Lead City University. New media has in the recent time turn the citizen not only as information consumers but also as information distributor which is now known as “Citizen Journalism”. Most citizen own their own blog, …READ MORE …

AUDIENCE PERCEPTION AND BELIEVABILITY OF SOCIAL MEDIA ADVERTISEMENT

The research examines audience perception and believability of social media advertisement with a focus on Facebook adverts among University of Lagos Students. The rationale for carrying out this study is on the observation that lots of companies and individuals are now promoting their brand online particularly through social media. Survey research method was used and questionnaire was also adopted to gather data from over 200 respondents that were drawn among UNILAG students using non-probability sampling method. Also, the data collected were analysed in frequency and percentage tables. Findings show that many of the respondents trust and patronise products and services …READ MORE …

EFFECT OF SOCIAL MEDIA ON ACADEMIC PERFORMANCE OF SECONDARY SCHOOL STUDENTS

Alfred. et al. (2006). Says communication is a basic human need and for that reason, man has always found a means of meeting this need either through interpersonal or mass communication. Unlike in the past, the people of the world are today living in a global village because of various breakthroughs in information technology. According to a Canadian Professor of English Marshall Mcluhan, “The world is now in a global village where the whole world is now compressed into a single electronic chat room”. Katz,(2009). Opines that information that usually takes many days or weeks to disseminate now takes seconds …READ MORE …

ATTITUDE AND PERCEPTION OF STUDENTS TOWARDS FILM ADVERTISEMENT

The basic thrust of this research was to examine the attitude and perception of Undergraduates towards Film or in-film advertisement using Al-hikmah University students as case study. It was observed that for any organization either profit making or non-profit making to succeed in this competitive society, the need for extra ordinary advertising approach, strategies and tactics need not to be overemphasized and film advert is one of the approach. Survey research method was adopted coupled with 120 copies of questionnaires that were administered to the respondents who were selected via probability technique (simple random method) and 110 copies were retrieved. …READ MORE …

PUBLIC RELATIONS IN NON-COMMERCIAL ORGANISATION

The study examined the role of Public Relations in Non-Commercial Organisation with a particular reference to Nigeria Red Cross. Public relations has remained a powerful tool in building and maintaining mutual understanding between an organization, firm, institution or corporate bodies and its various publics. It also helps in building good image and satisfies the needed information of its publics on behalf of orgnaisation. Companies and individuals are engaging the service of public relations to help build, maintain and sustain its communication and reputation at all time. However, survey research method was adopted with the use of 100 copies of questionnaires …READ MORE …

SOCIAL MEDIA AS AN EFFECTIVE COMMUNICATION AND FEEDBACK PLATFORM FOR PUBLIC RELATIONS

The core objective of this research was to examine the influence of Social Media as an effective communication and feedback platform on the Practice of Public Relations using Global Communication Nigeria Limited as a case study. Basically, the use of social media has increased among consumers around the world, causing an increase in the adoption of social media as tactics and means of sharing information and interactions among many public relations professionals and its publics. Technological Determinism Theory was employed to justify the research objective. Quantitative research design was used in which cross-sectional survey method was adopted while the data …READ MORE …

PUBLIC RELATIONS IN BUILDING CORPORATE IMAGE OF ABUJA ELECTRICITY DISTRIBUTION COMPANY (AEDC)

The research examined the role of public relations in building corporate image of Abuja Electricity Distribution Company (AEDC). The study was justified with the use of Model of Public Relations by Grunig and Hunt with emphasis on the Two Way Systematic Model because it is appears more effective and accurate especially in gaining how an organization is perceived by the public. Survey research method was employed while respondents were drawn using purposive sampling based on convenience to pick 200 respondents within staff and customers from which 184 copies were correctly filled and analysed using frequency and percentage table method with …READ MORE …

CONTENT ANALYSIS OF NTA YORUBA CHANNEL ON STARTIMES

The research examined NTA indigenous broadcasting with a content analysis of NTA Yoruba channel on Startimes. The research was anchored on Uses and Gratifications and Social Categories Theory. Content analysis was used while coding sheets were used to collect the data. The sampling technique for this study is purposive sampling and 1st – 7th November, 2016 was the days purposeful picked which start from Tuesday and ends Monday. The broadcast hour covered were 7am to 7pm everyday of the week. The data collected were analysed using frequency and percentage tables. Findings show that a total of 22 programs were content …READ MORE …

PUBLIC RELATIONS IN A CORPORATE ORGANISATION

This work is aimed at looking into the impact of public relations in First Bank of Nigeria PLC Enugu Zonal Headquarters. First Bank is a corporate organisation with network of branches. Public Relations role in First Bank of Nigeria PLC cannot be over emphasized because the services of First Bank must satisfy the aspirations of its publics. This research identifies how public relations can help in maintaining high acceptable corporate identity, corporate image and corporate communication in First Bank PLC Enugu Zonal Headquarters. The survey research method was used in this study as the population was picked amongst the internal …READ MORE …

THE USE, ACCESS AND IMPACT OF INTERNET ON NIGERIAN JOURNALISTS

The research set out to examine the use, access and impact of internet on Nigerian journalists, using journalists in NTA Ile-Ife as a case study. The study was anchored on Mediamorphosis and Technological Determination Theory emphasising that as we move from old technology to the new ones, new technology influences the way we do things. A survey research method was used while the data collection instrument for this study was questionnaire. 150 respondents were purposively selected from the Nigerian Television Authority Ile-Ife. Findings showed that, news gathering and dissemination, sound and audio editing, jingles and other related commercials are some …READ MORE …

Relevance of Public Relations in Hospitals

The study examines the relevance of public relations in health institutions with a particular reference to Ekiti State Teaching Hospital, Ado-Ekiti. The research was anchored on Grunig and Hunt Model of Public Relations with much emphasis on the Two Way Symmetric which believe that feedback is essential in every communication and must be used to improve communication. The study adopted survey research method as a quantitative method while sampling by convenience was used to selected the respondents in which 100 respondents were picked in all. The main data collection instrument employed was a structured questionnaire.  The data collected were analysed …READ MORE …

CABLE TELEVISION ON CULTURAL IMPERIALISM

The study examines the influence of cable television on cultural imperialism with a case study of Osun State Polytechnic, Iree. The study is anchored on cultural imperialism theory. Survey research method with questionnaire was used to elicit data from respondents Osun State Polytechnic, Iree. Findings shows that majority of the respondents exposed themselves to television more than to other media and they rely on cable television particularly DSTV/GOTV, Startimes while about 21% are still fans of local stations. Also, viewing habit of the respondents shows that they were moderate television viewers as their watching pattern ranged between 30 minutes- 6 …READ MORE …

PUBLIC RELATIONS AS A TOOL FOR EFFECTIVE PUBLIC MANAGEMENT IN THE NIGERIAN POLICE

The core objective of this study was to public relations as a tool for effective public management in the Nigerian police. The study investigates the internal and external problems of Nigerian police and how the police public relations officer has succeeded or failed in resolving problems. Problems such as the welfare of the police, its relationship with the public and how the police manage crowd and crisis in Enugu State. Survey research method was adopted with questionnaire as the instrument to elicit responses from the respondents. Findings drawn from the study revealed positive that police serving in Enugu faces internal …READ MORE …

TELEVISION ADVERTISEMENT ON CHILDREN

The research examined the effect of television commercials (adverts) on children with a particular focus on Kunike Nursery and Primary School Osogbo, Osun state as a case study. Television being an audiovisual medium that mirrors reality is capable of influencing the psychological perspective of children and adolescents because children tend to cultivate what they watch in television according to Geoge Gerbner. Also children are influenced by the advertiser’s promise that the product or service will benefit them. Survey research method was adopted with 100 children as sample size that are between the age of 5-15. The results revealed that advertisements …READ MORE …

PUBLIC RELATIONS PROGRAMMES IN MANUFACTORY COMPANIES

The core aim of the research was to investigate the contributions of Public Relations Unit to the development and profitability of Chi-Limited, Lagos. It is noted that well established Public Relations practice go a long way in creating unimaginable reputation for an organisation. Survey research methodology was used coupled with accidental sampling technique. Frequency and percentage method of data analysis was used with tables. Findings show that PR of Chi-Limited provides adequate feedback and platform to manage the ply and complaints this which has enhanced customer satisfaction and mutual understanding and it also use social media/ ICT in facilitating effective …READ MORE …

PUBLIC RELATIONS IN LOCAL GOVERNMENT ADMINISTRATION

The study examined the Role of Public Relations in Local Government Administration with a case study of Isin Local Government, Kwara State. Therefore, public relations has remained a powerful tool in building and maintaining good image in local government. The role of public relations cannot be overlooked because any association or organization with bad image cannot succeed in any society. It is obvious from the analysis that Isin local government recognizes the importance of the Public Relations department while, the major impact of public relations in Isin local government is that it enhanced mutual understanding, it bridged the communication gap …READ MORE …

PUBLIC RELATIONS IN ENHANCING PEACE IN HIGHER INSTITUTIONS

The study examined the effective role of public relations in enhancing peace in higher institutions” (A case study of Osun State Polytechnic, Iree). Public relations has remained a powerful tool in building and maintaining mutual understanding in every organization including creating and maintain good rapport between and among its various public, It also help in building good image and satisfy the needed information by the public. The role of public relations cannot be overlooked in higher institution as it creates a good name in higher institutions of learning. Critical reviews to related literature were made. Relevant theories were used to …READ MORE …

PUBLIC RELATIONS AND ITS IMPLICATIONS ON COMPANY’S PRODUCTIVITY

The research examines Public Relations and its Implications on company’s productivity with a specific focus on Globalcom Nigeria. For organisation to grow, survive and have favourable image, it must have good support of its internal and external publics, socially responsible. The research was anchored on the Grunig and Hunt Model, Systems Theory and Situational Theory. Survey research method was used while the data collection instrument used was the questionnaire. The study used Multistage sampling techniques to selected 100 respondents across various departments within Globalcom Office Lagos. The data were analysed in frequency and percentage method. Findings show that Globalcom has …READ MORE …

EFFECT OF NEGATIVE POLITICAL ADVERTISING ON 2015 PRESIDENTIAL ELECTIONEERING CAMPAIGN

Elective democracy was introduced to Nigeria in May 1919, when the Townships Ordinance gave the right to vote for three members of Lagos Town Council to some men. The first elections to the council were held on 29 March 1920. In 1922 a new constitution (known as the Clifford Constitution after Governor Hugh Clifford) was promulgated, which introduced four elected seats to the Legislative Council, three for Lagos and one for Calabar and the first general elections were held in Nigeria for the first time on 20 September 1923. The Nigerian National Democratic Party (NNDP) won three of the four …READ MORE …