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Abstract The research is set out to appraise the use of drums as means of communication in Imesi-Ile community because traditional means of communication otherwise known as trado-media communication has been part and parcel of African society and Yourba people during occasions such as coronation, funeral ceremony, traditional festival, naming ceremony among other community base events. The study was anchored on Medium Theory and Theory of SMCR in Drumming. The study used survey research method and questionnaires to elicit responses from the 250 respondents within Imesi-Ile community who were purposively through non-probability technique out of which 226 copies were correctly …READ MORE …

Abstract The study examined the effective role of public relations in enhancing peace in higher institutions” (A case study of Osun State Polytechnic, Iree). Public relations has remained a powerful tool in building and maintaining mutual understanding in every organization including creating and maintain good rapport between and among its various public, It also help in building good image and satisfy the needed information by the public. The role of public relations cannot be overlooked in higher institution as it creates a good name in higher institutions of learning. Critical reviews to related literature were made. Relevant theories were used …READ MORE …

Abstract The research analyses the implications of social media on press objectivity with a focus on students of Osun State Polytechnic, Iree. The proliferation of information communication technology and emergence of social media have made it possible to find out about events without actually being there. Journalists can report news across the world over the internet while citizen can also report event without necessarily a graduate of media or journalism. To achieve this study, a critical review to related literature, conceptual framework was made. The study was also anchored on Technological determinism and Source Credibility. Survey research method was used …READ MORE …

The research examined the influence of outdoor advertising on politicians’ electoral success using the 2014 and 2018 Osun governorship election as a yardstick. It is of note that; the presence of various outdoor media platforms like billboard, poster, banner e.t.c has command a large number of followership for candidates. This research was anchored on Uses and Gratification Theory and Psychodynamic Theory. The research also used survey research method coupled with 250 copies of questionnaires that were administered to respondents within Ifelodun local government from which 220 copies were correctly filled and analyzed using frequency and percentage table method. Findings show …READ MORE …

The research examined the impact of computer application on broadcasting(A case study of Ondo State RadioVision Corporation, Orita-Obele Akure). Information and Communication Technology especially computer has changed mass media production and distribution in Nigeria. The study which was anchored on Mediamorphosis theory and Technological Determination Theory which emphasised that as we move from old technology to the new one, it influences the way we do things. A survey research method was used while the data collection instrument for this study was questionnaire. the copies of questionnaire were administered to 150 respondents that were drawn using simple random technique out of …READ MORE …

Abstract The study appraises Indigenous Language usage in telecommunication Customers’ Care on Subscriber Service Satisfaction among Osun State Polytechnic Students Iree.  The rationale for carrying out this study is to investigate the degree at which telecommunication service people in indigenous language and the extent which people also prefer to be served in indigenous language among other objectives. This research was anchored on Grunig and Hunt Model of Public Relations, Integrated Marketing Communication Theory and Accommodation Theory respectively. Survey research method and questionnaire were used as research instrument to gather the required data. Accidental sampling technique was used to select 100 …READ MORE …

Abstract The study examined the attitude of Osun State Electorate to E-Campaigns in the Coming2018 Governorship Election. The emergency and proliferation of social media otherwise known as citizen media has reshaped political education and mobilization in Nigeria. It offers platform for political debates, cyber activism, political campaign and political mobilization. The study was anchored on Technological Determinism Theory, Social Responsibility Media Theory and Democratic Participant Media Theory respectively. Survey method was adopted while the data collection instrument was questionnaire. 250 copies of questionnaires were administered to the respondents in five strategic locations particularly in Oke-Fia/Alekuwodo, Olaiya/Asubiaro, Ogo Oluwa, Ita-Olokan/Isale-Osun and …READ MORE …

Abstract The study examines the level of acceptability and ratings of radio stations in Osun State among students of Osun State Polytechnic Iree. Media programming has been one of the important yardsticks to measure the effectiveness and rating of the popularity of media houses. The research was anchored on the Uses and Gratifications and Source Credibility Theory. Survey method was used in this study while questionnaire was used to elicit responses from the respondents who are students of Osun State Polytechnic, Iree. 250 students were sampled using probability sampling techniques. The data collected were analysed using frequency and percentage method. …READ MORE …

Abstract The research is set out to analyse social media as tool for citizen participation in government. It is essential to carry our this study especially in this era as citizens are no longer passive audience rather an active audience who are part of information gathering unlike in the days of government media monopoly and hegemony. The research was anchored on Technological Determinism Theory and Social Media Networking Viral Model. Convenience sampling technique was adopted to select respondents in major strategic locations within Lagos state and 40 respondents were picked each from Oshodi, Ojota, Ikeja, Mushin/Ladipo and Yaba/Akoka making the …READ MORE …

Abstract One of the most important things to pay attention to when planning advertising campaign is the choice of media otherwise known as media selection which is mostly influenced by the target audience. The research is therefore comparatively analysing media preference among advertisers in Ikeja local government with the view to know which media they like and why they are preferred. This research was anchored on the Uses and Gratifications, Source Credibility Theory. The study used In-Depth interview was used to analysis the data obtained from the In-depth Interview conducted with experts in the advertising agencies particularly at Resone Media, …READ MORE …

Abstract The research assessing Teleprompter in News and Programmes Presentations with a specific focus on OSBC television, especially from some newscasters and presenters who have used and experienced how teleprompter work. Survey research method was used coupled with 100 copies of questionnaire that were administered to the purposively selected news casters and presenters. The data collected were analysed using frequency and percentage method. Findings show that lots of television stations especially OSBC and other national and International channels are now using teleprompter to a high extent (59%) and they used teleprompter often for news presentations. Similarly, (88.2%) of the respondents …READ MORE …

Abstract The study is set out to examine the effectiveness of photographs in print journalism. Photography is believed to be one of the most effective elements in drawing attention because photographs play a very prominent role in magazine and the world of print media in general. It communicates messages even to the illiterates. Survey research method was adopted in which questionnaire was used as data collection instrument while 100 respondents were selected within four newsstand in Osogbo particularly at Oke-Fia Newstand, Ayetoro Newstand, Gbemu Newsstand and Olaiya respectively using accidental sampling technique. The data collected were analysed using frequency and …READ MORE …

AbstractThe research analysing social media as tool for social relations among Osun State Polytechnic Students Iree. The research was anchored on Technological Determinism Theory, and Social Category Theory. The study used survey method while questionnaire was used to elicit responses from the 150 respondents who are students of Osun State Polytechnic Iree that were selected using probability sampling (simple random sampling technique). The data collected were analysed using frequency and percentage method. Findings revealed that, almost all students are using one type of social media and they spend great time on Facebook, Whatsapp and Instagram. Respondents’ busiest activities on social …READ MORE …

ABSTRACT The research examined the effect of personal branding on contemporary tv presenters with a specific focus on GHONE and AGOO TV and their audience in Accra metropolis. The role play by the presenters in the success of a program or channel cannot be overemphasised as the ambassadors and image makers of the channel whose failure is a failure of the entire media while their success goes round as well. The reserach adopted triangulation method i.e Survey and In-depth method coupled with 384 copies of questionnaires that were administered to respondents in Accra from which 361 copies were correctly filled …READ MORE …

ABSTRACT The use of celebrity endorser strategy now frequently used by firms or individual marketers to get exposure for their brands/product and for consumers to patronize what they have to offer. This dissertation explores the factors considered by marketers when selecting celebrities to endorse products/brands the consumer’s purchasing behavior after a product has been endorsed. This dissertation seeks to produce an awareness on celebrity endorsement as an effective marketing instrument. This dissertation’s objectives are to assess the factors that are considered in the selection of celebrities for brand/product endorsement at Nestle Ghana Limited and also to find out the consumer …READ MORE …

INTRODUCTION Most time researchers especially the experienced one often like to use mixed method approach when conducting research. This approach is agreed more with the position of Critical Perspective scholars who believe that neither qualitative nor quantitative research approach is enough to study a phenomenon. The theoretical bases for quantitative and qualitative research are rooted in postpositivism and constructivism while mixed method is rooted from the critical perspective. In many ways, qualitative and quantitative data are inherently related. All qualitative data are based on qualitative judgments; all quanti­tative data can be described numerically. The researcher may design mixed method of …READ MORE …

Chris Barker (2004) Defines cultural imperialism as a process involving the domination of one culture by another. Media imperialism is a twin sister of cultural imperialism. Media imperialism is a modern way of colonization. Media imperialism is process whereby a county’ media content is dominating another country media content. That is why in Nigeria is stated that foreign content should be 30% while while local contents should be 70% to prevent imperialism.   However, Western states like US, France, UK, etc are technological developed particularly in television and motion programmes this made them dominate other developing nations which include Nigeria as …READ MORE …

CRITICISM: AN INTRODUCTION             Criticism is an appraisal, evaluation or judgment offered on a piece of art, performance or production which may be positive, negative or both. Criticism implies a deeper knowledge of the art, performance or production under consideration and of the standards of measurement.             C. T. Winchester (Wolseley, 1973: vii – viii), one of the classic writers on the subject defines criticism as “the intelligent appreciation of any work of art, and by consequence the just estimate of its value and rank” and “the general nature of the functions of criticism is much the same whether the …READ MORE …

Berelson (1952) – “content analysis is a research technique for the objective, systematic and quantitative description of the manifest content of communication.” (p. 18). Stand-Alone or Triangulation It can be used only as a research method or use with others in the case of triangulation i.e survey and content analysis can be used together. Content analysis and in-depth interview. Key items in content analysis Unit of analysis  Content categories Coding sheet or coding book Unit of analysis The smallest element or component of our study- e.g. a news story, a feature story, an ad, a cartoon or a letter to …READ MORE …

News Agency Classification: It should be noted that UPI belongs to the 1st world wide news agency while NAN belongs to the third world news agency. World Polar Location: NAN is a Nigeria based news agency reporting Nigeria and the world through the African Eyes while the UPI was based in USA covering US and the world.   Ownership Structure: NAN is owned by the federal government of Nigeria and function as part of the country agent of international communication just like the voice of Nigeria whereas, the UPI was privately owned and managed, although, America government support and finance it …READ MORE …

Agency France Presse (AFP), Associated Press (AP) Reuters, United Press International (UPI) TAX

Social media is a platform or tools available on the internet for social interaction and communication Examples of social media are facebook, twitter, whatsapp, instagram etc.  WHY SOCIAL MEDIA MUST BE REGULATED As at 2016, more than 80 million Nigerians are on the internet which is about 46% of the Nigeria population. Also, more than 16 million Nigerians are on facebook alone apart from other social media Statistics show that most of the Nigerians on social media are youths (who did not cares about consequence of most their action rather to make money and entertain). Because of these, people use …READ MORE …

Abstract The research examines the influence of Facebook on the behavioural pattern of Nigeria Youths in Akure, Ondo State, Nigeria particularly among the Federal University of Technology, Akure. The study is explained on the framework of Agenda Setting and Diffusion of Innovation Theories. The study adopted survey research method coupled with 200 copies of questionnaire that were administered to the respondents who were selected within the Federal University of Technology,  Akure using simple random sampling technique. The data collected were analysed using frequency and percentage table. The findings show that Facebook is often used by the respondents while the busiest …READ MORE …

Abstract ,The physical environment is very important to the survival of the entire universe, and Nigeria as a nation has been battling to reduce the risk, resulting from poor sanitary conditions and unwholesome toilet habits in our cities and communities. Unfortunately, efforts to keep Nigeria clean which culminated in a national crusade against filth has not completely succeeded in enthroning a sense of decency and the culture of environmental self-discipline among the citizenry. The research thus examinesRadio Broadcasting and Behavioural Change: A Study of Environmental Sanitation Campaigns in Port Harcourt. Survey research method was adopted using simple random sampling technique. …READ MORE …