ADVERTISING STRATEGIES AND TACTICS IN PROMOTING ARIAL DETERGENT IN DELTA STATE

The major thrust of this work is to arise the impact of advertising strategies and tactics in promoting Ariel detergent in Delta State. This work is divided into five chapters, using the survey method coupled with questionnaire. This work is aimed at solving the problem of how and what strategies and tactics to communicate with different demography of audiences of the Ariel detergent and the appropriate media to use. Respondents admitted that Ariel detergent influence their decision buying habit. Also, people admitted that Ariel detergent perform as advertised. Television and billboard has remained the most influential media for dissemination of …READ MORE …

GENDER INEQUALITY IN THE PRACTICE OF JOURNALISM

Journalism is considered an exclusive preserve of men with salutation phrase of ‘Gentlemen of the press’ an indication of gender discrimination or men profession only. Religion, culture, gender disparity, role as mother and insecurity among others are factors influencing the performance of women journalists in Nigeria. The core objective of the research is to appraise the gender inequality in the practice of journalism with a case study of Oyo State National Association of Women Journalists (NAWOJ). Survey research method was used while 120 copies of questionnaires were administered to 120 respondents who were purposively selected with 60 respondents from the …READ MORE …

COPYRIGHT LAW ON INTERNET MATERIALS

Larger percentage of undergraduates pay less attention to copyright law or intellectual property, plagiarism, fair use, paraphrasing and how to deal with them especially as it related to internet publications and materials. The research therefore aims at appraising copyright law awareness among students on the internet publication among Kwara State University, Malete with the sole objective to know if Internet publications / materials enjoy copyright law or not and to what extent, because plagiarism is a criminal offence in an academic sphere. However, referencing internet publications and materials with appropriate citations is one of the gimmicks used to attribute the …READ MORE …

ROLE OF MASS MEDIA IN ELECTORAL PROCESS AND COVERAGE OF POLITICAL PARTIES ACTIVITIES IN 2015 ELECTION

The study is geared toward finding out the role of mass media in electoral process and coverage of political parties activities in 2015 elections with reference to four media houses and four political parties i.e Osun State Broadcasting Corporation, Gold 95.5 F.M, Ilesa, Osun Defender Newspaper and Nigerian Tribune Newspaper. Political parties include: All Progressive Congress (APC), People’ Democratic Party (PDP), Labour Party (LP) and Accord Party (AP). Critical reviews to related literature were made. Relevant theories were used to gratify the study. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument …READ MORE …

IMPACT OF SEX APPEALS IN ADVERTISING MESSAGES

The research examined the impact of sex appeal in advertising message, particularly how ladies are portrayed in advertisement especially in this era when they have become an instrument of attraction in advertising. The research was anchored on AIDA theory. Survey research method was used to select respondents among students of Osun State Polytechnic, Iree.  Non-probability sampling technique was used to select respondents from seven faculties using purposive sampling. The data collection instrument for this research was questionnaire as 250 copies were administered. Findings show that many students likes exposure to sex appeal in advert (63.4%) while (73.2%) submitted that sex …READ MORE …

ROLE OF INDIGENOUS COMMUNICATION IN COMMUNITY DEVELOPMENT

This research focuses on the role of indigenous communication in community development with a case study of Ijaiye Local Government, Lagos State. Without doubt, indigenous communication otherwise known as traditional communication is one of the oldest means of communication using local tool or media to disperse information such as town criers, drummers, using of signs etc. Although it was a very popular means as at then, but advancement in modern technology especially in this digital age has made it suffered high degree of decline. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection …READ MORE …

ROLE OF FEMALE JOURNALISTS ON NIGERIAN BROADCAST MEDIA

The research examined the “role of female journalists on Nigerian broadcast media (A case study of BCOS and NTA Ibadan). Findings have shown that women journalists have contributed to the development of journalism, broadcast media in particular and they are still contributing in so many ways despite the fact that their role as mother, religion, culture, gender disparity and insecurity among others are influencing their performance. Women journalists contribute in so many aspects particularly as anchors of women programmes, family programmes, children programmes, education programmes, fashion and entertainment programmes. Women are also known for their unique contributions in newscasting and …READ MORE …

INFLUENCE OF TELEVISION ADVERTISING ON CONSUMERS BUYING HABITS OF CIGARETTES IN NIGERIAN

The research examines the influence of television advertising on consumers buying habits of cigarettes in Nigeria with a case study of Commercial Drivers in Onisha). It was established that television been an audio-visual platform has the capacity to influence the behaviour of people. Similarly, people tend to get motivated and persuaded by what they watch on television according to Garbner, G. et. al (1980). Survey research method was used coupled with one hundred (100) respondents while ninety (90) questionnaires were retrieved. The data were analyzed and interpreted using the table, frequency and percentage method. Also, cigarette/tobacco advertisement influences the smoking …READ MORE …

INFLUENCE OF PRODUCT PACKAGING ON CONSUMERS’ PATRONAGE OF INDOMIE NOODLES

The significance of product packaging in the sale and durability of product cannot be overemphasized in this competitive market. The research examines the influence of product packaging on consumers’ patronage of indomie noodles. The research used quantitative research with survey method while questionnaire was used as data collection instrument. 100 respondents that were selected from the total population within Asaba Metropolis using non-probability method because of its convenience, respondents were selected purposively using accidental sampling method. It is shown from the findings that respondents retained and remembered indomie noodles product easily through its product packaging. It is recommended that manufacturers …READ MORE …

INFLUENCE OF INDIGENOUS LANGUAGE ON ADVERTISING CAMPAIGN ON MTN AND GLO CUSTOMERS

The study was carried out to find out the Influence of Indigenous Language on Advertising Campaign using MTN and GLO telecommunication firms as a case study . In carrying out this study, the researcher used survey research method coupled with questionnaire as the measuring instrument. From the findings, it is established that language is one of the powerful tools in conveying advert messages to the targeted audience. Also, advertising in indigenous language has great impact on the targeted public rather than advert in another language because people tend to understand their native language better and that is both the MTN …READ MORE …

GRAPHICAL CARTOONS IN NEWSPAPERS PUBLICATION

The basic goal of the research is to examine the influence of graphical cartoons in newspaper publication with a case study of the Punch Newspaper, Lagos. It is observed that since the first appearance of cartoon in newspaper, it has remained one of the most integral parts of newspaper. It plays different role depending on the type of cartoon and caption used. Cartoon to many is an entertainment and funny graphics. One of the major reasons for using cartoon in newspaper is to set agenda on current issue or matter which may neither be expressed by news and features including …READ MORE …

IMPACT OF SOCIAL NETWORK PLATFORM ON EBOLA CAMPAIGN AMONG STUDENTS

The research examines the impact of social network platform on malaria campaign among students of University of Lagos. It is observed that in this era of Information and Communication Technology, social media especially facebook,and twitter have revolutionalised and redefined monopoly of news and information by mass media (radio, television, newspaper and magazine industries) as it enhance citizen participation in news gathering and dissemination. Social media has in the recent time turn the citizen not only as information consumers but also as information distributors which is now known as “Citizen Journalism”. Survey research method was adopted while 373 copies of questionnaires …READ MORE …

IMPACT OF SOCIAL MEDIA IN LOCAL GOVERNMENT ADMINISTRATION IN NIGERIA

This research examined the impact of social media in local government administration in Nigeria with Osogbo local government as a case study. The research method adopted for this research was survey in which one hundred and fifty questionnaires were administered to the respondents within Osogbo local government secretariat and community while 130 copies of questionnaire were returned. Without doubt, social media have revolutionalized the practice and performance of Public relations at all level particularly with the recent introduction in the local government administration in Nigeria. However, despite the fact that social media have been in our society in about a …READ MORE …

CONTRIBUTION OF PHOTOGRAPHS IN NEWSPAPER COVER PAGE

This study evaluated the effects of photographs in newspaper cover page: An appraisal of the Punch newspaper. It is obvious that photographs play a very prominent role in newspaper and the world of print media in general especially when place in the cover page. It communicates messages even to the illiterates. A newspaper without the use of photograph would be nothing but look like a letter or text book and such publication could not persuade readers. Also, photographs draw the attention of the reader to the most prominent news and issue especially when placed at the front page of a …READ MORE …

IMPACT OF PHOTOGRAPHS ON MAGAZINE COVER PAGE

The study evaluates the impact of photograph on magazine cover page with case study of Tell Magazine and Ovation Magazine. Photographs play a very prominent role in magazine and in the print media in general. It communicates messages even to the illiterates. Also, from the data analysis and findings, it is observed that photographs draw the attention of readers to the most prominent news and issue especially when placed at the front page of a magazine while it also used to set agenda on what public will debate upon that day. In fact the headline scanners and photo scanner always …READ MORE …

IMPACT OF NEWSPAPER ADVERTISEMENT ON UNILEVER PLC, LAGOS

The study examined the impact of newspaper advertisement on an organisation using Unilever Plc, Apapa Lagos as a case study. Newspaper advertisement is very unique because is a permanent medium of communication and readers from all works of life who come across the newspaper can be opportune to see the advertisement message(s). The researcher adopted survey research method to elicit data from the selected respondents who were drawn using non-probability method. Data were collected via questionnaire while it was also analysed and interpreted using simple statistic method (frequency and percentage) with tables. Unilever Plc. should adopt the attitude of determine …READ MORE …

IMPACT OF DEREGULATION OF BROADCASTING MEDIA ON THE PEOPLE OF BORIPE LOCAL GOVERNMENT AREA OF OSUN STATE

This study examined the impact of deregulation of broadcasting media on the people of Boripe Local government area of Osun state. With the privatization and deregulation of broadcast industry in Nigeria by the then Head of State, Gen. Babangida. Babangida regime in 1992 in order to allow private participation in broadcast media which was dominated, control and exclusively for government. Survey research method was adopted and questionnaires were administered to the selected respondents residing in Boripe local government area of Osun State. Findings shown that the main gains of deregulation is multiple access to broadcast channels by Nigerians, high level …READ MORE …

IMPACT OF COMMERCIALS ON THE SUCCESS OF PRIVATE RADIO STATIONS IN NIGERIA

The study examined the impact of commercials on the success of private radio stations in Nigeria with a particular reference to Unique 103.1 F.M, Ilesha, Osun State.  Commercialization is thriving because editors, publishers and owners of the broadcast stations/print media see the organizations or their investment as a profit making venture that should yield the required financial return. Increasingly, commercial-oriented news stories are taking the place of hard news reports this days. Survey research method coupled with questionnaire was used in eliciting data from the selected respondents. The data were analyzed using table and frequency and percentage tables. The paper …READ MORE …

IMPACT OF CARTOON ON THE NEWSPAPER PRODUCTION

The basic goal of the research is to examine the influence of graphical cartoons in newspaper publication with a case study of the Punch Newspaper, Lagos. It is observed that since the first appearance of cartoon in newspaper, it has remained one of the most integral parts of newspaper. It plays different role depending on the type of cartoon and caption used. Cartoon to many is an entertainment and funny graphics. One of the major reasons for using cartoon in newspaper is to set agenda on current issue or matter which may neither be expressed by news and features including …READ MORE …

AN ASSESSMENT OF THE USE OF SOCIAL MEDIA BY STUDENTS OF TERTIARY INSTITUTIONS IN NIGERIA

The research does an assessment of the use of social media by students of tertiary institutions in Nigeria, using Osun State University students, with a view to ascertain the level of compliance with social media networks for political awareness from students of the selected institution, as well as to know the extent in which students learning skill can be improved through social media. Technological Determinism and Uses and Gratification Theories were used as justification for the work. The research used survey research method coupled with 150 copies of questionnaires that were administered to respondents, out which 145 copies were correctly …READ MORE …

NEWSPAPERS READERSHIP AMONG STUDENTS OF LAPAI

The study examined newspapers readership among students of IBBU, Lapai. The research focused on the students of IBBU Lapai in Niger state. The study is anchored on Agenda Setting and Individual Difference Theory. Cross sectional survey research method is used while 120 copies of questionnaires were administered to respondents using quota sampling technique, out of which 97 copies were returned for analysis. The data collected were analysed using descriptive statistics (frequency and percentage method). Findings show that majority of respondents pay attention to news, sport, feature, terrorism matters more than any other items in the newspapers. The challenge the affected …READ MORE …

ATTITUDE AND PERCEPTION OF UNDERGRADUATES TOWARDS INFILM ADVERTISEMENT

The basic thrust of this research was to examine the attitude and perception of Undergraduates towards Film or in-film advertisement using Al-hikmah University students as case study. It was observed that for any organization either profit making or non-profit making to succeed in this competitive society, the need for extra ordinary advertising approach, strategies and tactics need not to be overemphasized and film advert is one of the approach. Survey research method was adopted coupled with 120 copies of questionnaires that were administered to the respondents who were selected via probability technique (simple random method) and 110 copies were retrieved. …READ MORE …

IMPLICATION OF BOKO-HARAM INSURGENCY IN NIGERIA SINCE 2009 TILL DATE

The paper examined the implication of Boko-Haram insurgency in Nigeria since 2009 till date. No doubt, Boko-haram is one of the most deadline sects in the world and particularly in Nigeria and West African- Chad, Cameroon, Niger etc. Since 2009 till date lots of lives, properties and socio-economy and political activities have been seriously affected. Boko Haram insurgency has killed almost 100,000 persons according to Shettima (2017), while 2,114,000) persons have become internally displaced as at December of 2016. The causes of Boko-haram in Nigeria has been attributed to lack of sensitive leaders, weak judicial system, injustice, nepotism and a …READ MORE …

FACEBOOK AS EMERGING TOOL FOR POLITICAL PARTICIPATION

The study examined the influence of social media particularly Facebook as emerging tool for political participation in Delta State, Nigeria. The emergency and proliferation of social media otherwise known as citizen media has reshaped political education and mobilization in Nigeria. It offers platform for political debates, cyber activism, political campaign and political mobilization. Survey research method was used coupled with 300 copies of questionnaires that were administered to residents in the three senatorial districts of Delta state. This political dispensation, political office holders, politicians, including president and governors created and manage social media account such as facebook, twitter, Instagram among …READ MORE …

INFLUENCE OF ECONOMIC NEWS REPORTING ON LISTENERS AND VIEWERS IN NIGERIA

The research is set out to examine influence of economic news reporting on listeners and viewers in Nigeria, thus focus on Onisha metropolis area of Anambra State. It is of note radio and television are key tools for promoting economy news in Nigeria. The research was anchored on Agenda Setting Theory and Developmental Media Theory. The research also used survey research method coupled with 100 copies of questionnaires that were administered to respondents within Onisha from which 90 copies were correctly filled and analysed using frequency and percentage table method. Findings show that substantial numbers of the respondents (77.8%) do …READ MORE …

SOCIAL MEDIA AS TOOL FOR ENHANCING INFORMATION SHARING AND PUBLIC PARTICIPATION IN GOVERNMENT

The research set out to examine Social media as tool for enhancing information sharing and public participation in Government. This is necessary at this point in time when many Nigerians especially are now active online particularly on social media- facebook, twitter, instagram and whatsapp and the passage of freedom of information during the past administration of Goodluck Jonathan which offers citizen participation in governance. The research was anchored on technological determinism theory and Social Media Networking Viral Model. Cluster sampling technique was adopted to select respondents in major strategic locations within Lagos state and 40 respondents were picked each from …READ MORE …

BROADCAST MEDIA AND CRISIS MANAGEMENT IN THE 2019 GENERAL ELECTIONS

The paper examines broadcast media and crisis management in the 2019 general elections. The paper was anchored on Agenda Setting Theory and Social Responsibility Theory. Survey research method was adopted while 40 copies of questionnaire were administered to respondents within NUJ, Osogbo and Ilorin while 32 copies were returned and analysed using frequency and percentage method. Finding show that the level of violence in the 2019 general election is moderate in so many states in Nigeria.  Also, inadequate security (40.6%) and greedy/godfatherism (28%) have been attributed to be the major factors accounted for violence in the 2019 General Election while …READ MORE …

Impact of Advertising on Consumers Buying Behaviours

The research examined the impact of advertising on consumers buying behaviours (a study of Nasco Cornflakes advertising of 2016-2017. It is established that advertisements go a long way in influencing how consumers relate with a brand and the level of conviction to buy or use a product like cornflakes especial at the shopping spot. The theory that led support to this study were the Cultivation Theory and Uses and Gratification Theory. Survey research method was adopted while one hundred and fifty (150) copies of questionnaire were administered to respondents that were accidentally selected within Jos Metropolis and they Angwan Rukuba, …READ MORE …

ICT AS A CATALYSIS FOR PROMOTING CREDIBLE ELECTIONS AND GOVERNANCE IN NIGERIA

The paper examines ICT as a catalysis for promoting credible elections and governance in Nigeria. This is necessary at this point in time when many Nigerians especially you are now active online particularly on social media and the passage of freedom of information during the past administration of Goodluck Jonathan which offers more freedom to citizen participation in governance. The research was anchored on technological determinism theory. Survey research method was adopted coupled with 100 copies of questionnaire that were administered to the respondents at the University of Benin using multi-stage sampling approach.The data collected were analysis in frequency percentage …READ MORE …

INFLUENCE OF MASS MEDIA CAMPAIGN ON THE MENACE OF CORRUPTION IN NIGERIA

Corruption has deep root in Nigeria society from the family to the government quarters with effect been the unemployment, poor infrastructure, power epileptics, kidnapping, armed robbery, terrorism, oppression and numerous other. The study appraised the impact of mass media as instrument for eradicating corruption using Nigeria Television Authority (NTA) as a case study. Without doubt NTA plays crucial role as the fourth estate of the realm especially in serving as the major watch dog to the people in authority. Mass media especially television has been able to educate, enlighten and inform the general public on the effect of corruption on …READ MORE …