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SOCIAL MEDIA’S IMPACT ON PUBLIC RELATIONS AND HOW PROFESSIONALS ARE ADOPTING IN THE 21ST CENTURY

The core objective of the research was to examine social media impact on public relations and how professionals are adopting in the 21st century. Basically, the use of social media has increased among consumers around the world, causing an increase in the adoption of social media as tactics and means of sharing information and interactions among many public relations professionals and its publics. Researcher adopts survey research method coupled with 100 copies of questionnaires that would be administered to one hundred respondents who would be drawn from Nigeria Institute of Public Relations (NIPR) Lagos office using accidental sampling technique. The …READ MORE …

THE INCREASING USE OF SOCIAL MEDIA AMONG PUBLIC RELATIONS PRACTITIONERS

The study examined the increasing use of social media among public relations practitioners. The study noted that the use of social media has increased among consumers around the world, causing an increase in the use of social media as strategy of sharing information and interactions among many public relations professional. The study was anchored on Grunig and Hunt Public Relations Model and Technology Determinism. Survey research method while questionnaire was adopted as data collection instrument to elicit response from respondents within NIPR in Lagos. The study employed simple random sampling technique within the NIPR Lagos. The data collected were analysed …READ MORE …

USES OF SOCIAL MEDIA AMONG PUBLIC RELATIONS PRACTITIONERS IN NIGERIA

The research investigated uses of social media among public relations practitioners in Nigeria as there is an increasing use of social media by consumers globally thereby causing the increasing use of social media among many public relations professional. Research was used Grunig and Hunt Public Relations Model and Technology Determinism to explain the investigation. Survey research method while questionnaire was adopted as data collection instrument to elicit response from respondents within NIPR in Lagos. The study employed simple random sampling technique within the NIPR Lagos. The data collected were analysed and interpreted using descriptive statistics (frequency and percentage). The research …READ MORE …

EFFECTS OF SOCIAL MEDIA ON PUBLIC RELATIONS IN NIGERIA

The study examined the effects of social media on public relations in Nigeria. The study noted that the use of social media has increased among consumers around the world, causing an increase in the use of social media as strategy of sharing information and interactions among many public relations professional. The study was anchored on Grunig and Hunt Public Relations Model and Technology Determinism. Survey research method while questionnaire was adopted as data collection instrument to elicit response from respondents within NIPR in Lagos. The study employed simple random sampling technique within the NIPR Lagos. The data collected were analysed …READ MORE …

INFLUENCE OF SOCIAL MEDIA ON THE PRACTICE OF PUBLIC RELATIONS

The core objective of the research was to examine the influence of social media on the practice of public relations using public relations practitioners in Lagos state as a case study. Basically, the use of social media has increased among consumers around the world, causing an increase in the adoption of social media as tactics and means of sharing information and interactions among many public relations professionals and its publics.  The study was anchored on Grunig and Hunt Public Relations Model and Technology Determinism. Survey research method while questionnaire was adopted as data collection instrument to elicit response from respondents …READ MORE …

THE EFFECT OF POOR INTERNAL PUBLIC RELATIONS ON COMPANY’S PRODUCTIVITY

The research examines the effect of poor Internal Public Relations on company’s productivity with a specific focus on Globalcom Nigeria. For organisation to grow, survive and have favourable image, it must have good support of its internal and external publics, socially responsible. The research was anchored on the Grunig and Hunt Model, Systems Theory and Situational Theory. Survey research method was used while the data collection instrument used was the questionnaire. The study used Multistage sampling techniques to selected 100 respondents across various departments within Globalcom Office Lagos. The data were analysed in frequency and percentage method. Findings show that …READ MORE …

PROSPECTS OF SOCIAL MEDIA ON THE PRACTICE OF PUBLIC RELATIONS IN NIGERIA

The study investigated the prospects of social media on the practice of public relations in Nigeria using public relations practitioners in Lagos state. Basically, the use of social media has increased among consumers around the world, causing an increase in the adoption of social media as tactics and means of sharing information and interactions among many public relations professional. The study was anchored on Grunig and Hunt Public Relations Model and Technology Determinism. Survey research method while questionnaire was adopted as data collection instrument to elicit response from respondents within NIPR in Lagos. The study employed simple random sampling technique …READ MORE …

APPRAISAL OF THE INFLUENCE OF MASS MEDIA IN RE-BANDING NIGERIA

The study appraised the influence of mass media in Re-banding Nigeria with a focus on Nigeria Television Authority (NTA). The role of mass media is vital as it promotes national and international development and reputation. The contribution of the mass media can never be underestimated as rebranding Nigeria is goal in the hand of both the mass media and the government at all level. The study was anchored on Value Change Theory and Social Responsibility Theory. Quantitative research design was adopted in which cross-sectional survey method was employed alongside questionnaire to as date collection instrument was used to elicit responses …READ MORE …

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