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ROLE OF PUBLIC RELATIONS IN LOCAL GOVERNMENT ADMINISTRATION

Many authorities have contributed immensely to the success of defining public relations. According to Arowosegbe (2005) cited in Jerkins (1985), defines public relations as the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its publics. According to International Public Relations Institute (IPRI) has in this regard offered this all embracing definition of public relations as a management function of a continuing and planned character through which public and private organizations and institutions seek to win and retain the understanding, sympathy and support of those with whom they are or may be concerned by …READ MORE …

APPRAISER OF ADVERTISING IN SUSTAINING THE MASS MEDIA INDUSTRY

The study examined the aappraised the influence advertising in sustaining the Nigeria mass media industry, using OSBC and Punch newspaper as case study. Without doubt no mass media can survive without the availability of commercials or advertisement to generate revenue for the running of the mass media. In fact, private broadcast media is not different to that of private industry which is establish with the objective of making profit. Therefore, for mass media industry especially broadcast organizations to make money and to survive in the long run, they must have constant sources or streams of revenue. Critical reviews to related …READ MORE …

IMPACT OF TELEVISION COMMERCIALS ON PURCHASING HABIT OF STUDENTS

The study examine the Impact of television commercials on purchasing habit of students of University of Lagos. The purpose of this research work is to find out the role of television commercials on purchasing habit of student with a special focus on University of Lagos. Survey method was adopted as research methodology with questionnaire as data collection instrument. Data were collected through questionnaire  distributed to a sample of students selected to represent the entire population was asked the series of questions in the questionnaire and from the responses conclusion were drawn. However, it is obvious that impact of television commercials …READ MORE …

INFLUENCE OF INTERNET ON THE READABILITY OF STUDENTS OF HIGHER INSTITUTION

The study examined the influence of the internet on the readability among students with a particular focus on University of Lagos students. The Internet is one of the sources heavily really on in seeking information either for personal consumption or for academic purpose (learning, teaching and researching) among students and lecturers of tertiary institutions. The research is anchored on Technology Determinism Theory and Uses and Gratifications. Cross-sectional survey research as a quantitative method was adopted. The method of data collection for this study is questionnaire in which 200 copies of questionnaires were administered to two hundred students who were selected …READ MORE …

RADIO AS A MEANS OF PROPAGATING CULTURE

The purpose of writing this project is to evaluate the role of radio as a means of propagating Nigerian culture. Radio plays an important role on the Nigeria culture compared to all other media of mass communication. This is because of the incomparable characteristics it posses compared to all other media like Television, Magazines and Newspaper. Radio is more portable, cheaper and has the widest coverage compared to all other media. It is the most common among the literates and illiterates in the society, as a result of its simplicity in language, and ability to communicate in various languages in …READ MORE …

ROLE OF BROADCAST MEDIA ON PUBLIC ENLIGHTENMENTS PROGRAMME ON THE AUDIENCE

In all phases of Mass Communication broadcasting, has become one of the strongest mediums; this is so because it influence everyone as individual in the society. It has been accepted that broadcasting is a powerful and an effective instrument for achieving goals, which includes education, information, mobilization, and shaping mature public opinion. This influence is so great that, hardly will you see an individual in this world who has never been touched by programme dissemination and development of information otherwise known as PUBLIC ENLIGHTENMENT programme to the general public which necessitate orderly and people oriented programming. Public enlightenment programme comprises …READ MORE …

EFFECT OF CONSUMER PERCEPTION ON ADVERTISING MESSAGE ON BUYING BEHAVIOUR

Unilever Nigeria Plc is a contradictory business considering that, although organization can normally be the target for many criticisms. It continues to grow interns of sales levels and brand equity. Furthermore, Unilever Nig Plc has increased its efforts towards environment and social causes and is investing even further on training and educating employees. all these changes the image of the company as a whole Unilever Nigeria Plc is currently manufactures and distributes many brands across it’s global network of companies in Europe. Africa and Asia. Its international policy has focused it’s effort on specific geographical markets which demonstrate the potential …READ MORE …

ROLE OF NEWSPAPER IN THE POLITICAL DEVELOPMENT OF NIGERIA

The important role media plays in fostering an environment of good governance and political awareness needs hardly be emphasized. As the watchdog and interpreter of public issues and events, the media has a special role in every society. In our information-based society the media has a disproportionately visible and influential role. Democracy cannot exist in the absence of the press. This is because democracy is based on popular will and popular opinion depends on the public’s awareness and knowledge. It is the mass media that brings up, promotes and propagates public awareness. The main responsibility of the press is to …READ MORE …

SOCIAL EFFECT OF ADVERTISING ON THE NIGERIA STUDENTS

The research examines social effect of advertising on the Nigeria students (A study of students of Enugu State University of Science and Technology, ESUT). This study was embarked on by the researcher to know how advertisement affects the regular life style of students, both negatively and positively, the way students react to this effect and how this effect can be controlled. In order to get the following details or data, survey method was adopted as the research method, while questionnaire was used as the instrument for data collection. The finding gathered shows that four hypotheses test were accepted while one …READ MORE …

ROLE OF RADIO AND INTERPERSONAL COMMUNICATION IN THE ERADICATION OF MALARIAL

Malaria kills a child somewhere in the world every minute. It infects approximately 219 million people each year (range 154 – 289 million), with an estimated 660,00 deaths, mostly children in Africa. Ninety percent of malaria deaths occur in Africa, where malaria accounts for about one in six of all childhood deaths. The disease also contributes greatly to anaemia among children — a major cause of poor growth and development.Malaria infection during pregnancy is associated with severe anaemia and other illness in the mother and contributes to low birth weight among newborn infants one of the leading risk factors for …READ MORE …

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