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APPRAISAL OF THE INFLUENCE OF MASS MEDIA IN RE-BANDING NIGERIA

The study appraised the influence of mass media in Re-banding Nigeria with a focus on Nigeria Television Authority (NTA). The role of mass media is vital as it promotes national and international development and reputation. The contribution of the mass media can never be underestimated as rebranding Nigeria is goal in the hand of both the mass media and the government at all level. The study was anchored on Value Change Theory and Social Responsibility Theory. Quantitative research design was adopted in which cross-sectional survey method was employed alongside questionnaire to as date collection instrument was used to elicit responses …READ MORE …

INFLUENCE OF MANAGEMENT IN THE OPERATION OF F.M STATIONS

The study investigated the influence of management in the operation of F.M stations with a focus on Parrot F.M. Ogbomosho. The study was anchored on Behavioural and Human Relations Management Theory, Fredrick Taylor’s Scientific Management Theory and Contingency Theory. Survey research method was used in which 100 copies of questionnaires were administered to the respondents to elicit responses who were drawn within Parrot F.M. Ogbomosho using non-probability sampling technique (accidental sampling) out of which 90 copies were correctly filled and analysed. The data were analysed using frequency and percentage method (Descriptive Statistics). The study find out that funding was the …READ MORE …

NOLLYWOOD AS TOOL FOR PROMOTING NATIONAL UNITY AND DEVELOPMENT

The research investigated Nollywood as tool for promoting national unity and development. There is no doubt that Nollywood through their various movies often promote the unity, national integration and national development. The study was anchored on Social Responsibility Theory and Development Media Theory. Survey research method was adopted while one hundred copies of questionnaire were administered to the selected respondents within Movie Industries and movie viewers in Osun State Polytechnic, Iree. The data was analysed using frequency and percentage. Findings show that Nigeria home movie industries are promoting our cultural values, it builds youths talents. Also, poor funding of movie …READ MORE …

MUSIC PREFERENCE, PERCEPTION AND ATTITUDE OF BABCOCK UNIVERSITY UNDERGRADUATES

The study investigated music preference, perception and attitude of Babcock University undergraduates. The study established that music is part and parcel of students’ lifestyle. The study was anchored on Uses and Gratifications Theory and Perception Theory. The study adopted survey research method. The research used questionnaire to elicit responses from respondents who were selected using quota sampling as non-probability sampling. The data was analysed using descriptive statistics (Frequency and Percentage). The main findings of the study include that majority of respondents are exposing to music while many often listen or watch hip hop music. The study recommended that students try …READ MORE …

INFLUENCE OF ONLINE NEWSPAPERS ON THE READERSHIP PATTERN OF STUDENTS

The study investigated the influence of online newspapers on the readership pattern among the Osun State Polytechnic, Iree. It is a fact that reading newspapers or news from online news, online newspapers’ website, news blogs and social media are on the increase among students as students now have access to news via their Smartphone, ipad, tablet and computer (laptop). The study was anchored on Technological Determinism Theory and Diffusion of Innovation Theory. Survey research method was adopted coupled with 100 copies of questionnaires that were administered to elicit responses from students of Osun State Polytechnic Iree using non-probability method (accidental …READ MORE …

PROSPECTS OF COMPUTER APPLICATION ON JOURNALISM

The research examined the prospects of computer application on journalism with a focus on Ogun State Correspondents Chapel. Information and Communication Technology especially computer has changed mass media production and distribution in Nigeria. The study was anchored on Technological Determination Theory. The study employed survey research method and questionnaire was adopted as data collection instrument. The data collected were analysed using descriptive statistics (frequency and percentage). The study find out that news gathering news dissemination, sound and audio editing, jingles and other related commercials are some of the areas in which the impact of computer have been felt whereas epileptic …READ MORE …

2021 Advertising Project Topics and Materials

Advertising and Marketing project topics and materials for students in advertising, marketing, business administration. However, you are expected to tailor the project topics to suit your need. You can also use our Advertising and marketing materials as a guide. Below are the list of some Advertising and marketing project topics include the ready made materials Audience Perception and Believability of Social Media Advert: A study of Facebook INFLUENCE OF BILLBOARD ADVERTISEMENT IN THE PROMOTION OF LUX SOAP IMPACT OF ADVERTISING ON THE SALES AND CONSUMPTION OF COCA COLA INFLUENCE OF WOMEN IMAGE IN PRODUCTS AND SERVICES ADVERTISING CAMPAIGNS INFLUENCE OF …READ MORE …

INFLUENCE OF COMPUTER IN THE PRACTICE OF JOURNALISM

The study investigated the influence of computer in the practice of journalism with specific focus on Lagos State Correspondents Chapel. Information and Communication Technology especially computer has changed mass media production and distribution in Nigeria. The study was anchored on Mediamorphosis theory and Technological Determination Theory emphasising that we move from old technology to the new one while new technology influences the way we do things. A survey research method was used coupled with questionnaire as data collection instrument. The data were analysed in frequency and percentage method. Findings showed that news gathering and dissemination, sound and audio editing, jingles …READ MORE …

ANALYSIS OF FAKE NEWS AMONG STUDENTS OF HIGHER INSTITUTIONS

The study analysed fake news among students of higher institutions with a focus of Institute of Management and Technology and Caritas University, Enugu. Fake news has hindering the social, economy and political nature of this country as it did not only deprive the conventional media its integrity, trust and reliability but also ruin the act of information gathering. The study was anchored on Social Responsibility Theory and Technology Determinism Theory. The study employed survey research method alongside the used of questionnaire as data collection instrument to elicit responses from respondents. Krejuice and Morgan Formula was adopted to determine sample size …READ MORE …

INFLUENCE OF MUSIC AS TOOL FOR PROMOTING MORAL

The study was on the thrust to investigate the influence of music as tool for promoting moral with a specific focus on Iyanu by Tope Alabi on Students of Osun State Polytechnic Iree. Music is said to be a means of entertainment among others depend on the nature and music content. The study was anchored on the Uses and Gratification and Selectivity Theories. Survey research method was adopted in which 150 copies of questionnaires were administered and 130 were retrieved. quota sampling technique was also adopted to select respondents. The data were analysed and interpreted using frequency and percentage method. …READ MORE …

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