INFLUENCE OF ADVERTISEMENT ON THE CHOICE OF DETERGENTS AMONG STUDENTS

The study which examines the influence of advertisement on the choice of detergents among students with a focus of University of Uyo students. The research was anchored on Uses and Gratifications and Perception Theories apart from the depth of conceptual review and empirical studies. The study adopted Survey research method while the research used questionnaire as data collection tool. The data collected was analyzed using Descriptive Statistic (Frequency Statistics) method. Finding shows that students like Good Mama and Clean Detergents. It was recommended that advert should defogged of deceived so that students can make the right choice.       …READ MORE …

INFLUENCE OF MASS MEDIA ON ELECTORAL VICTORY OF POLITICAL PARTIES IN OSUN STATE

The research is on the thrust to examine the influence of mass media on electoral victory of political parties in Osun State with a reference to four media houses and four political parties i.e Osun State Broadcasting Corporation, Gold 95.5 F.M, Ilesa, Osun Defender Newspaper and Nigerian Tribune Newspaper while the political parties include: All Progressive Congress (APC), People’ Democratic Party (PDP), Labour Party (LP) and Accord Party (AP). The study was anchored on Development Media Theory and Democratic Participant Theory. Survey research method was adopted in which 200 copies of questionnaires were administered and 180 were returned. Respondents were …READ MORE …

USES AND INFLUENCE OF INTERNET ON THE PRACTICE OF JOURNALISM IN NIGERIA

Internet has been a plus to the practice of modern journalism which cannot be denied as a result this research is on the thrust to examine the uses and influence of internet on the practice of journalism in Nigeria with emphasis on journalists in Osun State. The research equally covered electronic mail, social media, search engines, video conferencing skyping and lots more has changed the conventional face and practice of mass media like: radio, television, newspaper and magazine not only in Nigeria but across the globe. The study was anchored on Technology Determinism. Survey research method was adopted while questionnaire …READ MORE …

PERCEPTION OF STUDENTS TOWARDS THE CHOICE OF SMARTPHONE IN NIGERIA

Smartphones usage is a common type of phones among students of tertiary institutions in Nigeria. It is on this thrust that the study examines perception of students towards the choice of smartphones in Nigeria. with a focus of University of Jos students. The research was anchored on Individual Difference Theory. The research used Survey research method with the questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency Statistics) method. Finding shows that students of University of Jos love smartphone that has internal memory, camera especially rear camera and fast in operation i.e speed O.S. among …READ MORE …

INFLUENCE OF SEX APPEALS IN ADVERTISEMENT ON PRODUCTS AND SERVICES AMONG STUDENTS

The study was on the thrust to survey the influence of sex appeals in advertisement on products and services among students. There is no gaining saying in the fact that that ladies are portrayed in advertisement especially in this era when sex have become an instrument of attraction in advertisement. The research was anchored on AIDA and Theory and Individual Difference Theory. Survey research method was used to select respondents among students of University of Lagos. Non-probability sampling technique was used to select respondents from seven faculties using purposive sampling. The data collection instrument for this research was questionnaire as …READ MORE …

INFLUENCE OF MASS MEDIA IN THE FIGHT AGAINST CORRUPTION IN NIGERIA

Corruption is one of the enemies of Nigeria while campaign against corruption has been one of the focuses of President Muhammadu Buhari since his coming into power on May 29, 2015 and it is on this thrust that the study examines the influence of mass media in the fight against corruption in Nigeria because the media is seen as the fourth estate of the realm and watch dog of the people in political offices. There is no gaining saying in the fact that mass media have not relented in exposing corrupt leaders with establishment of various anti graft agencies such …READ MORE …

INFLUENCE OF ADVERTISEMENT ON STUDENTS CHOICE OF TOOTHPASTE

The research was on the thrust to examine the influence of advertisement on students’ choice of toothpaste among students with a focus of University of Lagos students. The research was anchored on Uses and Gratifications  Theory and Persuasion Theory. The research used Survey research method with the questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency Statistics) method. Finding shows that students prefer  Oral B, Pestisodent and Toothpaste. It was recommended that advertisement should not deceive people in order to help students make appropriate choice. Order Now        

Influence of Facebook on the Menace of Coronavirus in Nigeria

The research was on the thrust to evaluate the influence of Facebook on the menace of Coronavirus in Nigeria. Lots of youth especially students of tertiary institutions used Facebook to learn more about Coronavirus and schools resumption news. The research was grounded on Technological Determinism Theory and Social Cognitive Learning Theory. The study used Survey method for carrying out this study. The main data collection instrument was questionnaire which was used to elicit responses from the respondents. The study used Non-probability sampling technique, purposive sampling technique in particular. The study used Descriptive Statistics with emphasis on frequency and percentage method. …READ MORE …

Influence of Social Media on Covid19 Pandemics in Nigeria

The study was set out to examine the influence of Social Media on Covid19 Pandemics in Nigeria. It should be noted that social media were used not only by Students but also among youth during the outbreak of the Coronavirus to be updated. The study was anchored on Technological Determinism Theory, Agenda Setting Theory and Social Cognitive Learning Theory. Survey research methodSurvey research method as a quantitative method was adopted for this study. Questionnaire was used to elicit responses from the respondents that were drawn. The research use Non-probability sampling technique ( Purposive Sampling). The data collected was analysed using …READ MORE …

INFLUENCE OF BILLBOARD ADVERTISEMENT IN PROMOTING PRODUCT

The research examines the influence of billboard advertisement in promoting Lux Soap on pedestrians in Lagos metropolis. The core objective of the research was to find out whether billboard advertisement influence buying habit of consumers and to what extent. Without mincing words, it is obvious that billboard is one of the effective advertising media especially with the introduction of digital billboard that is capable of working like television with motion picture, sound among others. Survey research method was adopted and 200 copies of questionnaires were administered to 200 respondents within Lagos metropolis who were selected using accidental sampling technique. Data …READ MORE …

ASSESSMENT OF MANAGEMENT IN THE OPERATION OF PARROT 101.1 F.M. OGBOMOSHO

The research examines the assessment of management in the operation of Parrot F.M. Ogbomosho. The study was anchored on three management theories which are Behavioural and Human Relations Management Theories, Fredrick Taylor’s Scientific Management Theory and Contingency Theories. Survey research method was adopted in which 100 copies of questionnaires were administered to the respondents that were drawn within Parrot F.M. Ogbomosho using non-probability sampling technique (purposive sampling) out of which 90 copies were correctly filled and analysed. The data were analysed using frequency and percentage table method. Findings revealed that fund is the core problem facing Parrot F.M. Ogbomosho while it also …READ MORE …

ROLE OF NOLLYWOOD IN PROMOTING NATIONAL UNITY AND DEVELOPMENT

This study examined the Role of nollywood in promoting national unity and development. Survey research methodology was adopted while one hundred copies of questionnaire were administered to the selected respondents within Movie Industries and movie viewers in Osun State Polytechnic, Iree. Findings have established that Nigeria home movie industries are promoting our cultural values, it builds youths talents. Also, poor funding of movie industries, inadequate production equipment, poor scripting, poor story research and the advent of ICT have been described as the major problems facing movie industries in Nigeria in achieving national development. Nigeria home movie industries can enhance national …READ MORE …

ASSESSMENT OF IMPACT OF MASS MEDIA IN REFORMING THE JUDICIAL SYSTEM IN NIGERIA

The study is set out to examine the impact of mass media in reforming the judicial system in Nigeria. Judiciary is one of the three (3) arms of government in a democratic setting like Nigeria while mass media is considered to be the fourth estate of the realm and as forum for public discussion and watch dog on all other arms of government. The study is anchored on Social Responsibility Theory, Agenda Setting Theory and Democratic Participant Theory respectively. Survey research method was adopted while 100 respondents were purposively select among the judiciary and journalists in Correspondents Chapel, Osogbo. Questionnaire …READ MORE …

IMPACT OF PRIVATIZATION OF BROADCASTING STATIONS IN NIGERIA ON CITIZENS

This study examined the impact of Privatization of Broadcasting Stations in Nigeria on citizens. Following the privatization of broadcast industry in 1992 by the Babangida regime. Broadcasting was an exclusive central government preserve so that the entry of private players in the industry necessitates an appraisal with a view towards ascertaining the benefits that had accrued since the liberalization of the sector. In this sense an assessment of the performance of private broadcast stations was done, taking into cognizance their viability with regards to their advert base to determine if the private stations have been able to wrest control of the …READ MORE …

IMPACT OF MOTIVATION ON EMPLOYEE’S PRODUCTIVITY

The aim of this project is to highlight the impact of motivation on employee’s productivity, with reference to Unilever Nigeria Plc, Lagos State motivation of employee helps to enhance organization productivity. It also enhances their employee to work hard and help in achieving the goals and objectives of the organization. The research methodology carried out was to gather some facts useful for the conduct of the study. In this, research questionnaire were used. The data collected through the research were also analyzed in this study in addition with their interpretation. Finally, certain conclusions were drawn and useful recommendations were given …READ MORE …

EFFECT OF GOVERNMENT OWNERSHIP OF ELECTRONIC MEDIA ON THE PERFORMANCE OF JOURNALISTS

The assertion that says “he who pays the pipers dictates the tunes”, agreed more with this study because there are lots of government controls and influence on Nigerian journalists especially those working with the state media. Government dictates to journalists what they should and should not broadcast. It is believe the most of the government media journalists have been turned to their secretary and public relations while government has also turned media to her extension of ministry of information that can but support her activities dogmatically. The research was anchored on Agenda Setting Theory. Survey research method was adopted with …READ MORE …

ROLE OF MOBILE PHONE IN ACHIEVING EFFECTIVE FEEDBACK

The study examined the role of mobile phone in achieving effective feedback (A case study Unique FM 103.1, Ilesha. Feedback makes communication a continuous process, as it has the capacity to change the course and pattern of communication encountered between persons or among individuals. Feedback is a very important yardstick for measuring audience acceptance and participation in programmes. However, a very important element would be missing if feedback especially through phone-in programme is omitted from the basic structure of communication which contains sender, message, channel and receiver. Majority of the respondents send feedback to media house through the use of …READ MORE …

IMPACT OF INTERNET ON THE PRACTICE OF JOURNALISM IN OSUN STATE

This project basically takes a critical look at the Impact of Internet on the Practice of Journalism in Osun State. Emphasis is on the positive and negative effects of new media (modern media) on the old media or traditional mass media in today’s practice especially in sending and receiving information. The new media which simply represented by the internet embedded with some facilities or applications like: electronic mail , facebook, Google, yahoo, video conferencing ,chart room, video phone and lots more has changed the conventional face and practice in old mass media like: radio, television, newspaper and magazine not only …READ MORE …

ROLE OF MASS MEDIA IN SUPPORTING PRESIDENT MUHAMMADU BUHARI FIGHT AGAINST CORRUPTION IN NIGERIA

Campaign against corruption has been one of the focuses of President Muhammadu Buhari since the assumption of office in May 29, 2015 and it is on this background that the research dwelled on the role of mass media in supporting president Muhammadu Buhari’s fight against corruption in Nigeria because the media is seen as the fourth estate of the realm and watch dog of the people in power. Mass media have been able to educate, enlighten and inform the general public on the effect of corruption on our national development while mass media have not relented in exposing corrupt leaders, …READ MORE …

Films Project Topics

Below are few project topics and materials on films. It should be noted that students in Drama, theatre and cinematography department can equally use the project topics and materials in their final year. INFLUENCE OF REALITY TV SERIES ON YOUTH INFLUENCE OF NOLLYWOOD ON THE DRESSING PATTERN OF STUDENTS IN NIGERIA TERTIARY INSTITUTIONS INFLUENCE OF VIOLENCE MOVIES ON ADOLESCENT SOCIAL BEHAVIOUR USES OF ENGLISH LANGUAGE IN NIGERIAN TELEVISION DRAMA APPRAISAL OF REALITY TV SHOW ON BROADCAST MEDIA AUDIENCE ATTITUDE OF NIGERIANS STUDENTS TOWARDS REALITY TV SHOWS INFLUENCE OF REALITY TV SHOW ON BRAND IMAGE INFLUENCE OF HOME VIDEO ON THE …READ MORE …

GENDER INEQUALITY IN THE PRACTICE OF JOURNALISM

Journalism is considered an exclusive preserve of men with salutation phrase of ‘Gentlemen of the press’ an indication of gender discrimination or men profession only. Religion, culture, gender disparity, role as mother and insecurity among others are factors influencing the performance of women journalists in Nigeria. The core objective of the research is to appraise the gender inequality in the practice of journalism with a case study of Oyo State National Association of Women Journalists (NAWOJ). Survey research method was used while 120 copies of questionnaires were administered to 120 respondents who were purposively selected with 60 respondents from the …READ MORE …

COPYRIGHT LAW ON INTERNET MATERIALS

Larger percentage of undergraduates pay less attention to copyright law or intellectual property, plagiarism, fair use, paraphrasing and how to deal with them especially as it related to internet publications and materials. The research therefore aims at appraising copyright law awareness among students on the internet publication among Kwara State University, Malete with the sole objective to know if Internet publications / materials enjoy copyright law or not and to what extent, because plagiarism is a criminal offence in an academic sphere. However, referencing internet publications and materials with appropriate citations is one of the gimmicks used to attribute the …READ MORE …

ROLE OF MASS MEDIA IN ELECTORAL PROCESS AND COVERAGE OF POLITICAL PARTIES ACTIVITIES IN 2015 ELECTION

The study is geared toward finding out the role of mass media in electoral process and coverage of political parties activities in 2015 elections with reference to four media houses and four political parties i.e Osun State Broadcasting Corporation, Gold 95.5 F.M, Ilesa, Osun Defender Newspaper and Nigerian Tribune Newspaper. Political parties include: All Progressive Congress (APC), People’ Democratic Party (PDP), Labour Party (LP) and Accord Party (AP). Critical reviews to related literature were made. Relevant theories were used to gratify the study. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument …READ MORE …

IMPACT OF SEX APPEALS IN ADVERTISING MESSAGES

The research examined the impact of sex appeal in advertising message, particularly how ladies are portrayed in advertisement especially in this era when they have become an instrument of attraction in advertising. The research was anchored on AIDA theory. Survey research method was used to select respondents among students of Osun State Polytechnic, Iree.  Non-probability sampling technique was used to select respondents from seven faculties using purposive sampling. The data collection instrument for this research was questionnaire as 250 copies were administered. Findings show that many students likes exposure to sex appeal in advert (63.4%) while (73.2%) submitted that sex …READ MORE …

ROLE OF INDIGENOUS COMMUNICATION IN COMMUNITY DEVELOPMENT

This research focuses on the role of indigenous communication in community development with a case study of Ijaiye Local Government, Lagos State. Without doubt, indigenous communication otherwise known as traditional communication is one of the oldest means of communication using local tool or media to disperse information such as town criers, drummers, using of signs etc. Although it was a very popular means as at then, but advancement in modern technology especially in this digital age has made it suffered high degree of decline. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection …READ MORE …

INFLUENCE OF TELEVISION ADVERTISING ON CONSUMERS BUYING HABITS OF CIGARETTES IN NIGERIAN

The research examines the influence of television advertising on consumers buying habits of cigarettes in Nigeria with a case study of Commercial Drivers in Onisha). It was established that television been an audio-visual platform has the capacity to influence the behaviour of people. Similarly, people tend to get motivated and persuaded by what they watch on television according to Garbner, G. et. al (1980). Survey research method was used coupled with one hundred (100) respondents while ninety (90) questionnaires were retrieved. The data were analyzed and interpreted using the table, frequency and percentage method. Also, cigarette/tobacco advertisement influences the smoking …READ MORE …

INFLUENCE OF PRODUCT PACKAGING ON CONSUMERS’ PATRONAGE OF INDOMIE NOODLES

The significance of product packaging in the sale and durability of product cannot be overemphasized in this competitive market. The research examines the influence of product packaging on consumers’ patronage of indomie noodles. The research used quantitative research with survey method while questionnaire was used as data collection instrument. 100 respondents that were selected from the total population within Asaba Metropolis using non-probability method because of its convenience, respondents were selected purposively using accidental sampling method. It is shown from the findings that respondents retained and remembered indomie noodles product easily through its product packaging. It is recommended that manufacturers …READ MORE …

INFLUENCE OF INDIGENOUS LANGUAGE ON ADVERTISING CAMPAIGN ON MTN AND GLO CUSTOMERS

The study was carried out to find out the Influence of Indigenous Language on Advertising Campaign using MTN and GLO telecommunication firms as a case study . In carrying out this study, the researcher used survey research method coupled with questionnaire as the measuring instrument. From the findings, it is established that language is one of the powerful tools in conveying advert messages to the targeted audience. Also, advertising in indigenous language has great impact on the targeted public rather than advert in another language because people tend to understand their native language better and that is both the MTN …READ MORE …

GRAPHICAL CARTOONS IN NEWSPAPERS PUBLICATION

The basic goal of the research is to examine the influence of graphical cartoons in newspaper publication with a case study of the Punch Newspaper, Lagos. It is observed that since the first appearance of cartoon in newspaper, it has remained one of the most integral parts of newspaper. It plays different role depending on the type of cartoon and caption used. Cartoon to many is an entertainment and funny graphics. One of the major reasons for using cartoon in newspaper is to set agenda on current issue or matter which may neither be expressed by news and features including …READ MORE …

IMPACT OF SOCIAL NETWORK PLATFORMS ON MALARIA CAMPAIGN AMONG STUDENTS

The research examines the impact of social network platform on malaria campaign among students of University of Lagos. It is observed that in this era of Information and Communication Technology, social media especially facebook,and twitter have revolutionalised and redefined monopoly of news and information by mass media (radio, television, newspaper and magazine industries) as it enhance citizen participation in news gathering and dissemination. Social media has in the recent time turn the citizen not only as information consumers but also as information distributors which is now known as “Citizen Journalism”. Survey research method was adopted while 373 copies of questionnaires …READ MORE …