PROSPECT OF SOCIAL MEDIA ON PRESS OBJECTIVITY

Abstract The study examined the prospect of social media on press objectivity with a focus on NUJ, Osogbo. The proliferation of information communication technology and emergence of social media have made it possible to find out about events without actually being there. Journalists can report news across the world over the internet while citizen can also report event without necessarily a graduate of media or journalism. To achieve this study, a critical review to related literature, conceptual framework was made. The study was also anchored on Technological determinism and Source Credibility. Survey research method was used while data were collected …READ MORE …

USES AND IMPLICATIONS OF SOCIAL MEDIA ON PRESS OBJECTIVITY

Abstract The study investigated the uses and implications of social media on press objectivity with a focus on NUJ, Osogbo. The proliferation of information communication technology and emergence of social media have made it possible to find out about events without actually being there. Journalists can report news across the world over the internet while citizen can also report event without necessarily a graduate of media or journalism. To achieve this study, a critical review to related literature, conceptual framework was made. The study was also anchored on Technological determinism and Source Credibility. Survey research method was used while data …READ MORE …

IMPLICATIONS OF SOCIAL MEDIA ON PRESS OBJECTIVITY

Abstract The study investigated the implications of social media on press objectivity with a focus on NUJ, Osogbo. The proliferation of information communication technology and emergence of social media have made it possible to find out about events without actually being there. Journalists can report news across the world over the internet while citizen can also report event without necessarily a graduate of media or journalism. To achieve this study, a critical review to related literature, conceptual framework was made. The study was also anchored on Technological determinism and Source Credibility. Survey research method was used while data were collected …READ MORE …

ADVERTISING AS INSTRUMENT ON STUDENTS PURCHASING HABIT OF DETERGENT

Abstract The research explored advertising as instrument on students purchasing habit of detergent. The research was anchored on Uses and Gratifications and Perception Theories apart from the depth of conceptual review and empirical studies. Advertisement has influenced the purchasing power by lure consumers towards buying goods. The study adopted Survey research method while the research used questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency and Percentage) method. Finding shows that students like Good Mama and Clean Detergents, Most of the respondents (91.5%) have high exposure to detergents advertisement while majority of the respondents exposed …READ MORE …

INFLUENCE OF MODERN COMMUNICATION GADGETS ON JOURNALISTS IN NIGERIA

Abstract The study investigated the influence of modern communication gadgets journalists in Nigeria. It is obvious that modern communication gadgets like internet, social media, smartphone etch elf journalists in news gathering and dissemination. The study was anchored on Mediamorphosis Theory and Technological Determination Theory emphasizing that as we move from old technology to the new ones, new technology influences the way we do things. A survey research method was used while the data collection instrument for this study was questionnaire. 100 respondents were purposively selected from the Nigerian Union of Journalists, NUJ Chapel Anambra state.  Finding showed that, news gathering …READ MORE …

USE OF MODERN COMMUNICATION GADGETS AMONG NIGERIA JOURNALISM

Abstract The research set out to examine the use of modern communication gadgets among Nigeria journalism. The study was anchored on Mediamorphosis Theory and Technological Determination Theory emphasising that as we move from old technology to the new ones, new technology influences the way we do things. A survey research method was used while the data collection instrument for this study was questionnaire. 100 respondents were purposively selected from the Nigerian Union of Journalists, NUJ Chapel Anambra state.  Finding showed that, news gathering and dissemination, sound and audio editing, jingles and other related commercials are some of the areas in …READ MORE …

SMARTPHONES AS TOOL FOR NEWS GATHERING AMONG JOURNALISTS

Abstract The study investigated the impact of smartphones on news gathering and reporting by Journalists in Kwara State. There is no gain saying that smartphone aids news reporting especially that smartphone has become tool in hand of journalists in 21 the century. Apart from the fact that it helped in news gathering, it equally aids news editing, sharing the information, lesser noise and more meaningful interaction. The research is anchored on Technological Acceptance Model (TAM). The study used a survey research method while questionnaire was used as data collection instrument of which 148 questionnaire was administered to 148 registered journalists …READ MORE …

INFLUENCE OF TELEVISION PROGRAMMING ON VIEWERS PREFERENCE

The study investigated the influence of television programming on viewers’ preferences in Lagos particularly in five major strategic locations within the Lagos metropolis i.e Oshodi, Ojota, Ikeja, Mushin/Ladipo and Yaba/Akoka. The study is anchored on Perception Theory, Uses and Gratification Theory and Source Credibility Theory especially as it is obvious that people use the media for different purpose that suit their gratifications and that no two people use the media same way and purpose whereas people also selectively expose themselves to some programmes and not others. The reserach used survey research  method coupled with 200 copies of questionnaires that were …READ MORE …

INFLUENCE OF DETERGENT ADVERTISEMENT ON STUDENTS

The study examined the influence of detergent advertisement on students buying habit. The research was anchored on Uses and Gratifications and Perception Theories apart from the depth of conceptual review and empirical studies. Advertisement has influenced the purchasing power by lure consumers towards buying goods. The study adopted Survey research method while the research used questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency and Percentage) method. Finding shows that students like Good Mama and Clean Detergents, Most of the respondents (91.5%) have high exposure to detergents advertisement while majority of the respondents exposed to …READ MORE …

USE OF SMARTPHONES ON NEWS REPORTING AMONG JOURNALISTS

The study investigated the impact of smartphones on news gathering and reporting by Journalists in Kwara State. There is no gain saying that smartphone aids news reporting especially that smartphone has become tool in hand of journalists in 21 the century. Apart from the fact that it helped in news gathering, it equally aids news editing, sharing the information, lesser noise and more meaningful interaction. The research is anchored on Technological Acceptance Model (TAM). The study used a survey research method while questionnaire was used as data collection instrument of which 148 questionnaire was administered to 148 registered journalists in …READ MORE …

INFLUENCE OF SMARTPHONES ON NEWS GATHERING AND REPORTING AMONG JOURNALISTS

Abstract The study investigated the impact of smartphones on news gathering and reporting by Journalists in Kwara State. There is no gain saying that smartphone aids news reporting especially that smartphone has become tool in hand of journalists in 21 the century. Apart from the fact that it helped in news gathering, it equally aids news editing, sharing the information, lesser noise and more meaningful interaction. The research is anchored on Technological Acceptance Model (TAM). The study used a survey research method while questionnaire was used as data collection instrument of which 148 questionnaire was administered to 148 registered journalists …READ MORE …

CITIZEN JOURNALISM AND CHALLENGES OF FAKE NEWS IN NIGERIA

Abstract The study investigated citizen journalism and challenges of fake news in Nigeria with a focus on NUJ Port Harcourt. It is not an over emphasized that fake news has affected the social-political nature of this country and many developing nations at large because it did not only robbed the mainstream media its integrity, trust and reliability but also ruin the business of reporting which is important watchdog. The study is anchored on Social Responsible Theory, Democratic Participant Media Theory and Information Systems Theory. Survey research method was employed while questionnaire was used as data collection instrument. Taro Yamani Formula …READ MORE …

ATTITUDE AND PERCEPTION OF STUDENTS TOWARDS FILM ADVERTISEMENT

The basic thrust of this research was to examine the attitude and perception of Undergraduates towards Film or in-film advertisement using Al-hikmah University students as case study. It was observed that for any organization either profit making or non-profit making to succeed in this competitive society, the need for extra ordinary advertising approach, strategies and tactics need not to be overemphasized and film advert is one of the approach. Survey research method was adopted coupled with 120 copies of questionnaires that were administered to the respondents who were selected via probability technique (simple random method) and 110 copies were retrieved. …READ MORE …

INFLUENCE OF ADVERTISEMENT ON THE CHOICE OF DETERGENTS AMONG STUDENTS

The study which examines the influence of advertisement on the choice of detergents among students with a focus of University of Uyo students. The research was anchored on Uses and Gratifications and Perception Theories apart from the depth of conceptual review and empirical studies. The study adopted Survey research method while the research used questionnaire as data collection tool. The data collected was analyzed using Descriptive Statistic (Frequency Statistics) method. Finding shows that students like Good Mama and Clean Detergents. It was recommended that advert should defogged of deceived so that students can make the right choice.       …READ MORE …

INFLUENCE OF MASS MEDIA ON ELECTORAL VICTORY OF POLITICAL PARTIES IN OSUN STATE

The research is on the thrust to examine the influence of mass media on electoral victory of political parties in Osun State with a reference to four media houses and four political parties i.e Osun State Broadcasting Corporation, Gold 95.5 F.M, Ilesa, Osun Defender Newspaper and Nigerian Tribune Newspaper while the political parties include: All Progressive Congress (APC), People’ Democratic Party (PDP), Labour Party (LP) and Accord Party (AP). The study was anchored on Development Media Theory and Democratic Participant Theory. Survey research method was adopted in which 200 copies of questionnaires were administered and 180 were returned. Respondents were …READ MORE …

USES AND INFLUENCE OF INTERNET ON THE PRACTICE OF JOURNALISM IN NIGERIA

Internet has been a plus to the practice of modern journalism which cannot be denied as a result this research is on the thrust to examine the uses and influence of internet on the practice of journalism in Nigeria with emphasis on journalists in Osun State. The research equally covered electronic mail, social media, search engines, video conferencing skyping and lots more has changed the conventional face and practice of mass media like: radio, television, newspaper and magazine not only in Nigeria but across the globe. The study was anchored on Technology Determinism. Survey research method was adopted while questionnaire …READ MORE …

PERCEPTION OF STUDENTS TOWARDS THE CHOICE OF SMARTPHONE AMONG STUDENTS

Smartphones usage is a common type of phones among students of tertiary institutions in Nigeria. It is on this thrust that the study examines perception of students towards the choice of smartphones in Nigeria. with a focus of University of Jos students. The research was anchored on Individual Difference Theory. The research used Survey research method with the questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency Statistics) method. Finding shows that students of University of Jos love smartphone that has internal memory, camera especially rear camera and fast in operation i.e speed O.S. among …READ MORE …

INFLUENCE OF SEX APPEALS IN ADVERTISEMENT ON PRODUCTS AND SERVICES AMONG STUDENTS

The study was on the thrust to survey the influence of sex appeals in advertisement on products and services among students. There is no gaining saying in the fact that that ladies are portrayed in advertisement especially in this era when sex have become an instrument of attraction in advertisement. The research was anchored on AIDA and Theory and Individual Difference Theory. Survey research method was used to select respondents among students of University of Lagos. Non-probability sampling technique was used to select respondents from seven faculties using purposive sampling. The data collection instrument for this research was questionnaire as …READ MORE …

INFLUENCE OF MASS MEDIA IN THE FIGHT AGAINST CORRUPTION IN NIGERIA

Corruption is one of the enemies of Nigeria while campaign against corruption has been one of the focuses of President Muhammadu Buhari since his coming into power on May 29, 2015 and it is on this thrust that the study examines the influence of mass media in the fight against corruption in Nigeria because the media is seen as the fourth estate of the realm and watch dog of the people in political offices. There is no gaining saying in the fact that mass media have not relented in exposing corrupt leaders by patterning with various anti graft agencies such …READ MORE …

INFLUENCE OF ADVERTISEMENT ON STUDENTS CHOICE OF TOOTHPASTE

The research was on the thrust to examine the influence of advertisement on students’ choice of toothpaste among students with a focus of University of Lagos students. The research was anchored on Uses and Gratifications  Theory and Persuasion Theory. The research used Survey research method with the questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency Statistics) method. Finding shows that students prefer  Oral B, Pestisodent and Toothpaste. It was recommended that advertisement should not deceive people in order to help students make appropriate choice. Order Now        

Influence of Facebook on the Menace of Coronavirus in Nigeria

The research was on the thrust to evaluate the influence of Facebook on the menace of Coronavirus in Nigeria. Lots of youth especially students of tertiary institutions used Facebook to learn more about Coronavirus and schools resumption news. The research was grounded on Technological Determinism Theory and Social Cognitive Learning Theory. The study used Survey method for carrying out this study. The main data collection instrument was questionnaire which was used to elicit responses from the respondents. The study used Non-probability sampling technique, purposive sampling technique in particular. The study used Descriptive Statistics with emphasis on frequency and percentage method. …READ MORE …

Influence of Social Media on Covid19 Pandemics in Nigeria

The study was set out to examine the influence of Social Media on Covid19 Pandemics in Nigeria. It should be noted that social media were used not only by Students but also among youth during the outbreak of the Coronavirus to be updated. The study was anchored on Technological Determinism Theory, Agenda Setting Theory and Social Cognitive Learning Theory. Survey research methodSurvey research method as a quantitative method was adopted for this study. Questionnaire was used to elicit responses from the respondents that were drawn. The research use Non-probability sampling technique ( Purposive Sampling). The data collected was analysed using …READ MORE …

ASSESSING THE POPULARITY OF FACEBOOK ADVERTISING

Big, Small and Medium Enterprises and individuals are now promoting their products and services on online especially on Facebook because 40% of the people in world are now online and because facebook is the second most visited website after google.com according to Alexa ranking. It was on this notion that the research assessing the popularity of Facebook advertising in Osun State Polytechnic, Iree. Survey research method was adopted while questionnaire was adopted for gathering data. Multistage sampling method as probability sampling technique was used to select respondents. Two hundred and fifty (250) respondents were drawn among the students. The data collected …READ MORE …

INFLUENCE OF BILLBOARD ADVERTISEMENT IN PROMOTING PRODUCT

The research examines the influence of billboard advertisement in promoting Lux Soap on pedestrians in Lagos metropolis. The core objective of the research was to find out whether billboard advertisement influence buying habit of consumers and to what extent. Without mincing words, it is obvious that billboard is one of the effective advertising media especially with the introduction of digital billboard that is capable of working like television with motion picture, sound among others. Survey research method was adopted and 200 copies of questionnaires were administered to 200 respondents within Lagos metropolis who were selected using accidental sampling technique. Data …READ MORE …

ASSESSMENT OF MANAGEMENT IN THE OPERATION OF PARROT 101.1 F.M. OGBOMOSHO

The research examines the assessment of management in the operation of Parrot F.M. Ogbomosho. The study was anchored on three management theories which are Behavioural and Human Relations Management Theories, Fredrick Taylor’s Scientific Management Theory and Contingency Theories. Survey research method was adopted in which 100 copies of questionnaires were administered to the respondents that were drawn within Parrot F.M. Ogbomosho using non-probability sampling technique (purposive sampling) out of which 90 copies were correctly filled and analysed. The data were analysed using frequency and percentage table method. Findings revealed that fund is the core problem facing Parrot F.M. Ogbomosho while it also …READ MORE …

ROLE OF NOLLYWOOD IN PROMOTING NATIONAL UNITY AND DEVELOPMENT

This study examined the Role of nollywood in promoting national unity and development. Survey research methodology was adopted while one hundred copies of questionnaire were administered to the selected respondents within Movie Industries and movie viewers in Osun State Polytechnic, Iree. Findings have established that Nigeria home movie industries are promoting our cultural values, it builds youths talents. Also, poor funding of movie industries, inadequate production equipment, poor scripting, poor story research and the advent of ICT have been described as the major problems facing movie industries in Nigeria in achieving national development. Nigeria home movie industries can enhance national …READ MORE …

ASSESSMENT OF IMPACT OF MASS MEDIA IN REFORMING THE JUDICIAL SYSTEM IN NIGERIA

The study is set out to examine the impact of mass media in reforming the judicial system in Nigeria. Judiciary is one of the three (3) arms of government in a democratic setting like Nigeria while mass media is considered to be the fourth estate of the realm and as forum for public discussion and watch dog on all other arms of government. The study is anchored on Social Responsibility Theory, Agenda Setting Theory and Democratic Participant Theory respectively. Survey research method was adopted while 100 respondents were purposively select among the judiciary and journalists in Correspondents Chapel, Osogbo. Questionnaire …READ MORE …

IMPACT OF PRIVATIZATION OF BROADCASTING STATIONS IN NIGERIA ON CITIZENS

This study examined the impact of Privatization of Broadcasting Stations in Nigeria on citizens. Following the privatization of broadcast industry in 1992 by the Babangida regime. Broadcasting was an exclusive central government preserve so that the entry of private players in the industry necessitates an appraisal with a view towards ascertaining the benefits that had accrued since the liberalization of the sector. In this sense an assessment of the performance of private broadcast stations was done, taking into cognizance their viability with regards to their advert base to determine if the private stations have been able to wrest control of the …READ MORE …

IMPACT OF MOTIVATION ON EMPLOYEE’S PRODUCTIVITY

The aim of this project is to highlight the impact of motivation on employee’s productivity, with reference to Unilever Nigeria Plc, Lagos State motivation of employee helps to enhance organization productivity. It also enhances their employee to work hard and help in achieving the goals and objectives of the organization. The research methodology carried out was to gather some facts useful for the conduct of the study. In this, research questionnaire were used. The data collected through the research were also analyzed in this study in addition with their interpretation. Finally, certain conclusions were drawn and useful recommendations were given …READ MORE …

EFFECT OF GOVERNMENT OWNERSHIP OF ELECTRONIC MEDIA ON THE PERFORMANCE OF JOURNALISTS

The assertion that says “he who pays the pipers dictates the tunes”, agreed more with this study because there are lots of government controls and influence on Nigerian journalists especially those working with the state media. Government dictates to journalists what they should and should not broadcast. It is believe the most of the government media journalists have been turned to their secretary and public relations while government has also turned media to her extension of ministry of information that can but support her activities dogmatically. The research was anchored on Agenda Setting Theory. Survey research method was adopted with …READ MORE …