PERCEPTION OF STUDENTS TOWARDS CYBERCRIME IN NIGERIA

Abstract: The study which investigated the perception of students towards cybercrime in Nigeria was narrowed to students of River State University, Rivers State. No doubt, cybercrime has become topmost means at which students and youths see as a major means to get rich quickly. Technological Determinism Theory was adopted to give this study a footing. … Read more

RADIO LISTENERSHIP PATTERN AMONG MARKET WOMEN

ABSTRACT: The study investigated radio listenership patterns among market women: a case study of Orisumibare Market, Osogbo. The study was anchored on Uses and Gratifications. A cross-sectional survey method was adopted while the data collection instrument was a questionnaire.  The respondents were accidentally selected as a non-probability sampling technique. The data collected were analyzed in … Read more

INFLUENCE OF PROGRAMME DEPARTMENT ON OPERATIONS OF BROADCAST MEDIA

ABSTRACT: The study investigated the influence of programme department on operations of broadcast media. The study was anchored on Situational Management Theory and System Management Theory. A survey research method was adopted in which questionnaire were administered to the respondents to elicit responses from respondents. Descriptive statistics (frequency and percentage) was used to analyze the … Read more

AUDIENCE ASSESSMENT OF MEDIA OWNERSHIP ON REPORTAGE OF ENDSARS PROTEST

ABSTRACT: The research investigated audience assessment of media ownership on reportage of Endsars protest (A survey of Arise TV, Channels, and Television Continental). The study was anchored on Gatekeeping Theory. A survey research method was adopted alongside 360 questionnaires that were administered to students of Adeleke University.  Taro Yamane formula was used to determine the … Read more

INFLUENCE OF MEDIA OWNERSHIP ON MEDIA OBJECTIVITY

This research investigated the influence of media ownership on media objectivity with a focus on Channels T V. The research was anchored on Source Credibility Theory and Social Responsibility Theory. The assertion that says he who pays the pipers dictates the tunes agreed more with the outcome of this study because of the controls and … Read more

ROLE OF FEMALE REPORTERS IN SPORT JOURNALISM

Sport Journalism CHAPTER ONE 1.0       Introduction 1.1       Background to the Study             Journalism is the collection, preparation and distribution of news and related commentaries and feature materials through such media as magazines, radio, television, the internet Ewuola, (2002).             Journalism is saddled with the responsibility of finding facts, writing news, editing news and other editorial … Read more

ROLE OF RADIO IN THE CAMPAIGN AGAINST SOOT POLLUTION

Soot Pollution CHAPTER ONE BACKGROUND TO THE STUDY INTRODUCTION Pollution is now in the dictionary of everyone because we hear about it from radio, read about it through the print media, social media and experience it in our real life. Air pollution in a layman meaning is a form of contamination of the air, irrespective … Read more

INFLUENCE OF BROADCAST MEDIA IN SENSITIZING PEOPLE TOWARDS ENVIRONMENTAL SANITATION

ABSTRACT: The research investigated the influence of broadcast media in sensitizing people  towards environmental sanitation. The physical environment is very important to the survival of the entire universe, and Nigeria as a nation has been battling to reduce the risk, resulting from poor sanitary conditions and unwholesome toilet habits in our cities and communities. The … Read more

INFLUENCE OF PRIVATIZATION OF BROADCAST MEDIA ON AUDIENCE

The study surveyed the influence of privatization of broadcast media. Following the privatization of broadcast industry in 1992 by the Babangida regime. Before privatization, broadcast media was an exclusive government entity with private media owner is not allow entry with a view towards ascertaining the benefits that had accrued since the liberalization of the sector. … Read more

EFFECTS OF FAKE NEWS ON STUDENTS OF TERTIARY INSTITUTIONS

ABSTRACT: The study investigated the effects of fake news on students of tertiary institutions with a focus on the Institute of Management and Technology and Caritas University, Enugu. Fake news has hindering the social, economy and political nature of this country as it did not only deprive the conventional media its integrity, trust and reliability … Read more

APPRAISAL OF SMARTPHONE AS AN EFFECTIVE FEEDBACK INSTRUMENT

The study appraised of smartphone as an effective feedback instrument using Unique FM 103.1, Ilesha as a reference point. The study appraised of smartphone as an effective feedback instrument using Unique FM 103.1, Ilesha as a reference point.Feedback makes communication a continuous process, as it has the capacity to change the course and pattern of … Read more

INFLUENCE OF PRIVATIZATION ON VIEWERSHIP

This study investigated the influence of privatization on Nigeria citizens. Following the privatization of broadcast industry in 1992 by the Babangida regime. Broadcasting was an exclusive central government preserve so that the entry of private players in the industry necessitates an appraisal with a view towards ascertaining the benefits that had accrued since the liberalization … Read more

NEWS COMMERCIALIZATION AND ITS IMPLICATIONS ON MEDIA CREDIBILITY

The study investigated news commercialization and its implications on media credibility. The study was anchored on Social Responsibility Theory and Social Exchange Theory. Survey research method was used while questionnaire was adopted to elicit responses from the respondents. One hundred journalists were purposively selected from Nigeria Union of Journalist Press Centre, Osogbo. The data collected … Read more

Influence of Social Media on Coronavirus Pandemic in Nigeria

The study was set out to examine the influence of Social Media on Coronavirus Pandemics in Nigeria. It should be noted that social media were used not only by Students but also among youth during the outbreak of the Coronavirus to be updated. The study was anchored on Technological Determinism Theory and Agenda Setting   Theory. … Read more

IMPACT OF MASS MEDIA IN REFORMING THE JUDICIAL SYSTEM IN NIGERIA

The study is set out to examine the impact of mass media in reforming the judicial system in Nigeria. Judiciary is one of the three (3) arms of government in a democratic setting like Nigeria while mass media is considered to be the fourth estate of the realm and as forum for public discussion and … Read more

IMPACT OF PRIVATIZATION OF BROADCASTING STATIONS IN NIGERIA ON CITIZENS

This study examined the impact of Privatization of Broadcasting Stations in Nigeria on citizens. Following the privatization of broadcast industry in 1992 by the Babangida regime. Broadcasting was an exclusive central government preserve so that the entry of private players in the industry necessitates an appraisal with a view towards ascertaining the benefits that had accrued … Read more

EFFECT OF GOVERNMENT OWNERSHIP OF ELECTRONIC MEDIA ON THE PERFORMANCE OF JOURNALISTS

Ownership is one of the hot chapters in broadcast media that is why this post take a critical look at EFFECT OF GOVERNMENT OWNERSHIP OF BROADCAST MEDIA ON THE PERFORMANCE OF JOURNALISTS.T ………………………………………………………………. The assertion that says “he who pays the pipers dictates the tunes”, agreed more with this study because there are lots of … Read more

IMPACT OF DEREGULATION OF BROADCAST MEDIA ON PEOPLE

This study examined the impact of deregulation of broadcast media on the people of Boripe Local government area of Osun state. With the privatization and deregulation of broadcast industry in Nigeria by the then Head of State, Gen. Babangida. Babangida regime in 1992 in order to allow private participation in broadcast media which was dominated, … Read more

IMPACT OF COMMERCIALS ON THE SUCCESS OF RADIO STATIONS IN NIGERIA

The study examined the impact of commercials on the success of radio stations in Nigeria with a particular reference to Unique 103.1 F.M, Ilesha, Osun State. Commercials are thriving because media owner of the broadcast stations sees the organization as a profit making venture that should yield the required financial return. The study was anchored on … Read more

BROADCAST MEDIA AND CRISIS MANAGEMENT IN ELECTIONS

ABSTRACT: The paper examines broadcast media and crisis management in elections. The paper was anchored on Agenda Setting Theory and Social Responsibility Theory. The survey research method was adopted while 40 copies of the questionnaire were administered to respondents within NUJ, Osogbo, and Ilorin while 32 copies were returned and analyzed using the frequency and … Read more

APPLICATION OF FREEDOM OF INFORMATION LAW IN MEDIA NEWS REPORTING

APPLICATION OF FREEDOM OF INFORMATION LAW IN MEDIA NEWS REPORTING CHAPTER ONE 1.0       Introduction 1.1       Background to the Study Freeing mass media to operate without constraint especially from government and regulating agency is called press freedom and it has been a serious issue since the earlier days of the media establishment because of the … Read more

APPLYING THE FREEDOM OF INFORMATION LAW IN MEDIA ROUTINES

APPLYING THE FREEDOM OF INFORMATION LAW IN MEDIA ROUTINES Seeing mass media to operate without constraint especially from government and regulating agency is called press freedom and it has been a serious issue since the earlier days of the media establishment because of the power and position occupied by the mass media in the society. … Read more

ANALYZING THE EFFECTIVENESS OF MEDIA LAW IN NIGERIA

The study analyzing the effectiveness of media law in Nigeria with a particular focus on Journalists in Lagos State. The right of citizens to know what is happening in the corridor of government is one of the factors that drives journalists while a tool used by the government to restrict journalists is to classify some … Read more

ASSESSMENT OF MEDIA OWNERSHIP INFLUENCE ON ETHICAL PRACTICES OF JOURNALISTS

ABSTRACT: The study assessing media ownership influence on ethical practices among journalists in Osun State. The assertion that says “he who pays the pipers dictates the tunes” agreed more with this study because there are lots of direct and indirect ownership controls and influence on journalists and media houses especially those working with the state … Read more

COMPARATIVE ANALYSIS OF VIEWERSHIP PREFERENCE OF FOREIGN AND LOCAL TELEVISION STATIONS AMONG NIGERIAN YOUTHS

The research analyzed viewership preference of foreign and local television station among Nigerian youths. Foreign television stations transmit foreign/western cultures across national borders to other developing countries like Nigeria. The study was anchored on cultural imperialism, media imperialism and globalization theories. Survey research method was used with 120 copies of questionnaires distributed to the respondents … Read more

AUDIENCE PERCEPTION OF PIDGIN ENGLISH IN BROADCAST MEDIA

The research examined audience perception of Pidgin English in Broadcast Media (study of WASOBIA TV and WASOBIA FM. It was observed that pidgin English otherwise known as broken English is now gaining popularity in Nigeria society particularly in Lagos, Ibadan, Abuja, Aba, Onisha, Enugu, Owerri, Uyo, Edo and most of the cities in Nigeria. Although, Pidgin … Read more

IMPACT OF COMPUTER APPLICATION ON BROADCASTING

ABSTRACT: The research examined the impact of computer application on broadcasting (A case study of Ondo State RadioVision Corporation, Orita-Obele Akure). Information and Communication Technology especially computer has changed mass media production and distribution in Nigeria. The study which was anchored on Technological Determination Theory which emphasised that as we move from old technology to … Read more

STUDENTS RATING OF RADIO STATIONS IN OSUN STATE

ABSTRACT: The study examined the level of acceptability and rating of radio stations in Osun State among students of Osun State University Osogbo. Media programming has been one of the important yardsticks to measure the effectiveness and rating of the popularity of media houses. The research was anchored on the Uses and Gratifications and Source … Read more

INFLUENCE OF RATING OF SATELLITE TELEVISION ON VIEWERSHIP

The study assessed the rating of satellite television on viewerships. The study was anchored on Cultural Imperialism Theory, Cultivation Theory the Uses and Gratifications Theory. Survey research method was used and questionnaire was the instrument for data collection. Multistage random sampling technique was used to select 90 respondents in Ilorin South Local Government. The data … Read more

Effect of Personal Branding on Contemporary TV Presenters

ABSTRACT: The research examined the effect of personal branding on contemporary tv presenters with a specific focus on GHONE and AGOO TV and their audience in the Accra metropolis. The role played by the presenters in the success of a program or channel cannot be overemphasised as the ambassadors and image-makers of the channel whose … Read more

RADIO BROADCASTING ON ENVIRONMENTAL SANITATION CAMPAIGNS

Abstract: The research examined radio broadcasting on environmental Sanitation Campaigns in Port Harcourt. A survey research method was adopted while accidental sampling technique was equally adopted. Also questionnaire was used to collect data for this study. The data were analysed in frequency and percentage tables. It is obvious that RSSA often use radio and other … Read more

PERCEPTION OF STUDENTS TOWARDS THE VOICE REALITY SHOW

ABSTRACT: The study examined perception of students towards the Voice reality show. It is a music competition, music coaching and music mentorship which involved music superstars and upcoming artiste. The uniqueness of the show includes the prize award, recording deal, voters’ contribution and host of other. The study was anchored on the framework of Cultivation … Read more

BENEFITS OF LITERATURE REVIEW TO RESEARCH

Literature review offers lots of benefits to researcher. However, for the purpose of this post I will like to be direct. Below are few benefits of Literature review to researchers: A thorough exploration of the literature review will help to articulate our own research problems, objectives, as well as formulating our research questions or hypothesis. … Read more

ASSESSING THE IMPACT OF DIGITIZATION ON BROADCAST MEDIA IN ASSESSING THE IMPACT OF DIGITIZATION OF BROADCAST MEDIA IN NIGERIA

Digitization of broadcasting is a special phase in the history of Mass Media in Nigeria and all over the world especially in this 21st century. The research, therefore, assessed the impact of digitization on broadcast media in Nigeria. The study was anchored on the Diffusion of Innovation Theory and Technological Determinism Theory. The survey research … Read more

INFLUENCE OF CARTOON ON BEHAVIOUR OF CHILDREN

The study investigated the influence of cartoon on behaviour of children. Childhood as a stage in the human life cycle encompasses a period of phenomenal biological, physiological, and social growth. It is a stage between infancy and the beginning of adolescence, about age twelve, the human acquires major life skills the ability to walk, talk, … Read more

PERCEPTION OF NTA NETWORK NEWS AMONG LAGOS RESIDENTS

The research investigated the perception of NTA Network News among Lagos Residents with a view to understand and identify the extent at which they watching NTA network news, what motivated them and their preference for other News at night because news is one of the interesting television programmes. The study was anchored by the Uses … Read more

ASSESSING JOURNALISTS’ PERCEPTION OF THE PERFORMANCE OF GOVERNORS

The study assesses journalists’ perception of the performance of Governor Aregbesola of Osun State with a specific focus on Osun State Correspondents Chapel. There is no doubt about the fact that mass media are in the fore front of good governance, democracy and social development through their various reportorial activities and programmes through which it … Read more

ANALYZING THE LEVEL OF STAFF DEVELOPMENT IN BROADCAST MEDIA

The research assessing the level of staff development in the selected broadcast media i.e OSBC, RAVE FM, and NTA. The reason for carrying out this research is because the success of every organization rests on the staff. In media management, of all resources (man, money, and materials), man is core because they are the ones … Read more

EVALUATION OF NEWS CREDIBILITY BETWEEN GOVT & PRIVATE BROADCAST MEDIA

ABSTRACT: The study assessed news credibility between government and private broadcast media in Osun State with a focus on the audience of OSBC & Rave F.M. It is established that “he who pays the piper dictates the tune” media owner especially government tends to use its media to satisfy state objectives and personal needs of … Read more

APPRAISAL OF UNILAG F.M, DIAMOND F.M and UNILORIN F.M AS CAMPUS RADIO STATIONS

This research appraises Unilag f.m, Diamond f.m, and Unilotin f.m as campus radio stations in Nigeria. The study attempted to critically analyze the exact role of campus broadcasting to the mass media profession and community in particular. Moreover, this study has been able to examine the operations and activities of UNILAG F.M, DIAMOND F.M and … Read more

IMPORTANCE OF INDIGENOUS LANGUAGE IN BROADCASTING

This research work is based on the importance of indigenous language in broadcasting. This project therefore clamored for the development of indigenous language in the electronic media. Moreover this project has been able to explain how indigenous language is of immense benefit to broadcast media. The researcher has also succeeded in analyzing critically the concept … Read more

ROLE OF BROADCAST MEDIA IN MOBILIZING PEOPLE FOR SELF-SUSTENANCE

The study examines the role of electronic media in mobilising the people for self-sustenance. Mass media especially radio and televisions have been in the fore front of several development programmes and sustainable development through various programmes and commercials. This research was anchored on developmental media theory. Survey research method was used while questionnaire was used … Read more

COMPARATIVE STUDY OF MEDIA MANAGEMENT IN PRINT AND BROADCAST MEDIA

The research comparatively analyse media management in print and broadcast media with a specific focus on NTA, Osogbo and Osun Defender Newspaper. The rationale for carrying out this study is to know the importance of management in media organisation, how media management influence media operations, staff performance and general success, management is sine qua non … Read more

AUDIENCE PERCEPTION OF MEDIA REPORTAGE OF MONKEY POX OUTBREAK IN LAGOS

ABSTRACT: The research examined the perception of people on media reportage of Monkeypox outbreak in Lagos. It is established that radio, television and other mass media are essential tools for promoting awareness on various health matters including the outbreak of Monkey Pox. The study was anchored on Agenda Setting Theory and Perception Theory. A survey … Read more

BROADCAST MEDIA AND NEWS CREDIBILITY IN OSUN STATE

The study investigated broadcast media and news credibility in Osun state particularly in the eyes of the audience. The study was anchored on Source Credibility and Uses and Gratifications Theories. The research used survey research method coupled with 150 copies of questionnaires that were administered to audience of broadcast stations in Osogbo who were selected using non-probability … Read more

ROLE OF BROADCAST MEDIA IN IMPROVING THE ECONOMY AND SOCIAL LIVES OF RURAL DWELLERS

The research is set out to examine the role of broadcast media in improving the economy and social lives of rural dwellers, thus focus on Obokun Local Government area of Osun State. It is of note that; the presence of radio has brought a lot of socio-economy development to the practice of people especially those … Read more

ROLE OF RADIO IN PROMOTING PRIMARY HEALTH CARE

ABSTRACT: The research is set out to investigate the role of radio in promoting primary health care in Ogooluwa Local Government Oyo state because radio is seen as the most effective media to reach out to the rural dwellers. A survey research method was used while questionnaire was adopted as the main data collection instrument. … Read more

ROLE OF COMMUNITY RADIO IN A DEMOCRATIC SOCIETY

The research is set out to examine the role of community radio in a democratic society with a specific focus on Ilesha community. There is no gain saying in the fact that community radio has long been the fore front when mobilizing, sensitizing, educating and promoting political awareness, consciousness and participation in Nigeria. The research … Read more

PERCEPTION OF JOURNALISTS TOWARDS INVESTIGATIVE JOURNALISM

This study investigated the perception of journalists towards investigative journalism in Nigeria using journalists in Osun state as the case study. Investigative journalism has stood as a distinct and a vibrant genre of journalism that goes beyond the ordinary daily news reporting, to bring hidden facts especially of greater public interest that someone is trying … Read more

ASSESSING THE LEVEL OF OBJECTIVITY AMONG FEDERAL, STATE AND PRIVATE TELEVISION

This research study investigated the level of objectivity among federal, state and private television in Nigeria. The study was anchored on Uses and Gratifications and Source Credibility Theory. A survey research method was used while questionnaire was administered to elicit responses from respondents who are people living in Osogbo metropolis. The study finds out that … Read more

PROBLEMS OF RADIO NEWSPAPER REVIEW ON NEWSPAPER SALES VOLUME IN NIGERIA

The core objective of this study is to examine the problems of radio newspaper review on the sales volume of Nigeria newspapers. The study was grounded by the Individual Differences Theory and The Uses and Gratification Theory. The survey research method was used in carrying out this study with 100 copies of questionnaires administered to … Read more

ROLE OF THE PRESS AS THE GATEKEEPER IN THE SOCIETY

The research examined the role of the press as gatekeeper in the society with a focus on Osun State Broadcasting Corporation. There is no gaining saying that Gatekeepers limit, expand and interpret information usually news before it comes public commodity. The study was anchored on Gatekeeping Theory. A survey research method was used while questionnaire … Read more

ROLE OF MASS MEDIA IN THE CAMPAIGN FOR MASS LITERACY

The research examines the role of mass media in the campaign for mass literacy (A case study of Unique F.M ).  The primary objective of the study is to examine the various contributions of mass media towards ensuring mass literacy in Nigeria. The study was anchored on Knowledge Gap Theory and Uses and Gratifications Theory. … Read more

ANALYSING RADIO STATIONS AS INSTRUMENT FOR SOCIAL CHANGE

The study is set out to analyze radio stations as instrument for social change with a case study of RAVE 91.7 FM and Gold 95.5 FM respectively the primary objective of this research is to examine the extent at which RAVE 91.7 FM and Gold 95.5 FM serve as an agent of social change in … Read more

IMPACT OF RADIO ON THE VOTING BEHAVIOUR OF ELECTORATES

ABSTRACT: The research was set out to examine the impact of radio on the voting behaviour of the electorates in the 2018 Ekiti governorship election. The study was anchored on Democratic Participant Method Theory and Agenda Setting Theory. Survey research method was adopted and 100 copies of the questionnaire were printed and administered to the respondents within … Read more

IMPACT OF TELEVISION ADVERTISEMENT ON CHILDREN

ABSTRACT:  The research examined the impact of television advertisements on children with a particular focus on Kunike Nursery and Primary School Osogbo, Osun state as a case study. Television being an audiovisual medium that mirrors reality is capable of influencing the psychological perspective of children and adolescents because children tend to cultivate what they watch … Read more

INFLUENCE OF TELEVISION IN PROMOTING EVANGELISM IN NIGERIA

ABSTRACT: The study is on the thrust to investigate the influence of television in promoting evangelism otherwise called televangelism in Nigeria particularly in Osogbo and its environs. The study was anchored on the Social Categories Theory & Uses and Gratifications Theory. The research employed survey research method coupled with questionnaire to collect responses from the … Read more

ROLE OF RADIO IN POLITICAL PARTICIPATION AND MOBILIZATION IN ELECTION

The study aims at examining the role of radio in political participation and mobilization in Akwa Ibom State election with a case study of Planet 101.1 FM, Atlantic 104.5 FM and AKBC 90.5 FM. Responses from the respondents indicated that radio stations in Akwa Ibom played a very crucial role in political awareness, mobilization, education … Read more

ADVENT OF MODERN COMMUNICATION GADGETS AND ITS IMPLICATION FOR JOURNALISTS

uses of Modern Communication Gadgets among journalists

PROSPECTS AND CHALLENGES OF CAMPUS BROADCAST STATIONS IN NIGERIA

The research examines the Prospects and Challenges of Campus Broadcast stations in Nigeria with a focus on UNILAG FM 88.9 FM. The study was anchored on three management theories which are Behavioural and Human Relations Management TheorY, Fredrick Taylor’s Scientific Management Theory and Contingency Theory. Survey research method was adopted in which 100 copies of … Read more

INFLUENCE OF RADIO CAMPAIGNS IN CREATING AWARENESS ON GLOBAL WARMING

ABSTRACT: The study examined the influence of Radio in creating awareness on global warming with a specific focus on Emene community area of Enugu. The theory that led support to this work was Development Media Theory. A survey research method was used while questionnaire was used to elicit responses from respondents. Accidental sampling technique was … Read more

INFLUENCE OF WOMEN IMAGE IN PRODUCTS AND SERVICES ADVERTISING CAMPAIGNS

ABSTRACT: The study investigated the influence of women image in products and services advertising campaigns because today, there are varieties of images, or representations of females in newspapers, magazines, televisions, posters, billboards, and product labels. The study used Hierarchy of Effects Model, Source Credibility Theory and Learning Theory respectively to give scholarly points of view … Read more

ASSESSMENT OF TELEVISION AS AN INSTRUMENT FOR ELECTION CAMPAIGN IN NIGERIA

The study is set out to assessed oF television as an instrument for election campaign in Nigeria.The study was anchored on Agenda Setting Theory, Social Responsibility Theory and Democratic Participant Theory respectively. A survey research method was adopted while structured questionnaire was also employed to elicit responses from respondents that were accidentally. The study employed … Read more

INFLUENCE OF NEW MEDIA IN ACHIEVING COMMUNICATION EFFICIENCY IN BROADCASTING

The research examined the influence of new media in achieving communication efficiency in broadcasting with much emphasis on the positive contributions of new media (modern media) on the old media or traditional mass media in today’s practice especially in news gathering, writing, processing, and dissemination.T he new media which simply represented by the internet embedded with … Read more

ASSESSMENT OF THE ROLE OF MASS MEDIA IN RE-BRANDING NIGERIA

Abstract: This study examined the role of mass media in re-branding Nigeria with a particular focus on the Nigerian Television Authority (NTA). The study was anchored on the Theory of Branding and Social Responsibility Media Theory. It is established that the role of the media is indispensable in ensuring national and international reputation. The survey … Read more

CHALLENGES FACING THE MEDIA IN DISSEMINATION OF INFORMATION IN NIGERIA

ABSTRACT: The study which examined the challenges facing the media in the dissemination of information in Nigeria with a focus on Journalists in Lagos State. The study is anchored on social responsibility theory and democratic participant media theory respectively. This research employed a survey research method as a quantitative research to elicit responses from respondents … Read more

ROLE OF RADIO IN PROPAGATING YORUBA CULTURE

          It is against this backdrop that the research examines the role of radio in propagating Yoruba culture. Culture entails peoples’ way of life. Culture refers to the cumulative deposit of knowledge, experience, belief, values, attitudes meanings, hierarchies, religion, notion of time, roles, concept of the universe, and material objects, possessions … Read more

ROLE OF BROADCAST MEDIA IN ACHIEVING VISION 20:2020

 It was proposed that by 2020 Nigeria will be one of the 20 largest economies in the world, able to consolidate its leadership role in Africa and establish itself as a significant player in the global economic and political arena. This was the philosophy behind the concept of vision 20:2020. It is against this background … Read more

ROLE OF RADIO IN MOBILISING ELECTORATE TOWARDS PARTICIPATING IN ELECTION

The flexibility of radio makes it a unique tool in reaching diverse audience including those in rural area on socio-economy and political matters. It is on this notion that this examines the role of radio in mobilising electorate towards participating in 2016 Ondo state Governorship election in Akure. Survey research method was adopted coupled with … Read more

MASS MEDIA AS TOOLS FOR SOCIAL DEVELOPMENT

The study focuses on mass media as tools for social development with a focus on Osun State Broadcasting Corporation. Mass media is one of the engines that propel the social development for its continuity and realization through: Informing, entertaining, and persuading. Mass media is a powerful tool for social change in any society. The study … Read more