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HISTORY OF THE NIGERIAN MASS MEDIA

            What is today’s known as mass media in Nigeria came chronologically i.e from one stage to the other, from one technological advancement to the other, from one regime or government or the other. There is no doubt about the fact that print media pioneers and ushers the emergence of mass media in Nigeria. However, despite the disagreements among earlier scholars, researchers and media experts on how and when the press began in Nigeria, yet most of the scholars and experts agreed that Nigerian’s first newspaper was Iwe-Iroyin fun Awon Egba (the Newspaper for the Egba People) floated by Reverend …READ MORE …

Summary of Paulo Freire PEDAGOGY OF THE OPPRESSED

The Paper Titled “Pedagogy of the Oppressed” was authored by Paulo Freire and published by Citizens International, Malaysia.             The paper focused on how the advanced or big nations are oppressing the less developed (underdeveloped) mostly in Africa and part of the Asia. This paper is more or less recapturing what happened in the slave trade, colonial era, independence, post-independence and neo-colonialism which are also related to what we are currently experienced under the globalization.             The paper looked critically on how most formal colonies are still struggling to be independent and free from various degree of oppressions, victimizations and …READ MORE …

COMMUNICATION THEORY-ACTION ASSEMBLY THEORY

AN OVERVIEW OF ACTION ASSEMBLY THEORY Action Assembly Theory (AAT) was developed by John Greene in 1984, and the first generation of his theory published in a Communication Monographs article was entitled, “A cognitive approach to human communication: An Action Assembly Theory”. A second generation of Greene’s theory (1997) was published in the book “Message production: Advances in communication theory”. It is a post-positivism theory. Greene (2007) noted in Explaining Communication that cognitive theories in general focus on representation and processing (p. 168). Representation refers to information which is stored in the mind, and how this information is coded and …READ MORE …

TEN (10) SCHOLARLY DEFINITIONS OF THEORY WITH RELEVANT CITATIONS

Introduction Theories and Models are concepts without a universal definition or meaning, rather scholars, experts and researchers have tried to define and explain theory based on their perception, background among others. No doubt, theory is one of the essential ingredients in explaining communication matters. Thus, understanding theory helps in a great numbers of ways to under communication, research and many other human bahaviours because theory depends on research to provide proof of the theories correctness. Anaeto, Onabajo and Osifeso (2008) when stating the importance of theory, opined that theory is what gives studies a required footing. Also, going by the …READ MORE …

How to Write An Abstract

An Abstract summarizes project or research. Abstract is like a book preface. It gives a clue to what contains in a project or research. Beautifully written abstract tells everything about a project or research. An abstract come as a short summary of your (published or unpublished) research, usually about one paragraph of 6-7 sentences, usually about 150-3150-300 words. To write a befitting abstract the writer must ensure that the abstract contains as much as possible relevant information. A typical abstract must have the following. The title of the work, a research question, the Theory or theories, the research method (s), …READ MORE …

DESIGN A MIXED METHOD STUDY, EXPLAIN IN DETAILS THE 3 STAGES IN THE STUDY

Most time researchers especially the experienced one often like to use mixed method approach when conducting research. This approach is agreed more with the position of Critical Perspective scholars who believe that neither qualitative nor quantitative research approach is enough to study a phenomenon. The theoretical bases for quantitative and qualitative research are rooted in postpositivism and constructivism while mixed method is rooted from the critical perspective. In many ways, qualitative and quantitative data are inherently related. All qualitative data are based on qualitative judgments; all quanti­tative data can be described numerically. The researcher may design mixed method of qualitative …READ MORE …

RELEVANCE OF CRITICAL WRITING AND REVIEW IN MASS COMMUNICATION

Criticism is an appraisal, evaluation or judgment offered on a piece of art, performance or production which may be positive, negative or both. Criticism implies a deeper knowledge of the art, performance or production under consideration and of the standards of measurement.             C. T. Winchester (Wolseley, 1973: vii – viii), one of the classic writers on the subject defines criticism as “the intelligent appreciation of any work of art, and by consequence the just estimate of its value and rank” and “the general nature of the functions of criticism is much the same whether the object criticized be literature, …READ MORE …

Steps in Content Analysis Research

Content analysis is one of the research methods used in carry out research among researchers. It is a method aiming at the content itself rather than who writes the content. Berelson (1952)  writes that content analysis is a research technique for the objective, systematic and quantitative description of the manifest content of communication.” (p. 18). Stand-Alone or Triangulation It can be used only as a research method or use with others in the case of triangulation i.e survey and content analysis can be used together. Content analysis and in-depth interview. Key items in content analysis Unit of analysis  Content categories Coding …READ MORE …

COMPARATIVE ANALYSIS OF NAN AND UPI

News Agency Classification: It should be noted that UPI belongs to the 1st world wide news agency while NAN belongs to the third world news agency. World Polar Location: NAN is a Nigeria based news agency reporting Nigeria and the world through the African Eyes while the UPI was based in USA covering US and the world.   Ownership Structure: NAN is owned by the federal government of Nigeria and function as part of the country agent of international communication just like the voice of Nigeria whereas, the UPI was privately owned and managed, although, America government support and finance it …READ MORE …

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