Common Theories of Mass Communication

Below are some common theories of mass communication that are often used. 1. Perception Theory by Berenson B. and Steiner G. A. in 1964 2. Uses and Gratifications Theory by Elihu Katz, Jay Blumler and Michael Gurevitch in 1974 3. Source Credibility Theory by Carl Hovland and Walter Weiss in …READ MORE …

Grunig and Hunt Model of Public Relations

There are so many theories and models that are used in public relations research, However, one of the most popular one is Grunig and Hunt Model of Public Relations Grunig and Hunt Model of Public Relations               A model is similar to a theory in the sense that it usually …READ MORE …

PUBLIC RELATIONS WRITING AND ITS NECESSITY

PUBLIC RELATIONS WRITING AND ITS NECESSITY     It should be recalled that public relations is a deliberate planned and sustained efforts to establish and maintain mutual understanding between an organisation and it publics. It means that an organisation, individual or institution has so many publics that it deals with at …READ MORE …

HISTORY OF THE NIGERIAN MASS MEDIA

      The history of the Nigerian mass media. What is today’s known as mass media in Nigeria came chronologically i.e from one stage to the other, from one technological advancement to the other, from one regime or government or the other. There is no doubt about the fact …READ MORE …

Summary of Paulo Freire PEDAGOGY OF THE OPPRESSED

The Paper Titled “Pedagogy of the Oppressed” was authored by Paulo Freire and published by Citizens International, Malaysia.        The paper focused on how the advanced or big nations are oppressing the less developed (underdeveloped) mostly in Africa and part of the Asia. This paper is more or less recapturing …READ MORE …

COMMUNICATION THEORY-ACTION ASSEMBLY THEORY

AN OVERVIEW OF ACTION ASSEMBLY THEORY Action Assembly Theory (AAT) was developed by John Greene in 1984, and the first generation of his theory published in a Communication Monographs article was entitled, “A cognitive approach to human communication: An Action Assembly Theory”. A second generation of Greene’s theory (1997) was …READ MORE …

TEN SCHOLARLY DEFINITIONS OF THEORY WITH RELEVANT CITATIONS

Introduction Definitions of theory are very important this day as Theories and Models as concepts do not have a universal definition or meaning rather scholars, experts and researchers have tried to define and explain theory based on their perception, background among others. No doubt, the theory is one of the …READ MORE …

How to Write An Abstract

An abstract is one of the most important parts of a project or thesis, that is why this post focus on how to write an abstract and what should contained in a typical abstract. An abstract is a synopsis or summary of the entire research which gives the reader a …READ MORE …

HOW TO CONDUCT A MIXED METHOD RESEARCH

Most time researchers especially the experienced one often like to use mixed method approach when conducting research. This approach is agreed more with the position of Critical Perspective scholars who believe that neither qualitative nor quantitative research approach is enough to study a phenomenon. The theoretical bases for quantitative and …READ MORE …