Introduction/ EVOLUTION OF BROADCASTING: NIGERIA & GLOBAL PERSPECTIVES Broadcasting has played a significant role in shaping the communication landscape across the world. It has been
What is Broadcast Media? Broadcast media is a mass communication medium that transmits information simultaneously to a large audience. It includes radio, television, and satellite
Keywords: HAZARDS OF JOURNALISM Definition of Journalism: Journalism is the profession of collecting, analyzing, and presenting news and information to the public through various media
THE PLACE OF WOMEN IN ADVERTISEMENTS Introduction: Advertising is a powerful medium that influences our perceptions and attitudes toward various products, services, and people. Women
Introduction/ INFLUENCE OF PROPAGANDA ON MASS MEDIA Propaganda is a form of communication that aims to manipulate public opinion and shape people’s beliefs and attitudes
Introduction/ POWER OF ADVERTISING Advertising is a powerful tool used by companies to persuade consumers to buy their products or services. It is everywhere we
Introduction/ The Effects of Media Violence on Society Media violence is the depiction of violent or aggressive behavior through various forms of media, including movies,
Introduction/ THE PORTRAYAL OF WOMEN IN MEDIA Media plays a significant role in shaping society’s attitudes towards women. Women are often portrayed in media as
Ethics of Mass Media The mass media plays a crucial role in shaping public opinion, disseminating information, and influencing cultural norms and values. As
The Disadvantage of Citizen Journalism Introduction: Citizen journalism refers to the practice of non-professional individuals reporting news and events through various forms of media, including
The Evolution of Mass Communication Mass communication is a term used to describe the dissemination of information and messages to a large audience through various
Top 20 Impacts of Social Media on Communication Social media has revolutionized communication in a way that was once thought impossible. The advent of social
The Role of Mass Media in Society Mass media plays a crucial role in society by providing information, news, entertainment, and education to a
What is the Freedom of Information Act The Freedom of Information Act (FOIA) is a law that guarantees public access to information held by
10 Scholarly Definitions of News Introduction The concept of news refers to the communication of current events, information, and stories to the public through various
Government Media Ownership and Control Introduction Media ownership and control have been a matter of debate globally. The influence of the government on media ownership
What is advertising copy? Advertising copy is the written content of an advertisement that aims to promote a product or service, increase brand awareness, and
Concept of Public Relations & Essentials of Public Relations 1.1 Introduction The definition of PR has evolved over time to reflect the
HISTORY OF BROADCAST MEDIA IN NIGERIA AND AFRICA Introduction Broadcasting has played a significant role in the development of Nigeria and Africa as a whole.
INTERPERSONAL COMMUNICATION PROBLEM: WHICH COMMUNICATION TRADITION IS APPROPRIATE There are several communication traditions that can be used to address interpersonal communication problems, depending on
DEFINE AND EXPLAIN COMMUNICATION THEORY Communication theory is a field of study that seeks to explain how communication processes and systems work. Communication can
ROLES OF INDIGENOUS COMMUNICATION TO MASS COMMUNICATION Indigenous communication and mass communication are two different forms of communication that serve different purposes. Indigenous communication
Introduction/ ISSUES IN COMMUNICATION FLOW, GLOBAL VILLAGE AND TECHNOLOGICAL DETERMINISM One of the hot chapters in the history of international communication or global communication
Contributions of Computer & Internet in Broadcast Media The computer and internet have revolutionized the operations of broadcast media outfits in several ways. Some
Introduction/ HISTORY OF MODERN GOVERNMENT AND THE MASS MEDIA IN NIGERIA The attitude of modern government in Nigeria does not different from that of colonial
Introduction/ Evolution of Nigerian Mass Media: From Iwe-Iroyin to Online News (Summary) The mass media in Nigeria has evolved significantly over the years, from the
What is Communication and Its Component? Communication is an essential aspect of human interaction that helps in conveying and exchanging information between individuals. Over
Introduction/Digital Switch Over in Nigeria: Summary Digital Switch Over (DSO) in Nigeria refers to the process of transitioning from analogue to digital broadcasting. The
Introduction Digital Divide According to Katie (2021), digital divide refers to the gap between people who have access to digital technology and those who
Concept of Feedback in Communication Communication is Incomplete without Feedback. Feedback in communication refers to the process of providing information or responses about
INTRODUCTION: MEDIA REGULATION IN NIGERIA In Nigeria, the regulation of broadcast media organizations is carried out by the National
Introduction: REGULATION OF BROADCAST MEDIA The regulation of broadcast media organizations in Nigeria, both formal and informal, has been subject to criticism for a variety
INTRODUCTION: SYNERGY BETWEEN MARKETING, ADVERTISING AND PUBLIC RELATIONS The synergy between marketing, advertising and public relations lies in their shared goal of promoting and building
INTRODUCTION The relationship between research, theory, and statistics is interdependent and complementary. Research provides the data needed to test theories,
INTRODUCTION The terms “fact” and “truth” are often used interchangeably, but they have distinct meanings. A “fact” is a statement that can be verified or
INTRODUCTION In-text citation is a method of indicating within the text of a document (such as an essay or a research paper) that a specific
INTRODUCTION: What is a Press Release? A press release is a written or recorded communication that is issued to members
TECHNOLOGICAL DETERMINISM THEORY Technological determinism is a theory that suggests that technology shapes and controls society and human behavior. This theory argues that technology is
WHAT IS MEDIATIZATION Mediatization is a concept that refers to the increasing influence of media in all aspects of society, including culture, politics, and social
PEDAGOGY OF THE OPPRESSED Pedagogy of the Oppressed is a book written by Brazilian educator Paulo Freire in 1968. The book is considered a classic
SOCIAL MEDIA VS NEW MEDIA Social media and new media are related, but not identical concepts. Social media refers to platforms that allow users to
INTRODUCTION The deregulation of broadcast media in Nigeria began in 1992 with the passage of the Nigerian Broadcasting Commission Decree No. 38, which established the
INTRODUCTION The history of broadcast media in Nigeria dates back to the colonial period, when the British government established the Nigerian Broadcasting Corporation (NBC) in
What is Questionnaire? A questionnaire is a research tool used to collect data from a group of people through a series of questions. It
What Is Referencing? Referencing is the practice of acknowledging the sources of information, ideas, or quotations that you use in your writing. It
Below are some common theories of mass communication that are often used. 1. Perception Theory by Berenson B. and Steiner G. A. in 1964 2.
Grunig and Hunt Model of Public Relations There are so many theories and models that are used in public relations research, However, one of the
PUBLIC RELATIONS WRITING AND ITS NECESSITY It should be recalled that public relations is a deliberate planned and sustained efforts to establish and maintain mutual
Due to the peculiar nature of the terrain (Nigeria) which researchcage operates with many online fraudsters defrauding innocent Nigerians, thereby creating suspicion and bad impression
Introduction/History of the Nigerian Mass Media What is today’s known as mass media in Nigeria came chronologically i.e from one stage to the other,
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