INDIGENOUS LANGUAGE ON ADVERTISING CAMPAIGN

The study was carried out to find out the Influence of Indigenous Language on Advertising Campaign using MTN and GLO telecommunication firms as a case study. In carrying out this study, the researcher used survey research method coupled with questionnaire as the measuring instrument. From the findings, it is established that language is one of the powerful tools in conveying advert messages to the targeted audience. Also, advertising in indigenous language has great impact on the targeted public rather than advert in another language because people tend to understand their native language better and that is both the MTN and …READ MORE …

AUDIENCE PERCEPTION AND BELIEVABILITY OF SOCIAL MEDIA ADVERTISEMENT

The research examines audience perception and believability of social media advertisement with a focus on Facebook adverts among University of Lagos Students. The rationale for carrying out this study is on the observation that lots of companies and individuals are now promoting their brand online particularly through social media. Survey research method was used and questionnaire was also adopted to gather data from over 200 respondents that were drawn among UNILAG students using non-probability sampling method. Also, the data collected were analysed in frequency and percentage tables. Findings show that many of the respondents trust and patronise products and services …READ MORE …

ATTITUDE AND PERCEPTION OF STUDENTS TOWARDS FILM ADVERTISEMENT

The basic thrust of this research was to examine the attitude and perception of Undergraduates towards Film or in-film advertisement using Al-hikmah University students as case study. It was observed that for any organization either profit making or non-profit making to succeed in this competitive society, the need for extra ordinary advertising approach, strategies and tactics need not to be overemphasized and film advert is one of the approach. Survey research method was adopted coupled with 120 copies of questionnaires that were administered to the respondents who were selected via probability technique (simple random method) and 110 copies were retrieved. …READ MORE …

THE USE, ACCESS AND IMPACT OF INTERNET ON NIGERIAN JOURNALISTS

The research set out to examine the use, access and impact of internet on Nigerian journalists, using journalists in NTA Ile-Ife as a case study. The study was anchored on Mediamorphosis and Technological Determination Theory emphasising that as we move from old technology to the new ones, new technology influences the way we do things. A survey research method was used while the data collection instrument for this study was questionnaire. 150 respondents were purposively selected from the Nigerian Television Authority Ile-Ife. Findings showed that, news gathering and dissemination, sound and audio editing, jingles and other related commercials are some …READ MORE …

TELEVISION ADVERTISEMENT ON CHILDREN

The research examined the effect of television commercials (adverts) on children with a particular focus on Kunike Nursery and Primary School Osogbo, Osun state as a case study. Television being an audiovisual medium that mirrors reality is capable of influencing the psychological perspective of children and adolescents because children tend to cultivate what they watch in television according to Geoge Gerbner. Also children are influenced by the advertiser’s promise that the product or service will benefit them. Survey research method was adopted with 100 children as sample size that are between the age of 5-15. The results revealed that advertisements …READ MORE …

EFFECT OF NEGATIVE POLITICAL ADVERTISING ON 2015 PRESIDENTIAL ELECTIONEERING CAMPAIGN

Elective democracy was introduced to Nigeria in May 1919, when the Townships Ordinance gave the right to vote for three members of Lagos Town Council to some men. The first elections to the council were held on 29 March 1920. In 1922 a new constitution (known as the Clifford Constitution after Governor Hugh Clifford) was promulgated, which introduced four elected seats to the Legislative Council, three for Lagos and one for Calabar and the first general elections were held in Nigeria for the first time on 20 September 1923. The Nigerian National Democratic Party (NNDP) won three of the four …READ MORE …

ATTITUDE AND PERCEPTION OF UNDERGRADUATES TOWARDS FILM ADVERTISEMENT

The basic thrust of this research was to examine the attitude and perception of Undergraduates towards Film or in-film advertisement using Al-hikmah University students as case study. It was observed that for any organization either profit making or non-profit making to succeed in this competitive society, the need for extra ordinary advertising approach, strategies and tactics need not to be overemphasized and film advert is one of the approach. Survey research method was adopted coupled with 120 copies of questionnaires that were administered to the respondents who were selected via probability technique (simple random method) and 110 copies were retrieved. …READ MORE …

Effectiveness of Product Endorsements by Celebrities in Advertising

Celebrity endorsement or celebrity branding is a form of advertising campaign or marketing strategy used by brands, companies, or a non-profit organization which involves celebrities or a well-known person using their social status or their fame to help promote a product, service or even raise awareness on environmental or social matters. Marketers use celebrity in hopes that the positive images of the celebrity endorser of the brand will also be passed on to the products or the brand image associated with the celebrities. Glo is one of the brands that use celebrities in promoting its brand and most of these …READ MORE …

IMPACT OF SEX APPEAL IN ADVERTISING MESSAGES AMONG STUDENTS

The research examined the impact of sex appeal in advertising messages, particularly how ladies are portrayed in advertisement especially in this era when they have become instruments of attraction in advertising. The research was anchored on Attention, Interest, Desire, and Action (AIDA) Theory. The survey research method was used to select respondents among students of Osun State Polytechnic, Iree.  Non-probability sampling technique was used to select respondents from seven faculties using purposive sampling. The data collection instrument for this research was questionnaire as 250 copies were administered. Findings show that many students like exposure to sex appeal in the advert …READ MORE …

TRENDS IN THE USE OF MODELS IN THE NIGERIA ADVERTISING INDUSTRY

  Models or celebrities’ endorsement or celebrity branding is a form of an advertising campaign or marketing strategy used by brands, companies, or a non-profit organization which involves celebrities or a well-known person using their social status or their fame to help promote a product, service or even raise awareness on environmental or social matters. In this study model and celebrity will be used interchangeably as the two connote the same thing in this as far as this study is a concern.             Marketers use popular models endorsers in hopes that the positive images of the celebrity endorser of the …READ MORE …

EVALUATING THE ROLE OF ONLINE MEDIA IN PROMOTING ADVERTISING

The study is set to evaluate the role of online media in promoting advertising” (A Study of Some Selected Advertising Agencies). The rationale for carrying out this study was informed by the interest to know the extent to which advertising agencies use new media in this advanced technology. The survey research method was used while the questionnaire was adopted as a data collection instrument. 150 copies of questionnaires were administered and 142 respondents that were purposively selected in some advertising agencies in Ikeja Lagos. The data collected were analyzed using frequency and percentage table. Findings show that advertising agencies still …READ MORE …

SOCIAL MEDIA AS INSTRUMENT FOR POLITICAL PARTICIPATION AND MOBILISATION IN OSUN WEST SENATORIAL BYE ELECTION

The study examined social media as instrument for political participation and mobilization in Osun West Senatorial Bye-Election in 2017. The emergence and proliferation of social media otherwise known as citizen media have reshaped political education and mobilization in Nigeria. It offers a platform for political debates, cyber activism, political campaign, political communication, and political mobilization. The survey research method was used with the questionnaire serving as the research instrument to gather the required data. Findings in the study show that majority of the respondents used social media to contribute to debates, sharing opinions and getting updates during the re-run election …READ MORE …

INFLUENCE OF ADVERTISEMENT ON STUDENTS PATRONAGE OF PRODUCTS AND SERVICES

The research analyzing the influence of advertisement on students patronage of goods and services. It is not an overstatement that advertisement is an effective and persuasive way of selling products and services to a specific audience. The study was anchored on Cultivation theory, Persuasion Theory and Behavioural Theory. The research design for the study was survey research. 120 respondents were drawn from students of the Osun State Polytechnic, Iree using purposive sampling method. The data were analyzed and interpreted using frequency and percentage method. Findings show that many of the respondents often exposed to commercials greatly while advertisement from the …READ MORE …

IMPACT OF ADVERTISING ON TELECOMMUNICATION NETWORK PREFERENCE AMONG STUDENTS

Abstract The study examines the impact of advertising on telecommunication network preference by students of Osun State Polytechnic Iree because advertisement is a persuasive message and who expose to such may cultivate the message. The study used Uses and Gratification and Perception theory . Multi-stage sampling technique was used to selected 150 respondents among students of Osun State Polytechnic in all the faculties of the institution. The study used survey and data were collected through questionnaire. Out of 150 administered questionnaires only correctly filled 140 copies were analysed using frequency, percentage and tables. Findings show that many of the respondents …READ MORE …

INFLUENCE OF TUESDAY GUARDIAN EMPLOYMENT NEWSPAPER OPPORTUNITIES ADVERTISEMENT

The study investigated the Influence of Tuesday Guardian newspaper Employment Opportunities Advertisement on the Sales of the Newspaper in order to ascertain the extent in which people in Iree community have access, patronize and get job from the Tuesday edition of the Guardian.  Survey research method was coupled with questionnaire to elicit responses from the respondents that were selected through purposive sampling in five strategic locations within Iree particularly in Poly Junction, Ladoja Junction, Yaro/Oke-Araa Area, Inside Ospoly campus and Eyinade/plastona Area respectively. The data collected were analysed using frequency and percentage method. Findings show that many people partially read …READ MORE …

EFFECT OF ADVERTISEMENT ON THE SUCCESS OF A BUSINESS ORGANIZATION

The major thrust of this work is to examine the role of advertising on the production line of an organization with a case study of Cadbury Bournvita. It is noted that almost all the available media especially television and internet are used frequently by the organization to persuade and convey its advert messages to their targeted audience. The quality of audiovisual possessed by the television placed it over other media as message can be seen and this agreed with the popular assertion that “see is believing”. This work was divided into five chapters.  Quantitative research design was used in which …READ MORE …