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INFLUENCE OF ADVERTISING ON CONSUMERS’ CHOICE

The major thrust of this research is to examine the Influence of advertising on consumers’ choice of two competing brands i.e Oral B and Closeup among students of Enugu State University of Science and Technology (ESUT). It is believed that for any profit making organization to succeed in this competitive society there is need for advertisement. Advertising has formed part of the successful promotion device that any profit making organization must not toy with if such company wants to succeed. The study was anchored on Persuasive Theory and Cultivation Theory respectively. Survey research method was adopted in which 100 copies …READ MORE …

INFLUENCE OF NACA MEDIA CAMPAIGN ON THE BEHAVIOUR OF AL-HIKMAH UNIVERSITY STUDENTS TOWARDS KNOWING THEIR HIV STATUS

            How vanquished the mankind feels in front of virus that geminates Acquired Immuno Deficiency Syndrome (AIDS)?. As AIDS is no longer a news but has become a seriously socio-economic and developmental concern, causing local and global attention. It should be recalled that HIV/AIDS broke out in 1980s and the epidemic spread quickly among the gay & homosexual people in North America, Europe and Australia and later through share of drugs, needles resulted in AIDS in Africa and Asia. Today, AIDS has become a global disease will lots of implications.             Human Immune Deficiency Virus and Acquired Immune Deficiency Syndrome …READ MORE …

ETHICAL ISSUES IN PUBLIC RELATIONS AND ADVERTISING

Public relations, advertising like every other professions such as medicine, law, journalism among others are dealing with people and as a result, they develop a guiding principles that will govern and guide their professional conducts and other professional responsibilities. These sets of guiding principles are called ethical code.             Whether the in the business of image making, social responsibility, public relations, media relations, community relations, counseling, crisis management, debunking of rumour, promotion of corporate image and entity, or the job of persuading  people to buy or sell a service; it should be handled with some basic ethical principle. Public relation …READ MORE …

EXAMINE THE EFFECT OF BORDER CLOSURE ON THE NIGERIA ECONOMY

            Closure of land borders, seaports and other means of entering a country is not only peculiar to Nigeria but to countries of the world, who at different time decide to partially or completely close her borders for various reasons best known to the government, even despite the inter-regional trade agreement.             Several reasons had been put forward on why the country closed her border especially the closure of the Seme, Idiroko and Niger borders. The exercise, code-named, ‘Ex-Swift Response’, was being jointly conducted by the customs, immigration, police and military personnel and coordinated by the Office of the National …READ MORE …

CRITICALLY EXAMINE THE REASONS AND EFFECTS OF CONSUMPTION OF FOREIGN GOODS AND NIGERIA AND NIGERIAN ECONOMY

One of the critical areas that every country that is aspiring to develop, banish hunger, curb poverty, prevent insecurity and other human development to take care of is economy. Economy is the heart of a country, a country with a viable economy is considered a powerful nation among the comity of nation. A viable country should be able to feed itself before thinking of export. A country should not be over depend on another country especially for basic or common means of livehood such as foods, drink, shelter and other primary needs. A country who imports its basic needs cannot …READ MORE …

ANALYSIS OF PRINT ADVERTISING OF MTN NIGERIA

One function of the mass media which is becoming increasingly important in the modern world is the economic functions of advertising. The mass media perform this function for the people by bringing together buyers and sellers through advertisements. Again, the world is fast becoming a common market place of ideas. Many multinational companies have come to realize that people have the same basic needs and desires. Consequently, they have heeded to calls for global marketing and can promote their goods and services using advertisements.             Similarly, the essence of being in business by any commercial organisation is to produce for …READ MORE …

PERCEPTION OF STUDENTS TOWARDS SOCIAL MEDIA AS A MARKETING TOOLS

Big, Small and Medium Enterprises and individuals are now promoting their products and services on online including Facebook because 40% of the people in world are now online and because facebook is the second most visited website after google.com according to Alexa ranking. It was on this notion that the research investigates audience perception of sponsored Facebook advertisement on Kwara State University students. Survey research design was adopted as a quantitative method using questionnaire for data gathering.  Multistage sampling method as probability sampling technique was used to select respondents. Two hundred (200) respondents were drawn among the students using simple …READ MORE …

INDIGENOUS LANGUAGE ON ADVERTISING CAMPAIGN

The study was carried out to find out the Influence of Indigenous Language on Advertising Campaign using MTN and GLO telecommunication firms as a case study. In carrying out this study, the researcher used survey research method coupled with questionnaire as the measuring instrument. From the findings, it is established that language is one of the powerful tools in conveying advert messages to the targeted audience. Also, advertising in indigenous language has great impact on the targeted public rather than advert in another language because people tend to understand their native language better and that is both the MTN and …READ MORE …

AUDIENCE PERCEPTION AND BELIEVABILITY OF SOCIAL MEDIA ADVERTISEMENT

The research examines audience perception and believability of social media advertisement with a focus on Facebook adverts among University of Lagos Students. The rationale for carrying out this study is on the observation that lots of companies and individuals are now promoting their brand online particularly through social media. Survey research method was used and questionnaire was also adopted to gather data from over 200 respondents that were drawn among UNILAG students using non-probability sampling method. Also, the data collected were analysed in frequency and percentage tables. Findings show that many of the respondents trust and patronise products and services …READ MORE …

ATTITUDE AND PERCEPTION OF STUDENTS TOWARDS FILM ADVERTISEMENT

The basic thrust of this research was to examine the attitude and perception of Undergraduates towards Film or in-film advertisement using Al-hikmah University students as case study. It was observed that for any organization either profit making or non-profit making to succeed in this competitive society, the need for extra ordinary advertising approach, strategies and tactics need not to be overemphasized and film advert is one of the approach. Survey research method was adopted coupled with 120 copies of questionnaires that were administered to the respondents who were selected via probability technique (simple random method) and 110 copies were retrieved. …READ MORE …

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