What are Mass Communication Project Topics?
What are Mass Communication Project Topics? Mass communication is a diverse field with a wide range of project topics you can explore. Your choice of
12th September 2023
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Category: Advertising Project Topics
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EFFECTIVENESS OF DIGITAL TECHNOLOGY ON BRAND PATRONAGE AMONG YOUTHS
Abstract:: The study investigated the evaluating the effectiveness of digital technology on brand patronage by youths in Lagos State. The study was anchored on Technological
30th April 2023
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IMPACT OF BILLBOARD ANTI-CULTISM CAMPAIGNS AMONG STUDENTS
Abstract: The research objective was to examine the impact of billboard campaigns on anti-cultism among students. Cultism’s activities have turn most of the school into
2nd January 2023
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INFLUENCE OF ADVERT ON CONSUMER BUYING HABITS OF COMPETING BRANDS
Abstract: The major thrust of this research is to examine the Influence of advertising on consumer buying habits of competing brands in Ikeja and Ikorodu
8th November 2022
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SOCIAL MEDIA INFLUENCERS AS EMERGING MARKETING STRATEGY FOR BRAND PROMOTION
Abstract: Every brand or business begins and end with advertising, thus, many businesses and brands now desperately looking for effective means to promote their brands
12th July 2022
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INFLUENCE OF LUSH HAIR TV ADVERT ON THE BUYING HABIT AMONG FEMALE UNDERGRADUATES
Abstract: The study investigated influence of Lush Hair TV advertisement on the buying habit among female students of …………………………… The research was anchored on Shifting
12th July 2022
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Marketing Project Topics: Pick Some Now
THIS IS THE LIST OF OUR MARKETING PROJECT TOPICS AND MATERIALS FOR STUDENTS, it can be equally used by mass communication students and other related
10th February 2022
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GENDER STEREOTYPING ON CONSUMERS PATRONAGE OF DOVE GO FRESH ADVERT
Keywords: GENDER STEREOTYPING CHAPTER ONE 1.0 Introduction 1.1 Background to the Study Advertising is a persuasive non-personal communication about products, services, or ideas usually paid
3rd February 2022
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CONSUMERS PERCEPTION OF FEMALE MODELS IN THE ADVERTISING OF LUX SOAP
Abstract: The study investigated consumers perception of female models in the advertising of lux soap among working females in Eti-Osa Local Government. The study noted
14th January 2022
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IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BUYING BEHAVIOUR
ABSTRACT: The study examined the impact of celebrity endorsement on consumer buying behaviour; a case study of AIRTEL testimonial advertisement. The study was used Source
13th January 2022
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INFLUENCE OF CELEBRITY ENDORSEMENT ON THE PATRONAGE OF INFINIX SMARTPHONES
Abstract: The study investigated the influence of celebrity endorsement on the patronage of Infinix smartphone among Adeleke University Students as one of the strategies used
13th January 2022
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EFFECT OF HYPO TV ADVERTISEMENT ON STUDENTS’ CHOICE OF BLEACH
Abstract: The main objective of the study was to investigate the effect of Hypo TV advertisement on Students’ Choice of Bleach with a reference to
11th January 2022
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IMPACT OF INDIGENOUS LANGUAGE IN TELECOM CUSTOMERS CARE ON CUSTOMERS SATISFACTION
Abstract: The study impact of indigenous language in telecom customers care on customers satisfaction among Osun State University Students Osogbo. The rationale for carrying out
4th January 2022
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ATTITUDE & PERCEPTION OF UNDERGRADUATES TOWARDS INFILM ADVERT
Abstract: The research investigated the attitude and perception of Undergraduates towards Film or infilm advert using Crawford University students as a case study. It was
3rd January 2022
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PERCEPTION OF STUDENTS IN THE USE OF CELEBRITY ENDORSEMENT IN NIGERIA ADVERT
ABSTRACT: The study investigated perception of students in the use of celebrity endorsement in Nigeria advertising industry. The use of celebrity endorser strategy now frequently
27th July 2021
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IMPACT OF FOREIGN ADVERTISING ON NIGERIAN CULTURAL VALUES
ABSTRACT: The study’s objective was to examine the impact of foreign advertising on Nigerian cultural values with a focus on Africa Independent Television (AIT). The
8th July 2021
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EFFECTIVENESS OF DETERGENT ADVERTISEMENT ON STUDENTS BUYING HABIT
ABSTRACT: The core objective of this study was to examine the effectiveness of detergent advert on students buying habit particularly among UNIUYO students. Aside from
10th April 2021
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IMPACT OF MOTIVATION ON EMPLOYEES’ PRODUCTIVITY
ABSTRACT:The aim of this project is to highlight the impact of motivation on employees’ productivity, with reference to Unilever Nigeria Plc, Lagos State motivation of
11th November 2020
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ADVERTISING STRATEGIES AND TACTICS IN PROMOTING PRODUCTS
ABSTRACT: The study was on the thrust to investigate advertising strategies and tactics in promoting products. This study was anchored on Social Judgmental Theory since
13th October 2020
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EFFECTS OF TV ADVERT ON CONSUMERS BUYING HABITS OF CIGARETTES IN NIGERIA
Abstract: The research examines the influence of television advertising on consumers buying habits of cigarettes in Nigeria with a case study of Commercial Drivers in
9th October 2020
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INFLUENCE OF INDIGENOUS LANGUAGE IN ADVERT CAMPAIGNS ON CUSTOMERS
ABSTRACT: The study was carried out to find out the Influence of Indigenous Language in Advert Campaigns on consumers. In carrying out this study, the
9th October 2020
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IMPACT OF NEWSPAPER ADVERTISEMENTS ON ORGANIZATIONS
ABSTRACT: The study examined the impact of newspaper advertisements on an organization using Unilever Plc, Apapa Lagos as a case study. Newspaper advertisement is very
9th October 2020
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FACEBOOK AS A TOOL FOR POLITICAL PARTICIPATION
ABSTRACT: The objective of this study investigated social media particularly Facebook as tool for political participation in Delta State. The emergency and proliferation of social
8th October 2020
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EFFECT OF ADVERT OF HERBAL PRODUCT ON CONSUMER’S DECISION
ABSTRACT: The research examined the effect of Advert Herbal products on the Consumer’s Decision with a focus Amen Scientific Herbal Centre, Taifa-Accra. The research was
7th October 2020
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TUESDAY GUARDIAN EMPLOYMENT OPPORTUNITIES ADVERT ON THE SALES OF THE NEWSPAPER
ABSTRACT: The study investigated Tuesday Guardian employment opportunities advert on the sales of the newspaper in order to ascertain the extent to which people in
7th October 2020
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IMPACT OF CELEBRITY ENDORSEMENT ON BRAND PROMOTION
ABSTRACT: The use of celebrity endorser strategy is now frequently used by firms or individual marketers to get exposure for their brands/products and for consumers
17th September 2019
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INFLUENCE OF FOREIGN ADVERTISING ON NIGERIA CULTURE
IMPACT OF FOREIGN ADVERTISING ON NIGERIAN CULTURE CLICK THE LINK ABOVE INSTEAD
20th August 2019
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INFLUENCE OF OUTDOOR POLITICAL ADVERTISING ON VOTERS IN NIGERIA
ABSTRACT: The research examined the influence of outdoor political advertising on voters in Nigeria, Osun governorship elections as a yardstick. It is of note that;
21st April 2019
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ANALYSING THE CHALLENGES FACING THE MEDIA IN A CAPITALIST ECONOMY
ABSTRACT: The research study analyzes the challenges facing the media in a capitalist economy with a focus on journalists in Lagos, the commercial nerve of
19th April 2019
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EFFECTS OF SEX APPEAL IN ADVERTISING CAMPAIGNS
ABSTRACT: The research examined the impact of sex appeal in advertising campaign, particularly how ladies are portrayed in advertisements especially in this era when they
18th April 2019
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INCREASING USE OF CELEBRITY ENDORSEMENT IN ADVERTISEMENTS
Abstract: The research investigated the increasing use of celebrity endorsement in advertisements with a particular focus on Pepsi-Cola. Celebrities’ endorsement is one of the many
16th April 2019
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EVALUATING THE ROLE OF ONLINE MEDIA IN BRAND PROMOTION
Abstract: The objective of this study was to investigate the evaluating the role of online media in brand promotion i.e the effectiveness of online media
16th April 2019
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INFLUENCE OF ADVERT ON STUDENTS’ PATRONAGE OF PRODUCTS & SERVICES
ABSTRACT: The basic objective of this study was to investigate the influence of advert on students’ patronage of products and services. Advertising is a powerful
11th April 2019
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IMPACT OF ADVERT ON TELECOMM NETWORK PREFERENCE AMONG STUDENTS
ABSTRACT: The study examined the impact of advert on telecomm. network preference by students of Osun State University Osogbo because advertisement is a persuasive message
6th March 2019
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INFLUENCE OF CHANGE IN MANAGEMENT ON EMPLOYEES PERFORMANCE
ABSTRACT: The study examined the influence of change in management on employees performance with a focus on First City Monument Bank Plc, Lagos. The purpose
2nd March 2019
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NIGERIANS PERCEPTION OF MEDIA REPORTAGE OF FEMALE ASPIRANTS
ABSTRACT: This research examined peoples’ perception of media reportage of female aspirants in Nigerian politics, with a special focus on Ikeja residence. Emphasis was also laid
2nd March 2019
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MARKETING MIX AS TOOL FOR SURVIVING BUSINESS ORGANIACZATION
Abstract: The major thrust of this work is to examine marketing mix as tool for surviving business organization with a case study of Nigerian Bottling
17th February 2019
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IMPACT OF JOB SATISFACTION ON ORGANIZATIONAL COMMITMENT
ABSTRACT: The study is set out to examine the impact of job satisfaction on organizational commitment with a case study of Nigeria Brewery Plc. Job
16th November 2018
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IMPACT OF TELEVISION ADVERTISEMENT ON CHILDREN
ABSTRACT: The research objective was to examined the impact of television advertisement on children with a particular focus on Kunike Nursery and Primary School Osogbo,
2nd September 2018
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ADVERTISEMENT AS SUBSTANCE MECHANISM FOR MASS MEDIA IN NIGERIA
ABSTRACT: The study examined advertisement as substance mechanism for mass media in Nigeria, using OSBC and Punch newspaper as case study. Without doubt no mass
1st May 2018
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INFLUENCE OF BILLBOARD ADVERTISEMENT IN PROMOTING PRODUCTS
ABSTRACT: This study examined the influence of billboard advertisement on products promotion. Advertising is one of the tools used for persuasive communication to the target
15th April 2018
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AUDIENCE PERCEPTION OF LACASERA SOFT DRINK ADVERTISEMENT
ABSTRACT: The research examined audience perception of Lacasera softdrink advertisement on students of Madona University Okija, Anambra state. The study was anchored on Perception Theory.
22nd March 2018
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PR UNIT AS AN INSTRUMENT FOR PROMOTING BRAND IMAGE IN BANKS
CHAPTER ONE INTRODUCTION 1.1 Background to the Study The common aim of every business organization is to achieve growth, increase in turn over, assets
22nd February 2018
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AUDIENCE PERCEPTION AND BELIEVABILITY OF SOCIAL MEDIA ADVERTISEMENTS
ABSTRACT: The research examined audience perception & believability of social media advertisements with a focus on Facebook advertisement among University of Lagos Students. The rationale
23rd October 2017
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INFLUENCE OF ADVERTS ON THE CONSUMPTION OF COCA COLA
ABSTRACT; The research was on the thrust to examine the influence of advertisement on the consumption of Coca Cola with a study of Novena University
18th October 2017
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INFLUENCE OF WOMEN IMAGE IN PRODUCTS & SERVICES ADVERT CAMPAIGNS
ABSTRACT: The study investigated the influence of women’s image in products & services advert campaigns because today, there are varieties of images, or representations of
18th October 2017
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INFLUENCE OF PRODUCT PACKAGING ON CONSUMER PURCHASE OF PRODUCTS
ABSTRACT: The research examined the influence of product packaging on consumer patronage of products. The Theory that led support for this study was Individual Difference
26th September 2017
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ROLE OF ADVERTISING IN A MANUFACTURING ORGANIZATION
ABSTRACT: The major thrust of this study is to examine the role of advertising in a manufacturing organization with a particular focus on Cadbury Bournvita.
17th September 2017
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INFLUENCE OF ADVERTISEMENT ON CONSUMERS PATRONAGE
ABSTRACT: The research investigated the influence of advertising on consumers patronage. The study was anchored on Uses and Gratifications Theory. Quantitative research design was used
17th September 2017
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ASSESSMENT OF TV AS AN INSTRUMENT FOR ELECTIONEERING CAMPAIGN
ABSTRACT: The study is set out to assess the tv as an instrument for electioneering campaign. The study was anchored on Agenda Setting Theory, Social
17th September 2017
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