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INFLUENCE OF ADVERTISING ON CONSUMERS’ CHOICE

The major thrust of this research is to examine the Influence of advertising on consumers’ choice of two competing brands i.e Oral B and Closeup among students of Enugu State University of Science and Technology (ESUT). It is believed that for any profit making organization to succeed in this competitive society there is need for advertisement. Advertising has formed part of the successful promotion device that any profit making organization must not toy with if such company wants to succeed. The study was anchored on Persuasive Theory and Cultivation Theory respectively. Survey research method was adopted in which 100 copies …READ MORE …

AN ASSESSMENT OF THE ROLE OF MASS MEDIA IN REBANDING NIGERIA

This study examines the role of mass media in rebranding Nigeria with attention on the Nigerian Television Authority. The role of the media is an indispensable tool that ensuring national and international development, before any country can attain the peak of her success. The contribution of the media cannot wished away, rebranding  of Nigeria must be a collective goal both media and the government, government at all level must do a lots to get the people of Nigeria into this collective goal of rebranding Nigeria the government must ensure  justice equity and fair play, they must provide security for all …READ MORE …

TELEVISION AS INSTRUMENT FOR ELECTORAL EDUCATION IN NIGERIA

The study investigated television as instrument for electoral education in Nigeria with a particular focus on OSBC and NTA Osogbo and electorates in the 2014 governorship election in Osun state. Without doubt television plays a very prominent role in political and socio-economic development of society. The power of television lies in its ability to transmit in audiovisual signal. It is very rich in educating, enlightening, mobilizing the electorates for political participation. Electorate can easily understand any political information such as how to vote, how to dress at the polling unit, how to using PVC readers among other things. Quantitative research …READ MORE …

SOCIAL MEDIA’S IMPACT ON PUBLIC RELATIONS AND HOW PROFESSIONALS ARE ADOPTING IN THE 21ST CENTURY

The core objective of the research was to examine social media impact on public relations and how professionals are adopting in the 21st century. Basically, the use of social media has increased among consumers around the world, causing an increase in the adoption of social media as tactics and means of sharing information and interactions among many public relations professionals and its publics. Researcher adopts survey research method coupled with 100 copies of questionnaires that would be administered to one hundred respondents who would be drawn from Nigeria Institute of Public Relations (NIPR) Lagos office using accidental sampling technique. The …READ MORE …

THEORIES OF PUBLIC RELATIONS

Model of Public Relations by Grunig and Hunt             A model is similar to a theory in the sense that it usually provides a framework for effective practice in a specific field or discipline. In public relations, there are a number of models that can provide such framework to make its practice an effective one.  Grunig and Hunt (1984) cited in Ewuola (2008) have given four models of public relations which can serve as a guide for practitioners in the field. These models include: Press Agentry /publicity Model: This model believes that complete truth is neither necessary nor helpful. Therefore, …READ MORE …

INFLUENCE OF NACA MEDIA CAMPAIGN ON THE BEHAVIOUR OF AL-HIKMAH UNIVERSITY STUDENTS TOWARDS KNOWING THEIR HIV STATUS

            How vanquished the mankind feels in front of virus that geminates Acquired Immuno Deficiency Syndrome (AIDS)?. As AIDS is no longer a news but has become a seriously socio-economic and developmental concern, causing local and global attention. It should be recalled that HIV/AIDS broke out in 1980s and the epidemic spread quickly among the gay & homosexual people in North America, Europe and Australia and later through share of drugs, needles resulted in AIDS in Africa and Asia. Today, AIDS has become a global disease will lots of implications.             Human Immune Deficiency Virus and Acquired Immune Deficiency Syndrome …READ MORE …

RADIO AS TOOL FOR MOBILIZING ELECTORATE FOR GENERAL ELECTION

The study examined radio as tool for mobilizing electorates for general elections with a particular focus on Ogbia Local Government of Balyesa. Several efforts and empirical research have shown that mass media most especially radio plays a significant role in educating, enlightening, sensitizing and general mobilization of electorate for political development. Radio is the most effective channels of political education because it offers signal to every nooks and crannies of society and it is very rich in educating, enlightening, mobilizing the electorates for political participation. Quantitative research design was used in which cross-sectional survey method was adopted while the data …READ MORE …

OWNERSHIP AND CONTROL OF THE BROADCASTING INDUSTRY IN NIGERIA

The assertion of “he who pays the pipers dictates the tunes” agreed more with this paper because there are lots of control and influence on Nigerian journalists and mass media in general. Media owners tends to dictate to journalists what they should and should not broadcast. It is believed that most of the government media journalists have been turned to their secretary and public relations while government has also turned media to her extension of ministry of information that cannot but support her activities dogmatically. It is therefore recommended that media owners should not allow the commercial interest to drive …READ MORE …

LIST AND EXPLAIN TEN (10) ELEMENTS OR OPPORTUNITIES FOR PUBLIC RELATIONS WRITING AND THE NECESSITY FOR SAME

            It should be recalled that public relations is a deliberate planned and sustained efforts to establish and maintain mutual understanding between an organisation and it publics. It means that an organisation, individual or institution has so many publics that it deals with at one time or the other and this publics can be reached through different platform depend on the issue, problem or condition necessitate the communication or interaction.             For the fact that public relations has to communication to the organisation, individual or institution public it does this by writing or present it by spoken whichever way it …READ MORE …

INFLUENCE OF TV THERAPY IN MOOD MANAGEMENT AMONG ADULT VIEWERS

The paper which examined the influence of TV Therapy in Mood Management among Adult Viewers in Portharcout. The paper was anchored on Uses and Gratifications Theory. The research design for this study is survey method as a quantitative research method. The researcher purposively selected thirty (30) adults within the Portharcourt metropolis. While the main data collection instrument for this study was questionnaire. The data collected were analysed using descriptive statistics (frequency and percentage tables. Findings show that substantial numbers of the respondents (70%) often watch television while large percentage of respondents (63%) agreed that TV programs have helped them in …READ MORE …

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