The study which examines the influence of advertisement on the choice of detergents among students with a focus of University of Uyo students. The research was anchored on Uses and Gratifications and Perception Theories apart from the depth of conceptual review and empirical studies. The study adopted Survey research method while the research used questionnaire as data collection tool. The data collected was analyzed using Descriptive Statistic (Frequency Statistics) method. Finding shows that students like Good Mama and Clean Detergents. It was recommended that advert should defogged of deceived so that students can make the right choice. …READ MORE …
Author: researchcage
INFLUENCE OF MASS MEDIA ON ELECTORAL VICTORY OF POLITICAL PARTIES IN OSUN STATE
The research is on the thrust to examine the influence of mass media on electoral victory of political parties in Osun State with a reference to four media houses and four political parties i.e Osun State Broadcasting Corporation, Gold 95.5 F.M, Ilesa, Osun Defender Newspaper and Nigerian Tribune Newspaper while the political parties include: All Progressive Congress (APC), People’ Democratic Party (PDP), Labour Party (LP) and Accord Party (AP). The study was anchored on Development Media Theory and Democratic Participant Theory. Survey research method was adopted in which 200 copies of questionnaires were administered and 180 were returned. Respondents were …READ MORE …
USES AND INFLUENCE OF INTERNET ON THE PRACTICE OF JOURNALISM IN NIGERIA
Internet has been a plus to the practice of modern journalism which cannot be denied as a result this research is on the thrust to examine the uses and influence of internet on the practice of journalism in Nigeria with emphasis on journalists in Osun State. The research equally covered electronic mail, social media, search engines, video conferencing skyping and lots more has changed the conventional face and practice of mass media like: radio, television, newspaper and magazine not only in Nigeria but across the globe. The study was anchored on Technology Determinism. Survey research method was adopted while questionnaire …READ MORE …
PERCEPTION OF STUDENTS TOWARDS THE CHOICE OF SMARTPHONE IN NIGERIA
Smartphones usage is a common type of phones among students of tertiary institutions in Nigeria. It is on this thrust that the study examines perception of students towards the choice of smartphones in Nigeria. with a focus of University of Jos students. The research was anchored on Individual Difference Theory. The research used Survey research method with the questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency Statistics) method. Finding shows that students of University of Jos love smartphone that has internal memory, camera especially rear camera and fast in operation i.e speed O.S. among …READ MORE …
INFLUENCE OF SEX APPEALS IN ADVERTISEMENT ON PRODUCTS AND SERVICES AMONG STUDENTS
The study was on the thrust to survey the influence of sex appeals in advertisement on products and services among students. There is no gaining saying in the fact that that ladies are portrayed in advertisement especially in this era when sex have become an instrument of attraction in advertisement. The research was anchored on AIDA and Theory and Individual Difference Theory. Survey research method was used to select respondents among students of University of Lagos. Non-probability sampling technique was used to select respondents from seven faculties using purposive sampling. The data collection instrument for this research was questionnaire as …READ MORE …
INFLUENCE OF MASS MEDIA IN THE FIGHT AGAINST CORRUPTION IN NIGERIA
Corruption is one of the enemies of Nigeria while campaign against corruption has been one of the focuses of President Muhammadu Buhari since his coming into power on May 29, 2015 and it is on this thrust that the study examines the influence of mass media in the fight against corruption in Nigeria because the media is seen as the fourth estate of the realm and watch dog of the people in political offices. There is no gaining saying in the fact that mass media have not relented in exposing corrupt leaders with establishment of various anti graft agencies such …READ MORE …
INFLUENCE OF ADVERTISEMENT ON STUDENTS CHOICE OF TOOTHPASTE
The research was on the thrust to examine the influence of advertisement on students’ choice of toothpaste among students with a focus of University of Lagos students. The research was anchored on Uses and Gratifications Theory and Persuasion Theory. The research used Survey research method with the questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency Statistics) method. Finding shows that students prefer Oral B, Pestisodent and Toothpaste. It was recommended that advertisement should not deceive people in order to help students make appropriate choice. Order Now
Influence of Facebook on the Menace of Coronavirus in Nigeria
The research was on the thrust to evaluate the influence of Facebook on the menace of Coronavirus in Nigeria. Lots of youth especially students of tertiary institutions used Facebook to learn more about Coronavirus and schools resumption news. The research was grounded on Technological Determinism Theory and Social Cognitive Learning Theory. The study used Survey method for carrying out this study. The main data collection instrument was questionnaire which was used to elicit responses from the respondents. The study used Non-probability sampling technique, purposive sampling technique in particular. The study used Descriptive Statistics with emphasis on frequency and percentage method. …READ MORE …
Influence of Social Media on Covid19 Pandemics in Nigeria
The study was set out to examine the influence of Social Media on Covid19 Pandemics in Nigeria. It should be noted that social media were used not only by Students but also among youth during the outbreak of the Coronavirus to be updated. The study was anchored on Technological Determinism Theory, Agenda Setting Theory and Social Cognitive Learning Theory. Survey research methodSurvey research method as a quantitative method was adopted for this study. Questionnaire was used to elicit responses from the respondents that were drawn. The research use Non-probability sampling technique ( Purposive Sampling). The data collected was analysed using …READ MORE …
How to Write An Abstract
An Abstract summarize project or research. Abstract is like a book preface. It gives a clue to what contains in a project or research. Beautifully written abstract tells everything about a project or research. An abstract come as a short summary of your (published or unpublished) research, usually about one paragraph of 6-7 sentences, usually about 150-3150-300 words. To write a befitting abstract the writer must ensure that the abstract contains as much as possible relevant information. A typical abstract must have the following. The title of the work, a research question, the Theory or theories, the research method (s), …READ MORE …
ASSESSING THE POPULARITY OF FACEBOOK ADVERTISING
Big, Small and Medium Enterprises and individuals are now promoting their products and services on online inlcuding Facebook because 40% of the people in world are now online and because facebook is the second most visited website after google.com according to Alexa ranking. It was on this notion that the research assessing the popularity of Facebook advertising in Osun State Polytechnic, Iree. Survey research design was adopted while questionnaire was adopted for gathering data. Multistage sampling method as probability sampling technique was used to select respondents. Two hundred and fifty (250) respondents were drawn among the students. The data collected …READ MORE …
INFLUENCE OF BILLBOARD ADVERTISEMENT IN PROMOTING PRODUCT
The research examines the influence of billboard advertisement in promoting Lux Soap on pedestrians in Lagos metropolis. The core objective of the research was to find out whether billboard advertisement influence buying habit of consumers and to what extent. Without mincing words, it is obvious that billboard is one of the effective advertising media especially with the introduction of digital billboard that is capable of working like television with motion picture, sound among others. Survey research method was adopted and 200 copies of questionnaires were administered to 200 respondents within Lagos metropolis who were selected using accidental sampling technique. Data …READ MORE …
ASSESSMENT OF MANAGEMENT IN THE OPERATION OF PARROT 101.1 F.M. OGBOMOSHO
The research examines the assessment of management in the operation of Parrot F.M. Ogbomosho. The study was anchored on three management theories which are Behavioural and Human Relations Management Theories, Fredrick Taylor’s Scientific Management Theory and Contingency Theories. Survey research method was adopted in which 100 copies of questionnaires were administered to the respondents that were drawn within Parrot F.M. Ogbomosho using non-probability sampling technique (purposive sampling) out of which 90 copies were correctly filled and analysed. The data were analysed using frequency and percentage table method. Findings revealed that fund is the core problem facing Parrot F.M. Ogbomosho while it also …READ MORE …
ROLE OF NOLLYWOOD IN PROMOTING NATIONAL UNITY AND DEVELOPMENT
This study examined the Role of nollywood in promoting national unity and development. Survey research methodology was adopted while one hundred copies of questionnaire were administered to the selected respondents within Movie Industries and movie viewers in Osun State Polytechnic, Iree. Findings have established that Nigeria home movie industries are promoting our cultural values, it builds youths talents. Also, poor funding of movie industries, inadequate production equipment, poor scripting, poor story research and the advent of ICT have been described as the major problems facing movie industries in Nigeria in achieving national development. Nigeria home movie industries can enhance national …READ MORE …
ASSESSMENT OF IMPACT OF MASS MEDIA IN REFORMING THE JUDICIAL SYSTEM IN NIGERIA
The study is set out to examine the impact of mass media in reforming the judicial system in Nigeria. Judiciary is one of the three (3) arms of government in a democratic setting like Nigeria while mass media is considered to be the fourth estate of the realm and as forum for public discussion and watch dog on all other arms of government. The study is anchored on Social Responsibility Theory, Agenda Setting Theory and Democratic Participant Theory respectively. Survey research method was adopted while 100 respondents were purposively select among the judiciary and journalists in Correspondents Chapel, Osogbo. Questionnaire …READ MORE …
IMPACT OF HUMAN RESOURCES MANAGEMENT ON PRODUCTIVITY OF AN ORGANIZATION
This study examined the Impact of Human Resources Management on Productivity of an Organization (A case study Nigeria Tobbaco Company Ltd). For business to grow and succeed. There is need to manage human and material resources. Human resources management is the hallmark of an organization most especially in profit making firms. In this research survey research method was adopted coupled with 100 copies of questionnaire and 90 copies were returned. It is recommended that training and development must also be used as a means of promoting workers, this will make the employees to find means of developing themselves and this …READ MORE …
IMPACT OF PRIVATIZATION OF BROADCASTING STATIONS IN NIGERIA ON CITIZENS
This study examined the impact of Privatization of Broadcasting Stations in Nigeria on citizens. Following the privatization of broadcast industry in 1992 by the Babangida regime. Broadcasting was an exclusive central government preserve so that the entry of private players in the industry necessitates an appraisal with a view towards ascertaining the benefits that had accrued since the liberalization of the sector. In this sense an assessment of the performance of private broadcast stations was done, taking into cognizance their viability with regards to their advert base to determine if the private stations have been able to wrest control of the …READ MORE …
IMPACT OF MOTIVATION ON EMPLOYEE’S PRODUCTIVITY
The aim of this project is to highlight the impact of motivation on employee’s productivity, with reference to Unilever Nigeria Plc, Lagos State motivation of employee helps to enhance organization productivity. It also enhances their employee to work hard and help in achieving the goals and objectives of the organization. The research methodology carried out was to gather some facts useful for the conduct of the study. In this, research questionnaire were used. The data collected through the research were also analyzed in this study in addition with their interpretation. Finally, certain conclusions were drawn and useful recommendations were given …READ MORE …
EFFECT OF GOVERNMENT OWNERSHIP OF ELECTRONIC MEDIA ON THE PERFORMANCE OF JOURNALISTS
The assertion that says “he who pays the pipers dictates the tunes”, agreed more with this study because there are lots of government controls and influence on Nigerian journalists especially those working with the state media. Government dictates to journalists what they should and should not broadcast. It is believe the most of the government media journalists have been turned to their secretary and public relations while government has also turned media to her extension of ministry of information that can but support her activities dogmatically. The research was anchored on Agenda Setting Theory. Survey research method was adopted with …READ MORE …
ROLE OF MOBILE PHONE IN ACHIEVING EFFECTIVE FEEDBACK
The study examined the role of mobile phone in achieving effective feedback (A case study Unique FM 103.1, Ilesha. Feedback makes communication a continuous process, as it has the capacity to change the course and pattern of communication encountered between persons or among individuals. Feedback is a very important yardstick for measuring audience acceptance and participation in programmes. However, a very important element would be missing if feedback especially through phone-in programme is omitted from the basic structure of communication which contains sender, message, channel and receiver. Majority of the respondents send feedback to media house through the use of …READ MORE …
IMPACT OF INTERNET ON THE PRACTICE OF JOURNALISM IN OSUN STATE
This project basically takes a critical look at the Impact of Internet on the Practice of Journalism in Osun State. Emphasis is on the positive and negative effects of new media (modern media) on the old media or traditional mass media in today’s practice especially in sending and receiving information. The new media which simply represented by the internet embedded with some facilities or applications like: electronic mail , facebook, Google, yahoo, video conferencing ,chart room, video phone and lots more has changed the conventional face and practice in old mass media like: radio, television, newspaper and magazine not only …READ MORE …
ROLE OF RADIO IN ACHIEVING MILLENNIUM DEVELOPMENT GOALS (MDGs) IN AKWA IBOM STATE
The United Nations Millennium Development Goals are 8 goals that all 189 UN Member States have agreed to try to achieve by the year 2015. The United Nations Millennium Declaration, signed in September 2000 commits world leaders to combat poverty, hunger, disease, illiteracy, environmental degradation, and discrimination against women. It is against this background that the research examines role of mass media in achieving Millennium Development Goals (MDGs)”. The research is anchored on developmental media theory and agenda setting theory respectively. Cross sectional survey research method is used in which 100 copies of questionnaires were administered within two radio stations …READ MORE …
ROLE OF MASS MEDIA IN SUPPORTING PRESIDENT MUHAMMADU BUHARI FIGHT AGAINST CORRUPTION IN NIGERIA
Campaign against corruption has been one of the focuses of President Muhammadu Buhari since the assumption of office in May 29, 2015 and it is on this background that the research dwelled on the role of mass media in supporting president Muhammadu Buhari’s fight against corruption in Nigeria because the media is seen as the fourth estate of the realm and watch dog of the people in power. Mass media have been able to educate, enlighten and inform the general public on the effect of corruption on our national development while mass media have not relented in exposing corrupt leaders, …READ MORE …
Films Project Topics
Below are few project topics and materials on films. It should be noted that students in Drama, theatre and cinematography department can equally use the project topics and materials in their final year. INFLUENCE OF REALITY TV SERIES ON YOUTH INFLUENCE OF NOLLYWOOD ON THE DRESSING PATTERN OF STUDENTS IN NIGERIA TERTIARY INSTITUTIONS INFLUENCE OF VIOLENCE MOVIES ON ADOLESCENT SOCIAL BEHAVIOUR USES OF ENGLISH LANGUAGE IN NIGERIAN TELEVISION DRAMA APPRAISAL OF REALITY TV SHOW ON BROADCAST MEDIA AUDIENCE ATTITUDE OF NIGERIANS STUDENTS TOWARDS REALITY TV SHOWS INFLUENCE OF REALITY TV SHOW ON BRAND IMAGE INFLUENCE OF HOME VIDEO ON THE …READ MORE …
ADVERTISING STRATEGIES AND TACTICS IN PROMOTING ARIAL DETERGENT IN DELTA STATE
The major thrust of this work is to arise the impact of advertising strategies and tactics in promoting Ariel detergent in Delta State. This work is divided into five chapters, using the survey method coupled with questionnaire. This work is aimed at solving the problem of how and what strategies and tactics to communicate with different demography of audiences of the Ariel detergent and the appropriate media to use. Respondents admitted that Ariel detergent influence their decision buying habit. Also, people admitted that Ariel detergent perform as advertised. Television and billboard has remained the most influential media for dissemination of …READ MORE …
GENDER INEQUALITY IN THE PRACTICE OF JOURNALISM
Journalism is considered an exclusive preserve of men with salutation phrase of ‘Gentlemen of the press’ an indication of gender discrimination or men profession only. Religion, culture, gender disparity, role as mother and insecurity among others are factors influencing the performance of women journalists in Nigeria. The core objective of the research is to appraise the gender inequality in the practice of journalism with a case study of Oyo State National Association of Women Journalists (NAWOJ). Survey research method was used while 120 copies of questionnaires were administered to 120 respondents who were purposively selected with 60 respondents from the …READ MORE …
COPYRIGHT LAW ON INTERNET MATERIALS
Larger percentage of undergraduates pay less attention to copyright law or intellectual property, plagiarism, fair use, paraphrasing and how to deal with them especially as it related to internet publications and materials. The research therefore aims at appraising copyright law awareness among students on the internet publication among Kwara State University, Malete with the sole objective to know if Internet publications / materials enjoy copyright law or not and to what extent, because plagiarism is a criminal offence in an academic sphere. However, referencing internet publications and materials with appropriate citations is one of the gimmicks used to attribute the …READ MORE …
ROLE OF MASS MEDIA IN ELECTORAL PROCESS AND COVERAGE OF POLITICAL PARTIES ACTIVITIES IN 2015 ELECTION
The study is geared toward finding out the role of mass media in electoral process and coverage of political parties activities in 2015 elections with reference to four media houses and four political parties i.e Osun State Broadcasting Corporation, Gold 95.5 F.M, Ilesa, Osun Defender Newspaper and Nigerian Tribune Newspaper. Political parties include: All Progressive Congress (APC), People’ Democratic Party (PDP), Labour Party (LP) and Accord Party (AP). Critical reviews to related literature were made. Relevant theories were used to gratify the study. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument …READ MORE …
IMPACT OF SEX APPEALS IN ADVERTISING MESSAGES
The research examined the impact of sex appeal in advertising message, particularly how ladies are portrayed in advertisement especially in this era when they have become an instrument of attraction in advertising. The research was anchored on AIDA theory. Survey research method was used to select respondents among students of Osun State Polytechnic, Iree. Non-probability sampling technique was used to select respondents from seven faculties using purposive sampling. The data collection instrument for this research was questionnaire as 250 copies were administered. Findings show that many students likes exposure to sex appeal in advert (63.4%) while (73.2%) submitted that sex …READ MORE …
ROLE OF INDIGENOUS COMMUNICATION IN COMMUNITY DEVELOPMENT
This research focuses on the role of indigenous communication in community development with a case study of Ijaiye Local Government, Lagos State. Without doubt, indigenous communication otherwise known as traditional communication is one of the oldest means of communication using local tool or media to disperse information such as town criers, drummers, using of signs etc. Although it was a very popular means as at then, but advancement in modern technology especially in this digital age has made it suffered high degree of decline. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection …READ MORE …