ADVERTISING AS INSTRUMENT ON STUDENTS BUYING HABIT OF DETERGENT

The research explored advertising as instrument on students purchasing habit of detergent. The research was anchored on Uses and Gratifications and Perception Theories apart from the depth of conceptual review and empirical studies. Advertisement has influenced the purchasing power by lure consumers towards buying goods. The study adopted Survey research method while the research used questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency and Percentage) method. Finding shows that students like Good Mama and Clean Detergents, Most of the respondents (91.5%) have high exposure to detergents advertisement while majority of the respondents exposed to …READ MORE …

PROSPECT OF SOCIAL MEDIA ON PRESS OBJECTIVITY

Abstract The study examined the prospect of social media on press objectivity with a focus on NUJ, Osogbo. The proliferation of information communication technology and emergence of social media have made it possible to find out about events without actually being there. Journalists can report news across the world over the internet while citizen can also report event without necessarily a graduate of media or journalism. To achieve this study, a critical review to related literature, conceptual framework was made. The study was also anchored on Technological determinism and Source Credibility. Survey research method was used while data were collected …READ MORE …

USES AND IMPLICATIONS OF SOCIAL MEDIA ON PRESS OBJECTIVITY

Abstract The study investigated the uses and implications of social media on press objectivity with a focus on NUJ, Osogbo. The proliferation of information communication technology and emergence of social media have made it possible to find out about events without actually being there. Journalists can report news across the world over the internet while citizen can also report event without necessarily a graduate of media or journalism. To achieve this study, a critical review to related literature, conceptual framework was made. The study was also anchored on Technological determinism and Source Credibility. Survey research method was used while data …READ MORE …

ADVERTISING AS INSTRUMENT ON STUDENTS PURCHASING HABIT OF DETERGENT

The research explored advertising as instrument on students purchasing habit of detergent. The research was anchored on Uses and Gratifications and Perception Theories apart from the depth of conceptual review and empirical studies. Advertisement has influenced the purchasing power by lure consumers towards buying goods. The study adopted Survey research method while the research used questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency and Percentage) method. Finding shows that students like Good Mama and Clean Detergents, Most of the respondents (91.5%) have high exposure to detergents advertisement while majority of the respondents exposed to …READ MORE …

INFLUENCE OF DETERGENT ADVERTISEMENT ON STUDENTS BUYING HABIT

The study examined the influence of detergent advertisement on students buying habit. The research was anchored on Uses and Gratifications and Perception Theories apart from the depth of conceptual review and empirical studies. Advertisement has influenced the purchasing power by lure consumers towards buying goods. The study adopted Survey research method while the research used questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency and Percentage) method. Finding shows that students like Good Mama and Clean Detergents, Most of the respondents (91.5%) have high exposure to detergents advertisement while majority of the respondents exposed to …READ MORE …

IMPLICATIONS OF SOCIAL MEDIA ON PRESS OBJECTIVITY

Abstract The study investigated the implications of social media on press objectivity with a focus on NUJ, Osogbo. The proliferation of information communication technology and emergence of social media have made it possible to find out about events without actually being there. Journalists can report news across the world over the internet while citizen can also report event without necessarily a graduate of media or journalism. To achieve this study, a critical review to related literature, conceptual framework was made. The study was also anchored on Technological determinism and Source Credibility. Survey research method was used while data were collected …READ MORE …

ADVERTISING AS INSTRUMENT ON STUDENTS PURCHASING HABIT OF DETERGENT

Abstract The research explored advertising as instrument on students purchasing habit of detergent. The research was anchored on Uses and Gratifications and Perception Theories apart from the depth of conceptual review and empirical studies. Advertisement has influenced the purchasing power by lure consumers towards buying goods. The study adopted Survey research method while the research used questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency and Percentage) method. Finding shows that students like Good Mama and Clean Detergents, Most of the respondents (91.5%) have high exposure to detergents advertisement while majority of the respondents exposed …READ MORE …

INFLUENCE OF MODERN COMMUNICATION GADGETS ON JOURNALISTS IN NIGERIA

Abstract The study investigated the influence of modern communication gadgets journalists in Nigeria. It is obvious that modern communication gadgets like internet, social media, smartphone etch elf journalists in news gathering and dissemination. The study was anchored on Mediamorphosis Theory and Technological Determination Theory emphasizing that as we move from old technology to the new ones, new technology influences the way we do things. A survey research method was used while the data collection instrument for this study was questionnaire. 100 respondents were purposively selected from the Nigerian Union of Journalists, NUJ Chapel Anambra state.  Finding showed that, news gathering …READ MORE …

USE OF MODERN COMMUNICATION GADGETS AMONG NIGERIA JOURNALISM

Abstract The research set out to examine the use of modern communication gadgets among Nigeria journalism. The study was anchored on Mediamorphosis Theory and Technological Determination Theory emphasising that as we move from old technology to the new ones, new technology influences the way we do things. A survey research method was used while the data collection instrument for this study was questionnaire. 100 respondents were purposively selected from the Nigerian Union of Journalists, NUJ Chapel Anambra state.  Finding showed that, news gathering and dissemination, sound and audio editing, jingles and other related commercials are some of the areas in …READ MORE …

SMARTPHONES AS TOOL FOR NEWS GATHERING AMONG JOURNALISTS

Abstract The study investigated the impact of smartphones on news gathering and reporting by Journalists in Kwara State. There is no gain saying that smartphone aids news reporting especially that smartphone has become tool in hand of journalists in 21 the century. Apart from the fact that it helped in news gathering, it equally aids news editing, sharing the information, lesser noise and more meaningful interaction. The research is anchored on Technological Acceptance Model (TAM). The study used a survey research method while questionnaire was used as data collection instrument of which 148 questionnaire was administered to 148 registered journalists …READ MORE …

INFLUENCE OF TELEVISION PROGRAMMING ON VIEWERS PREFERENCE

The study investigated the influence of television programming on viewers’ preferences in Lagos particularly in five major strategic locations within the Lagos metropolis i.e Oshodi, Ojota, Ikeja, Mushin/Ladipo and Yaba/Akoka. The study is anchored on Perception Theory, Uses and Gratification Theory and Source Credibility Theory especially as it is obvious that people use the media for different purpose that suit their gratifications and that no two people use the media same way and purpose whereas people also selectively expose themselves to some programmes and not others. The reserach used survey research  method coupled with 200 copies of questionnaires that were …READ MORE …

INFLUENCE OF DETERGENT ADVERTISEMENT ON STUDENTS

The study examined the influence of detergent advertisement on students buying habit. The research was anchored on Uses and Gratifications and Perception Theories apart from the depth of conceptual review and empirical studies. Advertisement has influenced the purchasing power by lure consumers towards buying goods. The study adopted Survey research method while the research used questionnaire as data collection instrument. The data collected was analyzed using Descriptive Statistics (Frequency and Percentage) method. Finding shows that students like Good Mama and Clean Detergents, Most of the respondents (91.5%) have high exposure to detergents advertisement while majority of the respondents exposed to …READ MORE …

USE OF SMARTPHONES ON NEWS REPORTING AMONG JOURNALISTS

The study investigated the impact of smartphones on news gathering and reporting by Journalists in Kwara State. There is no gain saying that smartphone aids news reporting especially that smartphone has become tool in hand of journalists in 21 the century. Apart from the fact that it helped in news gathering, it equally aids news editing, sharing the information, lesser noise and more meaningful interaction. The research is anchored on Technological Acceptance Model (TAM). The study used a survey research method while questionnaire was used as data collection instrument of which 148 questionnaire was administered to 148 registered journalists in …READ MORE …

INFLUENCE OF SMARTPHONES ON NEWS GATHERING AND REPORTING AMONG JOURNALISTS

Abstract The study investigated the impact of smartphones on news gathering and reporting by Journalists in Kwara State. There is no gain saying that smartphone aids news reporting especially that smartphone has become tool in hand of journalists in 21 the century. Apart from the fact that it helped in news gathering, it equally aids news editing, sharing the information, lesser noise and more meaningful interaction. The research is anchored on Technological Acceptance Model (TAM). The study used a survey research method while questionnaire was used as data collection instrument of which 148 questionnaire was administered to 148 registered journalists …READ MORE …

CITIZEN JOURNALISM AND CHALLENGES OF FAKE NEWS IN NIGERIA

Abstract The study investigated citizen journalism and challenges of fake news in Nigeria with a focus on NUJ Port Harcourt. It is not an over emphasized that fake news has affected the social-political nature of this country and many developing nations at large because it did not only robbed the mainstream media its integrity, trust and reliability but also ruin the business of reporting which is important watchdog. The study is anchored on Social Responsible Theory, Democratic Participant Media Theory and Information Systems Theory. Survey research method was employed while questionnaire was used as data collection instrument. Taro Yamani Formula …READ MORE …

PERCEPTION OF STUDENTS TOWARDS SOCIAL MEDIA AS A MARKETING TOOLS

Big, Small and Medium Enterprises and individuals are now promoting their products and services on online including Facebook because 40% of the people in world are now online and because facebook is the second most visited website after google.com according to Alexa ranking. It was on this notion that the research investigates audience perception of sponsored Facebook advertisement on Kwara State University students. Survey research design was adopted as a quantitative method using questionnaire for data gathering.  Multistage sampling method as probability sampling technique was used to select respondents. Two hundred (200) respondents were drawn among the students using simple …READ MORE …

COMPARATIVE ANALYSIS OF AUDIENCE PREFERENCE FOR RADIO AND NEW MEDIA

The research is set out to compare social media and radio stations on the level of of News information assessment with a particular focus on the Twitter and Splash FM, Ibadan. The study was anchored on the Source Credibility and Uses and Gratification theories. The research used survey research method coupled with 200 copies of questionnaires that were administered to respondents with University of Ibadan from which 180 copies were correctly filled and analysed using frequency and percentage table method with SPSS version 20. Findings show that Twitter is the most preferred with over 80% subscribed to that. This implies …READ MORE …

COMPARISM OF SOCIAL MEDIA AND RADIO ON NEWS   

The research is set out to compare social media and radio stations on the level of of News information assessment with a particular focus on the Twitter and Splash FM, Ibadan. The study was anchored on the Source Credibility and Uses and Gratification theories. The reserach used survey research method coupled with 200 copies of questionnaires that were administered to respondents with University of Ibadan from which 180 copies were correctly filled and analysed using frequency and percentage table method with SPSS version 20. Findings show that Twitter is the most preferred with over 80% subscribed to that. This implies …READ MORE …

INFLUENCE OF SOCIAL MEDIA ON SEX TRAFFICKING AMONG UNIPORT STUDENTS

            Human trafficking has long been a concern to the concern men, women, governments and agencies with various legislations been passed locally and global to address the subject matter, However, instead to see the end of such injustice, it becoming wax stronger day in day out as the traffickers employing more strategically and tactical way to gain access to the target vulnerable especially the young ladies. Human trafficking is considered modern-day slavery because it requires the use of fraud, force, or coercion to obtain some type of labor or commercial sex act. Human trafficking is an umbrella term used for …READ MORE …

INFLUENCE OF NEW MEDIA ON PUBLIC OPINION AND CYBER ACTIVISM AMONG YOUTH ONLINE

This research investigates the influence of new media on public opinion and cyber activism. However, cyber activism or online activism or better called internet activism has been a grown concept on the internet for a long time in Western world but a new innovation in developing or Africa continent as the continent just embraced ICT in less than two decades. Survey research method was adopted to elicit data from online respondents. One hundred (100) copies of questionnaire were sent via email of which 90 copies of the questionnaires were returned for data analysis. Findings shown that new media particularly social …READ MORE …

New Media on Opinion Management

This study was on the thrust to investigate the role of new media and public opinion. However, online opinion formation, internet opinion, cyber activism or online activism or better called internet activism has been a grown concept on the internet for a long time in western world but a new innovation in developing or Africa continent as the continent just embraced ICT in less than two decades. Survey research method was adopted to elicit data from respondents within Madona University students among the users of internet particularly the social media users. One hundred (100) copies of questionnaire were printed and …READ MORE …

NEW MEDIA ON INFORMATION ACQUISITION AMONG UNDERGRADUATES

In this era of Information and communication technology, social media especially blog, YouTube, facebook, whatsApp, twitter, BBM and 2go and many others have revolutionalised and redefined monopoly of news and information by mass media (radio, television, newspaper and magazine industries) as it enhanced citizen participation in news gathering and dissemination. The research investigated the influence of new media on information acquisition by undergraduates in Lead City University. New media has in the recent time turn the citizen not only as information consumers but also as information distributor which is now known as “Citizen Journalism”. Most citizen own their own blog, …READ MORE …

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EFFECTIVENESS OF MEDIA LAW IN NIGERIA

            All over the world government regulates various fields of human endeaour. Thus, banking, education, health care delivery, hotels and so on, are regulated. This means these industries are provided with basic structures for their operation. The mass media industry is equally regulated. However, because of the peculiar nature of the mass media as vehicles for free expression, which is a fundamental human right, government is careful to regulate the media only to the extent consistent with the expectations of a democratic society. Thus, over-regulation of the media will stifle free expression and give rise to underground press and even …READ MORE …

JOURNALISTS VIEWS ON MEDIA ETHICS IN NEWS GATHERING AND DISSEMINATING

Journalism is the act of gathering, processing and dissemination of news and other editorial pieces to the wide audience using appropriate channels of mass communication such as radio, television, newspaper and so on. Journalism (mass media) constitutes a very potent institution in any society. Every sphere of human endeavor, therefore, needs the mass media for greater survival. Nsikan (2009) in Udoakah (2001) posits that news is the main content of the mass media, especially news media and that the journalists are the brain behind the news. Journalism practice should be well guided in order to bring about a virile and …READ MORE …

INDIGENOUS LANGUAGE ON ADVERTISING CAMPAIGN

The study was carried out to find out the Influence of Indigenous Language on Advertising Campaign using MTN and GLO telecommunication firms as a case study. In carrying out this study, the researcher used survey research method coupled with questionnaire as the measuring instrument. From the findings, it is established that language is one of the powerful tools in conveying advert messages to the targeted audience. Also, advertising in indigenous language has great impact on the targeted public rather than advert in another language because people tend to understand their native language better and that is both the MTN and …READ MORE …

NOLLYWOOD CELEBRITIES’ MODE OF DRESSING ON FASHION TRENDS AMONGST UNILAG UNDERGRADUATES

The research is on the thrust to examine the influence of Nollywood celebrities’ mode of dressing on fashion trends amongst UNILAG undergraduates. The primary motive of carrying out this research is to know the extent at which Nollywood movies have affected the dressing pattern of youth in our society. Without mincing words, Nollywood has falling in promoting Nigeria values and dignity by throwing decency away in showcasing indecent scenes. Survey research method was adopted coupled with questionnaires were administered to the selected respondents of 400 while 360 copies of questionnaires were returned and analysed. Respondents were picked using simple random …READ MORE …

INFLUENCE OF NEW MEDIA ON PUBLIC OPINION AND CYBER ACTIVISM AMONG YOUTH ONLINE

This research investigates the influence of new media on public opinion and cyber activism. However, cyber activism or online activism or better called internet activism has been a grown concept on the internet for a long time in Western world but a new innovation in developing or Africa continent as the continent just embraced ICT in less than two decades. Survey research method was adopted to elicit data from online respondents. One hundred (100) copies of questionnaire were sent via email of which 90 copies of the questionnaires were returned for data analysis. Findings shown that new media particularly social …READ MORE …

New Media and Public Opinion Management

This study was on the thrust to investigate the role of new media and public opinion. However, online opinion formation, internet opinion, cyber activism or online activism or better called internet activism has been a grown concept on the internet for a long time in western world but a new innovation in developing or Africa continent as the continent just embraced ICT in less than two decades. Survey research method was adopted to elicit data from respondents within Madona University students among the users of internet particularly the social media users. One hundred (100) copies of questionnaire were printed and …READ MORE …

INFLUENCE OF NEW MEDIA ON INFORMATION ACQUISITION AMONG UNDERGRADUATES

In this era of Information and communication technology, social media especially blog, YouTube, facebook, whatsApp, twitter, BBM and 2go and many others have revolutionalised and redefined monopoly of news and information by mass media (radio, television, newspaper and magazine industries) as it enhanced citizen participation in news gathering and dissemination. The research investigated the influence of new media on information acquisition by undergraduates in Lead City University. New media has in the recent time turn the citizen not only as information consumers but also as information distributor which is now known as “Citizen Journalism”. Most citizen own their own blog, …READ MORE …