Abstract: The study examined the impact of commercials on the success of radio stations in Nigeria with a particular reference to Unique 103.1 F.M, Ilesha, Osun State. Commercials are thriving because media owner of the broadcast stations sees the organization as a profit making venture that should yield the required financial return. The study was anchored on Social Exchange Theory. A survey research method was adopted while questionnaire was used to elicit data from the selected respondents. The data were analyzed in Descriptive Statistics (frequency and percentage). Findings revealed that radio station used commercials to keep the station afloat. The study recommended that broadcast media should design better ways of generating funds without necessarily selling the integrity of their respective media to the sponsors.
Keywords: COMMERCIALS
Table of Contents
Title i
Certification ii
Dedication iii
Acknowledgement iv
Table of contents v
Abstract vi
CHAPTER ONE
1.0 Introduction 1
1.1 Background to the Study 2-3
1.2 Statements of the Problems 3
1.3 Objectives of the Study 3
1.4 Research Questions 4
1.5 Significance of the Study 4
1.6 Scope of the Study 5
1.7 Limitations of the Study 5
1.8 Definition of the Terms 6
CHAPTER TWO
2.1 Literature Review 7
2.1 Meaning of News 7-8
2.2 Mass Media: 8
2.3 History of Print Media in Nigeria 9
2.4 History of Broadcast Media 9-10
2.5 Nigeria Perspective 10
2.6 Issues in Private Broadcasting 11-13
2.7 Media Ownership 13
2.8 History of Private Broadcasting Station in Nigeria 14
2.9 Nigeria Constitution and Media Law 15
2.10 Brief History of Unique F.M 16-18
2.11 The Concept of News Commercialization 19
2.12 News Commercialization, Ethics and Objectivity in 20-22
Journalism Practice in Nigeria
2.13 News Commercialization Operates at Two Levels in Nigeria 23-24
2.14 Why does news commercialization thrive in Nigeria? 24-26
2.15 An Irresponsible Press? 27
2.16 Nigerian news scene – has ethics gone with the wind? 28
2.17 News Commercialization: Any Gains? 29
2.18 Ethical Implications of News Commercialization 29-31
2.19 Theoretical framework 32-34
CHAPTER THREE
3.0 Research Methodology 35
3.1 Restatement of Research Questions 35
3.2 Research Design 35
3.3 Study Population 36
3.4 Sample Size 36
3.5 Data Collection Instrument 37
3.6 Validity and Reliability of Research Instrument 37
3.7 Data Collection Process 37
3.8 Data Analysis 38
CHAPTER FOUR
4.0 Data Analysis and Discussion of Findings 39-44
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendations 45
5.1 Summary 46
5.2 Conclusion 47
5.3 Recommendations 47
Bibliography
Appendix
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