INFLUENCE OF CLICKBAIT HEADLINES ON ONLINE NEWS CONSUMPTION AND OPINION FORMATION AMONG STUDENTS

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Abstract: The main objective of the study was to investigate the influence of clickbait headlines on online news consumption and opinion formation among UNIPORT students. This study is anchored on framing theory and Moral Panic theory to give the study the needed footing. A cross-sectional survey research method was adopted and questionnaires were used to elicit responses from respondents. The data were analyzed using descriptive statistics (frequency and percentage) and the data were presented with the aids tables. The study finds out that majority of the respondents, 233 (64.7%) exposed to clickbait headlines to a high extent, and majority of the respondents (97.5%) claimed to have clicked on clickbait headline. Also, a sizable number of the respondents (95.5%) said clickbait headlines influenced their decision to click on a news article. Equally, majority of the respondents (89%) agreed that clickbait headlines have a significant impact on shaping the public opinion of UNIPORT students. The study recommends that there is need to raise awareness about common clickbait tactics and their potential impact on opinion formation. Provide examples of sensationalized headlines and their misleading nature, helping students recognise when they are being manipulated. This awareness can empower them to make more informed choices about the content they consume.

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TABLE OF CONTENTS

Title Page                                                                                                                    i

Certification                                                                                                                ii

Dedication                                                                                                                  iii

Acknowledgement                                                                                                      iv

Table of Contents                                                                                                       vi

Abstract                                                                                                                      vii

CHAPTER ONE: INTRODUCTION

1.1       Background to the Study________________________________________1

1.2       Statement of the Problem ________________________________________3

1.3       Objectives of the Study__________________________________________4

1.4       Research Questions_____________________________________________4

1.5       Significance of the Study________________________________________5

1.6       Scope of the Study_____________________________________________6

1.7       Operational Definition of Terms __________________________________6

References

CHAPTER TWO: LITERATURE REVIEW

2.0       Introduction__________________________________________________8

2.1       Conceptual Review____________________________________________20

2.2       Empirical Studies______________________________________________25

2.3       Theoretical Framework_________________________________________25

References

 CHAPTER THREE: RESEARCH METHODOLOGY

3.0       Introduction_________________________________________________33

3.1       Research Design______________________________________________33

3.2       Research Method_____________________________________________33

3.3       Study Population_____________________________________________34

3.4       Sample Size _________________________________________________34

3.5       Sampling Technique __________________________________________34

3.6       Instrument for Data Collection___________________________________35

3.7       Validity and Reliability of Research Instrument______________________35

3.8       Data Collection Process_________________________________________36

3.9       Method of Data Analysis________________________________________36

References

CHAPTER FOUR: DATA ANALYSIS AND DISCUSSION OF FINDINGS

Introduction _________________________________________________39

4.1       Data Analysis ________________________________________________39

4.2       Discussion of Findings_________________________________________48

CHAPTER FIVE: SUMMARY, CONCLUSION, RECOMMENDATIONS AND LIMITATIONS

Introduction_________________________________________________50

5.1       Summary____________________________________________________50

5.2.      Conclusions _________________________________________________51

5.3       Recommendations ____________________________________________52

5.4       Limitations to the Study________________________________________54

References

Appendix

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PROJECT DETAILS:

Format = MS Word, Price = ₦5000, Chapter = 1-5, Pages = 62, References = Yes, Questionnaire =Yes, Table of Contents = Yes and Abstract = Yes

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