Abstract: The main objective of the study was to investigate the influence of clickbait headlines on online news consumption and opinion formation among UNIPORT students. This study is anchored on framing theory and Moral Panic theory to give the study the needed footing. A cross-sectional survey research method was adopted and questionnaires were used to elicit responses from respondents. The data were analyzed using descriptive statistics (frequency and percentage) and the data were presented with the aids tables. The study finds out that majority of the respondents, 233 (64.7%) exposed to clickbait headlines to a high extent, and majority of the respondents (97.5%) claimed to have clicked on clickbait headline. Also, a sizable number of the respondents (95.5%) said clickbait headlines influenced their decision to click on a news article. Equally, majority of the respondents (89%) agreed that clickbait headlines have a significant impact on shaping the public opinion of UNIPORT students. The study recommends that there is need to raise awareness about common clickbait tactics and their potential impact on opinion formation. Provide examples of sensationalized headlines and their misleading nature, helping students recognise when they are being manipulated. This awareness can empower them to make more informed choices about the content they consume.
CLICKBAIT HEADLINES
PROJECT DETAILS:
Format = MS Word, Price = ₦5000, Chapter = 1-5, Pages = 62, References = Yes, Questionnaire =Yes, Table of Contents = Yes and Abstract = Yes