IMPACT OF CLICKBAIT ON CREDIBILITY OF NEWS SOURCES IN LAGOS

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Abstract: The study investigated the impact of clickbait on the credibility of news sources in Lagos. Grounded in framing theory and Moral Panic theory, the research adopted a cross-sectional survey method, utilizing questionnaires to collect data from respondents. Descriptive statistics, including frequency and percentage, were used to analyze the data, with results presented in tables. The findings revealed that a significant majority of respondents, 233 (64.7%), were highly exposed to clickbait, and 97.5% admitted to clicking on clickbait headlines. Furthermore, 95.5% of respondents indicated that these headlines influenced their decision to click on news articles. Notably, 89% agreed that clickbait significantly shapes public opinion on various local and national issues. The study concluded that clickbait has a substantial influence on news consumption and public perception. It recommended the need for increased awareness regarding common clickbait tactics and their potential effects on opinion formation.

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TABLE OF CONTENTS

Title Page                                                                                                                    i

Certification                                                                                                                ii

Dedication                                                                                                                  iii

Acknowledgement                                                                                                      iv

Table of Contents                                                                                                       vi

Abstract                                                                                                                      vii

CHAPTER ONE: INTRODUCTION

1.1       Background to the Study________________________________________1

1.2       Statement of the Problem ________________________________________3

1.3       Objectives of the Study__________________________________________4

1.4       Research Questions_____________________________________________4

1.5       Significance of the Study________________________________________5

1.6       Scope of the Study_____________________________________________6

1.7       Operational Definition of Terms __________________________________6

References

CHAPTER TWO: LITERATURE REVIEW

2.0       Introduction__________________________________________________8

2.1       Conceptual Review____________________________________________20

2.2       Empirical Studies______________________________________________25

2.3       Theoretical Framework_________________________________________25

References

 CHAPTER THREE: RESEARCH METHODOLOGY

3.0       Introduction_________________________________________________33

3.1       Research Design______________________________________________33

3.2       Research Method_____________________________________________33

3.3       Study Population_____________________________________________34

3.4       Sample Size _________________________________________________34

3.5       Sampling Technique __________________________________________34

3.6       Instrument for Data Collection___________________________________35

3.7       Validity and Reliability of Research Instrument­­­­­­­­­­­­­­­­­­­­­______________________35

3.8       Data Collection Process_________________________________________36

3.9       Method of Data Analysis________________________________________36

References

CHAPTER FOUR: DATA ANALYSIS AND DISCUSSION OF FINDINGS

Introduction _________________________________________________39

4.1       Data Analysis ________________________________________________39

4.2       Discussion of Findings_________________________________________48

CHAPTER FIVE: SUMMARY, CONCLUSION, RECOMMENDATIONS AND LIMITATIONS

Introduction_________________________________________________50

5.1       Summary____________________________________________________50

5.2.      Conclusions _________________________________________________51

5.3       Recommendations ____________________________________________52

5.4       Limitations to the Study________________________________________54

References

Appendix

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PROJECT DETAILS:

Format = MS Word, Price = ₦5000, Chapter = 1-5, Pages = 62, References = Yes, Questionnaire =Yes, Table of Contents = Yes and Abstract = Yes

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