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Reasons for Increasing Patronage of Online News in Nigeria

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The increasing patronage of online news can be attributed to several factors that have reshaped the media landscape. Here are some of the main reasons as indicated by (Ksiazek, Peer, Lessard, Robins,2016).:

  1. Accessibility and Convenience: Online news platforms provide easy access to news content anytime, anywhere, and on various devices, such as smartphones, tablets, and laptops. This convenience has made it more attractive for users to stay updated with the latest news.
  2. Personalization and Customization: Online news services often use algorithms to personalize content based on user preferences and interests. This customization enhances the user experience by delivering news stories that are relevant to individual readers, increasing their engagement with the platform.
  3. Interactivity and Engagement: Online news platforms allow for user engagement through comments, sharing, and social media interactions. This two-way communication fosters a sense of community and involvement, which can lead to increased loyalty among readers.
  4. Diverse Multimedia Content: Online news outlets can incorporate a wide range of multimedia elements, such as videos, images, and interactive graphics. This multimedia-rich approach enhances the storytelling experience and captures the attention of the audience more effectively.
  5. Real-Time Updates: Online news platforms can provide real-time updates on breaking news and unfolding events. This immediacy and up-to-date coverage attract users seeking the latest information on developing stories.
  6. Cost-Effectiveness: Online news services often offer free access to their content, which can be financially appealing to readers compared to traditional print media or paid subscriptions. This cost-effectiveness encourages more people to consume news online.
  7. Global Reach: Online news transcends geographical boundaries, allowing readers to access news from around the world. This global reach broadens readers’ perspectives and knowledge on international events.


Reasons for Increasing Patronage of Online News

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