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What is Broadcast Media?

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Introduction

  1. Broadcast media is a mass communication medium that transmits information simultaneously to a large audience. It includes radio, television, and satellite broadcasting (McQuail, 2010).
  2. Broadcast media is a type of mass media that delivers content to a large audience through electronic signals. It includes radio, television, and satellite broadcasting (Graber, 2010).
  3. Broadcast media is a form of mass communication that sends messages to a large audience simultaneously. It includes radio, television, and satellite broadcasting (Horrigan, 2009).
  4. Broadcast media is a type of mass media that delivers content to a large audience through a single channel. It includes radio, television, and satellite broadcasting (Napoli, 2011).
  5. Broadcast media is a form of mass communication that sends messages to a large audience through a variety of electronic channels. It includes radio, television, and satellite broadcasting (Webster & Phalen, 2012).

Types of Broadcast Media

There are mainly two (2), types of broadcast media i.e. radio and television. However, advancement in communication technology has paved way for more platforms:

  1. Television: Television is a broadcast medium that uses electronic signals to transmit moving images and sound to a large audience. It is one of the most popular forms of broadcast media and is used to deliver a wide variety of content, including news, entertainment, sports, and educational programming.
  2. Radio: Radio is a broadcast medium that uses electromagnetic waves to transmit sound to a large audience. It is one of the oldest forms of broadcast media and is still a popular way to listen to music, news, and talk shows.
  3. Internet: The Internet is a global network of computers that allows people to share information and communicate with each other. It is a relatively new form of broadcast media, but it has quickly become one of the most popular ways to access news, entertainment, and other content.
  4. Streaming media: Streaming media is a type of broadcast media that allows people to watch or listen to content without having to download it first. It is a popular way to watch television and movies and is also used to listen to music and podcasts.

List and Explain the Basic Functions of Broadcasting

Broadcasting is a powerful tool that can be used to inform, educate, entertain, promote, and shape public opinion. It is a vital part of our society, and it plays an important role in our lives. Here are the basic functions of broadcasting. According to Webster & Phalen, 2012)

  1. Inform: Broadcasting can be used to inform the public about current events, news, and information. This can be done through news programs, documentaries, and other educational programming.
  2. Educate: Broadcasting can be used to educate the public about a variety of topics, such as history, science, and culture. This can be done through educational programming, such as documentaries and educational shows.
  3. Entertain: Broadcasting can be used to entertain the public with a variety of programming, such as movies, TV shows, and music. This can help people to relax and de-stress, and can also provide a sense of community and belonging.
  4. Promote: Broadcasting can be used to promote products, services, and ideas. This can be done through commercials, product placement, and other forms of advertising.
  5. Shape public opinion: Broadcasting can be used to shape public opinion on a variety of issues. This can be done through news programs, documentaries, and other programming that presents a particular point of view.

References

McQuail, D. (2010). McQuail’s mass communication theory (6th ed.). Sage Publications.

Graber, D. A. (2010). Mass media and American politics (8th ed.). Wadsworth Publishing.

Horrigan, J. B. (2009). The demographics of the Internet. Pew Internet & American Life Project.

Napoli, P. M. (2011). Audience economics of the mass media. Columbia University Press.

Webster, J. G., & Phalen, P. F. (2012). Mass media research: An introduction. Routledge.

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