INFLUENCE OF SOCIAL MEDIA INFLUENCERS AS EMERGING MARKETING STRATEGY FOR BRAND PROMOTION

Abstract: Every brand or business begins and end with advertising, thus, many businesses and brands now desperately looking for effective means to promote their brands and one of the recent strategies and tactics in the use of social media influencer. It is against this backdrop that the research examines the Influence of social media influencers as emerging marketing strategy for brand promotion. This study was anchored on Technological Determinism Theory. A quantitative design in which a survey research method was used while the data collection instrument for this study was questionnaire. A non-probability sampling technique (purposive sampling technique) was adapted in selecting respondents within GlO Marketing Department. The data were analyzed in descriptive statistics (frequency and percentage). Findings show that majority of respondents 52% agree that social media influencers are emerging way of marketing a brand. It was recommended that brand owners/companies/manufacturing should not toy with the power and potential of social media influencers especially, Tiktok/Instagram influencers in promoting their brand.


social media influencer

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