Abstract: The study investigated influence of Lush Hair TV advertisement on the buying habit among female students of …………………………… The research was anchored on Shifting Loyalties Theory. The study used a survey research method while questionnaire was used as data collection instrument of which 390 copies of questionnaire were administered to 390 female students of … Continue reading INFLUENCE OF LUSH HAIR TV ADVERT ON THE BUYING HABIT AMONG FEMALE UNDERGRADUATES