Abstract: The study investigated the effect of the Twitter Ban on Nigerians freedom of Expression. A survey research method was adopted. A questionnaire was used to elicit responses from respondents who were students of the University of Lagos, Akoka. The study was anchored on Sources Credibility Theory and Technology Determinism Theory. Accidental sampling technique as a non-probability sampling technique was adopted. The data collected were analyzed in descriptive statistics (frequency and percentage) with the aids of SPSS version 23. Findings show that the majority of respondents (42.3%) claimed that they use Twitter to a very high extent as many of them (48%) often use Twitter. Many of the respondents (48%) agree that Twitter really enhanced their right to freedom of expression. The majority of respondents (48%) disagree that the Twitter ban has led to loss of jobs, although many respondents (47.3%) agree that Twitter ban was against human rights and kick against it. No wonder a larger number of respondents (41.5%) agreed that the ban of Twitter should be lifted as the majority of respondents (31.5%) claimed that banned of Twitter hindered their freedom of information. The study recommended that Twitter and other social media need not be repressed as they offer platforms for free expression of opinion, especially on public matters. Also, Twitter should be lifted out of the ban because it affected lots of businesses to share their activities and Programmes online while many Nigerians are making lots of money through Twitter, thus, it banned may have resulted in the loss of revenue, create more unemployment and by extension impacted on National economy.
SOCIAL MEDIA INFLUENCERS AS EMERGING MARKETING STRATEGY FOR BRAND PROMOTION
Abstract: Every brand or business begins and end with advertising, thus, many businesses and brands now desperately looking for effective means to promote their brands