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THE USE OF BODY TO MEET BANK TARGETS

(Last Updated On: 12th December 2022)

Keywords: USE OF BODY TO MEET BANK TARGETS


INTRODUCTION: Sexuality or sexuality appeal is one of the strategies employed by banks with the sole interest of marketing bank products and services especially offering loans and high deposits to rich businesses and individuals. Banks are a very important part of the economy because they provide vital services for both consumers and businesses. Bank offers a variety of account types such as checking and savings accounts, and certificates of deposit (CDs), in banks people and businesses can conduct routine banking transactions like deposits, withdrawals, check writing, and bill payments.

Adam (2020) notes that a bank is a financial institution licensed to receive deposits and make loans. Banks may also provide financial services such as wealth management, currency exchange, and safe deposit boxes. In the view of Prabhavathi and Dinesh (2018) write that the bank is a  financial institution which deals with debits and credits.  It lends, accepts and deposits money,  builds the gap between the lenders and the borrowers. Banks are not only dealing with money but are also producers of money.

Bank or banking is a phenomenon that is not hidden rather is a well know phenomenon as a result, lots of researcherS, writers, authors and financial experts have defined and explained the concept of bank or banking differently mostly from their perceptive or expertise. Aithal (2016) writes that a bank is a financial intermediary and creates money by lending money to a borrower, thereby creating a corresponding deposit on the bank’s balance sheet. Lending activities can be performed directly by loaning or indirectly through capital markets.

CFI (n.d) writes that banking is an industry that deals with credit facilities, storage for cash, investments, and other financial transactions. The banking industry is one of the key drivers of most economies because it channels funds to borrowers with productive investments. According to Kimberly (2020), banking is an industry that handles cash, credit, and other financial transactions. Banks provide a safe place to store extra cash and credit. They offer savings accounts, certificates of deposit, and checking accounts. Banks use these deposits to make loans. These loans include home mortgages, business loans, and car loans.

Nrb Commercial Bank (2017) cited in Kent (ND) notes that a bank is an institution that collects idle money temporarily from the public and lends it to other people as per need. Nrb Commercial Bank (2017) cited in Indian Company Law 1936 defines Bank as “ a banking company which receives deposits through a current account or any other forms and allows withdrawal through cheques or promissory notes. However, the success of every bank relies on a good manager. That led to the concept of a bank manager and the basic roles expected of the bank manager in order to ensure bank success.

Concept of Bank Manager

There is no doubt that the success of every bank is it commercial or micro-finance bank rest on the shoulder of a bank manager. No wonder, the bank manager is described by Open Universities Australia (2021) as one who responsible for coordinating and directing the operational functions of the financial institutions while Collins Dictionary (2021) sees a bank manager as someone who is in charge of a bank or a particular branch of a bank, and who is involved in making decisions about whether or not to lend money to businesses and individuals.

Online Dictionary (2021) also describes bank manager as a person who directs the business of a local branch of a bank. Will (2019) explains that a branch manager or bank manager is an executive who is in charge of a particular location, or branch office, of a bank or other financial services company. They are responsible for all of the functions of that branch office, including hiring employees, overseeing the approval of loans and lines of credit (LOC), marketing, building a rapport with the community to attract business, assisting with customer relations, and ensuring that the branch meets its goals and objectives in a timely manner.

For  bank managers to succeed there is a need for bank manager to work closely with various department especially the marketing department. That will lead the study to cover what is marketing department is all about. It also notes that bank managers usually work in an indoor office environment. A typical work week is Monday through to Friday, however at busy times bank managers may be required to work overtime and weekends.

They oversee front-office operations, provide high levels of customer service and direct regular team meetings and training sessions. Some of the functions of bank manager is a high level of customer service is being adhered to at all times, meet with customers and resolve any problems or complaints, monitor sales targets and providing mentorship, training and direction to staff.

Basic Departments in Bank

Just like every organization that run on departmentalization for effective and smooth running, banking business equally operate on departmentalization. Therefore, bank operate basically on some crucial departments, some of the important departments are as follows according to Grades Fixer (2020) who offers three (3) departments as a must for every bank and they are marketing department, human resource department and finance department. Reference (2020) noted for a bank to be effectively operate in this era, these include retail banking, loan servicing, wealth management, investment banking, deposit operations, wire transfer operations, cash management, electronic banking, commercial banking and mortgage banking. However, the focus of this paper will on marketing department.

What is Marketing Department?

This department is one of the important departments in every bank that plan for success. This department can be called the pillar of the bank, if you like, call it the brain or blood or bone of the bank, whatever name given to this mighty department is appropriate so ever it describes it as one of the most essentials not only because the department provide capital for bank but also stabilize the entire operations of the bank. That is why is bank manager that want to success must not toy with this department in term of recruitment and funding because this department can mar or make a bank.

Okundaye (2018) describes marketing as the medium created in business to sell products and relate feedback to management on the perceived knowledge or notion of customers about given goods and services. The goods and services sold in a bank are products designed in different packages such as savings account opening, current account, fixed deposit account, fund transfer clearing of cheque, point of sales terminal (POS), automated teller machine, term loans and cash advance, charges and commission on certain services, leasing of equipment, saving of valuables and foreign transaction or act as banker to a prospective customer on the financing of foreign transactions (Imports or Exports), etc. This department is dominated by young female with a view to bring individuals and corporate bodies to bank with the bank, the is the core bank target.

It is  common  today  that  most  banks  recruit  young  girls  into their  organizations  with  the  sole  aim  of using them to mobilize deposits. In the first place the girls must be young, seductive and beautiful. These girls are given targets to meet and sent to top public officials, multi-billion businessmen and the like to “convince” them to bank with them. In this assignment they must do anything and everything to succeed. Hassan (2010) cited in Mohammed, Alexander and Musa (2015). Ige (2010) opined that the banking sector had not been the same since 2006 after the Central Bank of Nigeria directed the banks to recapitalize. She  noted  that  new  employees,  especially  females,  who  were supposed  to  be  given  proper  banking  orientation,  were hurriedly  sent  out  to  mobilize  deposits,  thereby encouraging  them  to  dress  indecently.  In  the  era  of  unhealthy  competition,  there  exist  several  cases  of  bank workers  being  given  unhealthy  target.  They  go  all  out  to  meet  the  target,  and  deposit  mobilization affected training. Hence most ladies started dressing indecently.

Abati (2007) cited in Mohammed, Alexander and Musa (2015) reported that bank employees, particularly female bankers are engaged in diagnosed prostitution this is because most female bankers are using indecent exposure, sexual inducement or other unethical means to woo customer to a bank in order to meet targets. Onu (2007) In Mohammed, Alexander and Musa (2015) in his contribution accused Nigerian Banks of anti-labour practices, which include the undue harassment of their staff particularly these in the marketing department these in the marketing department and the deliberate employment of young girls who are sent into.

In a fit of hyperbole he pointed out that some banks even distribute condoms to these girls, (who may not be more than 25 years old) whenever they are sent on assignments. They are told not to get married, not to have children except with the express permission of the bank. He concluded by calling the female Workers in Nigeria Banks at best “victims of circumstances. The bank investigated in this paper is United Bank for Africa (UBA).


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