AUDIENCE ASSESSMENT OF MEDIA OWNERSHIP ON REPORTAGE OF ENDSARS PROTEST

ABSTRACT: The research investigated audience assessment of media ownership on reportage of Endsars protest (A survey of Arise TV, Channels, and Television Continental). The study was anchored on Gatekeeping Theory. A survey research method was adopted alongside 360 questionnaires that were administered to students of Adeleke University.  Taro Yamane formula was used to determine the sample size. The data collected were analyzed using the frequency and percentage method. Media ownership does not really affect media reportage of Endsars protest. It is also agreed that ownership did not influenced the trio of Arise TV, Channels TV and Television Continental However, TVC, Channels TV, Arise TV and AIT were the most television stations that people used to watch ENDSARS protest. It is equally established that to a large extent, Arise TV, Channels TV and TVC are free in reporting ENDSARS Protest as majority of respondents (48.5%) disagree that media ownership affects the objectivity and credibility of ENDSARS protest reportage. Hence, it can be concluded that the majority of respondents (46.4%) rated the reportage of ENDSAR protest in Arise TV, Channels TV and TVC as good while Facebook, Whatsapp and Twitter were the most used social media used by audience for ENDSARS Protest mobilization. It is also noted that ENDSARS has impacted on small and medium enterprise. It is also evident that the goal of ENDSARS protest was to end police brutality, improve security and good governance. The study recommended that journalists and other media personnel should be given free hand to operate to increase media integrity, trust and credibility on issues. Media houses and media associations should as well educate, organize workshops and seminars for their staff on how best to report protests in order to have the best knowledge and ethics for reporting protests. 


CHAPTER ONE
INTRODUCTION

1.1 Background of the Study

Broadcasting is a global phenomenon and has become an essential aspect of any nation’s social and cultural life. Its significance cannot be overemphasized. The Nigerian broadcasting system has been striving to keep up with its counterparts in other parts of the world by maintaining a strategic presence on the information super highway. Like the other mass media, the broadcast media have, as one of their major functions, the dissemination of information. They have been doing this with various news stories and developmental programmes being broadcasted on air.

Television broadcasting came much later after radio and according to Udomisor (2013), as at 1999, there were two government-controlled Television broadcast stations in Nigeria and fourteen (14) licenses were given to operate private Television stations. A watershed in the Nigerian broadcast industry was in 1992 when the General Ibrahim Babangida military regime affected the deregulation of the broadcast sector with the promulgation of the broadcast media deregulation decree, Decree 38 of 1992, now Act 55 of 1999 which ended government monopoly of broadcast media ownership and allowed private ownership of broadcasting stations.

Rauf (2003) explains media ownership as when an individual, group or government over an organisation. This automatically means that an individual, group of individuals, body or organisation that owns a medium of mass communication and to a large extent decide the policies and mode of operation of such medium. In Nigeria, there are two major types of broadcast media ownership namely government ownership (Federal and State) and private ownership which comprises of individual, corporate and religious ownership. In determining the influence of media ownership on reportage of “ENDSARS” protest, there is a need to carry out a survey of Arise TV, Channels TV and TV Continental on the Endsars protest.

1.2 Statement of Problem
Broadcasting is a content-driven business and it is believed that the various contents pushed out by the media is what keeps broadcast stations alive. It is usually expected that the contents from a television station must resonates with the people by reflecting truth and objectivity. However the issue of ownership has been a subject of discuss among various media scholars who seem to have varying opinions about the influence it has on performance.

The end sars movement which generated a lot of controversy in the nation was believed to have been reported in various forms by different media houses. While some were objective in their reportage some were believed to be subjective and bias which attracted various sanctions. It is as a result of this that the researcher intends to find out the influence of media ownership on reportage of ENDSARS protest a survey of Arise TV, Channels TV and TVContinental.

1.3 Objectives of the study
i. To find out the influence of media ownership on reportage of End Sars protests
ii. To analyse the extent to which ownership influenced the reportage of EndSARS protest
iii. To determine the level of influence on the ownership of Arise TV, Channels TV and Television continental has on their programming.
1.4 Research Questions
i. To what extent does media ownership influence the reportage of EndSars protest?
ii. To what extent did the media ownership influence the reportage of End SARS protest?
iii. What is the level of influence the ownership of Arise TV, Channels TV and Television continental has on their programming?
1.5 Significance of the study
the study is significant in several regards. It will help to know the influence of media on the reportage of end sars protest
Further more it is significant in the sense that it will add to existing literature on the topic, provide insight into effects and impact of ownership on broadcasting stations and serve as reference material for future research work.
1.6 Scope of the study
This study focuses on the ENDSARS protest which was a major point of discussion in virtually all media both locally and internationally.
1.7 Operational Definition of Terms
MEDIA OWNERSHIP: This can be defined as the act, state or right of possessing and being in control of a particular media outfit. It entails the legal right to claim access to a particular property.
INFLUENCE: This is a marked effect of a particular phenomenon on something. In this study it is the effect of ownership on editorial content.
ENDSARS PROTEST: This is a decentralized social movement and series of mass protests against police brutality in Nigeria.
REPORTAGE: This means the reporting of news by the broadcast media and how the news is reported.

References
Alao A. & Olayinka S.O. (2018) Radio & Television Broadcasting: A Practical Approach. Ilorin: Tunde Press

Oso, L. (2002). Perspectives on development journalism. In Lai Oso (Ed.), Communication and development Abeokuta: Jedidiah Publishers.

Raufu, G. (2003). Mass media and society: issues and perspectives. Abeokuta: MEEK Associates

Udoakah, N. (2006). Issues in Media Practices. Nigeria: Stirling-Horden Publishers.

Udomisor (2013) Management of radio and television stations in Nigeria. International Institute for Science, Technology and Education IISTE Journal www.iiste.go

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