Abstract: The primary objective is to investigate the role of radio in the campaign against soot pollution in Port-Harcourt. The research was anchored on Agenda
ABSTRACT: The research investigated the influence of broadcast media in sensitizing people towards environmental sanitation. The physical environment is very important to the survival of
Below are some common theories of mass communication that are often used. 1. Perception Theory by Berenson B. and Steiner G. A. in 1964 2.
ABSTRACT: The study investigated perception of students in the use of celebrity endorsement in Nigeria advertising industry. The use of celebrity endorser strategy now frequently
ABSTRACT: The objective of the study was to examine the influence of privatization of broadcast media on members of the audience. It should be noted
ABSTRACT: The study’s objective was to examine the impact of foreign advertising on Nigerian cultural values with a focus on Africa Independent Television (AIT). The