fbpx

RADIO AS TOOL FOR MOBILIZING ELECTORATE FOR GENERAL ELECTION

0
(0)

The study examined radio as tool for mobilizing electorates for general elections with a particular focus on Ogbia Local Government of Balyesa. Several efforts and empirical research have shown that mass media most especially radio plays a significant role in educating, enlightening, sensitizing and general mobilization of electorate for political development. Radio is the most effective channels of political education because it offers signal to every nooks and crannies of society and it is very rich in educating, enlightening, mobilizing the electorates for political participation. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument was questionnaire. However, out of 100 copies that were administered 90 copies were returned. A critical review to related literature were made. Relevant theories were used to gratify the study. The Agenda Setting theory was used which stated that the function of the media capacity via repeated news coverage of raising the importance of an issue in the public mind (Warner and James: 2)009. Finally, some of the recommendations made include, journalists should see their role in community especially during election as vital which they must not toy with while government should provide more freedom and security for the press to act without fair or favour.

Payment

How useful was this post?

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.

As you found this post useful...

Follow us on social media!

We are sorry that this post was not useful for you!

Let us improve this post!

Tell us how we can improve this post?

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

WhatsApp chat
%d bloggers like this: