ETHICAL ISSUES IN PUBLIC RELATIONS AND ADVERTISING
Public relations, advertising like every other professions such as medicine, law, journalism among others are dealing with people and as a result, they develop a guiding principles that will govern and guide their professional conducts and other professional responsibilities. These sets of guiding principles are called ethical code.
Whether the in the business of image making, social responsibility, public relations, media relations, community relations, counseling, crisis management, debunking of rumour, promotion of corporate image and entity, or the job of persuading people to buy or sell a service; it should be handled with some basic ethical principle.
Public relation and advertising ethics are one of the essential aspects of public relations and advertising processes because it must be mutual and as a result is guided with several codes of ethics. For the purpose of this presentation, the main ethics considered include objectivism, accuracy, and social.
Ethics and ethical decision-making are crucial for the practice and understanding of public relations ethical professional behaviour. Both as individual practitioners and as organizational manager, protect professionals from legal and regulatory problems. It also helps professionals build a credible and saction-based relations with the publics, with long-term and positive consequences for such organisations (Esimokha, 2014).
To work successfully in public relations, practitioners must develop a solid understanding of the challenges he/she can face on a daily basis. Public relations codes are guidelines created to help the practitioners navigate the ethical landmines in their daily operations. (EXTRACTION).