The study appraised the influence of mass media in Re-banding Nigeria with a focus on Nigeria Television Authority (NTA). The role of mass media is vital as it promotes national and international development and reputation. The contribution of the mass media can never be underestimated as rebranding Nigeria is goal in the hand of both the mass media and the government at all level. The study was anchored on Value Change Theory and Social Responsibility Theory. Quantitative research design was adopted in which cross-sectional survey method was employed alongside questionnaire to as date collection instrument was used to elicit responses from respondents that were selected through non-probability sampling technique. The data were analysed using Frequency and Percentages. The study find out that what mass media placed as important are things that people would also ascribe importance to. The study therefore, recommended that mass media should be given free hand to perform this duty as the 22 section of 1999 stipulates it that the mass media shall all time be free to uphold the responsibility and accountability of the government to the people.
Extraction is an abstract
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