fbpx

INFLUENCE OF PUBLIC RELATIONS IN ACHIEVING CORPORATE IMAGE OF IKEJA ELECTRICITY DISTRIBUTION COMPANY (IEDC)

0
(0)

The study examined the influence of public relations in achieving corporate image of Ikeja Electricity Distribution Company (IEDC). The study was anchored on Model of Public Relations by Grunig and Hunt with emphasis on the Two Way Symmetric Model as it was more effective especially in gaining how an organization is perceived by the public. Survey research method was employed while questionnaire was adopted to elicit responses from the respondents who were drawn using purposive sampling to pick 200 respondents within staff and customers.  The data collected was analysed using frequency and percentage as Descriptive Statistics using SPSS version 20. The study find out that 77.5% were not aware and feel the impact of PRs of IEDC 76% respondents submitted that IEDC has not fully utilised PRs in building good rapport with customers leading to poor image experienced by the organisation. It is recommended that PRs Unit of the IEDC should be well equipped with tools and personnel not only those with traditional media orientation and background but also those that can manipulate, relate and integrate new media for the PRs purposes.

Order Now

Extraction is an abstract

 

 

 

 

How useful was this post?

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.

As you found this post useful...

Follow us on social media!

We are sorry that this post was not useful for you!

Let us improve this post!

Tell us how we can improve this post?

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

WhatsApp chat
%d bloggers like this: