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INFLUENCE OF ONLINE NEWSPAPERS ON THE READERSHIP PATTERN OF STUDENTS

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The study investigated the influence of online newspapers on the readership pattern among the Osun State Polytechnic, Iree. It is a fact that reading newspapers or news from online news, online newspapers’ website, news blogs and social media are on the increase among students as students now have access to news via their Smartphone, ipad, tablet and computer (laptop). The study was anchored on Technological Determinism Theory and Diffusion of Innovation Theory. Survey research method was adopted coupled with 100 copies of questionnaires that were administered to elicit responses from students of Osun State Polytechnic Iree using non-probability method (accidental technique.) Frequency and percentage method of data analysis was used to analyze data. Findings show that, it was clear that soon there will be less hard copy of newspapers in circulation as more readers now prefer online news. It was evidence that larger percentage of the respondents visit online for news regularly especially students who cannot do without surfing net. It was recommended that media outfits should be diversify in their production by convergent to the new media which is invoke now in order to remain in the race.

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