This study investigated the influence of privatization on Nigeria citizens. Following the privatization of broadcast industry in 1992 by the Babangida regime. Broadcasting was an exclusive central government preserve so that the entry of private players in the industry necessitates an appraisal with a view towards ascertaining the benefits that had accrued since the liberalization of the sector. The study was anchored on Libertarian Theory and Diffusion of Innovation Theory. Survey research method was adopted while questionnaires was used as date collection instrument. The study quota sampling as a non-probability to select respondents residing in Osun State polytechnic Community Iree. The data were analysed using frequency and percentage method. The result reveals a very competitive industry environment with indicators suggesting that the private stations are giving the public stations a run for their money in terms of acceptability through quality programming leading to increased patronage and attraction of adverts. Private media provides platform for not only objective and timely political developments within the polity but also reveals a clear departure from the hitherto placid nature of news and political coverage during the era of sole government domination of the industry. It is recommended that proprietors, they should address the issue of proper funding for their stations so as to meet the expected production standards. Again, they should not close their eyes to the material working conditions of their staffs.


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