No.1 Mass Communication Project Topics and Materials

APPRAISAL OF SMARTPHONE AS AN EFFECTIVE FEEDBACK DEVICE

(Last Updated On: 4th January 2023)

ABSTRACT: The study appraised of smartphone as an effective feedback device using Unique FM 103.1, Ilesha as a reference point. The study appraised of smartphone as an effective feedback instrument using Unique FM 103.1, Ilesha as a reference point. Feedback makes communication a continuous process, as it has the capacity to change the course and pattern of communication encountered between persons or among individuals. Feedback is a very important yardstick for measuring audience acceptance and participation in programmes. The study was anchored on Gatekeeping Theory. Survey research method was adopted coupled with questionnaire as data collection instrument in eliciting data needed from the sample. The sample was drawn using sample random sampling. The data collected were analysis using frequency and percentage. Findings show that smartphone has enhanced the effectiveness of media programmes. Also, most of the media houses are now making use of various devices to collect feedback from their audience ranging from mobile phone, e-mail, and to the recent social media. The study recommended that attention should be paid towards packaging of phone-in programmes which will serve as a means of audience participation as this will encourage listeners to participate fully in programme. 


Keywords: Feedback


 CHAPTER ONE

 Introduction

1.1       Background to the Study

Communication is said to be incomplete with feedback, feedback is essential in the communication process and without feedback communication is yet to complete (Pen Acclaims, 2018).

According to Olayinka (2017) cited in Ugboajah (1985), to be is to communicate, without communication, man is not different from lower animals, our ability to carry symbols around with us, to interpret them and relate them around makes us distinct (from the lower animals) without communication, man will cease to exist as a social creature because communication is a social affair.

Thus,  communication  is  the  most  important  thing  for  any  human,  animal  and  organisms  to  express  his  or  her  thoughts  regarding  any  topic  or  regarding  his  want.  These communications can be verbal, nonverbal, gestural or through body language.  Our  human  kind  is  communicating  with  each  other  from  the  start  of  the  time  though  they  did  not  have any words they can understand but then also the were that sufficient that they understood the desires and necessities of each other through nonverbal communication. As the time passed the humans also developed words and codes through which they used to express their thoughts and visions (Pen Acclaims, 2018).

Communication is give-and-take. This means that a speaker will invariably also be a listener, since his interlocutor is not a dummy. Whatever the listener says or does in response to the speaker’s communication and to listeners says or does in response to the speaker’s communication and to which the speaker responds is called feedback (Akinrosoye, 2010).

However, Business Communication (n.d) sees feedback refers to the response or reaction of receiver to the sender’s message. Feedback is the essence of communication and is the final step of communication process. Without feedback from the receiver, communication process remains incomplete. This feedback may be an oral or written message, or action or simply silence. Transmitting or sending message is half of the communication process. When messages reach to the receiver, he decodes the message and sends his response to the sender to complete the communication process. Feedback enables the sender to evaluate the effectiveness of his message. If the receiver does not understand what the sender wants to convey, then the sender refines or repeats the message.

In the opinion of Bartol and Martin, feedback is the receiver’s basic response to the interpreted message (Business Communication n.d). Also, Business Communication (n.d) cited in Boone, Kurtz and Block defined feedback consists of messages-verbal and non-verbal-that convey a reaction to the communication’s message.

According to Business Communication (n.d) cited in Bovee, Thill and Wood (nd), Feedback is a response from the receiver that informs the sender how the message is being interpreted form the receiver that informs the sender how the message is being interpreted and how the communication is being received in general.

Meanwhile, feedback is now more easier and more interactive as technology is advancing, smartphone, social media, text message add email has make feedback very fast and responsive. Before now feedback was as not effective and fast as in this era because feedback is mostly achieved through letter to the editor or presenter which is often delayed. This means is called snail feedback because it is very slow. It is against this backdrop that the study investigates appraisal of smartphone in achieving effective feedback.

In the opinion of Bartol and Martin, feedback is the receiver’s basic response to the interpreted message (Business Communication n.d). Also, Business Communication (n.d) cited in Boone, Kurtz and Block defined feedback consists of messages-verbal and non-verbal-that convey a reaction to the communication’s message.

According to Business Communication (n.d) cited in Bovee, Thill and Wood (nd), Feedback is a response from the receiver that informs the sender how the message is being interpreted form the receiver that informs the sender how the message is being interpreted and how the communication is being received in general. It is against this backdrop that the study investigates appraisal of smartphone as an effective feedback device with a focus on Uniq F.M, Ilesha, Osun State.

1.2       Statement of the Problem

The research is very essential at this point in time because despite the importance of feedback in communication process, communication researchers have not showed much interest in studying the concept of feedback and how it has impacted on programme effectiveness, however, this research examines the influence of smartphone on how media organisations are now collecting feedback from their audience during and after programme in achieving an effective feedback as feedback are collected in the form of letter to the editor or presenter. Now studying feedback is important as communication is said incomplete without feedback, however, with advancement in information and communication technology feedback has become easier, faster, responsive and effective than ever before. It is against this backdrop that the study investigates appraisal of smartphone as an effective feedback device with a focus on Uniq F.M, Ilesha, Osun State.

1.3       Objectives of the Study

  1. To ascertain the extent which Uniq FM uses smartphone in getting the desire feedback from listeners.
  2. To determine whether Uniq F.M use feedback receive through smartphone.

1.4       Research Questions

            The following questions will be asked by the researcher:

  1. To what extent does Uniq F.M uses smartphone in getting the desire feedback from listeners?
  2. Does Uniq F.M use feedback receive through smartphone?

1.5       Significance of the Study

The significant of the study aiming at revealing to the entire world especially the media practitioners and the audience of mass media, how essential feedback is in promoting and strengthens the station.

The study will help to bring to the attention of audience and media practitioners on the need to adopt mobile phone as an instrument of effective feedback.

Lastly, the research is expected to draw attention of other researchers, the need to focus attention on issues concerning audience and media interaction.

1.6       Scope of the Study

The study which investigates appraisal of smartphone as an effective feedback device has been narrowed in scope to Unique F.M, Ilesha. Thus, the geographical scope of this study shall within Osun state. The choice of Unique F.M was due to the proximity to the researcher, inadequate time to study all media organisations in Nigeria among other logistics.

Also, the demographic factors of the respondents will carefully study before the administration of research instruments such factors include: age, gender, academic level e.t.c.

1.7       Operational Definitions of the Terms

Appraisal: In this study appraisal means the act of assessing the influence of smartphone in collecting feedback especially in media and radio in particular.

Feedback: This is simply the means of getting sending message to the source of information based on early receive message. It could be positive or negative.

Audience: According to this research, audience is used to mean the listeners of Unique FM.

Mass Media: These are means of getting information circulated to a large percentage of people residing in a diverse territory such as radio.

Smartphone: This is a handheld device, capable of providing wireless voice communication along with support for other applications, which is made use of by the Unique F.M and other media outfits in Nigeria for feedback.


“APPRAISAL OF SMARTPHONE AS AN EFFECTIVE FEEDBACK DEVICE”


WHAT TO EXPECT: (Format: MS WORD, Chapter 1-5, Abstract, Table of Contents, Questionnaire and References)


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