SOCIAL MEDIA ON THE PRACTICE OF PUBLIC RELATIONS

The core objective of the research was to examine the influence of social media on the practice of public relations using public relations practitioners in Lagos state as a case study. Basically, the use of social media has increased among consumers around the world, causing an increase in the adoption of social media as tactics and means of sharing information and interactions among many public relations professionals and its publics. Researcher adopted survey method coupled with 100 copies of questionnaires that were administered to one hundred respondents who were drawn using simple random sampling technique within the NIPR Lagos. The data collected were analysed and interpreted using simple statistics of frequency and percentage method with tables. It was recommended that social media or new media should form part of curriculum for undergraduates in mass communication and public relations in particular this will equip them for digital practice.
Keywords: Influence, Social Media, Public Relations

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