SOCIAL MEDIA AND THE PRACTICE OF JOURNALISM IN THE 21st CENTURY

The research examines social media and the practice of journalism in the 21 century with a focus on journalists in Osun State. The proliferation of information communication technology and emergence of social media have made it possible to find out about events without actually being there. Journalists can report news across the world over the internet while citizen can also report event without necessarily a graduate of media or journalism. To achieve this study, a critical review to related literature, conceptual framework was made. The study was also anchored on Technological determinism and Source Credibility. Survey research method was used while data were collected using questionnaire. The questionnaire was administered to 100 respondents that were drawn using accidental method. Out of 100 copies of questionnaire that were administered, 100 copies were turned and analysed using frequency and percentage with tables. Findings show that majority of the respondents (58%) use social media lots. It is evident that many of the respondents (82%) spend reasonable amount of time on social media. Also, Facebook, Twitter and Youtube are the most preferred social media among the respondents. Respondents (58%) admitted that social media affected media objectivity. Many of the respondents said social media has to a large extent reduced the popularity of the mainstream media. The study recommended that media organizations and press bodies should organize seminars and workshops to sensitize and educate journalists on the impact of social media and how they can embrace social media to improve their jobs and professionalism.

 

Keywords:  Social Media, Practice, Journalism, 21st Century

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