CONTENT ANALYSIS OF NTA YORUBA CHANNEL ON STARTIMES

The research examined NTA indigenous broadcasting with a content analysis of NTA Yoruba channel on Startimes. The research was anchored on Uses and Gratifications and Social Categories Theory. Content analysis was used while coding sheets were used to collect the data. The sampling technique for this study is purposive sampling and 1st – 7th November, 2016 was the days purposeful picked which start from Tuesday and ends Monday. The broadcast hour covered were 7am to 7pm everyday of the week. The data collected were analysed using frequency and percentage tables. Findings show that a total of 22 programs were content …READ MORE …

PUBLIC RELATIONS IN A CORPORATE ORGANISATION

This work is aimed at looking into the impact of public relations in First Bank of Nigeria PLC Enugu Zonal Headquarters. First Bank is a corporate organisation with network of branches. Public Relations role in First Bank of Nigeria PLC cannot be over emphasized because the services of First Bank must satisfy the aspirations of its publics. This research identifies how public relations can help in maintaining high acceptable corporate identity, corporate image and corporate communication in First Bank PLC Enugu Zonal Headquarters. The survey research method was used in this study as the population was picked amongst the internal …READ MORE …

THE USE, ACCESS AND IMPACT OF INTERNET ON NIGERIAN JOURNALISTS

The research set out to examine the use, access and impact of internet on Nigerian journalists, using journalists in NTA Ile-Ife as a case study. The study was anchored on Mediamorphosis and Technological Determination Theory emphasising that as we move from old technology to the new ones, new technology influences the way we do things. A survey research method was used while the data collection instrument for this study was questionnaire. 150 respondents were purposively selected from the Nigerian Television Authority Ile-Ife. Findings showed that, news gathering and dissemination, sound and audio editing, jingles and other related commercials are some …READ MORE …

Relevance of Public Relations in Hospitals

The study examines the relevance of public relations in health institutions with a particular reference to Ekiti State Teaching Hospital, Ado-Ekiti. The research was anchored on Grunig and Hunt Model of Public Relations with much emphasis on the Two Way Symmetric which believe that feedback is essential in every communication and must be used to improve communication. The study adopted survey research method as a quantitative method while sampling by convenience was used to selected the respondents in which 100 respondents were picked in all. The main data collection instrument employed was a structured questionnaire.  The data collected were analysed …READ MORE …

CABLE TELEVISION ON CULTURAL IMPERIALISM

The study examines the influence of cable television on cultural imperialism with a case study of Osun State Polytechnic, Iree. The study is anchored on cultural imperialism theory. Survey research method with questionnaire was used to elicit data from respondents Osun State Polytechnic, Iree. Findings shows that majority of the respondents exposed themselves to television more than to other media and they rely on cable television particularly DSTV/GOTV, Startimes while about 21% are still fans of local stations. Also, viewing habit of the respondents shows that they were moderate television viewers as their watching pattern ranged between 30 minutes- 6 …READ MORE …

PUBLIC RELATIONS AS A TOOL FOR EFFECTIVE PUBLIC MANAGEMENT IN THE NIGERIAN POLICE

The core objective of this study was to public relations as a tool for effective public management in the Nigerian police. The study investigates the internal and external problems of Nigerian police and how the police public relations officer has succeeded or failed in resolving problems. Problems such as the welfare of the police, its relationship with the public and how the police manage crowd and crisis in Enugu State. Survey research method was adopted with questionnaire as the instrument to elicit responses from the respondents. Findings drawn from the study revealed positive that police serving in Enugu faces internal …READ MORE …

TELEVISION ADVERTISEMENT ON CHILDREN

The research examined the effect of television commercials (adverts) on children with a particular focus on Kunike Nursery and Primary School Osogbo, Osun state as a case study. Television being an audiovisual medium that mirrors reality is capable of influencing the psychological perspective of children and adolescents because children tend to cultivate what they watch in television according to Geoge Gerbner. Also children are influenced by the advertiser’s promise that the product or service will benefit them. Survey research method was adopted with 100 children as sample size that are between the age of 5-15. The results revealed that advertisements …READ MORE …

PUBLIC RELATIONS PROGRAMMES IN MANUFACTORY COMPANIES

The core aim of the research was to investigate the contributions of Public Relations Unit to the development and profitability of Chi-Limited, Lagos. It is noted that well established Public Relations practice go a long way in creating unimaginable reputation for an organisation. Survey research methodology was used coupled with accidental sampling technique. Frequency and percentage method of data analysis was used with tables. Findings show that PR of Chi-Limited provides adequate feedback and platform to manage the ply and complaints this which has enhanced customer satisfaction and mutual understanding and it also use social media/ ICT in facilitating effective …READ MORE …

PUBLIC RELATIONS IN LOCAL GOVERNMENT ADMINISTRATION

The study examined the Role of Public Relations in Local Government Administration with a case study of Isin Local Government, Kwara State. Therefore, public relations has remained a powerful tool in building and maintaining good image in local government. The role of public relations cannot be overlooked because any association or organization with bad image cannot succeed in any society. It is obvious from the analysis that Isin local government recognizes the importance of the Public Relations department while, the major impact of public relations in Isin local government is that it enhanced mutual understanding, it bridged the communication gap …READ MORE …

PUBLIC RELATIONS IN ENHANCING PEACE IN HIGHER INSTITUTIONS

The study examined the effective role of public relations in enhancing peace in higher institutions” (A case study of Osun State Polytechnic, Iree). Public relations has remained a powerful tool in building and maintaining mutual understanding in every organization including creating and maintain good rapport between and among its various public, It also help in building good image and satisfy the needed information by the public. The role of public relations cannot be overlooked in higher institution as it creates a good name in higher institutions of learning. Critical reviews to related literature were made. Relevant theories were used to …READ MORE …