IMPACT OF PRIVATIZATION OF BROADCASTING STATIONS IN NIGERIA ON CITIZENS

This study examined the impact of Privatization of Broadcasting Stations in Nigeria on citizens. Following the privatization of broadcast industry in 1992 by the Babangida regime. Broadcasting was an exclusive central government preserve so that the entry of private players in the industry necessitates an appraisal with a view towards ascertaining the benefits that had accrued since the liberalization of the sector. In this sense an assessment of the performance of private broadcast stations was done, taking into cognizance their viability with regards to their advert base to determine if the private stations have been able to wrest control of the industry from public stations. The result reveals a very competitive industry environment with indicators suggesting that the private stations are giving the public stations a run for their money in terms of acceptability through quality programming leading to increased patronage and attraction of adverts. Private media provides platform for not only objective and timely political developments within the polity but also reveals a clear departure from the hitherto placid nature of news and political coverage during the era of sole government domination of the industry. Survey research method was adopted and questionnaires were administered to the selected respondents residing in Osun State polytechnic Community Iree.

 

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