IMPACT OF NEWSPAPER ADVERTISEMENT ON UNILEVER PLC

The study examined the impact of newspaper advertisement on an organisation using Unilever Plc, Apapa Lagos as a case study. Newspaper advertisement is very unique because is a permanent medium of communication and readers from all works of life who come across the newspaper can be opportune to see the advertisement message(s). The researcher adopted survey research method to elicit data from the selected respondents who were drawn using non-probability method. Data were collected via questionnaire while it was also analysed and interpreted using simple statistic method (frequency and percentage) with tables. Unilever Plc. should adopt the attitude of determine the areas strengths and weaknesses of competitors whole exploring newspaper advertising programmers.

Order Now

Online Payment

Extraction is an abstract

 

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.