POLITICAL COMMUNICATION AND THE BROADCAST MEDIA COVERAGE OF THE 2019 GENERAL ELECTION

Abstract

The flexibility of radio and television especially in this political mediated era makes broadcast media a unique tool in reaching diverse electorates and it is on this notion that this paper examines political communication and the broadcast media coverage of the 2019 general election. Survey research method was adopted coupled with 50 copies of questionnaires that were printed and administered to the respondents within Auchi Township in which 45 copies were returned. The data were analyzed using frequency and percentage method. The research findings showed that mass media especially broadcast media provides avenue for the citizens to get information about political activities, it did educate and sensitize masses on various activities such as voter card registration, how to handle voter’s card, what to wear during election, how to participate in political rally and campaign, to the activities on election day, coverage of election results, coverage of post-election activities like violence and tribunal. It is therefore recommended that broadcast media should be free from few influential politicians to avoid turning the media into tools of propaganda.

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Keywords: Political Communication, Broadcast Media, Coverage, 2019 General Election

 

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